Okay, this posting is a rant for the “quality” of prospective clients that seem to come for a quote and in doing so, get our usual SEO tip for their site for free — and then DO NOT EVEN BOTHER to fix what’s obviously an issue/problem!!!! PotatoHeads, eh!!!
An example for us to show you what we mean. I received this email (paraphrased here for space) –
“I am based in (a country) and I have just started a small local business selling Heating and Plumbing Services. I would like to try Seo marketing online as my main source of advertising. I don’t require a huge flood of work as I am only a one man band business and I am at the point of being busy so it would be the right time to invest some time and money in getting this online marketing going so I can see the results and have a better choice of work to choose from rather then me taking anything I can get now. I have had a look in to Seo and various campaigns. What it is I’m after (I think!) is to focus on one of my services (like boiler installations, central heating Installations) build and use a keyword rich domain name and build that so I have revenue coming in, then move on to another one of my services like (commercial gas installations and servicing). I would want to target this marketing locally rather then nationally…”
You know, I do know SEO….that’s Search Engine Optimization and it’s a ever-changing set of tasks and searches that enables one to “push” a clients site up higher and higher in a search engine for certain key words. You need to have some real experience in developing those keywords by sitting ‘in’ for the potential web customer before you do very much at all. You need to understand how Google et al use their indexes and proprietary algos to operate their search responses. You need to have tested hundreds and hundreds and in our case thousands of methods to rank for those keywords for a client to even try to get up onto page 1. You need to both be able to hypothesize, then test, then analyze, then re-hypontesize, then re-test, then re-analyze….well that loop never ever changes…but for some of us that’s truly FUN!