We have talked here on our Canadian SEO blog about how to generate leads for your SMB business quite a few times over the past few years and if it’s one thing we’ve learned, it’s that for the vast majority of SMB owners, our advice has barely broken through the clutter of other voices all vying for attention. That’s bad. We know that this cacaphony of marketing voices is just too too much to wade through to try to find the “meat & potatoes” that a business owner needs to sup on, to succeed.
So we thought that today, we’d try to help any of our readers think on what they will need to do to research same on their own, and to do that, we thought we’d start with one of the best firms we know when it comes to exactly that – capable, reliable marketing knowledge to help you both plan, create and develop your own marketing plan for your online business to succeed.
It’s not very often – in fact only once in memory, that I’ve ever used this Canadian SEO blog for the purpose of spreading out news that came to me in a Press Release, but as I know both the whole team over at VistaShift and that I was actually at the launch party for their new site, that I thought this would be the best way to help shout-out their news.
That, plus the fact that I have actually “taken” the early-stages course for one firm I’ve invested in, our own mobile payments firm SnapPay, that helped us immensely to gain some traction via the insights we received at that two-day session really made me decide to do this. Oh, one further point too…is that you may recognize the founder’s name, Ron Neumann as he was the original founder and CEO over at our own Hamilton Innovation Factory for the first three years and has proved to our whole community that yes, he has both vision and implemention skills too! So here’s the PR….
Sure, I know…this is a blog post about how blogging works to make your firm more successful and while that may appear to be self-serving, it’s reallly not. Instead, it’s about the vast number of prospective clients we meet with who when asked “do you have a blog on your site” look back at us and ask “why…is that important?”
Short answer – yes, yes it is and there’s a ton of proof out there that one can point at too…
If you know the startup ecosystem here in Hamilton, you then know of our own Lion’s Lair Gala competition where startups compete for big money and prizes…and as just last night we celebrated our Lions’ Lair 2013 evening – you know I was there.
As last year, I was actually a contestant in the competition and ended up in the top 10 Finalists, I couldn’t offer up any prizes or sponsorships – but this year my online marketing firm, KKT INTERACTIVE Inc. offered up a full SEO Campaign (a $12k package) to the prize pool as our own contribution to the overall successs of the gala.
Well, for us the first thing we usually have to tell a client is that what they’ve heard, read and seen bandied about when it comes to SEO tactics is usually old, dated and not so true any more.
WARNING right up front…the link below will take you to a great funny absolutely great site that uses some pretty cool technology to translater any domain URL into what can only be called “gangsta slang” rap. It DOES have bad words. It MAY offend some viewers. It perhaps should NOT be viewed at work or where others can see your screen.
First, of course I plugged in my own Canadian SEO site at www.kkti.com and yes, what a hoot!
Okay as our regular readers know, we love what we do! We truly like to get into the office and online every single day and as early as possible, to help our client roster succeed at getting new traffic sent to their sites and we do it over and over again – but always remembering that the search engine target is a moving one….one you need to keep your eye on all the dang time!
That said, we also of course “bump” into all types and kinds of other viewpoints and whenever such opinions (backed up by tested empirical evidence that is) help us learn more, we know that this is also very important counsel and we try to incorporate same into our own online marketing practice on a daily basis.
The infographic I’m talking about today is entitled “Marketing Success with Google+” and if you know me or you read here regularily, you know that I consider the Google+ product a superior social media tool and yes, I have an account personally as well as for our more than a dozen online clients too.
Yes, Friday again and our regulars here know that we often use this weekend-starting blog post to show new and topical Infographics that can help any SMB owner get some SEO Campaign traction…and today is no exception.
Well, except for the fact that this post is not really about any specific SEO Infographic, but more about how you can use targeted searches to find just this kind of tactical help on your own. How?
Well, first go to google and click on their text link to their IMAGES index first…and once there, enter into the search field your best phrase for what you think might help you learn more about your own SEO Campaign.
Okay, like many other online marketing types, I too thought WooHoo when Google launched their own social media platform Google+ a couple of years back – well at least I thought it was a good thing to challenge all of the other social media giants already established like FB and Twitter, Reddit and Tumblr etc…
My thinking over that timespan hasn’t changed and while the jury is still “out” on the value of a G+ account and the resulting buzz, what I know so far is that yes, G+ is becoming more and more important for any SMB and their own online SEO Campaign!
Okay, you know that I like SEO, right? Well, love is perhaps a better verb here…and at the same time when an SEO tactic begins to get traction, i.e. using a certain method or process to gain some SEO rankings is something I also love reporting on, right?
If you answered “yes” to those two questions then it’s because you must be a regular visitor here and know that I love the legendary link between SEO and Infographics and have written substantially on that link too before as well.
And that’s what this blog piece is about today….as I’ve now got some tangible proof on the popularity of Infographics and also a great link to an SEO expert and her take on how to promote just that kind of SEO tactic!
We online types know, that Google has been working hard to improve the way people discover local businesses and to do that they’ve added some pretty cool features that any SMB can take advantage of to promote their business.
One area that is still pretty new and we’d like to feature here is the ability for any business to showcase their actual bricks & mortar venues from the street and right into their front door!
To do that today, I’m going to be using a great local #HamOnt example, our own McMaster Innovation Park and show you what they’ve recently done to showcase their own beautiful premises!
Okay, not to start off a whole war on this topic but just to present what we think is the best way to run our own SEO practice, I thought it perhaps apropos to post on this topic as I now face the normal contractor issue of finding new ones.
Yes, we did just lose a contractor who had been with our Canadian SEO firm KKT INTERACTIVE Inc. for over 3 years…he was a valued important SEO type that I loved working with and I wanted to talk about that search for his replacement.
First, why a contractor over an employee you might want to ask…which is of course a valid POV. Why indeed?
Okay…Monday and yup, I’m in the swamp with the alligators again already but did want to share again 3 top-notch infographics I’ve been mining for gems over the past little while and each is on Social Media and how to strategize for success using planning, time and budgeting for same.
All three are from great sites and all three are pretty easy to do that “mining” for nuggets that you can use today – right now in fact – to generate new knowledge about how to increase your own SMB site’s success when it comes to using Social Media.
It’s said “…it’s not what you know, but who you know…” and what we’re going to post today…is all about the exact opposite…i.e. what you need to know to be a Startup Mentor.
First up, is a great one entitled “Sensible Social Media Checklist” from the folks over at thewholebraingroup.com and it’s a very sensible list indeed.