Okay, you all know what an SEO Website Audit is…right? It’s where as an SMB, you hire an SEO firm to do a complete inventory of all of your website – each page, each form, each whitepaper, each offer and everything else too…and then come up with a qualitative analysis of same.
You, as the SMB owner, would then study this long repport to determine what you thought were the various issues with your site and why it was not generating leads or converting prospectives into real live customers. Continue reading “Website SEO Audits:A Lesson in the Making” »
Okay, Xmas and New Year’s are done…and it’s back to work and for my “2012 hello there” message, I wanted to point out an obvious foundation to your business intelligence strategy. The simple thought that if your competitors are doing well, i.e. their rankings are better than your own or your clients, it might pay to do an SEO Audit of their own sites. Makes sense, right? Well, in my world, it’s a solid part of any new client intake, and let me explain why.
A large part of any new client and their own channel – is trying to figure out who the competition actually “is!” Ask the client, and then sit back and listen to how they position their own firm and it’s offer of services or products and where they think their competitors are in that channel – and more importantly, listen to their rationale on who those competitors are. Continue reading “New Year’s Welcome Tip: Check your Competitors, eh!” »
Every SEO worth her salt will tell you that any successful SEO campaign is based on the cornerstone of onpage optimization. However, when it comes to what onpage SEO techniques really work, there are 8 opinions for every 5 experts. When your business is at stake, you can’t just do something to optimize your site and hope that it works. You need to be completely confident that everything you do will help your rankings. Moreover, you need to be dead-sure, that you’ve done every single thing on the SEO checklist and your website is optimized across the board.