This final week’s posting is a capture of many items we’ve noticed in the past few days…and I’ve tried here to provide both my opinion on same as well as a link for you to visit and determine what you think on these items too!
So, first up is the Infographic on the recent report on Small Business Optimism from the folks over at VistaPrint…you can find the details here, eh.
Today, the Canadian YellowPages Group announced a new API that is going to be made available as a BETA test for web developers interested in streaming local search content directly from one of Canada’s largest and most robust business and person databases.
Okay, just found this new video over at youtube…and if you do any yellow pages advertising then you need to click that link and go for a look/see, eh! You really do, honest…to see this attempt to salvage ad dollars, eh!
It appears that the folks over at YPG, have noticed that their advertisers are dwindling…that they’re buying less page space and even opting out all together!
You will also perhaps need to know that the YPG just recently have also changed their printing mandate for the old-school yellow pages themselves and have made the white pages with all our residential phone numbers NO LONGER sent to every single household.
First, I’m not a bit surprised at this reaction to what we think is a dwindling yellow pages advertisers market…that the YPG folks have found that offering up custom produced video for their advertisers might reduce the advertisers who are leaving their business solutions.
I’ve already blogged here quite a few times on the YPG and their marketing of the yellow pages and their online directories to Canadian SMBs here and here and here too. If you need some background then on this kind of corporate BIG firm thinking from a marketing viewpoint, then I’d suggest maybe that you click those links to read up on same.
To make my point here, I’d offer up the following evidence….
Seems that the YP group, has commissioned a recent study by the research folks over at Burke and comscore, that is showing that the total number of yellow page paper and online requests hit 16.9 BILLION searches. That’s about 46 million searches a day or 1.9 million searches an hour, eh…and that’s a LOT of searching!
So what, you’re asking? Well, my point is not that total number of searches, but in fact what % was online versus what % was a paper yellow pages search…and it’s these numbers that have me a bit – well — a bit curious!