Okay, you’re website is up and running; your online marketing campaign is bringing in traffic with both SEO and Social Media tactics; you are seeing new leads or revenues coming in, but you want to know more about the rationale behind those visitors to increase your ROI on the current spend – but you don’t know how. If that’s a fair description of where you are right now, then today’s blog post is definitely for you.
Google Analytics is the answer…..got it? But, you’ll immediately say…how do I use same to really find out where my site visitors are coming from, what they’re looking at on my site, how long they stay (i.e. the site stickyness), what call-to-action worked to get me those leads….etc. etc.
We’ve been watching south of the border in google.com land their rollout of just a couple of days ago of the new Google local carousel display for web search results. But like always I figured, as google.ca up here in the Canadian SEO world is usually behind the curve, it would bear watching without seeing same here.
I was wrong – as today (the first day of summer!) when you search for “some” local-only web keywords/phrases, yes…google.ca will display same…but only for certain “local” searches!
It will come to no surprise to those of us who follow closely the goings-on at our #HamOnt Innovation Factory, the the final decision on who will replace our leaving Exec Director, Ron Neumann has just been made – and it’s Dave Carter their in-house CTO in Residence who is stepping up to lead the organization!
As many of us staunch startup supporters know, Ron after being the ExDir of the Innovtion Factory for almost 3 years now, is moving on to head up his own new business (hopefully from right here in #HamOnt, eh!) and those ExDir reins get handed over to Dave in about a week or so….till then both are using their collaboration skills to aid in the transition….and we’re all chuffed about the new vision that Dave will be bringing to our community of startups!
Been awhile since I reported on what real value there is in being #1 for a search over at Google, but the report just released this past week from the folks over at Chitika Insights is pretty darn accurate, eh!
But what about the thought that this study – like all too many online marketing whitepapers, might be “not so true?” I’ve written before on the Chitika network and most readers will remember that I do like same. It’s numbers and % reports jive so very well with what my own network shows that I just nod in agreement….having found the same angles and slants as they report…and it’s been 3 years since I reported on same.
It’s a new day over at our #HamOnt Innovation Factory, and let me be one of the first to announce¸ that Scott Smith, BA LLB is the new replacement COO for our soon-to-depart Keanin Loomis who will move to run the Chamber here in just one week.
For those of you who do not know Scott, I would like to offer the following information to let you know what a great choice this was – and what I think it will mean for the future of our Innovation Factory.
Okay, you’re an SMB who is trying to get your own website optimized for better keyword rankings for your new potential leads.
You have read a lot on same, you understand your challenges and lastly, you think you have it covered.
You can be using any kind of a CMS (content management system) like WordPress or Joomla or you are using simpler editing by making page by page changes to the basic HTML. No matter but what the issue will be for you to consider is – did you get all the items done in order and in full.
Okay, I’m one of the first to admit that I like tables. I do not like CSS. The reason for same is that at my age the old adage about “old dog and new tricks” may have some bearing but for the most part, I believe that when you find something that works perfectly, you use it. In other words, if it ain’t broke, don’t fix it. Hence, my reliance on tables for site page layouts and CSS only for formatting fo fonts etc…. A few years back I was hired to be a part of the team that did the canada.com website re-design and development – a set of tasks that I totally hated due to the HUGE CSS dependencies!
That said, I’m wrong! Or at least, I’m admitting that CSS may have a place in my new site layouts and designs and that comes from it’s ability to react to the “responsive design” principles….which I define here from Wikipedia -
Took an email and call late yesterday to be a panelist on tomorrow’s CBC Hamilton WebCast featuring Amanda Lang (of the great Lang & O’Leary Exchange CBC show fame) and yup, I said yes!
Well, not just me – I’m ably joined by Ron Neumann of our Innovation Factory and Stephanie McLarty of REfficient.com too as the panel who will defend Hamilton to one and all!
First, the word metronome - it’s a word that means a device that produces regular, metrical ticks and in this case…what I mean by same, is that when it comes to social media, that time is important to try to understand just how “quick” the social media world is growing.
SMX Toronto offers over 20 sessions across 4 tracks plus indepth workshops and networking activities delivered by top industry professionals. Whether you are just getting started, planning your search strategy, managing the team, or you are deep into implementation, tactics and campaigns, you’ll get the knowledge, ideas and contacts needed to help you boost your search marketing results and take your skills to the next level. SMX Toronto is co-located with the eMetrics Summit, PAW, and IMC.
Titled as “Connected to the Future,” a recent report to their members from CIRA (our Canadian Internet Registration Authority) is well worth both the click and the read – in fact, you should do that right now and then skip the rest of this piece…
Oh, still here? Well, let me recap for you what this great paper does pass along about our Canadian internet presence, and what it says the future holds for us too…and here’s the thing I mean -
Huh – you think? Is this guy for real? Any lead should be followed, nurtured and then you go for the close…that’s the way business grows. Isn’t it?
Well, yes….usually that’s how things work….but let me explain…