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I’m Speaking at Search Marketing Expo Toronto!

February 8, 2013 by · 10 Comments
Filed under: SEO 

futureYes, thought it was time to pitch for a spot on this premiere SEO Global Conference and so that’s just what I did….and yup, got accepted too!

SMX Toronto offers over 20 sessions across 4 tracks plus indepth workshops and networking activities delivered by top industry professionals. Whether you are just getting started, planning your search strategy, managing the team, or you are deep into implementation, tactics and campaigns, you’ll get the knowledge, ideas and contacts needed to help you boost your search marketing results and take your skills to the next level. SMX Toronto is co-located with the eMetrics Summit, PAW, and IMC.

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CIRA: The State of the Canadian Internet

February 5, 2013 by · 3 Comments
Filed under: SEO 

futureTitled as “Connected to the Future,” a recent report to their members from CIRA (our Canadian Internet Registration Authority) is well worth both the click and the read – in fact, you should do that right now and then skip the rest of this piece…

Oh, still here? Well, let me recap for you what this great paper does pass along about our Canadian internet presence, and what it says the future holds for us too…and here’s the thing I mean -

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Why Most SEO Leads Just Can’t be Closed!

January 29, 2013 by · 11 Comments
Filed under: SEO 

roi_wheelThought it might be time to talk about the simple fact that, for the most part, when we SEO practitioners get a “lead” it generally is not worth much effort when it comes to closing same.

Huh – you think? Is this guy for real? Any lead should be followed, nurtured and then you go for the close…that’s the way business grows. Isn’t it?

Well, yes….usually that’s how things work….but let me explain…

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FabFriday: Infographics and SEO Work Well Together, eh!

January 25, 2013 by · 8 Comments
Filed under: SEO 

fridayAnother Friday, and it’s been one hell of a week…we’ve been in client meetings for days, delivered our Online Marketing Workshop to some of our Innovation Factory’s top startups just yesterday and today it’s infographic recap time….at least this am it is! Then on to more development of our new WebSEOAudit tool…but more on that to come later.

Infographics. Simply put, work well in advancing the rank of any web page that hold same – especially (no surprise) if the infographic is both well done and spoton graphically too! That’s not news – we’ve reported on same time and time again and a simple google shows that the SEO community thinks much the same.

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Tuesday Infographic Day: Long Tail has Hidden Value!

January 15, 2013 by · 2 Comments
Filed under: SEO 

hiddenTailWell, I suppose that the first thing is to know the term “long tail” and what that means for us SEO types – as well as SMB owners all over the globe! So…what is a “long tail?”

Simply put, it’s a term that we Canadian SEO types use to describe a search engine tactical response area – and here’s how it is described in Wikipedia…

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Negative SEO: Chapter Five from Google!

January 8, 2013 by · 5 Comments
Filed under: SEO 

testing5Okay, so you do know that “negative SEO” – the practice of using tactics to send bad back links to a competitors site to drive them DOWN in the serps works, right? At least it’s on your own SMB radar, right? That is, you do know that there have been many many SEO practitioners talking about this and commenting and testing and even providing the results of those test, right? Even how to combat same or negate same, right? And you’ve read my own series of blog posts on negative SEO too, right? And that Google finally did release it’s own Google DisAvow tool too, right?

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What The Heck Is SEO? A Rebuttal!

December 21, 2012 by · 8 Comments
Filed under: SEO 

Okay, I’m supposed to be “off” for Xmas…but this just in!

If you know anything at all about online marketing, the website smashingmagazine.com would be a spot that you’re already aware of…least in my world it’s one of the leading places for all things on marketing in various channels.

 In a recent Opinion Piece, a writer by the name of Paul Boag wrote a piece entitled “The Inconvenient Truth about SEO” that he opened up with the following paragraph –

“Do you own a website? Do you want to be number one on Google? Whatever you do, don’t spend money on aggressive search engine optimization (SEO)…” 

As you can tell, I’m going to NOT be okay with this…

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Office Closed: Till the New Year!

December 17, 2012 by · Leave a Comment
Filed under: SEO 

Know that never before have we ever taken a full two weeks “off” from writing our Canadian SEO blog….but that’s exactly what we’re going to do as of today.

So please, enjoy the Christmas Holiday season…and I’ll be back writing on all things pertaining to our Canuck SEO….beginning again on Monday Dec 31st!

Just in time for New Years, eh!

