Again, we’ve been asked to re-publish our piece from 3 years ago on UIX – the Usability Testing section from our own Online Marketing eBook and we’re doing so again right here fyi. If you are an SMB owner and you have a site, the use of UIX for same is imperative! You would have no idea as to the number of mistakes that are made on site after site after site! So give this a look/see and learn how to spot those mistakes and how to test for same!
Okay, you’re working on your site design, and the navigation and how the user is expected to use the site looks pretty easy to use, right? Well, have you tested that user interaction?
Love it enough, to make it a necessary part of every single client we take on for any type of online marketing program. And that’s a bit surprising for many of the potential clients who think that all they need to do is to hire an SEO firm and suddenly get a flood of new traffic and revenues.
Doesn’t happen like that, I’m afraid….but that’s a whole other blog post for another day.