2011 Search Marketing Report from MarketingSherpa is Out!
Yes, the long awaited report on search marketing for 2011 is now up and available!
This report is one of the ways in which MarketingSherpa tracks the latest trends in search marketing from over 2000+ agencies, companys and business owners to offer up insights and knowledge on what works!
Usually, MarketingSherpa combines both organic search and PPC search into one annual report, but this year for the first time, they’ve split the Report into two editions — this one dedicated to search engine optimization and a further one dedicated to pay-per-click search advertising.
Three Words is the Sweet Spot for SEO keyphrases!
So, Chitika, the folks who do some pretty amazing research, have just published a new report, that shows that three word phrases work best for SEO!
That is, for any search engine statistical numerical comparison, three word phrases drive more traffic to a website than any other number of words in the search phrase! And that is very very encouraging for us SEO practitioners, eh! How’s that? Well, let’s take a look/see at their report numbers…
AllTOP SEO: We made the list!
Well, as a nice way to start this am morning reading of my hundred or so usual overnight emails — I see that there is one from AllTOP, the Guy Kawasaki news aggregator that offers up the latest news, all aggregated for your own reading pleasure. Basically, it’s like having a set of URLs that you click on, hundreds of those URLs that provide the title of each story, and a rollover with more info to allow you to decide if you want to read same.
YellowPages.ca now offers Videos for your Canuck Website!
First, I’m not a bit surprised at this reaction to what we think is a dwindling yellow pages advertisers market…that the YPG folks have found that offering up custom produced video for their advertisers might reduce the advertisers who are leaving their business solutions.
I’ve already blogged here quite a few times on the YPG and their marketing of the yellow pages and their online directories to Canadian SMBs here and here and here too. If you need some background then on this kind of corporate BIG firm thinking from a marketing viewpoint, then I’d suggest maybe that you click those links to read up on same.
To make my point here, I’d offer up the following evidence….
Canadian Newspapers to also offer SEO???
Over the past long Victoria Day weekend, there’s a new development in SEO offering firms that just may affect us canucks too! The Gannett Media chain with over $6 billion in revenue, has apparently begun offering up pilot SEO services to SMBs in the Phoenix, AZ community! Read more about same here….
Gannett are the folks who own many major dailys in various US cities along with radio and tv stations too — not to mention their USAToday paper, they will attempt to provide SEO services to various advertisers and other small/medium enterprise businesses in an attempt to become a one stop marketing shop in that pilot community.
Internet Retailer Survey Numbers are IN!
Okay, the report is in from a combined Internet Retailer Survey and the numbers are pretty impressive!
As we thought, the survey which encompasses chains, catalog firms, web-only merchants and manufacturing firms too, shows that overall, more than 50% of all attributable sales are results of Search Engine Marketing (SEM)!
WooHoo! Knew it! Kinda makes my day, eh…but let’s dig into those numbers a little shall we?
First, do look at the chart in it’s entirety…it asks quite a few SEM queries from all of the survey respondents and while I’ll only look at a few here, there are more than my meager items to note…you should — that is if you use SEM to market your own products to the web world, take a good read of the whole chart, eh!
Our SEO Tactics/Report Potpourri!
I need to lead with this one! Mike Blumenthal is a New York state based SEO who specializes in LOCAL search for his many clients on both a state and national basis, and he’s got a real jam-packed SEO Tactics report entiled “Where Social and Rank Meet…” that you can look over here…
With info therein on social rankings, rank relevance, where we all stand in the google scheme of things and much much more, means that anyone who ever thought about Social ranking needs to read this one!
Some of the latest stats on Google MAPS (ie LOCAL search) show that there are approximately 20% of all google traffic using same and that accounts for millions of searches a day….numbers that any SEO firm or a SME business owner needs to be aware of, eh! Make sure you look over his tables on “Who shares reviews with who!” to see just where the juice comes from and where it goes too!
Our CanuckSEO Search Story!
With a great “tip-O-the-hat” to Lisa Barone, a blogger extraordinaire over at Outspoken Media…I followed her great posting and went to YouTube to make our own search video…what a hoot that was!
And my reason for this posting is to tell you that you — that anyone — can go to YouTube and with a few very simple clicks, make your own online video too! As you know, we’re SEO practitioners, but that doesn’t matter a whit. Anyone can use this “create your own” service and here’s a pointer on how to do same…
First, go to this YouTube URL — http://www.youtube.com/user/SearchStories and view the opening vid and you can also look through some of the other ones made by folks just like us all….some great ones there, eh!
Outmoded & Outdated SEO Advice is all too prevalent, eh?
My request over at Ann Smarty’s myblogguest.com site to find an occasional guest blogger, has so far been okay from an SEO blog point of view. In the past couple of days, I’ve had a couple of responses, and one blog piece submitted for my vetting — and that’s what I want to talk about today. What happens when a guest blogger offers up advice that is outmoded and past it’s “best-before” date for an SEO campaign.
My request was for a piece on SEO, aimed if possible for Canadian SME’s who want to learn how to do their own SEO campaigns, but if the piece wasn’t localized but still good, then I’d still consider same.
An SEO Potpourri….
Well, first…a happy April Fools day to one and all! I won’t bother with the expected joke/prank/dumb stuff that one sees online this am all over the web.
Instead, just a quick potpourri of items….not the least of all is our inclusion as of today in Lee Odden’s TopRank’s BigList of Online Marketing Blogs! WooHoo! We made it to this listing of over 400+ blogs that cover online marketing ranging from SEO (search engine optimization) and PPC (pay per click) to blog marketing, marketing with social media and online public relations! Here’s what Lee wrote when they added us to their listing –
“CanuckSEO — Long time internet marketing veteran Jim Rudnick writes with passion and flair about “Canadian SEO for Google Success!” as well as small business, local SEM and plenty of flavorful opinion posts on a variety of search marketing industry topics. Go for the tips, stay for the story telling and enthusiasm…”
We’re pumped about this! Muchly appreciated Lee et al…and we’ll try to live up to that review too!
We're in the Globe!
We're in the current Canadian Dealer News Magazine!
