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Tools: What Every SEO Practitioner Needs!

February 14, 2014 by · 10 Comments
Filed under: SEO 

heartOkay, these URLs have been sitting in my SEO > Tools folder for a bit and I thought that I’d share them with you…call it my “Valentines” gift to the SMB world, eh!

Yes, there’s some great ones…as well as some real clinkers. Some are free…some cost something. Some do a really great job…others not so much. Some are pretty specific in their results while others are all over the place…but they all should get a real look/see for you to think on using.

One more note – that like all SEO types, I too use tools. Some of these ones too. But to be really honest here, my own fav’s were built by me – I’m a 40+ year programmer so using VBasic or ASP or .NET or Ruby to build a free-standing desktop tool is still my fav way to go. Sometimes tho, the same results can be had from one of these tools listed here today…but sometimes not, i.e. ymmv…but do give some a look, eh!

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Fabulous Infographic Friday!

January 24, 2014 by · 2 Comments
Filed under: SEO 

fridayAh…Fridays and yes, it’s time once more for some Infographic pointers and we’ve got a couple of great ones – and an eBook too tha are well worth the clicks for Canadian SEO, eh!

And a reminder that for most/many/some of us SEO practitioners, Infographics still – emphasis on still – work for both the sharing of complex info and stats…and for SEO rankings too. That’s what I believe. That’s what our own empirical testing shows for clients that we have that “do” the Infographic tactic to gain Authority/Trust and yes, rankings too!

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Google+ for Brands:Updates & Tactics…

January 20, 2014 by · 2 Comments
Filed under: SEO 

google+brandGoogle+ for Brands has come up often in the past few weeks as the new year opens up and we thought that it just might help some of our SMB readers who have a brand to learn about the latest updates and tactical reviews out there.

First a couple of things to remember about both Google+ and your brand itself. Google+ has (at least google reported today) almost 700+ million users.

Users who use products….and you hve a brand, right?

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VistaShift Blog: “Know Your Customer…but Don’t Ask!”

January 16, 2014 by · 2 Comments
Filed under: SEO 

fasterhorsefinal2-300x200I got an early notice about this post just yesterday and thought hey now doesn’t that make some sense!

What am I talking about here – or rather what is Ron Neumann the ex-head of our #HamOnt Innovation Factory is talking about is the generally accepted tenet that for any company to do well, to excel, they need to talk to their customers.

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Use BING Ad Intelligence Tools for Better Keyword Research!

January 13, 2014 by · 2 Comments
Filed under: SEO 

bing-2Okay, I know the title here on this post may cause one to shake their head and wonder why anyone would ever use anything but Google itself for keyword research but let me assure you, there is a real gem in this honest promotion of the BING Intelligence tools.

And that gem is real live numbers that one can see along with trends and updates as they happen! And yes, it’s Microsoft’s own tools with the ability to work within MS Excel, their spreadsheet program that every single SEO practitioner uses to hold data and research on keywords, IBLs, backlink candidates…..the list is long, eh!

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A Google+ Content Strategies Infographic!

January 10, 2014 by · 2 Comments
Filed under: SEO 

g+_iconAlright, I’m “new” to CopyBlogger and the strengths that so many online sources and bloggers refer to when discussing this site….and yes, I’m okay with that. I learn as many others do…in a sort of “unconcious” manner…soaking up the little links and URLs and referring site addresses that I see but don’t register…till all of a suden, I get it.

And CopyBlogger is one of those sites that yes, I’ve heard of many many times in the past decade or so…but not thought of conciously as a site to visit. I blog. So do they. I blog on “all things SEO” for us Canucks. They blog on online marketing strategies…an allied field to be sure. I blog alot it appears on Google…and it’s various efforts to dominate the world. And CopyBlogger appears to at least have done so too…hence this Infographic and how I think it’s important.

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Google+ Needs Your Attention for 2014!

January 6, 2014 by · 2 Comments
Filed under: SEO 

burst_coverOkay, so you’re thinking that 2014 is here….you’re back in charge of your SMB website after the holidays and really there’s not too much “new” to be considering on, right? You guessed it…..that kind of thinking is wrong, eh! Let me point out to you the items you should be considering….and what I’m talking about today is Google+!

