Okay so you’re thinking that you’re a bit perturbed that you were unable to make last Wednesday’s Innovation Factory big competiton – their Innovation Night Showdown and you wanted to find out just who won?
That’s right, Snappay our mobile POS app startup firm, pitched and beat out all the other competitors to win the Contest and a brand new Apple iPad3 too!
But then again, maybe you didn’t even know it was the big summer scheduled event so here’s a bit of backstory on same.
Okay….you most likely have already read our initial Negative SEO blog piece here or our follow-up a few days later entitled “Chapter Two” here….but as the title of this piece says, the twists that are beginning to come to the surface about Negative SEO deepen…
And as you’ll see by our blog piece here below…the “fallout” of what all of us SEO types and SMB owners are worrying about are now even more defined and “up in the air” at the same time.
Okay, it’s a Friday again and I’m jammed, but by now our regular readers know that….end-of-the-week issues for us always arise as clients and Google seem to want to make changes just before the weekend starts…sigh….the life of a Canadian SEO practitioner is fraught with too many tasks in short timelines, eh!
Well my post last Friday obviously hit some SMB nerves…as we’ ve fielded questions from clients, from SEO peers, from friends and just about every type of forum/blog comment links that linked to our original last Friday post found here.
Negative SEO exists. Works. And can be used against you and your sites.
Okay, so you are an SMB owner, with a website that you use to bring in new leads or sell products or services and you’re wondering about your site’s rankings and effects of recent changes to the Google algorithm. Or you’ve perhaps noticed that your own site’s rankings have “dipped” a bit and you wonder why? Then this post about negative SEO is all about you and your site!
First, what is “negative SEO?” It’s a simple set of tactics that anyone can use to change – for the worse mind you – the rankings of any site. Your own. Your competitors. Even a site you’ve never ever visited….negative SEO is a way to make changes to that site.
It’s about time I blogged on this – the fact that when you ask any entrepreneur, startup founder, C-level exec “how you doing?” the answer is usually the same! Busy! Crazy busy! Too too busy! Not enough hours in the day type of answer…and there’s the rub! Are you – are we – all too too busy?
Here’s what I’d like you to think about….being an entrepreneur is about the best/coolest/finest thing that could ever happen to a human being in my world. The creation of a new idea….the nurturing of same….the building of the basic framework of your company…the search for advisors and mentors and counsel from same…the first MVP (minimum viable product) for the marketplace…the customer validation and initial wedge into their consciousness…and then the pivots that come from all of these items. It takes time. It takes focus…and perhaps most importantly, it eats up your life.
Okay, you’ve most likely heard tons of stories about how some app developers on either the iOS or Android or even the RIM platform have made tons of money, bought the Maserati and retired to the beach on Nevis….and you’re figuring that this may just be the biz model to clone and follow.
Okay, you’ve got a website, it’s up and running….and maybe you’re wondering why the traffic to same ain’t so hot…well welcome to the club SMB owner! It should be no surprise that just getting the site up and running is not the “end” of that marketing strategy…the next part of that enterprise is driving traffic to same. And there’s the rub!
While this blog post is not about how to create and develop a full SEO Campaign to drive that traffic, what I wanted to talk about are three great infographics I’ve found to position my own rationale on same, so let’s chat about them in no specific order…
Yup, been a heck of a week or two in the recent past when it comes to Google and the changes that they’re bringing to the SMB marketplace – and the changes that we’ve been seeing and tracking are varied but yes, they’re going to mean that many of us will need to re-position our own or our clients sites!
Big big smile here…because announced just last week, the second annual 2012 Lion’s Lair contest top ten finalists were announced – and Snappay is in!
That smile of course, is just the start of how we feel about same and by that I mean we do realize that it’s going to be dang hard to “finish in the money” of this $100,000 dollar contest, but we’re up for the challenge, eh!
And yes, we were once again, asked to participate and as I work my way thru all of the ranking factors it is so nice to see that my own noted items were so much a consenus of many other top-notch SEO practitioners too!
A big big #kudos to David Mihm for his work on this each year….can’t be a lot of fun – and with Panda, Venice and now Penguin to consider too….it must be a work of love, David! Muchly appreciated!
Recently, the Hamilton Chamber of Commerce nominated us for their 2012 Annual Outstanding Business Awards in the category of Communication Technology firms and to do that they had to shoot a video about our company, and that was a very nice touch! And while we didn’t win in our Category, just being nominated was a great treat….and I’d like to thank our Chamber for that honor too!