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What Might be Affecting your LOCAL Search Rankings?

December 15, 2014 by · 2 Comments
Filed under: SEO 

blog-personlized_results-006Those days from years ago, when everyone saw the exact same rankings for keyword when using Google to search, are over.

There. I said it. Again.

And for those of you who continue to call us SEO practitioners to ask how come your rankings vary when you look at them on your own office computer compared to our posted ranking reports on your SEO Dashboard – all we can say is yup!

And the difference, among other things yes, is that you’re looking at searches with your Google Personalised Search turned on – and we’re not!

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Do You Have Unrealistic SEO Campaign Expectations?

December 12, 2014 by · 5 Comments
Filed under: SEO 

rand.Yes, I’m talking to those of you who somehow think that SEO Campaigns are not only always quick but at the same time that they work ever time. Or those of you who have done your due diligence on SEO and think that SEO is quick. Or that it’s cheap. Or that if it doesn’t work with your SEO firm – then SEO is hooey!

Yeah…sigh….guess I’m talking to most of the online SMB owners who are out there…and here’s my point…

That SEO has changed SO SO SO much in the past say 5  years, that it’s now so different that an SEO practitioner who hasn’t learned how to progress is not worth their salt.

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About Twitter Analytics…you Know You Have Them, Right?

October 31, 2014 by · 1 Comment
Filed under: SEO 

TA-1I am not suprised that for the millions and millions of Twitter users, the fact that they rolled out a complete Analtyics package is just so dang “unknown” that when I ask about it to folks with thousands of followers, who religiously tweet about items that concern them – I get a blank stare.

Twitter – in case you didn’t know – offers up a complete Analytics package for your Twitter account for free!

Huh? Okay here’s the official announcement from the Twitter folks themselves….

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My eBook is Out Soon!

October 24, 2014 by · 1 Comment
Filed under: SEO 

stardom-books-JVR-cover

REPOST on UIX: Keep it Simple to Maximize Conversions

October 6, 2014 by · 1 Comment
Filed under: SEO 

uix_iconAgain, we’ve been asked to re-publish our pieces from 3 years ago on UIX – the Usability Testing section from our  own Online Marketing eBook and we’re doing so again right here fyi. If you are an SMB owner and you have a site, the use of UIX for same is imperative! You would have no idea as to the number of mistakes that are made on site after site after site! So give this a look/see and learn how to spot those mistakes and how to test for same!

Yup, I’m back on the UIX soap box – that’s Usability Interface design….and let me explain why first…but if you read here often, you know that I love very much, the testing of UIX for website design.

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UIX Testing: How to Find your Site’s Mistakes!

September 29, 2014 by · 1 Comment
Filed under: SEO 

hammerAgain, we’ve been asked to re-publish our piece from 3 years ago on UIX – the Usability Testing section from our  own Online Marketing eBook and we’re doing so again right here fyi. If you are an SMB owner and you have a site, the use of UIX for same is imperative! You would have no idea as to the number of mistakes that are made on site after site after site! So give this a look/see and learn how to spot those mistakes and how to test for same!

Okay, you’re working on your site design, and the navigation and how the user is expected to use the site looks pretty easy to use, right? Well, have you tested that user interaction?

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How NOT to use LinkedIn for Business!

September 9, 2014 by · 3 Comments
Filed under: SEO 

noLIYou know I’m pretty easy going when it comes to marketing, in that I’ve about seen everthing, tried everything and yup, remembered what works and what didn’t work, but if there is one thing I do know it’s never ever do something stupid. Something that shows that you’re so much a newbie in marketing that your attempts to capture some of the market shows up badly for your firm.

That said, I just had to share this today. About a week ago I noticed that someone, a young woman had given me great rankings in my Linked In Top Skills by endorsing me for items all accross the top.

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Shhhh!!! Google Quality Rater Guidelines 2014 is Leaked!

July 14, 2014 by · 2 Comments
Filed under: SEO 

google-quality-rating-guidelinesInsider information…meant for Google employees only….but somehow “leaked” to us non-Google employees…could there  be a greater way to learn from “the horse’s mouth?” Nope….I don’t think so either.

S0…160 pages of top quality Google SEO quality guidelilnes for their “raters” to use to aid Google in it’s rating procedures….and you can read it all and learn….what a gift!

At least in my world it is….yes, I know that there are already those in the SEO world who are already claiming that this is all phony….that Google would never ever deploy this kind of business intelligence….that what we’re reading is just SPIN!

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FabFriday means Infographics For Sure!

July 4, 2014 by · 2 Comments
Filed under: SEO 

fridayYup, been a week but hey, with the Tuesday Canada Day holiday….we will admit that it’s been sort of a mixed-up timeline for sure!

That said, we did a lot of analyzing of some testing we’ve been working on to try to validate some LOCAL citation resources and that’s fortunate for our client roster – well, not yet…but soon!

And as it’s Friday, yup we’ve got some captured URLs for some Infographics we found and loved….on SEO and yes on humour too!

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Local SEO Education a la Moz!

June 23, 2014 by · 6 Comments
Filed under: SEO 

solasThis is perhaps one of the best blog posts I’ve seen lately – in fact this year, and it’s from one of the best LOCAL SEO practitioners you’ll find here in North America, Miriam Ellis of Solas Web Design and yup, we know each other too! Not a real disclaimer but in fact a Kudos statement! This is good!

Note we do speak often via our own SEO Experts mastermind Skype group and you may know her too from her Staff job over at moz.com….here’s her Profile there too fyi so yes we’re familiar with each other and our work.

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FabFriday is our Infographic Day!

June 20, 2014 by · 2 Comments
Filed under: SEO 

fridayBeen a long one of course – the week I mean – but on the whole pretty good for our SEO client roster. We’ve gotten a couple of same up on page 1, we’ve found a new tactic to get LOCAL traction for another and we’re still working on a set of hypothesis tactics that just may play out for our whole roster…but that’s another story.

So, Friday…and as usual we’ve found an infographic or two that we thought we should let you SMB owners know about in case you’re thinking about upping your own DIY SEO game…and today is no different.

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FabFriday Means New Infographics!

April 25, 2014 by · 3 Comments
Filed under: SEO 

 

fridayBeen again a busy week…we’ve been working of course on our own SEO practice and have had a couple of speaking presentations too on our own www.fundhamont.com crowdfunding startup too…so busy is the word for the week!

That said, yes….I did find a couple of great new infographics for you to look over in the online marketing channel and the thing is – they’re pretty good! We all know about using infographics to help our SEO client campaigns, that’s a given.

But more in this case might be that the ones I’ll feature today do more…they not only yes, help the creators out in the serp world, but they also point out a couple of “new” SEO tactics that yes, I didn’t consider too!

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