For SEO Success — Blogs draw Web Visitors!
If you’re looking for a strong — in fact, one of the strongest “Calls to Action” that you can find to increase your website visitor numbers — then think BLOG! Yes, I”m talking about marketing techniques that work for you 24/7/365 days a year and for the best idea we’ve found in awhile, think blog!
Why do I say that and what kind of proof can I offer that if you actively blog about your business, you’ll gain traffic? Simple, really…the kind folks over at HubSpot have just done a study showing that what we too have been preaching to our clients, is spot-on, eh!
SocialMedia Online Advice is Out There!
If you’ve ever wondered just how to apply Social Media tools to your own business, then don’t despair — there is help out there for one and all! In researching this article today, I’ve found more than dozens of sites that offer up help for the new-to-social-media SME business owner to visit to find the best advice out there to follow.
Maybe you’re really “brand new” to Social Media, and might be thinking…’so, why’d I ever even need to consider Social Media marketing for my SME business…’ and the answer to that is yes online too! Take a look/see at that short presentation for Canadian SME business owners and then pop right back here for my list below…
Want to learn more? Then click on some of the links below to learn the ‘hows and why’s of how Social Media can help build your business by providing you with solid information to use, to follow and to succeed with too!
2010 Social Media Marketing Report
If you’ve ever wondered how those “big budget” SEO firms get things done, then think RESEARCH! They learn as much as they can, about as much as is possible, for their clients in all channels for all types of media. And can I tell you “where” they find that research to aid in their marketing campaigns?
Think marketingsherpa.com! That’s a marketing site that is chock full of various research, one can look over in all online channels, to help you and your clients (or if you are the client yourself too!) to learn about just how to succeed in marketing your site/services/products to succcess!
Pro Bono SEO Works for US!
You know it’s a fact of life that business can consume one’s whole psyche. You live on your clients needs, wants, desires and can just not catch a breather at times….add in a family, office and employee issues and then those few hours of sleep that you seem to need every so often, and your life is pretty full, eh!
I hear you. And I’m the same, I totally love what I do and can’t wait to get up each morning and into the office and at my computer to see what’s what and who’s who in the SEO world. I receive over 300 emails daily and after deleteing all the spammy ones there’s still about half to go through….and I love it! It’s me — but I also know one more thing, that I only can go so long, so far without giving back to my community.
Huh? Well, what I mean in a larger sense is, that we provide SEO for a couple of local clients on a pro bono basis to try to give back to them and thru that donation, back to our community. Let me explain a bit better…
An SEO Fable: Grasshoppers Beware!
With apologies to Aesop, today’s post leans heavily on the fable he wrote a few thousand years ago, on the story of the Ant & the Grasshopper.
Therein, he tried to show the reader that there were two schools of thought on hard work and preparation. The grasshopper it seems, spent the warm comfortable summer months fiddling away their time on fun and trivial pursuits — while the industrious ant on the other hand, worked hard to store up food for the upcoming hard winter.
Survey Says: Blogs help SEO!
Recently, we contributed to a web wide survey done by the folks over at TopRank Marketing, on whether or not a blog can help you increase your SEO rankings….and the word is – YES!
Asked to help by Lee Odden over at LinkedIn, our own #1 social business marketing site, we filled in the survey and awaited like the rest of the online marketers, the publication of the collated survey results. And they’re in and it’s no surprise really, that overall, blogs help a company get better SEO rankings!
Many marketing firms are familiar with this strategy and with over 300+ of us responding to the survey, it’s no wonder that over 95% of us already do blog for our firms (or our clients) online as an integral part of an online marketing strategy.
And while that’s impressive, even better is the collated number of us that answered as to whether or not those blogs deliver on the SEO promises that we make — and yes, “…87.4% of us respondents “successfully increased measureable SEO objectives as a direct result of blogging!”
Great Domain Names = Great SEO!
As search engines refine the way that they judge relevancy and authority, domain names have become a major factor. Over time, keywords within domains have become more significant and can have great a effect on a site’s SEO. Bing relies heavily on keywords within a domain name to rank websites.
In one recent case, I made a domain name change in order to test this theory. Bing immediately ranked the domain #3 overall for a competitive keyword. As a matter of fact, look at the search results for “SEO”.
- Canadian Bing Search (only Canadian pages): 8 of the top 10 first page websites have “SEO” in their domain name
- Bing.com Search: 7 of the 10 first page websites have “SEO” in their domain name Google has traditionally looked to keywords in domain names as a strong relevancy score.
How To Farm for LOCAL SEO Clients!
It appears that after a lot of years spent doing marketing for a large Canuck brewery (admittedly just as much time spent partaking of their products!) I did learn something about channels and consumers and yes, understanding how to search for new business! Here’s the backstory on this tactic…..
It’s been said many times that asking for business from a prospective client can be difficult for many SMB owners. This “feeling” is very prevalent in all industries across all channels and a simple visit to a business networking event shows all. Watch the folks who know “how” to work a room…and notice what they’re doing? They are NOT there at the Chamber or Board of Trade or business network group meeting to “hunt” for new business. Instead they’re “farming” for same….expecting fully that who they meet and the cards they gather will not bear fruit tomorrow, but instead at some point in the future. Farming works, simply put…whereas hunting doesn’t.
We're in the Globe!
We're in the current Canadian Dealer News Magazine!
