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Online Marketing Program: 3.1 Social Media Authority

December 5, 2011 by · 4 Comments
Filed under: SEO 

What is Social Authority?

One of the key components in successful social media marketing implementation is building “social authority.“

Social authority is developed when an individual or organization establishes themselves as an “expert” in their given field or area, thereby becoming an “influencer” in that field or

Why can that be important to SME business owners?

It is through this process of “building social authority” that social media becomes effective. That is why one of the foundational concepts in social media has become that you cannot completely control your message through social media but rather you can simply begin to participate in the “conversation” in the hopes that you can become a relevant influence in that conversation.

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Online Marketing Program: 3.0 Social Media Beginnings

November 28, 2011 by · 4 Comments
Filed under: SEO 

Okay, it’s time to move “up” our Online Marketing Success Pyramid, to the next level where weekly tasks abound – your Social Media Program Campaign!

And a reminder, that Social Media tasks can be defined as -

[def. ~ is the set of tasks that must be done on a daily basis that deal with your online reputation, your position of credibility within your channel and your ability to mentor and aid others within that channel. More than that, you are also planning on proving your social authority as a recognized expert in that channel.]

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SEO Friday: A Potpourri of Infographics, eh!

November 25, 2011 by · 10 Comments
Filed under: SEO 

Yup, it’s Friday again and our work has all been caught up…we’re finallly in the home stretch for a couple of site developments/rebuilds and our SEO linking lures worked pretty good this week (dont’cha love .edu links!!!) and so the weekend appears to be time off mostly.

Well…mostly…but I did think that I’d run a quick search on infographics and SEO and stats and metrics and here’s some of the ones I’ve drilled down on in the past few days.

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Online Marketing Program: 2.3 Off-Page Optimization Advanced

November 21, 2011 by · 6 Comments
Filed under: SEO 

Okay, so if you’ve been following along on our Online Marketing Program, you’ll remember that last week we discussed the off-page optimization beginnings….and today we move to the advanced areas to consider…and that’s citations. What are those you will ask….and the answer is that they are pretty easy tools to use to get some serp traction and that’s really important if you think abour it.

First, let’s look at citations – and what is a citation? From David Mihm’s site over at here’s the working definition of what we mean when we use the term citation –

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Online Marketing Program: 2.3 Off-Page Optimization Beginnings

November 7, 2011 by · 17 Comments
Filed under: SEO 

A large part of any SEO campaign is the ability to discern and develop your own specialized lists of authority sites, trusted sites, forums, search engines for you to list your website with in regards to acquire backlinks. These are truly “incoming” back links (IBLs) and you must remember that this has shown to be only one manner in which to achieve higher rankings without delving into the reciprocal exchanges in non-sector link farms and such items.

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Online Marketing Program: 2.2 On-Page Optimization

October 31, 2011 by · 9 Comments
Filed under: SEO 

You will need to use the original re-phrased keyword set as the base set for use in each website page’s “on-page” SEO. By this term you will need to understand all of the variables that exist on each of your <HTML> pages that will need to be modified – your <head> tags area, the <title> tag, the <body> contents text blocks, your <image> tags and their <alt> modifiers, your <header> and <footer> links, all on-page URLS and all interior navigational links and URLs too.

This is a very detailed job that requires much knowledge of the “best practices” that are most current so that you will entail no search engine penalties for your website.

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Online Marketing Program: 2.1 SEO-Keyword Research

October 28, 2011 by · 14 Comments
Filed under: SEO 

Time to turn to SEO and what it can do for your online marketing program – and for those of you who know this topic somewhat, I’m sure you’d agree, that SEO can do let’s begin with Keyword Research!

First, you will need to attempt to define your Keyword phrases for your products or services; discover your competitor’s usage of their own keywords; develop a completely new set of keyword candidates for your own use and then re subscribe to the top 10 search engines.

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Online Marketing Program: SEO Foundation Tasks

October 17, 2011 by · 15 Comments
Filed under: SEO 

Okay, it’s time to move “up” our Online Marketing Success Pyramid, to the next level where weekly tasks abound – the SEO Campaign!

