Interesting title, eh? Here’s what I mean….for those of you who do not watch much TV, there is a great show called Kitchen Nightmares that stars the iconoclast f-bomb dropping Brit Chef Gordon Ramsay who takes on the tasks of helping a restaurant improve their food/menu/service and become a success. In full disclosure, I like the show and have watched all 5 of it’s seasons with glee and horror at what gigantic tasks he faced down….and how well he did.
Suffice it to say in the full 5 first seasons, he helped every single restaurant get better – except for one…Amy’s Baking Company in Scottsdale, AZ and that one blew up in such a major way that it has become the absolute touch-stone for BAD BAD management of the restaurants online reputation!
A large part of the ability to do great work for clients in the SEO & Social Media world, is the ability to help them gain social authority….meaning that in their own channel, they are perceived as experts who offer help and counsel freely.
Top quality counsel, mind you…and that can only come from using our best SEO & Social Media skills to build that online reputation for them invisibly.
Invisibly? Well, think on the contra side of that….what we do is we sell to a client our ability to get them SEO site rankings that are built on their Social Media program…and it’s not the client who does it – it’s us.
Okay, I like watches. New modern funky looking ones. Old gems like Rolexes. Partial to Movados. Love the Guess brand. And anything ultra ultra hi-tech ie Japanese I just have to have. I think I must own like 30+ of same and the choice each day, standing by my wall mounted “watch carousel” is more than a chore…it’s a love affair with timepieces.
So you get that I like watches. And that means that I scour the web for anything new, anything vibrant to my eyes….I love watches.
Four important steps to ponder on before you invest the time and effort into any marketing campaign using social media. And the “why” am I doing this is because I was just interviewed by a freelancer on this topic and yup, it got me thinking on same, eh!
Okay, what am I talking about here? Basically, what I am going to try to point out, is that if you wish to run a successful online reputation for your SMB and you think that you or your site has been negatively reviewed, then you need to tred carefully, eh!
What I mean by that, is that at first look your online reputation can be managed best by you or a social media/SEO firm that has some experience in the basic techniques that allow you to “make the best” of a bad situation if you find that your online reputation has been sullied. A great definition by the way for your “managing your online reputation” is here from Nick Stamoulis of Brick Marketing one of Boston’s best marketing firms…and I follow with 10 top spots to go to learn more too!
The research folks over at Empathica, have released this week their Q2 Report on Consumer Insights graphic summary, and the numbers are really interesting, eh! The one that grabbed my attention right away, was that 38% or more than 1 in every 3 of us, reads via social media a recommendation or referral from a friend — and then follow thru on same! Did you catch that? If a friend or a relative or anyone really, that you follow online says that such-and-such pizza is great, or this cab company is quick to pick-you-up or the picture quality on this brand of LCD TV is the best, one in three of us will use or try that service!
Social media then it can be said, triumphs over all the marketing and advertising IMHO that’s out there….and when read by a friend or peer or relative, it works!
It appears to us, that after reading a PEW Internet study on Reputation Management and Social Media that there just might be something to be said for who uses their real ID online — and who doesn’t, eh!
This report was based on the findings of a daily tracking survey of Americans use of the internet, but I’m extrapolating here for us Canucks, eh! In fact, from all I’ve read, we Canadians embrace online Social Media MORE than our south of the border yankee friends….we love being online…and that means to me at least, that our own Canuck numbers and Canadian SEO are skewed even more in line with online reputation management….