Okay so you’ve been working with your SEO firm to get your search engine rankings up as high as you both can over the past year, let’s say. You had faith that this firm could do the job – you contracted with them and now it’s time to think on renewals.
And to make that decision, you’ll need to compare and think on many factors that should have changed over that past program year.
First, let’s talk about keyword rankings. Say you’re a small law firm and you specialize in personal injury type law….so you and your SEO firm worked hard to come up with the best keywords via their research into what would work best for you in your local market to get ranked above all the other local law firms doing the same kind of practice.
Okay, so you’ve just gotten your first site up and running and you’re planning on doing your own SEO for same. Now, you’re thinking about the tons of bookmarks you’ve gotten saved to help with your DIY SEO Campaign and what comes first, in what order and why you need to even follow an order. Or maybe not.
Maybe you’re thinking that as 99.9% of all websites do NOT have an SEO Campaign if you just muddle along, you’ll be fine. Or maybe not.
Maybe you’re thinking that you need to outsource this SEO Campaign, but you’ve no way to reason about the candidates for same in judging whether or not they know what they’re doing – and by checking their lists, you can help narrow down the field. Or maybe not….
Been thinking about this non-client request for help now since I got his email back in January of this year. He appears to be working for a legal firm in the southern Ontario part of Canada and his job must be acting as their “in-house” SEO guy. Or maybe he’s their web developer who somehow “backed” into doing the firms SEO too….I really dont’ know.
What I do know is that he’s made a “mess” of the firms attempt to be on the first page of Google for their chosen keywords and that’s not surprising considering the strategy he’s chosen to use – at least I think it’s his choice, as I never found out if this was his thinking or a previous SEO firm did this (not one that’s any good mind you!) or if he simply took orders on what to do from the law firm itself.
Knowing what kind of a penalty your site receives from Google is the start of learning how to fix same – there I said it. That is so true that I’m always surprised when a new client comes along and they have no idea as to “which” type of a penalty they’ve been hit with. How does one tell and even more importantly, what can you do about same would be the import of todays post on Google penalties, eh!
Penalties come in two kinds of course – manual and algorithmic and yes there is a difference. A manual penalty from Google is when an actual human being at Google takes manual action against a website. One of the most recent (and attention grabbing) examples of Google taking manual action against a website and penalizing it was the J.C. Penney paid links scandal.
Okay, first my conclusion – that as of today, Google et al still value infographics and yes, that value can result in tons of IBLs (incoming back links) that can help build a set of serps that will rise in the rankings. There. Said it. That’s how I feel. That’s what I think. And yes, my clients have the serps to prove it…
But is that what others think too? And do they have any evidence to mount that infographics do NOT help SEO? Well, let’s see….
Okay, we live in Canada, and a large part – in fact the monolithic part of our telecommunications industry up here is yup, YPG – our Yellow Pages Group that last year had revenues decrease about 5% to only $1.3 billion dollars, due in fact to their decreasing print shared revenues.
This is somewhat surprising, in that as the huge global firm attempts to swing towards online revenues, that they still defend their print share at the same time…but it’s their growning online revenues that validate that rationale, eh!
But, what is an SEO Campaign you ask….
Search engine optimization (SEO) is the research-based approach of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Search engine optimization targets the free, organic, natural, or left hand side of search and their ranking algorithms. Continue reading “Online Marketing Program: SEO Foundation Tasks” »
First, I must say that I’m more than a bit surprised by what my investigation into the ongoing car dealership “phoney” reviews in Google Places/Maps has shown me over the past week or so…they appear to be “down!”
Almost 10 months ago, we covered this then popular trend in car dealerships acquiring what can only be labelled then as “phoney” reveiws here…and a quick read of same will show that many many of the sites that we found via a search in Google Places/Maps showed similar or exact copies of reviews appearing for dealerships that were local here to us in Ontario and we updated that blog piece a bit later too…with more dealership names and reviews….and it appears, that things DO change – at least in googl.ca land…and here’s why.
