YPG now to offer SEO to it’s Advertisers???

Okay, just found this new video over at youtube…and if you do any yellow pages advertising then you need to click that link and go for a look/see, eh! You really do, honest…to see this attempt to salvage ad dollars, eh!

It appears that the folks over at YPG, have noticed that their advertisers are dwindling…that they’re buying less page space and even opting out all together!

You will also perhaps need to know that the YPG just recently have also changed their printing mandate for the old-school yellow pages themselves and have made the white pages with all our residential phone numbers NO LONGER sent to every single household.

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YellowPages.ca now offers Videos for your Canuck Website!

First, I’m not a bit surprised at this reaction to what we think is a dwindling yellow pages advertisers market…that the YPG folks have found that offering up custom produced video for their advertisers might reduce the advertisers who are leaving their business solutions.

I’ve already blogged here quite a few times on the YPG and their marketing of the yellow pages and their online directories to Canadian SMBs here  and here and here too. If you need some background then on this kind of corporate BIG firm thinking from a marketing viewpoint, then I’d suggest maybe that you click those links to read up on same.

To make my point here, I’d offer up the following evidence….

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SEO thinks ONLINE instead of Paper!

Yup, I’m thinking that maybe — just maybe, my own thoughts and thinking on whether or not the Yellow Pages are dead — is a bit premature!

Seems that the YP group, has commissioned a recent study by the research folks over at Burke and comscore, that is showing that the total number of yellow page paper and online requests hit 16.9 BILLION searches. That’s about 46 million searches a day or 1.9 million searches an hour, eh…and that’s a LOT of searching!

So what, you’re asking? Well, my point is not that total number of searches, but in fact what % was online versus what % was a paper yellow pages search…and it’s these numbers that have me a bit – well — a bit curious!

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