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Scott Smith: Our New COO at the Innovation Factory!

May 27, 2013 by · 2 Comments
Filed under: SEO 

innovationfactory_logoIt’s a new day over at our #HamOnt Innovation Factory, and let me be one of the first to announce¸ that Scott Smith, BA LLB is the new replacement COO for our soon-to-depart Keanin Loomis who will move to run the Chamber here in just one week.

Welcome Scott!

For those of you who do not know Scott, I would like to offer the following information to let you know what a great choice this was – and what I think it will mean for the future of our Innovation Factory.

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SEO: Your On Page Optimization Checklist!

May 13, 2013 by · 6 Comments
Filed under: SEO 

Okay, you’re an SMB who is trying to get your own website optimized for better keyword rankings for your new potential leads.

You have read a lot on same, you understand your challenges and lastly, you think you have it covered.

You can be using any kind of a CMS (content management system) like WordPress or Joomla or you are using simpler editing by making page by page changes to the basic HTML.  No matter but what the issue will be for you to consider is – did you get all the items done in order and in full.

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On Responsive Design: A Idea has Legs

May 10, 2013 by · 2 Comments
Filed under: SEO 

Okay, I’m one of the first to admit that I like tables. I do not like CSS. The reason for same is that at my age the old adage about “old dog and new tricks” may have some bearing but for the most part, I believe that when you find something that works perfectly, you use it. In other words, if it ain’t broke, don’t fix it. Hence, my reliance on tables for site page layouts and CSS only for formatting fo fonts etc…. A few years back I was hired to be a part of the team that did the canada.com website re-design and development – a set of tasks that I totally hated due to the HUGE CSS dependencies!

That said, I’m wrong! Or at least, I’m admitting that CSS may have a place in my new site layouts and designs and that comes from it’s ability to react to the “responsive design” principles….which I define here from Wikipedia -

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CBC Hamilton WebCast: Amanda Lang & Me!

February 20, 2013 by · 2 Comments
Filed under: SEO 

langTook an email and call late yesterday to be a panelist on tomorrow’s CBC Hamilton WebCast featuring Amanda Lang (of the great Lang & O’Leary Exchange CBC show fame) and yup, I said yes!

Well, not just me – I’m ably joined by Ron Neumann of our Innovation Factory and Stephanie McLarty of REfficient.com too as the panel who will defend Hamilton to one and all!

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A Social Media Metronome…

February 15, 2013 by · 2 Comments
Filed under: SEO 

fridayIt’s a fabulous Friday once again, and there have been some real “timely” infographics that have recently sprung up and I thought that I’d bring some of same up to our readers.

First, the word metronome - it’s a word that means a device that produces regular, metrical ticks and in this case…what I mean by same, is that when it comes to social media, that time is important to try to understand just how “quick” the social media world is growing.

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I’m Speaking at Search Marketing Expo Toronto!

February 8, 2013 by · 10 Comments
Filed under: SEO 

futureYes, thought it was time to pitch for a spot on this premiere SEO Global Conference and so that’s just what I did….and yup, got accepted too!

SMX Toronto offers over 20 sessions across 4 tracks plus indepth workshops and networking activities delivered by top industry professionals. Whether you are just getting started, planning your search strategy, managing the team, or you are deep into implementation, tactics and campaigns, you’ll get the knowledge, ideas and contacts needed to help you boost your search marketing results and take your skills to the next level. SMX Toronto is co-located with the eMetrics Summit, PAW, and IMC.

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CIRA: The State of the Canadian Internet

February 5, 2013 by · 3 Comments
Filed under: SEO 

futureTitled as “Connected to the Future,” a recent report to their members from CIRA (our Canadian Internet Registration Authority) is well worth both the click and the read – in fact, you should do that right now and then skip the rest of this piece…

Oh, still here? Well, let me recap for you what this great paper does pass along about our Canadian internet presence, and what it says the future holds for us too…and here’s the thing I mean -

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Why Most SEO Leads Just Can’t be Closed!

January 29, 2013 by · 11 Comments
Filed under: SEO 

roi_wheelThought it might be time to talk about the simple fact that, for the most part, when we SEO practitioners get a “lead” it generally is not worth much effort when it comes to closing same.

Huh – you think? Is this guy for real? Any lead should be followed, nurtured and then you go for the close…that’s the way business grows. Isn’t it?

Well, yes….usually that’s how things work….but let me explain…

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FabFriday: Infographics and SEO Work Well Together, eh!

January 25, 2013 by · 8 Comments
Filed under: SEO 

fridayAnother Friday, and it’s been one hell of a week…we’ve been in client meetings for days, delivered our Online Marketing Workshop to some of our Innovation Factory’s top startups just yesterday and today it’s infographic recap time….at least this am it is! Then on to more development of our new WebSEOAudit tool…but more on that to come later.

Infographics. Simply put, work well in advancing the rank of any web page that hold same – especially (no surprise) if the infographic is both well done and spoton graphically too! That’s not news – we’ve reported on same time and time again and a simple google shows that the SEO community thinks much the same.

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Tuesday Infographic Day: Long Tail has Hidden Value!

January 15, 2013 by · 2 Comments
Filed under: SEO 

hiddenTailWell, I suppose that the first thing is to know the term “long tail” and what that means for us SEO types – as well as SMB owners all over the globe! So…what is a “long tail?”

Simply put, it’s a term that we Canadian SEO types use to describe a search engine tactical response area – and here’s how it is described in Wikipedia…

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Negative SEO: Chapter Five from Google!

January 8, 2013 by · 5 Comments
Filed under: SEO 

testing5Okay, so you do know that “negative SEO” – the practice of using tactics to send bad back links to a competitors site to drive them DOWN in the serps works, right? At least it’s on your own SMB radar, right? That is, you do know that there have been many many SEO practitioners talking about this and commenting and testing and even providing the results of those test, right? Even how to combat same or negate same, right? And you’ve read my own series of blog posts on negative SEO too, right? And that Google finally did release it’s own Google DisAvow tool too, right?

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What The Heck Is SEO? A Rebuttal!

December 21, 2012 by · 8 Comments
Filed under: SEO 

Okay, I’m supposed to be “off” for Xmas…but this just in!

If you know anything at all about online marketing, the website smashingmagazine.com would be a spot that you’re already aware of…least in my world it’s one of the leading places for all things on marketing in various channels.

 In a recent Opinion Piece, a writer by the name of Paul Boag wrote a piece entitled “The Inconvenient Truth about SEO” that he opened up with the following paragraph –

“Do you own a website? Do you want to be number one on Google? Whatever you do, don’t spend money on aggressive search engine optimization (SEO)…” 

As you can tell, I’m going to NOT be okay with this…

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