This is perhaps one of the best blog posts I’ve seen lately – in fact this year, and it’s from one of the best LOCAL SEO practitioners you’ll find here in North America, Miriam Ellis of Solas Web Design and yup, we know each other too! Not a real disclaimer but in fact a Kudos statement! This is good!
Note we do speak often via our own SEO Experts mastermind Skype group and you may know her too from her Staff job over at moz.com….here’s her Profile there too fyi so yes we’re familiar with each other and our work.
Been a long one of course – the week I mean – but on the whole pretty good for our SEO client roster. We’ve gotten a couple of same up on page 1, we’ve found a new tactic to get LOCAL traction for another and we’re still working on a set of hypothesis tactics that just may play out for our whole roster…but that’s another story.
So, Friday…and as usual we’ve found an infographic or two that we thought we should let you SMB owners know about in case you’re thinking about upping your own DIY SEO game…and today is no different.
Been again a busy week…we’ve been working of course on our own SEO practice and have had a couple of speaking presentations too on our own www.fundhamont.com crowdfunding startup too…so busy is the word for the week!
That said, yes….I did find a couple of great new infographics for you to look over in the online marketing channel and the thing is – they’re pretty good! We all know about using infographics to help our SEO client campaigns, that’s a given.
But more in this case might be that the ones I’ll feature today do more…they not only yes, help the creators out in the serp world, but they also point out a couple of “new” SEO tactics that yes, I didn’t consider too!
Okay this is now only a couple of weeks old, but it’s taken us that long to test everysingle TITLE tag and META description text strings in our tester to see what the changes just made by Google will mean – and it’s a change that any SMB should be aware of.
Google web results pages now use Arial 18 pt fonts to show these two link descriptors and that’s up 2 pts from the Arial 16 pt font that used to be used – and it changes IMHO how you should be “doing” both of these areas.
In fact there are many items to deal with to try to understand the “why” of an SEO Program cost for a new client to the world of search engine marketing, so I thought today I’d try to put together a short post explaining what any prospective client should consider before going ahead with any SEO practitioner or firm…so here goes!
Any SEO Program must be of course a real live one – and the only way to perhaps tell that it even stands a chance of being something you may want to consider investing in, would be the track record of the firm you’re vetting…..and yes, the costs and promises made.
Even more seldom is the thought that, yup…I gotta share this with others too.
And never before have I done that – but here is just about the bloody BEST B2B biz advice I’ve ever had…..
So, when I read this short one by Seth Godin – yeah, that Seth Godin….I had to share, eh!
We thought that as we launched our new site, www.fundhamont.com just a couple of days ago, that we’d put the same blog post about that launch up here on our Canuck.SEO.com for our readers to look over and see if the idea works for them too!
So…without further ado, here’s our launch notice…
After much insight over the years on how a new website gathers momentum when it comes to launch time, I know that the normal methods will not work for our own FundHamOnt site, not in the least…and that’s not a concern…
In fact, what we’re trying to do is to “soft launch” and for the most part we’re right on target. Consider what we’ve done and the rationale behind same…
Yes, there’s some great ones…as well as some real clinkers. Some are free…some cost something. Some do a really great job…others not so much. Some are pretty specific in their results while others are all over the place…but they all should get a real look/see for you to think on using.
One more note – that like all SEO types, I too use tools. Some of these ones too. But to be really honest here, my own fav’s were built by me – I’m a 40+ year programmer so using VBasic or ASP or .NET or Ruby to build a free-standing desktop tool is still my fav way to go. Sometimes tho, the same results can be had from one of these tools listed here today…but sometimes not, i.e. ymmv…but do give some a look, eh!
Ah…Fridays and yes, it’s time once more for some Infographic pointers and we’ve got a couple of great ones – and an eBook too tha are well worth the clicks for Canadian SEO, eh!
And a reminder that for most/many/some of us SEO practitioners, Infographics still – emphasis on still – work for both the sharing of complex info and stats…and for SEO rankings too. That’s what I believe. That’s what our own empirical testing shows for clients that we have that “do” the Infographic tactic to gain Authority/Trust and yes, rankings too!
Google+ for Brands has come up often in the past few weeks as the new year opens up and we thought that it just might help some of our SMB readers who have a brand to learn about the latest updates and tactical reviews out there.
First a couple of things to remember about both Google+ and your brand itself. Google+ has (at least google reported today) almost 700+ million users.
Users who use products….and you hve a brand, right?
What am I talking about here – or rather what is Ron Neumann the ex-head of our #HamOnt Innovation Factory is talking about is the generally accepted tenet that for any company to do well, to excel, they need to talk to their customers.
Okay, I know the title here on this post may cause one to shake their head and wonder why anyone would ever use anything but Google itself for keyword research but let me assure you, there is a real gem in this honest promotion of the BING Intelligence tools.
And that gem is real live numbers that one can see along with trends and updates as they happen! And yes, it’s Microsoft’s own tools with the ability to work within MS Excel, their spreadsheet program that every single SEO practitioner uses to hold data and research on keywords, IBLs, backlink candidates…..the list is long, eh!