But, what is an SEO Campaign you ask….

Search engine optimization (SEO) is the research-based approach of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Search engine optimization targets the free, organic, natural, or left hand side of search and their ranking algorithms. Continue reading “Online Marketing Program: SEO Foundation Tasks” »

Online Marketing Program: 1.4 Conversion Tracking

October 11, 2011 by · 4 Comments
Filed under: SEO 

A/B and/or Multivariate Testing…

The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game.

Now with millions of results available on any topic imaginable, the window to grab a visitor’s attention has decreased significantly (in 2002, the BBC reported it is about 9 seconds).

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Student Software Entrepreneurism Opportunities: An Op-Ed View!

October 7, 2011 by · 6 Comments
Filed under: SEO 

While a Computer Science graduate student and lecturer at McMaster University I’ve often had graduating students ask me if I know if any “good jobs” are available.  Students are having difficulty finding jobs that they find fulfilling intellectually, that offer opportunities for advancement, and that make them feel a sense of purpose by doing something important to them. 

I genuinely believe that even though the opportunities presented to students may seem bleak, the ability for students to create their own opportunity through software-based startups has never been better.

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Online Marketing Program: 1.3 Call To Action – Part 2

October 3, 2011 by · 4 Comments
Filed under: SEO 

Yup, time to move along to Part 2 of our Call to Action area in our Online Marketing Program, and we begin with a look at color – and how it can influence and often determine the difference between an effective call to action and one that languishes in last place!

Here’s what we’ve found, color info wise….compare some of the colors below with what you’re using – and what other successful websites use too! Do a survey….and use A/B testing to determine what works for your site!!!

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Online Marketing Program: 1.3 Call To Actions – Part 1

September 26, 2011 by · 5 Comments
Filed under: SEO 

The term “call to action” means, well, just what it sounds like – it’s instructing someone to do what you want them to do, or calling them to action.

For example, a successful call to action can motivate a customer to click on a link at the end of a blog post, reply to an e-mail, or “like” your post on Facebook. After your readers have finished reading your content, a call to action provides web visitors with the next step, leading them one step closer to converting from a visitor to a customer. Whether it’s completing a sale or downloading an article, a strong call to action is an important part of any marketing strategy – perhaps it’s said the MOST important part of any strategy!

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InnovationFactory: Lunch ‘n Learn Success!

September 21, 2011 by · 2 Comments
Filed under: SEO 

Okay, you’ve all been to lunch ‘n learns before, I take it…but if you’ve never been to one sponsored by our Hamilton Innovation Factory, then you’re needing an update on this successful totally free learing series!

Just yesterday, I had the pleasure of attending their September event  based on using the new Business Model Canvas app, ably led by Robin Hopper, an IF EIR (entrepeneur in residence) whose background more than warrants notice!

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Online Marketing Program: 1.2 Products & Services

September 19, 2011 by · 27 Comments
Filed under: SEO 

When you sell services or Web apps online, you should do exactly the same thing that a store does: show the product.

It’s surprising how many websites that sell software for example, don’t actually show screenshots of their applications.

Sure, these are intangible goods, digital goods that you can’t touch or smell, but they’re still goods you can see.

Producing your own products boils down to 3 simple steps:

  • plan it
  • produce it
  • and sell it

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Online Marketing Program: 1.1.4 Images

September 12, 2011 by · 3 Comments
Filed under: SEO 

Not all images are created equal.

The right image on a web page can capture attention, inform, and even persuade your site visitors to convert to become more than a lead….to become a client or customer.

The right image can communicate who you and your company are more quickly and powerfully than words alone can do.

The wrong image, however, can confuse, annoy, and even repel your visitors.

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Online Marketing Program: 1.1.3 Content

September 6, 2011 by · 5 Comments
Filed under: SEO 

Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations. In Information Architecture for the World Wide Web, Lou Rosenfeld and Peter Morville write, “We define content broadly as ‘the stuff in your Web site. This may include documents, data, applications, e-services, images, audio and video files, personal Web pages, archived e-mail messages, and more. And we include future stuff as well as present stuff.”

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