So you’re getting visitors to your site….you’ve worked hard on learning how to do your own DIY SEO – or you’ve hired a Canadian SEO firm to help…no matter how the visitors get to your site your real job begins NOW!
To see if a visitor changes from a simple ‘drive-by’ to a real live prospect you’ll need to track to see what kind of conversions are happening on your site.
There are perhaps many methods and tools to do that, but for us, we use the following couple of old friends…
When you sell services or Web apps online, you should do exactly the same thing that a store does: show the product. It’s surprising how many websites that sell software for example, don’t actually show screenshots of their applications.
Sure, these are intangible goods, digital goods that you can’t touch or smell, but they’re still goods you can see.
Producing your own products boils down to 3 simple steps:
- plan it
- produce it
- and sell it
Create a marketing plan and complete your daily tasks. Not only will you eliminate procrastination, but you will give your product the best chance of success.
Not often I can count on using this blog to allow others to talk about SEO, but last week when I discovered that SEO Powersuite had produced a great 70+ page article on how to develop and use your workflow to gain SEO rankings – I knew I had to post it here.
Yes, this is “thick” material – you’ll probably need to google many of the terms used as you’ll not understand the lingo used.
Yes, you will need to make notes and a timeline for this to be read and understood.
Yes, you will need to think on some of the finer points as they are both not intuitive nor for that matter do they seem workable…but they are!
Using what gray matter we had this week was a bit tougher than in most weeks as the middle of the week was our nationlal holiday, but then this is something that at an age, you do learn to handle okay.
National holidays are great things but boy do I ever wish that they could always fall on a Friday or a Monday so we’d get the whole long weekend thingy going <Canuck rant off>!
Well, at least semi-competantly…so our clients are fine, our testing continues and yes, we did find some pretty cool new Infographics to share.
You’re a small SMB owner – say you’re a lawyer who has just hung out your shingle or a locksmith working out of your first ever retail store or a Mom & Pop sandwich shop and you’re thinking that this online world may be the way to get you some new customers or clients. Good thought!
And you realize that there’s already other legal firms out there in your city or other locksmith shops or sandwich stores and that as the “new” kid in town, you’re going to have to compete with them. So your next thought would be you wonder how they’re “doing” in the online world. Second good thought!
And finally, you know that if you can figure out what “already in the market” competitors are doing, you can copy that strategy to get a foothold at least in the local search world. Great final thought…but…how can you find out who else is “on the field” that you’d be ccmpeting against?
If you think that your call-to-action is the only way to get a prospective buyer of your products or services to actually click on that button then there’s this thinking that offers up some similar “pushes” towards that conversion (reprint here from our book “Online Marketing Success.”)
That said, some new things we’re watching over in GoogleLand…the changes to their main algo are interesting as we track for our clients; those new “buy” buttons too are interesting…as is their method of ranking for “quality updates” too….we’re watching and testing too…
So today I thought I’d start and end with a great site that I know well – www.socialmediaexaminer.com – and it’s wide wide content on yes, Social Media.
That said, did find a couple of great new infographics for you SMB owners who’re looking for some marketing help to pour over and learn from – all offer up great info in an easy-to-digest manner and I would recommend that you click each of the links below.
Well, if you want great Canadian SEO that is….
Here’s what you gotta know, that “Net neutrality, also called open Internet, is a principle that Internet networks are equally available to all types of legal content generators. Internet service providers (ISPs), mostly large cable or telephone companies, would be prohibited from discriminating against content by blocking or slowing transmission speeds and seeking payments in exchange for faster lanes of their Internet networks, a practice called “paid prioritization.”
Located here on www.e-commerceplatforms.com, it’s entitled “The Ultimate, Epic Guide to Create a Successful Online Business in 2015″ and it as I said is quite a long well done graphic that says it all – least as far as I’m concerned!
Not that it’s about SEO only – it’s not at all. In fact it’s a compendinium of the top 20 items to strategize upon, to help you get your own eCommerce site up and running and making you revenues.
Well, it was a heck of a holiday season, but we’re “back in the saddle” again and thinking that one of the first things to consider for any SMB owner in 2015 – is SEO itself and what that means for your site.
Search engine optimization can mean a lot of things to a lot of owners of online businessess – but to begin talking about this whole area one must remember that what I mean by same is meant to matter for the SMB owner who knows how to value his business and how to measure an ROI on any marketing dollars spent.
There. I said it. Again.
And for those of you who continue to call us SEO practitioners to ask how come your rankings vary when you look at them on your own office computer compared to our posted ranking reports on your SEO Dashboard – all we can say is yup!
And the difference, among other things yes, is that you’re looking at searches with your Google Personalised Search turned on – and we’re not!
Yes, I’m talking to those of you who somehow think that SEO Campaigns are not only always quick but at the same time that they work ever time. Or those of you who have done your due diligence on SEO and think that SEO is quick. Or that it’s cheap. Or that if it doesn’t work with your SEO firm – then SEO is hooey!
Yeah…sigh….guess I’m talking to most of the online SMB owners who are out there…and here’s my point…
That SEO has changed SO SO SO much in the past say 5 years, that it’s now so different that an SEO practitioner who hasn’t learned how to progress is not worth their salt.
I am not suprised that for the millions and millions of Twitter users, the fact that they rolled out a complete Analtyics package is just so dang “unknown” that when I ask about it to folks with thousands of followers, who religiously tweet about items that concern them – I get a blank stare.
Twitter – in case you didn’t know – offers up a complete Analytics package for your Twitter account for free!
Huh? Okay here’s the official announcement from the Twitter folks themselves….
Again, we’ve been asked to re-publish our pieces from 3 years ago on UIX – the Usability Testing section from our own Online Marketing eBook and we’re doing so again right here fyi. If you are an SMB owner and you have a site, the use of UIX for same is imperative! You would have no idea as to the number of mistakes that are made on site after site after site! So give this a look/see and learn how to spot those mistakes and how to test for same!
Yup, I’m back on the UIX soap box – that’s Usability Interface design….and let me explain why first…but if you read here often, you know that I love very much, the testing of UIX for website design.