Social Media Communities are built via the generation of links, i.e. backlinks from relevant sites and the more links from authority sites, the more people view the linked to author’s content as authoritative.
All the while, your increased links lead to increased ranking in Google and Bing/Yahoo and many people take high rankings in search engines to mean that Google itself has decided that the site is yes, an Authority.
One of the key components in successful social media marketing implementation is building “social authority.“
Social authority is developed when an individual or organization establishes themselves as an “expert” in their given field or area, thereby becoming an “influencer” in that field or
Why can that be important to SME business owners?
It is through this process of “building social authority” that social media becomes effective. That is why one of the foundational concepts in social media has become that you cannot completely control your message through social media but rather you can simply begin to participate in the “conversation” in the hopes that you can become a relevant influence in that conversation.
And a reminder, that Social Media tasks can be defined as -
[def. ~ is the set of tasks that must be done on a daily basis that deal with your online reputation, your position of credibility within your channel and your ability to mentor and aid others within that channel. More than that, you are also planning on proving your social authority as a recognized expert in that channel.]
Yup, it’s Friday again and our work has all been caught up…we’re finallly in the home stretch for a couple of site developments/rebuilds and our SEO linking lures worked pretty good this week (dont’cha love .edu links!!!) and so the weekend appears to be time off mostly.
Well…mostly…but I did think that I’d run a quick search on infographics and SEO and stats and metrics and here’s some of the ones I’ve drilled down on in the past few days.
Okay, so if you’ve been following along on our Online Marketing Program, you’ll remember that last week we discussed the off-page optimization beginnings….and today we move to the advanced areas to consider…and that’s citations. What are those you will ask….and the answer is that they are pretty easy tools to use to get some serp traction and that’s really important if you think abour it.
First, let’s look at citations – and what is a citation? From David Mihm’s site over at GetListed.org here’s the working definition of what we mean when we use the term citation –
A large part of any SEO campaign is the ability to discern and develop your own specialized lists of authority sites, trusted sites, forums, search engines for you to list your website with in regards to acquire backlinks. These are truly “incoming” back links (IBLs) and you must remember that this has shown to be only one manner in which to achieve higher rankings without delving into the reciprocal exchanges in non-sector link farms and such items.
You will need to use the original re-phrased keyword set as the base set for use in each website page’s “on-page” SEO. By this term you will need to understand all of the variables that exist on each of your <HTML> pages that will need to be modified – your <head> tags area, the <title> tag, the <body> contents text blocks, your <image> tags and their <alt> modifiers, your <header> and <footer> links, all on-page URLS and all interior navigational links and URLs too.
This is a very detailed job that requires much knowledge of the “best practices” that are most current so that you will entail no search engine penalties for your website.
Time to turn to SEO and what it can do for your online marketing program – and for those of you who know this topic somewhat, I’m sure you’d agree, that SEO can do wonders..so let’s begin with Keyword Research!
First, you will need to attempt to define your Keyword phrases for your products or services; discover your competitor’s usage of their own keywords; develop a completely new set of keyword candidates for your own use and then re subscribe to the top 10 search engines.
But, what is an SEO Campaign you ask….
Search engine optimization (SEO) is the research-based approach of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Search engine optimization targets the free, organic, natural, or left hand side of search and their ranking algorithms. Continue reading “Online Marketing Program: SEO Foundation Tasks” »
The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game.
Now with millions of results available on any topic imaginable, the window to grab a visitor’s attention has decreased significantly (in 2002, the BBC reported it is about 9 seconds).
While a Computer Science graduate student and lecturer at McMaster University I’ve often had graduating students ask me if I know if any “good jobs” are available. Students are having difficulty finding jobs that they find fulfilling intellectually, that offer opportunities for advancement, and that make them feel a sense of purpose by doing something important to them.
I genuinely believe that even though the opportunities presented to students may seem bleak, the ability for students to create their own opportunity through software-based startups has never been better.
Yup, time to move along to Part 2 of our Call to Action area in our Online Marketing Program, and we begin with a look at color – and how it can influence and often determine the difference between an effective call to action and one that languishes in last place!
Here’s what we’ve found, color info wise….compare some of the colors below with what you’re using – and what other successful websites use too! Do a survey….and use A/B testing to determine what works for your site!!!