 

Still a Couple of Seats Left for our Online Marketing Seminar!

December 10, 2012 by · 7 Comments
Filed under: SEO 

Yes, I’m told that there are still a couple of seats left for our online marketing Seminar to be held tomorrow – Tuesday Dec 11th at the McMaster Innovation Park  centre here in Hamilton.

All one needs to do, is to contact Tammy of the Innovation Factory to book a seat…and it’s FREE!

Or fomore information and to Register for these totally free Workshops here’s the info you’ll need…

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Our Online Go-To-Market Seminar Strategy Workshops

December 3, 2012 by · 4 Comments
Filed under: SEO 

Once nice thing about working for the #HamOnt Innovation Factory and their programs is that they are fun!

They are rewarding, and from past experience, they are of value for the attendants….and that get’s me to today’s post about a couple of our Strategy Workshops coming up shortly.

Note that these are TOTALLY FREE Workshops!

No cost, just Register for a seat and you (and your staff or marketing team) are going to learn!

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Black Friday & Xmas Shopping RE-CAP: Amazing Numbers!

November 26, 2012 by · 3 Comments
Filed under: SEO 

So…the past Friday, known at least here in North America as “Black Friday” the day after the celebration of the US Thanksgiving is now over and some of the numbers that were projected are “in” and what may be surprising is that a Friday can last all weekend, eh!

What do I mean? Well, first visit and pore over this great infographic from the folks over at strangeloopnetworks.com has visited this topic and has the following numbers to report…based on their own projections as well as industry stats it appears for both the Black Friday period and into the next month of Christmas shopping too.

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Black Friday Shopping: Will Canada Play?

November 23, 2012 by · 10 Comments
Filed under: SEO 

Black Friday today is called, by just about everyone in the e-Commerce channel as well as bricks & mortar retailers here in North America. Yes, I know….it used to be a major US only event…the big shopping day after the US Thanksgiving Thursday. And yes, it’s attractiveness has spread north of 49° and I’ve heard already 2 street reporters on my drive into the office today talking about the lineups at Toronto’s Eaton Centre. Retailers rejoice for this day…

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Innovation Night Winners in #HamOnt!

November 19, 2012 by · 2 Comments
Filed under: SEO 

It seems like so so long ago, when our Innovation Factory held our first Hamilton based “in house” Innovation Night competitions….twas only about 18 months ago I think…but we’ve had so many winning nights that they all stand as successful ways to hear what’s “new” in startups here in the city.

And last Wednesday night was no different as we had about a dozen competitors who competed for the two big prizes of top-of-the-line tech gadgets, Lenovo IdeaTab tablets and what a competition it was, eh!

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Our Fabulous Friday is Sharing Tactics Day, eh!

November 16, 2012 by · 3 Comments
Filed under: SEO 

Okay, nother week almost gone…and yup, seen quite a bit of Google & Google Local and Google+ issues arising in forums, on  boards and help areas too…but that’s for another post next week. Right now as I glide into the weekend, my thinking is that in the past couple of weeks there’ve been some very interesting tactics for serps we’ve been testing and I thought that I’d share.

Sharing is good. Mom taught me that….and while it was a great tool to learn to use in K-12 schooling, I’d be one of the first to admit that we SEO practitioners don’t share as much as  we “should!”

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TopRank Tip: “The Stalking Dead” is a Great Read!

November 12, 2012 by · 2 Comments
Filed under: SEO 

Okay, so the first thing today, is to learn where I got this great tip – from Lee Odden, the head honcho over at www.toprankblog.com and what a great tip it is! Lee is the knowledge generator there (among many other things I’d imagine) and in that role he writes great blog posts about all types of online marketing from strategy to tips to empirical items of note. So Kudos right off the bat to Lee!

What’d he say…well his blog piece is here that I found just on Friday past, and it is of great interest….perhaps because I love art of almost any type and whole Samurai style and content of the piece is so so much fun to read from – and to learn too!

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24 Hours in the Google Economy!

November 2, 2012 by · 4 Comments
Filed under: SEO 

If it’s one guy I especially like when it comes to reading his “take” on all things marketing, it’s Oli Gardner of unbounce.com – and yes, he’s done it again! His take on the latest infographic, published by Wordstream entitled “24 Hours in the Google Economy” is pretty dang spot on and you must both go to look over the longish infographic here first….then read Oli’s take here.

See what I mean?

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