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Revisting the HillTop Algo: AuthorRank Lives!

July 21, 2014 by · 13 Comments
Filed under: SEO 

google-author-rankYup, I know…what is Hilltop and what do I mean by ‘AuthorRank’ too? Simply put, what I’m going to be talking about in this Canadian SEO blog post is what might be the newly intended value of the patented Hilltop algorithm that Google bought about a decade ago.

First, what’s the Hilltop algo?

It was as Wiki states “…an algorithm used to find documents relevant to a particular keyword topic. Created by Krishna Bharat while he was at Compaq Systems Research Center and George A. Mihăilă at the University of Toronto, it was acquired by Google in February 2003…and Bharet is employed at Google now…are you getting my “drift” on this?

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FabFriday: How Search Works from Google!

July 18, 2014 by · 3 Comments
Filed under: SEO 

search_worksOne of those weeks, eh…where you work hard for clients….invest time in networking and meeting up with your Mentorees…and still find time to stay aware of what’s new in your SEO channel. Yes, one of those weeks that for the most part are busy busy. Which gets me to the point of what we do here at KKT INTERACTIVE Inc. – we do online marketing for clients.

Which means that we like all the other SEO firms out there, pay particular attention to Google et al….well to Google for sure.

If there’s a change, a ripple, a modification, a “what the heck is that” kind of sudden difference from what we’ve been seeing to what we see….we notice.

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Top 7 Tips to Make Google+ Your SEO Best Practices Partner!

June 9, 2014 by · 3 Comments
Filed under: SEO 

google+_iconOkay, you’ve been thinking about your own SMB marketing plan you’ve got up and running for 2014, and if it’s one thing that’s standing out, it’s the lack somehow of great SEO rankings for your local, national or global sites….like the rest of the world. And if it’s one more thing that is nagging at you, it’s the thought perhaps that you’re not using “best practices” to push that SMB site up and up and up…maybe you’re not as “white hat” as you might think?

Almost every new prospective client that we get uses the same type of rationale as I’ve just outlined…they don’t know why their own DIY SEO campaign has stalled and they don’t know why. And they don’t know what it is they dont’ know.

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FabFriday Infographics: How to Market Yourself!

May 30, 2014 by · 4 Comments
Filed under: SEO 

fridayAgain, as I know when the day turns to Friday, that yup, it’s been a busy busy week filled with clients and online marketing Campaigns and startups and crowdfundning and angel investing….thank gosh there’s only 24 hours in a day!

Again, as I know when the day turns to Friday, that yup, it’s been a busy busy week filled with clients and online marketing Campaigns and startups and crowdfundning and angel investing….thank gosh there’s only 24 hours in a day!

That said, as is my norm on most Fridays, when I find an infographic or two I save ‘em up and show ‘em off via my end-of-week post….hence today I’ve got a couple to share and as the title of this blog post says, it’s on the “marketing” of yourself to gain online rep authority…and hopefully help you close the leads that come out of your sales funnel…

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Why does it take so long for SEO to get traction?

May 5, 2014 by · 9 Comments
Filed under: SEO 

slowSEOWhy so long? This is still the #1 question we get asked by every single new SEO Program client…and while we do take the time to explain why, it’s also apparent to us that for many new-to-SEO clients, they just don’t “get it!”

Why? Well for the first matter under consideration, you must remember that they’re thinking with their wallet. That is, until we can produce brand new traffic, they pay the freight and that means the up-front ROI is not producing the numbers that they’d hoped.

Yes, we do tell them it’s an investment in their revenue stream and yes we do tell them that it definitely is front end loaded…but I also think that they ‘gloss’ over that in the hopes that new numbers will appear quicker than what we estimate.

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StartUp SEO: A List to Think On…

April 21, 2014 by · 4 Comments
Filed under: SEO 

 

startups_seoOkay, you’re startup is up and live…you’ve had the EUREKA moment and it got passed every single vetting moment by friends, family and your own peer group. You found a great company name, a matching domain name too, it’s up and live and yes, you’re ready for that all important traffic to start to drop by to be amazed…and to buy your online products or services.

You’re ready – but is your website itself would be the question – and from our own long-time SEO practice, what we know already is that the site is NOT ready at all.

So why do we think so?

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FabFriday Infographics: What Works for SEO!

April 4, 2014 by · 3 Comments
Filed under: SEO 

fridayTypical now I’d guess you’d be thinking, that on a Friday, I’m pointing out some great infographics that I’ve bumped into over the past week or so, and yup, you’d be correct too, eh! We have alerts using the Google Alert tool as well as a couple of other proprietary aggregators and we always take a minute or two to click on those alert links to see what others are pointing out  which is how we found the ones we’re featuring today.

And that’s not to say there aren’t others too, that deal with our own national Canadian SEO but these ones are ones that I thought spelled out “best” practices and information being passed along to the reader. So here goes the latest winners in our SEO world, eh!

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Fabulous Friday: It’s Infographics Once Again!

December 6, 2013 by · 3 Comments
Filed under: SEO 

fridaySo…Friday once more and yes, Infographics are on our mind once again! That’s the SEO tactic that again, while others seem to believe that they add “little” for your SMB website serps…we know different!

Yes, we understand that many SEO practitioners have an upturned eyebrow when they begin to think about Infographics.

And yes, we also understand that many “other” SEO practitioners know little about Infographics, but here’s what we know via our own SEO practice rationale of empirical testing!

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UIX: Keep it Simple to Maximize Conversions

June 10, 2013 by · 2 Comments
Filed under: SEO 

uix_iconYup, I’m back on the UIX soap box – that’s Usability Interface design….and let me explain why first…but if you read here often, you know that I love very much, the testing of UIX for website design.

Love it enough, to make it a necessary part of every single client we take on for any type of online marketing program. And that’s a bit surprising for many of the potential clients who think that all they need to do is to hire an SEO firm and suddenly get a flood of new traffic and revenues.

Doesn’t happen like that, I’m afraid….but that’s a whole other blog post for another day.

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What The Heck Is SEO? A Rebuttal!

December 21, 2012 by · 8 Comments
Filed under: SEO 

Okay, I’m supposed to be “off” for Xmas…but this just in!

If you know anything at all about online marketing, the website smashingmagazine.com would be a spot that you’re already aware of…least in my world it’s one of the leading places for all things on marketing in various channels.

 In a recent Opinion Piece, a writer by the name of Paul Boag wrote a piece entitled “The Inconvenient Truth about SEO” that he opened up with the following paragraph -

“Do you own a website? Do you want to be number one on Google? Whatever you do, don’t spend money on aggressive search engine optimization (SEO)…” 

As you can tell, I’m going to NOT be okay with this…

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Still a Couple of Seats Left for our Online Marketing Seminar!

December 10, 2012 by · 7 Comments
Filed under: SEO 

Yes, I’m told that there are still a couple of seats left for our online marketing Seminar to be held tomorrow – Tuesday Dec 11th at the McMaster Innovation Park  centre here in Hamilton.

All one needs to do, is to contact Tammy of the Innovation Factory to book a seat…and it’s FREE!

Or fomore information and to Register for these totally free Workshops here’s the info you’ll need…

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Our Online Go-To-Market Seminar Strategy Workshops

December 3, 2012 by · 4 Comments
Filed under: SEO 

Once nice thing about working for the #HamOnt Innovation Factory and their programs is that they are fun!

They are rewarding, and from past experience, they are of value for the attendants….and that get’s me to today’s post about a couple of our Strategy Workshops coming up shortly.

Note that these are TOTALLY FREE Workshops!

No cost, just Register for a seat and you (and your staff or marketing team) are going to learn!

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