That’s right, Google+ – touted as the #2 Social Media network with over 700 million accounts, is the Google answer to Facebook, which I’m sure you’ve read about muchly over the past few months and is covered here pretty nicely by the folks over at BurstMedia.com.

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A Reminder on SEO for 2014!

January 3, 2014 by · 7 Comments
Filed under: SEO 

mountie_kneelingSure…it’s been a really swell Christmas season here and yes, we had a real pleasurable time with our kids and grandkids and extended family too! I just hope that your own Holiday season was as much fun as my own.

And yes, I’m back “in the traces” and looking for new strategies and tactics for our own SEO clients as well as reporting on same here for our readers too!

That said…it’s 2014….and for us SEO practitioners we are just as aware as everyone else is that yup, SEO is a moving target.

Last year saw many many new challenges and updates and lateral moves by the search engines….and for those of us who try to stay “close” to that leading edge, it meant a ton of testing and trying….and finagling and fudging….and analyzing again and again!

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GYBO: Canuck Program Successful but Gone?

December 16, 2013 by · 2 Comments
Filed under: SEO 

Agybo-4bout 20 months ago or so, I received launch notices about a great new program sponsored by Google, the Royal Bank, Yola and our own CIRA that would enable SMB owners to get a brand new free website for their online businesses. This I thought would be a good thing as I know that simply put you need an online website to allow you to both brand and manage your business in this millenium.

So I wrote about it a few times back in early 2011 with the launch blog post here and followups here and here with stats too…I was proud to have helped get this Program up and running and even got a mention about it too here (but that is a dead link now eh!)

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DIY SEO:Learn Your Link Building Basics!

December 9, 2013 by · 9 Comments
Filed under: SEO 

SEO-Link-BuildingOkay, your site’s up….you’ve worked damn hard in getting your keyword research done and have gotten those dozens of keywords properly “stitched” into your pages using the best practices tactics for SEO on-page optimizations done…and yup, you still can’t find your site in the serps you are running. That is what so many SMB owners complain of when they come to us looking for some “SEO doctoring” and for the most part – they’ve just stopped too early!

There is always the thought that oh-oh, maybe they’ve not done such a good job on the initial on-page optimization tasks…but a quick check shows that they’ve gotten the basics all done…so it’s not that. What it is, of course, is that a complete SEO Campaign to drive new traffic to your site does NOT stop at that level…in fact that’s only about 40% of the whole set of tasks needed….the next step is yes, building your site “Authority & Trust” levels by making your site relevant to other in-channel sites via links. Continue reading “DIY SEO:Learn Your Link Building Basics!” »

Fabulous Friday: It’s Infographics Once Again!

December 6, 2013 by · 3 Comments
Filed under: SEO 

fridaySo…Friday once more and yes, Infographics are on our mind once again! That’s the SEO tactic that again, while others seem to believe that they add “little” for your SMB website serps…we know different!

Yes, we understand that many SEO practitioners have an upturned eyebrow when they begin to think about Infographics.

And yes, we also understand that many “other” SEO practitioners know little about Infographics, but here’s what we know via our own SEO practice rationale of empirical testing!

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Lead Generation Revisited: A Checklist for Success!

November 25, 2013 by · 3 Comments
Filed under: SEO 

funnel-2We have talked here on our Canadian SEO blog about how to generate leads for your SMB business quite a few times over the past few years and if it’s one thing we’ve learned, it’s that for the vast majority of SMB owners, our advice has barely broken through the clutter of other voices all vying for attention. That’s bad. We know that this cacaphony of marketing voices is just too too much to wade through to try to find the “meat & potatoes” that a business owner needs to sup on, to succeed.

So we thought that today, we’d try to help any of our readers think on what they will need to do to research same on their own, and to do that, we thought we’d start with one of the best firms we know when it comes to exactly that – capable, reliable marketing knowledge to help you both plan, create and develop your own marketing plan for your online business to succeed.

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