That’s a great question, I answered from the dais at a recent Seminar I was giving entitled “SEO 101″ and yet truly, I had no easy answer to give to the over 150 folks seated in front of me. And if you think about it, you’ll understand, eh!
SEO is tough. It’s like trying to hit a target that gets moved after you’ve taken your best shot at same – Google for instance says it changes it’s algo approximately 500+ times annually – or at least say 1.5 times a day. And we SEO practitioners try to stay abreast of what’s not only working now – but will work for our clients tomorrow and the day after that one and the day after that one…well, you get the picture, right?
So when an SMB owner stood up at that SEO 101 Seminar and asked point blank, if SEO was easy enough to learn on his own I really didn’t know what to say. Why is that?
Been there, done that you might be thinking as you read the title of today’s blog post and for my SEO friends, yeah I know. But for all our SMB readers what I’m trying to indicate to you is that there is – there really IS – value in working on your site’s SEO rankinf factors to gain new traffic.
And as you know new traffic brings new conversions and new conversions mean new leads and new leads can turn into new customers or clients and that means new revenue.
Got it? Good!
Five years ago this week, I created and developed this blog, www.canuckseo.com and looking back from now, I think it was a smart move, eh!
We still get lotsa traffic, our uniques according to the WPStats program shows more than 12k monthly and the pageviews are nicely up and over 125k too.
Good stats I think and our tracking info here shows that most folks stay on the site for over 14 minutes.
By that I mean to try to address both the in-house SEO work as well as the outsourced SEO work done by us professionals no matter whether we work for a company as their SEO pointman or for an Agency for many clients.
Conclusion first: yes, SEO still works and yes SEO still matters…but here’s my rationale. Continue reading “Does SEO Still Matter?” »
We’re closing down the office today for the Christmas holidays….and as usual I just wanted to thank all of our readers and followers for their support over the past year!
Yes, it’s Friday again, and my mind turns to the weekend, and how nice it’ll be to NOT work 12 hours on the computer but cut that way way down to maybe only 6 or 7. Yes, I know…but that’s the type of guy that I am – sort of a semi-geek, semi-startupDude and semi-investor…but that’s fodder for another post.
Today, I want to talk about – well a bit at least, SEO comics. It should be no surprise to any online type of guy that the SEO world offers up much – and I really do mean MUCH – ammunition for a solid chuckle.
Here’s a recent chuckle to show you what I mean…
That’s not to say at times, it’s not been a real chore…trying to come up with a topic that is both newsworthy on SEO, on local business and SEO, on Canadian wide national SEO and on Google itself…..something that at the least the kind folks up on the mothership have been so kind as to provide same. Monthly, weekly and yup sometimes even daily too!
While today’s post is not so much on SEO, it may be apparent to our readers that in fact, it’s more about “community” and the next generation – many of which I learned yesterday, will be running things here in Canada soon! And to that end, I say KUDOS kids!
Here in the Hamilton, Ont area, we are very fortunate to have a Science Fair, called “the Bay Area Science and Engineering Fair” with over 50 years of providing a forum for our students in the Hamilton/Halton area to develop their scientific skills and prepare for national and international competition.
And, yes I’m ready and chomping at the bit to get at some new SEO tactics I’ve been reading about testing; ready to try a new strategy for a non-profit we just added to our pro-bono client listings; ready to get out to network with some of those new MeetUp types of business groups too…in fact, I’m about as ready as one can be, eh!
So….why this post? And the Mountie calendar showing him getting his dog team ready for a sled trip? ….ahh…glad you asked, eh!
You see, from my POV, the running of an SEO practice “IS” a team effort….tons of juice and power and enthusiasm from the whole team drives us and our clients forward towards our destination…better serp rankings with increased new traffic that leads to conversions and new revenues, eh! A true dog-team and sled approach, in our mind….and as the guy who get’s to yell MUSH I love what I do….but I never ever forget both the team and how and where we find news and tactics and analytics to test on too, eh!
Please enjoy the holidays and as our offices are now closed till January 4th, we’ll be taking a week off to count our blessings too!
See you all in the new year, eh!
