Online Marketing Program: 3.1 Social Media Authority
What is Social Authority?
One of the key components in successful social media marketing implementation is building “social authority.“
Social authority is developed when an individual or organization establishes themselves as an “expert” in their given field or area, thereby becoming an “influencer” in that field or
area…
Why can that be important to SME business owners?
It is through this process of “building social authority” that social media becomes effective. That is why one of the foundational concepts in social media has become that you cannot completely control your message through social media but rather you can simply begin to participate in the “conversation” in the hopes that you can become a relevant influence in that conversation.
A Couple of Friday week-ending Things…
Hello all…and yes, I know that I’m more than a bit late for todays week-ending blog piece…but we’ve been pretty busy with all the start-ups, mentoring, coaching and yes, we’ve also begun the Xmas season with last nite’s big party at McMaster Innovation Park with our own Innovation Factory Holiday Soiree!
And I had fun. No two ways about it….I met lots of start-ups that I’ve coached or mentored or who’ve taken our own “Go-To-Market” seminars and chatted with them all!
Online Marketing Program: 3.0 Social Media Beginnings
Okay, it’s time to move “up” our Online Marketing Success Pyramid, to the next level where weekly tasks abound – your Social Media Program Campaign!
And a reminder, that Social Media tasks can be defined as -
[def. ~ is the set of tasks that must be done on a daily basis that deal with your online reputation, your position of credibility within your channel and your ability to mentor and aid others within that channel. More than that, you are also planning on proving your social authority as a recognized expert in that channel.]
SEO Friday: A Potpourri of Infographics, eh!
Yup, it’s Friday again and our work has all been caught up…we’re finallly in the home stretch for a couple of site developments/rebuilds and our SEO linking lures worked pretty good this week (dont’cha love .edu links!!!) and so the weekend appears to be time off mostly.
Well…mostly…but I did think that I’d run a quick search on infographics and SEO and stats and metrics and here’s some of the ones I’ve drilled down on in the past few days.
InnovationFactory: Lunch ‘n Learn on Employment Law
Going to a Lunch ‘n Learn put on by the Innovation Factory is one of the best ways I know to gain valuable insight into areas that many entrepreneurs just do not know enough about. And yesterday’s session on Employment Law was a great success!
Wait, you say….a Lunch ‘n Learn on legal stuff and it wasn’t boring? No, actually while that may be what many attendees might have expected, it wasn’t the experience that I got…in fact, the content was great!
Online Marketing Program: 2.3 Off-Page Optimization Advanced
Okay, so if you’ve been following along on our Online Marketing Program, you’ll remember that last week we discussed the off-page optimization beginnings….and today we move to the advanced areas to consider…and that’s citations. What are those you will ask….and the answer is that they are pretty easy tools to use to get some serp traction and that’s really important if you think abour it.
First, let’s look at citations – and what is a citation? From David Mihm’s site over at GetListed.org here’s the working definition of what we mean when we use the term citation –
UnCorkedVentures.com: New SEO Serps!
About 17 months ago or so, it was my pleasure to “bump” into the owners of uncorkedventures.com – an online wine store from California that was a request to do a guest blog on our CanuckSEO site about their own SEO campaign – and I passed on that offer.
Why? Because as I explained it in a blog piece way back then, they were using the tactic of writing articles, and submitting them to various online directories (names not named to protect the innocent, eh!) and that while he’d climbed the serps somewhat via the do-follow links, he had no idea really on the efficacy nor efficiency of that tactic.
Happy Second Birthday to CanuckSEO.com!
Yup, two years since I began this blog and so far, what I can absolutely swear to – is that writing a blog regularily can be a truly uplifting and fun experience. Well…mostly that is, eh!
That’s not to say at times, it’s not been a real chore…trying to come up with a topic that is both newsworthy on SEO, on local business and SEO, on Canadian wide national SEO and on Google itself…..something that at the least the kind folks up on the mothership have been so kind as to provide same. Monthly, weekly and yup sometimes even daily too!
Friday SEO Potpourri: Infographics We Love!
Okie-dokie…we’re jammed and still trying to take on more as opportunity seems to want to knock almost daily! I know…you too….isn’t being an entrepreneur about the best “job” in the world! Yup, agreement here on that too!
Okay, so Friday….4 meetings today and then some more SEO keyword research long into the night and we’re tracking Google in the UK at those data centres heavily still and yup, the brits are different, eh! Not a problem, but the mere thought of how such a thing as a keyword can differentiate itself in a UK world compared to a Canuck one is still awe inspiring! Good on you Google!
Online Marketing Program: 2.3 Off-Page Optimization Beginnings
A large part of any SEO campaign is the ability to discern and develop your own specialized lists of authority sites, trusted sites, forums, search engines for you to list your website with in regards to acquire backlinks. These are truly “incoming” back links (IBLs) and you must remember that this has shown to be only one manner in which to achieve higher rankings without delving into the reciprocal exchanges in non-sector link farms and such items.
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