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FabFriday means Infographics, eh!

March 6, 2015 by · Leave a Comment
Filed under: SEO 

fridayYup, ‘nother one of those weeks, where you work dang hard and then the algo throws you a loop and you gotta burn the midnight candle to get your whole client roster back on track….sigh…thanks Google!

That said, did find a couple of great new infographics for you SMB owners who’re looking for some marketing help to pour over and learn from – all offer up great info in an easy-to-digest manner and I would recommend that you click each of the links below.

Well, if you want great Canadian SEO that is….

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Canuck Net Neutrality: Yes Please!!!

February 27, 2015 by · 1 Comment
Filed under: SEO 

net_neutrality_iconSo…what is ‘net neutrality’ and why would I post on this today?

Here’s what you gotta know, that “Net neutrality, also called open Internet, is a principle that Internet networks are equally available to all types of legal content generators. Internet service providers (ISPs), mostly large cable or telephone companies, would be prohibited from discriminating against content by blocking or slowing transmission speeds and seeking payments in exchange for faster lanes of their Internet networks, a practice called “paid prioritization.”

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FabFriday: A Single Infographic for eCommerce

February 13, 2015 by · 1 Comment
Filed under: SEO 

eCommNot often I think about SEO for eCommerce sites as we don’t have such a client right now – but when I ran into this huge, long scroller this week I knew I’d have to blog on same.

Located here on www.e-commerceplatforms.com, it’s entitled “The Ultimate, Epic Guide to Create a Successful Online Business in 2015″ and it as I said is quite a long well done graphic that says it all – least as far as I’m concerned!

Not that it’s about SEO only – it’s not at all. In fact it’s a compendinium of the top 20 items to strategize upon, to help you get your own eCommerce site up and running and making you revenues.

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SEO in 2015: Opportunity Knocks!

January 5, 2015 by · 2 Comments
Filed under: SEO 

 

saddle-UpWell, it was a heck of a holiday season, but we’re “back in the saddle” again and thinking that one of the first things to consider for any SMB owner in 2015 – is SEO itself and what that means for your site.

Search engine optimization can mean a lot of things to a lot of owners of online businessess – but to begin talking about this whole area one must remember that what I mean by same is meant to matter for the SMB owner who knows how to value his business and how to measure an ROI on any marketing dollars spent.

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What Might be Affecting your LOCAL Search Rankings?

December 15, 2014 by · 2 Comments
Filed under: SEO 

blog-personlized_results-006Those days from years ago, when everyone saw the exact same rankings for keyword when using Google to search, are over.

There. I said it. Again.

And for those of you who continue to call us SEO practitioners to ask how come your rankings vary when you look at them on your own office computer compared to our posted ranking reports on your SEO Dashboard – all we can say is yup!

And the difference, among other things yes, is that you’re looking at searches with your Google Personalised Search turned on – and we’re not!

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Do You Have Unrealistic SEO Campaign Expectations?

December 12, 2014 by · 5 Comments
Filed under: SEO 

rand.Yes, I’m talking to those of you who somehow think that SEO Campaigns are not only always quick but at the same time that they work ever time. Or those of you who have done your due diligence on SEO and think that SEO is quick. Or that it’s cheap. Or that if it doesn’t work with your SEO firm – then SEO is hooey!

Yeah…sigh….guess I’m talking to most of the online SMB owners who are out there…and here’s my point…

That SEO has changed SO SO SO much in the past say 5  years, that it’s now so different that an SEO practitioner who hasn’t learned how to progress is not worth their salt.

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About Twitter Analytics…you Know You Have Them, Right?

October 31, 2014 by · 1 Comment
Filed under: SEO 

TA-1I am not suprised that for the millions and millions of Twitter users, the fact that they rolled out a complete Analtyics package is just so dang “unknown” that when I ask about it to folks with thousands of followers, who religiously tweet about items that concern them – I get a blank stare.

Twitter – in case you didn’t know – offers up a complete Analytics package for your Twitter account for free!

Huh? Okay here’s the official announcement from the Twitter folks themselves….

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My eBook is Out Soon!

October 24, 2014 by · 1 Comment
Filed under: SEO 

stardom-books-JVR-cover

REPOST on UIX: Keep it Simple to Maximize Conversions

October 6, 2014 by · 1 Comment
Filed under: SEO 

uix_iconAgain, we’ve been asked to re-publish our pieces from 3 years ago on UIX – the Usability Testing section from our  own Online Marketing eBook and we’re doing so again right here fyi. If you are an SMB owner and you have a site, the use of UIX for same is imperative! You would have no idea as to the number of mistakes that are made on site after site after site! So give this a look/see and learn how to spot those mistakes and how to test for same!

Yup, I’m back on the UIX soap box – that’s Usability Interface design….and let me explain why first…but if you read here often, you know that I love very much, the testing of UIX for website design.

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UIX Testing: How to Find your Site’s Mistakes!

September 29, 2014 by · 1 Comment
Filed under: SEO 

hammerAgain, we’ve been asked to re-publish our piece from 3 years ago on UIX – the Usability Testing section from our  own Online Marketing eBook and we’re doing so again right here fyi. If you are an SMB owner and you have a site, the use of UIX for same is imperative! You would have no idea as to the number of mistakes that are made on site after site after site! So give this a look/see and learn how to spot those mistakes and how to test for same!

Okay, you’re working on your site design, and the navigation and how the user is expected to use the site looks pretty easy to use, right? Well, have you tested that user interaction?

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How NOT to use LinkedIn for Business!

September 9, 2014 by · 3 Comments
Filed under: SEO 

noLIYou know I’m pretty easy going when it comes to marketing, in that I’ve about seen everthing, tried everything and yup, remembered what works and what didn’t work, but if there is one thing I do know it’s never ever do something stupid. Something that shows that you’re so much a newbie in marketing that your attempts to capture some of the market shows up badly for your firm.

That said, I just had to share this today. About a week ago I noticed that someone, a young woman had given me great rankings in my Linked In Top Skills by endorsing me for items all accross the top.

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Shhhh!!! Google Quality Rater Guidelines 2014 is Leaked!

July 14, 2014 by · 2 Comments
Filed under: SEO 

google-quality-rating-guidelinesInsider information…meant for Google employees only….but somehow “leaked” to us non-Google employees…could there  be a greater way to learn from “the horse’s mouth?” Nope….I don’t think so either.

S0…160 pages of top quality Google SEO quality guidelilnes for their “raters” to use to aid Google in it’s rating procedures….and you can read it all and learn….what a gift!

At least in my world it is….yes, I know that there are already those in the SEO world who are already claiming that this is all phony….that Google would never ever deploy this kind of business intelligence….that what we’re reading is just SPIN!

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