One year ago today, I launched this blog on “Canadian SEO for Google Success…” and as a result of same, I can honestly say, I’m a happy canuck camper! This post, ie my one year blog birthday post has been gnawing at my psyche for about two weeks and I’ve had mixed feelings about what to write about but I’ve settled on the whole tone and content of same — I just wanna tell it like it is!
A full year ago today, I wrote that to be a succcessful SEO practitioner, you needed quite a large variety of skills, patience and resolve that you were going to succeed for your clients…and that’s something that I’ve been able to live up to over the past year which is a good thing, I know. So far, we’ve posted 112 blog posts and have had 876 comments/postbacks, with more than 4000+ incoming backlinks in that 12 month period. Not too shabby for a blog newbie, IMHO, eh!
Hello all…just a quick note that we’re going to be taking the rest of September ‘off’ for a vacation and a new move to new digs…so there will be few if any new posts here till fresh in October! We will be updating tho if needs be and of course, normal weekly maintenance and support always happen, eh!
Enjoy one and all….and do come back in early October, eh….now what was I doing about that new Google Instant thingy….
Over at the Search & Social website, we’ve just been informed that we are one of the 22 blogs, that is nominated for their BEST SEO BLOG award!
WooHoo! Course, as everyone else notes, from the red-carpet interviews at the Oscars to your local Chamber of Commerce galas, just being nominated is the real honor — winning aint’ everything is what is the real truth here!
Which of course, is a great thing as we’re “up against” some of the web’s shiny and bring best SEO blogs around!
Click on the icon above, to go and see what I mean…and if you’ve read our blog and think that we’re truly Canadian in our SEO approach, then a vote would of course be appreciated!
I’m still pretty amazed that we were even nominated….nice to see and hopefully, a nice blip in the continuim!
If you’re like me and you’re passionate about something — and I mean really truly passionate for every single item pertaining to that field, then you’ll know what I mean when I say that is something is “wrong” in that area, you just gotta speak-up, eh!
To learn what it is I’m talking about, you’ll need to pop over to this great pretty-new blog, run by David Harry called — yup — SEO Bulls**t and take a look at one of my first ever guest blogs just written for that SEO practitioner site! And yes, I’ve cleaned up the title with asterisks, as I dont’ want to offend anyone…sigh….god knows I should try to get past this, but I still think you know exactly what the word is anyways, eh?
So go over and take a look/see at my newest blog piece on SEO and what really bugs me this week…I guarntee that if you’re as passionate at what you love as I am at my own SEO industry, you’ll understand completely, eh!
Oh, and yes, there’s a great cast of other guest bloggers there, all very very knowledgeable about both SEO and what bugs them too…and given how such insult injures my own sense of SEO ethics, you just gotta read some of their own takes on similar issues, eh!
Okay, this posting is a rant for the “quality” of prospective clients that seem to come for a quote and in doing so, get our usual SEO tip for their site for free — and then DO NOT EVEN BOTHER to fix what’s obviously an issue/problem!!!! PotatoHeads, eh!!!
An example for us to show you what we mean. I received this email (paraphrased here for space) –
“I am based in (a country) and I have just started a small local business selling Heating and Plumbing Services. I would like to try Seo marketing online as my main source of advertising. I don’t require a huge flood of work as I am only a one man band business and I am at the point of being busy so it would be the right time to invest some time and money in getting this online marketing going so I can see the results and have a better choice of work to choose from rather then me taking anything I can get now. I have had a look in to Seo and various campaigns. What it is I’m after (I think!) is to focus on one of my services (like boiler installations, central heating Installations) build and use a keyword rich domain name and build that so I have revenue coming in, then move on to another one of my services like (commercial gas installations and servicing). I would want to target this marketing locally rather then nationally…”
You know, I do know SEO….that’s Search Engine Optimization and it’s a ever-changing set of tasks and searches that enables one to “push” a clients site up higher and higher in a search engine for certain key words. You need to have some real experience in developing those keywords by sitting ‘in’ for the potential web customer before you do very much at all. You need to understand how Google et al use their indexes and proprietary algos to operate their search responses. You need to have tested hundreds and hundreds and in our case thousands of methods to rank for those keywords for a client to even try to get up onto page 1. You need to both be able to hypothesize, then test, then analyze, then re-hypontesize, then re-test, then re-analyze….well that loop never ever changes…but for some of us that’s truly FUN!