Okay, so your site is pretty. You’ve gotten your branding and images all perked up and the aesthetics look pleasing to your focus groups and testing has shown that yes, your value proposition is succinct and believeable. But no clicks. Huh?
It’s a stage I think that many many SMBs go thru and that stage can be headed ‘little usablity’ and yes, we see at least 50% of our potential SEO clients coming to us and being “stuck” in that rut. Pretty site, but is it visitor friendly or usable? And the answer is usually no, it’s anything but.
Yup, seems like we’re starting to figure that at least a couple of Fridays a month, that I’ll share with readers interested in doing your own DIY SEO Campaign….with tips or tactics or info that we know works. Tried. Tested. And able to help your own SMB sites rise in their own channel rankings.
So…today’s topic is a bit interesting in that it wasnt’ my own thoughts that led me to hypothesize about it, but a conversation that I had yesterday with a new entrepreneur and our discussions on site usability. How such a Canadian based or even locally based firm does not exist and what we both could brainstorm on the probable success of such a firm, it’s offerings, it’s packages…you know the whole entrepreneur conversation.