Outmoded & Outdated SEO Advice is all too prevalent, eh?
My request over at Ann Smarty’s myblogguest.com site to find an occasional guest blogger, has so far been okay from an SEO blog point of view. In the past couple of days, I’ve had a couple of responses, and one blog piece submitted for my vetting — and that’s what I want to talk about today. What happens when a guest blogger offers up advice that is outmoded and past it’s “best-before” date for an SEO campaign.
My request was for a piece on SEO, aimed if possible for Canadian SME’s who want to learn how to do their own SEO campaigns, but if the piece wasn’t localized but still good, then I’d still consider same.
An SEO Potpourri….
Well, first…a happy April Fools day to one and all! I won’t bother with the expected joke/prank/dumb stuff that one sees online this am all over the web.
Instead, just a quick potpourri of items….not the least of all is our inclusion as of today in Lee Odden’s TopRank’s BigList of Online Marketing Blogs! WooHoo! We made it to this listing of over 400+ blogs that cover online marketing ranging from SEO (search engine optimization) and PPC (pay per click) to blog marketing, marketing with social media and online public relations! Here’s what Lee wrote when they added us to their listing –
“CanuckSEO — Long time internet marketing veteran Jim Rudnick writes with passion and flair about “Canadian SEO for Google Success!” as well as small business, local SEM and plenty of flavorful opinion posts on a variety of search marketing industry topics. Go for the tips, stay for the story telling and enthusiasm…”
We’re pumped about this! Muchly appreciated Lee et al…and we’ll try to live up to that review too!
SEMPO SEO Survey Sure is Superb!
There’s some very very interesting stats available for anyone who cares to look over even the sample SEMPO/EConsultancy “State of Search Survey” available here. As one of the SEO firms that participated we got same late yesterday and it’s truly ‘chock full’ of various numbers that both confirm — and deny — our own SEO practice business.
This Survey was a global one with over 1500 client-side marketers and advertisers and SEO firms taking part from over 60+ countries around the globe. As well as paid search and SEO, this report also looks at Social Media too as part of an online firms marketing mix and that’s where some of the surprises come from too, eh!
The Real Cost of Social Media is Time!
While most clients think that Social Media offers up a great ROI at first, what then dawns on them after the presentation we’ve noticed is the sudden realization that if the SEO Social Media campaign is free dollar wise, it can be very expensive time wise!
Sure the costs can be great in that the dollars that need to be spent on Social Media look like they may be $0.00….but then again, as we’ve often noted, most VP Marketing types then realize that they will need to “find” someone who can do the campaign on their company’s behalf. Say, how about Susie over in Accounting, she’s in her 30′s and she’s always chatting about Face-something or saying she’s been re-twitted dozens of times. Maybe she can do this for the firm….sigh!
What really is needed is a good look at the whole Social Media world, first of all. Clients should understand that to properly manage their online reputation, they will need to devote more than dollars to such a campaign, they will need to devote time by providing the best experts they can find to both create, develop and then manage their online brand!
For SEO Success — Blogs draw Web Visitors!
If you’re looking for a strong — in fact, one of the strongest “Calls to Action” that you can find to increase your website visitor numbers — then think BLOG! Yes, I”m talking about marketing techniques that work for you 24/7/365 days a year and for the best idea we’ve found in awhile, think blog!
Why do I say that and what kind of proof can I offer that if you actively blog about your business, you’ll gain traffic? Simple, really…the kind folks over at HubSpot have just done a study showing that what we too have been preaching to our clients, is spot-on, eh!
SocialMedia Online Advice is Out There!
If you’ve ever wondered just how to apply Social Media tools to your own business, then don’t despair — there is help out there for one and all! In researching this article today, I’ve found more than dozens of sites that offer up help for the new-to-social-media SME business owner to visit to find the best advice out there to follow.
Maybe you’re really “brand new” to Social Media, and might be thinking…’so, why’d I ever even need to consider Social Media marketing for my SME business…’ and the answer to that is yes online too! Take a look/see at that short presentation for Canadian SME business owners and then pop right back here for my list below…
Want to learn more? Then click on some of the links below to learn the ‘hows and why’s of how Social Media can help build your business by providing you with solid information to use, to follow and to succeed with too!
2010 Social Media Marketing Report
If you’ve ever wondered how those “big budget” SEO firms get things done, then think RESEARCH! They learn as much as they can, about as much as is possible, for their clients in all channels for all types of media. And can I tell you “where” they find that research to aid in their marketing campaigns?
Think marketingsherpa.com! That’s a marketing site that is chock full of various research, one can look over in all online channels, to help you and your clients (or if you are the client yourself too!) to learn about just how to succeed in marketing your site/services/products to succcess!
Pro Bono SEO Works for US!
You know it’s a fact of life that business can consume one’s whole psyche. You live on your clients needs, wants, desires and can just not catch a breather at times….add in a family, office and employee issues and then those few hours of sleep that you seem to need every so often, and your life is pretty full, eh!
I hear you. And I’m the same, I totally love what I do and can’t wait to get up each morning and into the office and at my computer to see what’s what and who’s who in the SEO world. I receive over 300 emails daily and after deleteing all the spammy ones there’s still about half to go through….and I love it! It’s me — but I also know one more thing, that I only can go so long, so far without giving back to my community.
Huh? Well, what I mean in a larger sense is, that we provide SEO for a couple of local clients on a pro bono basis to try to give back to them and thru that donation, back to our community. Let me explain a bit better…
An SEO Fable: Grasshoppers Beware!
With apologies to Aesop, today’s post leans heavily on the fable he wrote a few thousand years ago, on the story of the Ant & the Grasshopper.
Therein, he tried to show the reader that there were two schools of thought on hard work and preparation. The grasshopper it seems, spent the warm comfortable summer months fiddling away their time on fun and trivial pursuits — while the industrious ant on the other hand, worked hard to store up food for the upcoming hard winter.
Survey Says: Blogs help SEO!
Recently, we contributed to a web wide survey done by the folks over at TopRank Marketing, on whether or not a blog can help you increase your SEO rankings….and the word is – YES!
Asked to help by Lee Odden over at LinkedIn, our own #1 social business marketing site, we filled in the survey and awaited like the rest of the online marketers, the publication of the collated survey results. And they’re in and it’s no surprise really, that overall, blogs help a company get better SEO rankings!
Many marketing firms are familiar with this strategy and with over 300+ of us responding to the survey, it’s no wonder that over 95% of us already do blog for our firms (or our clients) online as an integral part of an online marketing strategy.
And while that’s impressive, even better is the collated number of us that answered as to whether or not those blogs deliver on the SEO promises that we make — and yes, “…87.4% of us respondents “successfully increased measureable SEO objectives as a direct result of blogging!”
We're in the Globe!
We're in the current Canadian Dealer News Magazine!
