Okay, not to start off a whole war on this topic but just to present what we think is the best way to run our own SEO practice, I thought it perhaps apropos to post on this topic as I now face the normal contractor issue of finding new ones.
Yes, we did just lose a contractor who had been with our Canadian SEO firm KKT INTERACTIVE Inc. for over 3 years…he was a valued important SEO type that I loved working with and I wanted to talk about that search for his replacement.
First, why a contractor over an employee you might want to ask…which is of course a valid POV. Why indeed?
Okay…Monday and yup, I’m in the swamp with the alligators again already but did want to share again 3 top-notch infographics I’ve been mining for gems over the past little while and each is on Social Media and how to strategize for success using planning, time and budgeting for same.
All three are from great sites and all three are pretty easy to do that “mining” for nuggets that you can use today – right now in fact – to generate new knowledge about how to increase your own SMB site’s success when it comes to using Social Media.
It’s said “…it’s not what you know, but who you know…” and what we’re going to post today…is all about the exact opposite…i.e. what you need to know to be a Startup Mentor.
First up, is a great one entitled “Sensible Social Media Checklist” from the folks over at thewholebraingroup.com and it’s a very sensible list indeed.
It’s not often that I review books…though to be honest, I’ve been so very partial to the works of Guy Kawasaki, I’ve not really thought much of other business book offers to send me free copies if I’d review same.
Sure I’ve done a few others for other blogs, but the thing is, I’m not really a ‘book reviewer’ type of online marketer.
That said, yup…I found one and it’s odd as to how I found same and then why I thought I’d offer up a review of same, but it’s first of all, found here and it’s entitled “Breaking the Time Barrier” by Mike McDerment, CEO and found of our own Canadian startup success – FreshBooks.
So first off, anyone who has done SEO in the past knows the importance of internal and external linking.
You not only need to link to your posts but also other sites you find valuable.
Startups of every type in every channel need to learn about marketing….what it is, why it’s important and most of all, how to “market” their products or services to gain revenues. Without revenues, you’re just burning up the company bank account and as we all know, there is a finite number of dollars you have to work with…so revenues matter big time!
Learning about marketing – from an online marketing POV then is an important asset that one needs to be able to fulfill as soon as possible and as efficiently as possible too – and it’s to that point that today’s blog post deals with ‘help’ in that learning.
Big grin here as recent data shows Google is placing increasing weight on Google+ in the search results, at least as it pertains to personal brand searches as is reported in a study done by Conductor.com!
Further analysis of that study shows a majority of the world’s top tech writers have Google + accounts and have, by now, taken a step further by establishing authorship in the SERPs.
First, what’s an EMD?
This acronym stands for an ‘exact match domain’ as in when you buy your domain name you think ‘keywords’ ahead of brand and you buy something that is a usual search engine keyword phrase. Like you’re going to go into the cheesecake retail store channel in your hometown, so you buy “hamiltoncheesecakes.com” for an example.
Okay I too have noted that as of late, most of our SEO reporting has been on new Google changes – and today’s post is in that same vein and if I had to mention why that is, it’s because Google is changing. That’s not news for us Canadian SEO types, but many SMBs we consult to think it odd that no sooner is one tactic hypothesized, tested, proved and then installed – than things change. Welcome to the world of search is all I can say….
But back to today’s post on the actual page layout algo that Google currently is using and it’s recent update and what that means for us SEO practitioners and all you SMB owners out there. But first, my post is based on a recent post by the fine folks over at tutorspree.com – but I’ve no idea as to which of their staff wrote this post here…. Great piece. Got me a measuring too and while my own numbers varied slightly from there’s….it’s no doubt that organic search is now a small piece of the overall web results real estate.
As you probably know, I’m a strong believer in Google+ as a social network as well as the hypothesis that by using same you will increase your own/client’s online reputation, authority, trust…and yes serp rankings eventually too.
That’s not a unique thought, as there must be thousands of us SEO practitioners thinking along those lines around the globe and in the past couple of days, Google has added some new tools to help further that thesis.
Official announcements abound…but what I think might be more important is to think about the ‘why’ behind the ‘what’ ideas first…but here’s some background and stats to begin.
Okay, you’re website is up and running; your online marketing campaign is bringing in traffic with both SEO and Social Media tactics; you are seeing new leads or revenues coming in, but you want to know more about the rationale behind those visitors to increase your ROI on the current spend – but you don’t know how. If that’s a fair description of where you are right now, then today’s blog post is definitely for you.
Google Analytics is the answer…..got it? But, you’ll immediately say…how do I use same to really find out where my site visitors are coming from, what they’re looking at on my site, how long they stay (i.e. the site stickyness), what call-to-action worked to get me those leads….etc. etc.