We live and breathe, SEO. We run reports daily, sometimes twice a day and when Google makes changes like so many times last year, we run them three or four times daily. We compare and contrast what we find in the rankings and then hypothesize as to the “why” the Google algo handled our client’s sites and in what manner we can learn from same. SEO is our life, and for that we of course, like to use the absolutely top-notch BEST tools out there.
While this is just a short update post, just found this link from Barry over at the Search Engine Roundtable…
And Forbes themselves here, asked how-come! Read and bookmark this post to follow along on this, eh! Course as Barry points out, it appears this is NOT the first time they’ve been caught, eh!
And whew….looks like Google has just found out how to tell when the BIG online players are trying to “finagle” the serps, eh! Just like J.C. Penny was too!
WooHoo….I’m in shock but pleasantly….there just may be a trend here, eh lads!
The whole SEO community has been talking about the latest expose by the New York Times on J. C. Penny and their flagrant use of “black hat” tactics to climb the serp rankings in time for the just-past Xmas buying season….and this stinks, eh!
And, yes I’m ready and chomping at the bit to get at some new SEO tactics I’ve been reading about testing; ready to try a new strategy for a non-profit we just added to our pro-bono client listings; ready to get out to network with some of those new MeetUp types of business groups too…in fact, I’m about as ready as one can be, eh!
So….why this post? And the Mountie calendar showing him getting his dog team ready for a sled trip? ….ahh…glad you asked, eh!
You see, from my POV, the running of an SEO practice “IS” a team effort….tons of juice and power and enthusiasm from the whole team drives us and our clients forward towards our destination…better serp rankings with increased new traffic that leads to conversions and new revenues, eh! A true dog-team and sled approach, in our mind….and as the guy who get’s to yell MUSH I love what I do….but I never ever forget both the team and how and where we find news and tactics and analytics to test on too, eh!
It has been claimed that Search Engine Optimization (SEO) is no longer an option for online marketers. Truthfully, it is an essential feature required to succeed online. Website developers around the world are busy at work designing websites that should bring their customers record revenues, improved sales figures and top rankings with the most popular search engines.
Companies specializing in fields like comprehensive SEO campaigns, Pay Per Click (PPC) , management, Internet marketing solutions, web strategy, link building services, organic search engine ranking, and social media marketing, have their hands full boosting web traffic and achieving their customers’ goals. They generally perform well, as they know their local market, and the practices used in their own country.
For those of you who read us here weekly (and for those who don’t either), I thought that I’d follow up on a post from 4 months ago or so, on two new online entrepeneurs over at uncorkedventures.com, an online wine club and store. And a quick glance left shows you that yes, they’re doing swell as I’ve given their SEO Campaign two green arrows! So far, well done lads!
I’m checking our analytics for our client roster for the past month yesterday, and I’ve noticed — as I’m sure others have — that a Company Profile setup on LinkedIN brings traffic! This may not be “new” in the sense that LinkedIN has been around now for a few years, but what is “new” is the tactic of getting your own website Company pages up and running!
Clients ask – that is new client prospects usually ask us right away, “so, how long will our SEO campaign take!” It seems that most prospective clients expect quick results in their first SEO campaign, and while we can provide that, it’s sometimes not so quick! Why not so quick is the question then….and as I’ve found there really is no one, exact answer as our experience shows it takes as long as it takes. And what do I mean by that?
Simple, really….if you want to know how long a new SEO campaign will take to get you rankings on say Google, then the answer is I don’t know without the answers to a few questions first.….and why don’t I know how long your SEO campaign will take right off the bat?
Well, I’ve found over the past 9 years of SEO work for a wide variety of clients in many various channels that any new SEO timeline “depends” on a host of factors, and not a one includes a calendar. Honest. Not a one…but here’s some points to ponder as a prospective new SEO client for any practitioner out there….ie you’ll need to be able to answer these questions to try to craft a campaign timeline.
Continue reading “Your SEO Investment has No Calendar!” »