Some of you know – perhaps more than I’d imagine, that I am a writer. I have been one since 1977 when I had my first short story published in “The Highway Bookshop Press” a small 36 pages newsletter way up north in Cobalt, Ontario. Made me smile. Saw my name in print. Made me not a single penny, but that didn’t matter…I was PUBLISHED!!!
Move ahead almost 40 years and I’m still a writer and yes you can buy my works over on Amazon but this column is not about the fact that I’m a writer – it’s about the fact that reccently major writing unions and groups have done studies that show that – yes, writers are losing income. And that’s a scary thing to me as a writer – and conversly, it should also be scarier to you the consumer of what writers write.
Okay if you’re like many of the lean firms that has so much on their plate that they seldom have time to even think about marketing items on the ‘back-burner’ then maybe it’s time to move Social Media up front.
We’ve just completed a full study for a client in the retail sector and what we’ve been able to show is that when it comes to employees, you NEED to have a solid set of guidelines in place, else you’re toast!
Well, maybe not real toast, but in the words of Warren Buffet “it takes 20 years to build a reputation and 5 minutes to ruin it!” and that is just so so true if you think about the immediacy of Twitter and Facebook and LinkedIN too!
It’s not often that one gets asked by a publisher to contribute to a book as an “expert” so when the call came in a few months back, I did my own due diligence to check on both the validity of the firm itself as well as vetting the “other experts” too.
And yes, I did spend some hours looking at many many online reputations for experts in fields that I know something about – as well as nothing about too.
I’m still a bit amazed at how some of these admitted experts worked their magic…what I know about tv companies and lawyers and such is pretty small having never spent any time “within” such an organization.
This was drilled into me personally by mentor after mentor, by marketing prof’s 40 years ago and by my own realizations that they were right!
Think about a realestate salesperson.
They get licenced, join a brokerage and then are shown the front door…with an “out there is where you’ll find buyers and sellers” type of charge and the door slams behind them.
Yup, great week just getting completed put a real smile on my face this am and for the most part, it was a great one. Did have a hiccup or two…and I’ll blog probably next week on why some clients just shouldn’t ever be in an SEO Campaign…but that’s next week.
One more thing on that next-week topic though….have you ever searched Google for “why does SEO take so long to work” type of query? If you’ve not bothered, you should as the length of time it takes to get traction is a major stumbling block for too too many SMB owners….sadly!
Today being Friday, is our usual Infographics day and I’ve a few to share that I found over the past 10 or so days and they all are or at least could be helpful to anyone who is in the SEO world or web developer world or Social Media community building universe too.
The short answer is yes…but only with a few provisos that you’d need to consider first, not the least of all is that if you start something it should not “die” as it will reflect on you and your own online reputation too!
Huh….might be the first thing you think of, so to explain let me try to rationalize the commitment that you’d have to make to enable both a vital community and your own mirrored reputation.
So yes, I haven’t had much time to just plain surf for infographics but the following twosome work pretty well.
What I mean by that should also be looked at with a raised eyebrow…in that the two items I’m recommending you click on to learn more, only one is really an infographic so let’s start with that one, shall we?
Interesting title, eh? Here’s what I mean….for those of you who do not watch much TV, there is a great show called Kitchen Nightmares that stars the iconoclast f-bomb dropping Brit Chef Gordon Ramsay who takes on the tasks of helping a restaurant improve their food/menu/service and become a success. In full disclosure, I like the show and have watched all 5 of it’s seasons with glee and horror at what gigantic tasks he faced down….and how well he did.
Suffice it to say in the full 5 first seasons, he helped every single restaurant get better – except for one…Amy’s Baking Company in Scottsdale, AZ and that one blew up in such a major way that it has become the absolute touch-stone for BAD BAD management of the restaurants online reputation!
A large part of the ability to do great work for clients in the SEO & Social Media world, is the ability to help them gain social authority….meaning that in their own channel, they are perceived as experts who offer help and counsel freely.
Top quality counsel, mind you…and that can only come from using our best SEO & Social Media skills to build that online reputation for them invisibly.
Invisibly? Well, think on the contra side of that….what we do is we sell to a client our ability to get them SEO site rankings that are built on their Social Media program…and it’s not the client who does it – it’s us.
Okay, I like watches. New modern funky looking ones. Old gems like Rolexes. Partial to Movados. Love the Guess brand. And anything ultra ultra hi-tech ie Japanese I just have to have. I think I must own like 30+ of same and the choice each day, standing by my wall mounted “watch carousel” is more than a chore…it’s a love affair with timepieces.
So you get that I like watches. And that means that I scour the web for anything new, anything vibrant to my eyes….I love watches.
Four important steps to ponder on before you invest the time and effort into any marketing campaign using social media. And the “why” am I doing this is because I was just interviewed by a freelancer on this topic and yup, it got me thinking on same, eh!
Okay, what am I talking about here? Basically, what I am going to try to point out, is that if you wish to run a successful online reputation for your SMB and you think that you or your site has been negatively reviewed, then you need to tred carefully, eh!
What I mean by that, is that at first look your online reputation can be managed best by you or a social media/SEO firm that has some experience in the basic techniques that allow you to “make the best” of a bad situation if you find that your online reputation has been sullied. A great definition by the way for your “managing your online reputation” is here from Nick Stamoulis of Brick Marketing one of Boston’s best marketing firms…and I follow with 10 top spots to go to learn more too!
The research folks over at Empathica, have released this week their Q2 Report on Consumer Insights graphic summary, and the numbers are really interesting, eh! The one that grabbed my attention right away, was that 38% or more than 1 in every 3 of us, reads via social media a recommendation or referral from a friend — and then follow thru on same! Did you catch that? If a friend or a relative or anyone really, that you follow online says that such-and-such pizza is great, or this cab company is quick to pick-you-up or the picture quality on this brand of LCD TV is the best, one in three of us will use or try that service!
Social media then it can be said, triumphs over all the marketing and advertising IMHO that’s out there….and when read by a friend or peer or relative, it works!
It appears to us, that after reading a PEW Internet study on Reputation Management and Social Media that there just might be something to be said for who uses their real ID online — and who doesn’t, eh!
This report was based on the findings of a daily tracking survey of Americans use of the internet, but I’m extrapolating here for us Canucks, eh! In fact, from all I’ve read, we Canadians embrace online Social Media MORE than our south of the border yankee friends….we love being online…and that means to me at least, that our own Canuck numbers and Canadian SEO are skewed even more in line with online reputation management….