Well, it was a heck of a holiday season, but we’re “back in the saddle” again and thinking that one of the first things to consider for any SMB owner in 2015 – is SEO itself and what that means for your site.
Search engine optimization can mean a lot of things to a lot of owners of online businessess – but to begin talking about this whole area one must remember that what I mean by same is meant to matter for the SMB owner who knows how to value his business and how to measure an ROI on any marketing dollars spent.
There. I said it. Again.
And for those of you who continue to call us SEO practitioners to ask how come your rankings vary when you look at them on your own office computer compared to our posted ranking reports on your SEO Dashboard – all we can say is yup!
And the difference, among other things yes, is that you’re looking at searches with your Google Personalised Search turned on – and we’re not!
Yes, I’m talking to those of you who somehow think that SEO Campaigns are not only always quick but at the same time that they work ever time. Or those of you who have done your due diligence on SEO and think that SEO is quick. Or that it’s cheap. Or that if it doesn’t work with your SEO firm – then SEO is hooey!
Yeah…sigh….guess I’m talking to most of the online SMB owners who are out there…and here’s my point…
That SEO has changed SO SO SO much in the past say 5 years, that it’s now so different that an SEO practitioner who hasn’t learned how to progress is not worth their salt.
I am not suprised that for the millions and millions of Twitter users, the fact that they rolled out a complete Analtyics package is just so dang “unknown” that when I ask about it to folks with thousands of followers, who religiously tweet about items that concern them – I get a blank stare.
Twitter – in case you didn’t know – offers up a complete Analytics package for your Twitter account for free!
Huh? Okay here’s the official announcement from the Twitter folks themselves….
Again, we’ve been asked to re-publish our pieces from 3 years ago on UIX – the Usability Testing section from our own Online Marketing eBook and we’re doing so again right here fyi. If you are an SMB owner and you have a site, the use of UIX for same is imperative! You would have no idea as to the number of mistakes that are made on site after site after site! So give this a look/see and learn how to spot those mistakes and how to test for same!
Yup, I’m back on the UIX soap box – that’s Usability Interface design….and let me explain why first…but if you read here often, you know that I love very much, the testing of UIX for website design.
Again, we’ve been asked to re-publish our piece from 3 years ago on UIX – the Usability Testing section from our own Online Marketing eBook and we’re doing so again right here fyi. If you are an SMB owner and you have a site, the use of UIX for same is imperative! You would have no idea as to the number of mistakes that are made on site after site after site! So give this a look/see and learn how to spot those mistakes and how to test for same!
Okay, you’re working on your site design, and the navigation and how the user is expected to use the site looks pretty easy to use, right? Well, have you tested that user interaction?
You know I’m pretty easy going when it comes to marketing, in that I’ve about seen everthing, tried everything and yup, remembered what works and what didn’t work, but if there is one thing I do know it’s never ever do something stupid. Something that shows that you’re so much a newbie in marketing that your attempts to capture some of the market shows up badly for your firm.
That said, I just had to share this today. About a week ago I noticed that someone, a young woman had given me great rankings in my Linked In Top Skills by endorsing me for items all accross the top.
Insider information…meant for Google employees only….but somehow “leaked” to us non-Google employees…could there be a greater way to learn from “the horse’s mouth?” Nope….I don’t think so either.
S0…160 pages of top quality Google SEO quality guidelilnes for their “raters” to use to aid Google in it’s rating procedures….and you can read it all and learn….what a gift!
At least in my world it is….yes, I know that there are already those in the SEO world who are already claiming that this is all phony….that Google would never ever deploy this kind of business intelligence….that what we’re reading is just SPIN!
That said, we did a lot of analyzing of some testing we’ve been working on to try to validate some LOCAL citation resources and that’s fortunate for our client roster – well, not yet…but soon!
And as it’s Friday, yup we’ve got some captured URLs for some Infographics we found and loved….on SEO and yes on humour too!
This is perhaps one of the best blog posts I’ve seen lately – in fact this year, and it’s from one of the best LOCAL SEO practitioners you’ll find here in North America, Miriam Ellis of Solas Web Design and yup, we know each other too! Not a real disclaimer but in fact a Kudos statement! This is good!
Note we do speak often via our own SEO Experts mastermind Skype group and you may know her too from her Staff job over at moz.com….here’s her Profile there too fyi so yes we’re familiar with each other and our work.
Been a long one of course – the week I mean – but on the whole pretty good for our SEO client roster. We’ve gotten a couple of same up on page 1, we’ve found a new tactic to get LOCAL traction for another and we’re still working on a set of hypothesis tactics that just may play out for our whole roster…but that’s another story.
So, Friday…and as usual we’ve found an infographic or two that we thought we should let you SMB owners know about in case you’re thinking about upping your own DIY SEO game…and today is no different.
Been again a busy week…we’ve been working of course on our own SEO practice and have had a couple of speaking presentations too on our own www.fundhamont.com crowdfunding startup too…so busy is the word for the week!
That said, yes….I did find a couple of great new infographics for you to look over in the online marketing channel and the thing is – they’re pretty good! We all know about using infographics to help our SEO client campaigns, that’s a given.
But more in this case might be that the ones I’ll feature today do more…they not only yes, help the creators out in the serp world, but they also point out a couple of “new” SEO tactics that yes, I didn’t consider too!
Okay this is now only a couple of weeks old, but it’s taken us that long to test everysingle TITLE tag and META description text strings in our tester to see what the changes just made by Google will mean – and it’s a change that any SMB should be aware of.
Google web results pages now use Arial 18 pt fonts to show these two link descriptors and that’s up 2 pts from the Arial 16 pt font that used to be used – and it changes IMHO how you should be “doing” both of these areas.
In fact there are many items to deal with to try to understand the “why” of an SEO Program cost for a new client to the world of search engine marketing, so I thought today I’d try to put together a short post explaining what any prospective client should consider before going ahead with any SEO practitioner or firm…so here goes!
Any SEO Program must be of course a real live one – and the only way to perhaps tell that it even stands a chance of being something you may want to consider investing in, would be the track record of the firm you’re vetting…..and yes, the costs and promises made.
Even more seldom is the thought that, yup…I gotta share this with others too.
And never before have I done that – but here is just about the bloody BEST B2B biz advice I’ve ever had…..
So, when I read this short one by Seth Godin – yeah, that Seth Godin….I had to share, eh!