Okay, so by now you all know what YELP is, what it does and how you can use it for SEO Campaigns….least by now you should know that, eh! But that’s actually not the thrust of this blog post – what I want to talk about is what I see as the real value to Social Media that YELP brings to the table. And the best way I can think of to do that, is to use my own experience and account with YELP to show what I’ve learned.
First, I’ve only been a “member” at Yelp.ca now for about 6 months….having thought at about mid-fall last year, that yes, I needed to join and start making my own reviews as a necessary part of being “social” and trying to let others know what I thought of our local biz scene. As you can see by the image insert here, I’ve made a total of 26 reviews in that 6 months and have updated only 5 of same…usually in response to a comment made by another Yelp visitor who either liked or didn’t like what I had to say.
Okay, what am I talking about here? Basically, what I am going to try to point out, is that if you wish to run a successful online reputation for your SMB and you think that you or your site has been negatively reviewed, then you need to tred carefully, eh!
What I mean by that, is that at first look your online reputation can be managed best by you or a social media/SEO firm that has some experience in the basic techniques that allow you to “make the best” of a bad situation if you find that your online reputation has been sullied. A great definition by the way for your “managing your online reputation” is here from Nick Stamoulis of Brick Marketing one of Boston’s best marketing firms…and I follow with 10 top spots to go to learn more too!
Yup, I know…you use Yelp.ca like I do, eh? If you find a great experience out there in the real world, say a fine new restaurant or a great dry cleaners, you “yelp” them and review the experience for one and all.
That’s about the gist of what the Yelp business model is, and up here in Canada, the Yelp.ca site has been relatively spam free. Not so much anymore tho eh!