Sure…it’s been a really swell Christmas season here and yes, we had a real pleasurable time with our kids and grandkids and extended family too! I just hope that your own Holiday season was as much fun as my own.
And yes, I’m back “in the traces” and looking for new strategies and tactics for our own SEO clients as well as reporting on same here for our readers too!
That said…it’s 2014….and for us SEO practitioners we are just as aware as everyone else is that yup, SEO is a moving target.
Last year saw many many new challenges and updates and lateral moves by the search engines….and for those of us who try to stay “close” to that leading edge, it meant a ton of testing and trying….and finagling and fudging….and analyzing again and again!
About 20 months ago or so, I received launch notices about a great new program sponsored by Google, the Royal Bank, Yola and our own CIRA that would enable SMB owners to get a brand new free website for their online businesses. This I thought would be a good thing as I know that simply put you need an online website to allow you to both brand and manage your business in this millenium.
So I wrote about it a few times back in early 2011 with the launch blog post here and followups here and here with stats too…I was proud to have helped get this Program up and running and even got a mention about it too here (but that is a dead link now eh!)
Okay, your site’s up….you’ve worked damn hard in getting your keyword research done and have gotten those dozens of keywords properly “stitched” into your pages using the best practices tactics for SEO on-page optimizations done…and yup, you still can’t find your site in the serps you are running. That is what so many SMB owners complain of when they come to us looking for some “SEO doctoring” and for the most part – they’ve just stopped too early!
There is always the thought that oh-oh, maybe they’ve not done such a good job on the initial on-page optimization tasks…but a quick check shows that they’ve gotten the basics all done…so it’s not that. What it is, of course, is that a complete SEO Campaign to drive new traffic to your site does NOT stop at that level…in fact that’s only about 40% of the whole set of tasks needed….the next step is yes, building your site “Authority & Trust” levels by making your site relevant to other in-channel sites via links. Continue reading “DIY SEO:Learn Your Link Building Basics!” »
So…Friday once more and yes, Infographics are on our mind once again! That’s the SEO tactic that again, while others seem to believe that they add “little” for your SMB website serps…we know different!
Yes, we understand that many SEO practitioners have an upturned eyebrow when they begin to think about Infographics.
And yes, we also understand that many “other” SEO practitioners know little about Infographics, but here’s what we know via our own SEO practice rationale of empirical testing!
We have talked here on our Canadian SEO blog about how to generate leads for your SMB business quite a few times over the past few years and if it’s one thing we’ve learned, it’s that for the vast majority of SMB owners, our advice has barely broken through the clutter of other voices all vying for attention. That’s bad. We know that this cacaphony of marketing voices is just too too much to wade through to try to find the “meat & potatoes” that a business owner needs to sup on, to succeed.
So we thought that today, we’d try to help any of our readers think on what they will need to do to research same on their own, and to do that, we thought we’d start with one of the best firms we know when it comes to exactly that – capable, reliable marketing knowledge to help you both plan, create and develop your own marketing plan for your online business to succeed.
It’s not very often – in fact only once in memory, that I’ve ever used this Canadian SEO blog for the purpose of spreading out news that came to me in a Press Release, but as I know both the whole team over at VistaShift and that I was actually at the launch party for their new site, that I thought this would be the best way to help shout-out their news.
That, plus the fact that I have actually “taken” the early-stages course for one firm I’ve invested in, our own mobile payments firm SnapPay, that helped us immensely to gain some traction via the insights we received at that two-day session really made me decide to do this. Oh, one further point too…is that you may recognize the founder’s name, Ron Neumann as he was the original founder and CEO over at our own Hamilton Innovation Factory for the first three years and has proved to our whole community that yes, he has both vision and implemention skills too! So here’s the PR….
Sure, I know…this is a blog post about how blogging works to make your firm more successful and while that may appear to be self-serving, it’s reallly not. Instead, it’s about the vast number of prospective clients we meet with who when asked “do you have a blog on your site” look back at us and ask “why…is that important?”
Short answer – yes, yes it is and there’s a ton of proof out there that one can point at too…
If you know the startup ecosystem here in Hamilton, you then know of our own Lion’s Lair Gala competition where startups compete for big money and prizes…and as just last night we celebrated our Lions’ Lair 2013 evening – you know I was there.
As last year, I was actually a contestant in the competition and ended up in the top 10 Finalists, I couldn’t offer up any prizes or sponsorships – but this year my online marketing firm, KKT INTERACTIVE Inc. offered up a full SEO Campaign (a $12k package) to the prize pool as our own contribution to the overall successs of the gala.
Well, for us the first thing we usually have to tell a client is that what they’ve heard, read and seen bandied about when it comes to SEO tactics is usually old, dated and not so true any more.
WARNING right up front…the link below will take you to a great funny absolutely great site that uses some pretty cool technology to translater any domain URL into what can only be called “gangsta slang” rap. It DOES have bad words. It MAY offend some viewers. It perhaps should NOT be viewed at work or where others can see your screen.
First, of course I plugged in my own Canadian SEO site at www.kkti.com and yes, what a hoot!
Okay as our regular readers know, we love what we do! We truly like to get into the office and online every single day and as early as possible, to help our client roster succeed at getting new traffic sent to their sites and we do it over and over again – but always remembering that the search engine target is a moving one….one you need to keep your eye on all the dang time!
That said, we also of course “bump” into all types and kinds of other viewpoints and whenever such opinions (backed up by tested empirical evidence that is) help us learn more, we know that this is also very important counsel and we try to incorporate same into our own online marketing practice on a daily basis.
The infographic I’m talking about today is entitled “Marketing Success with Google+” and if you know me or you read here regularily, you know that I consider the Google+ product a superior social media tool and yes, I have an account personally as well as for our more than a dozen online clients too.