Monday morning here and I’m still – one full week later – ruminating over the two-day seminar I attended last week that was billed as the “Business Vista Seminar:A New Beginning” and I’m still as pumped one week later as I thought I’d be! But let me explain in full…
As you may know, I’m one of the founders of a small new StartUp company, Snappay which is a mobile POS system that will allow any merchant to process a customer’s credit card for sales and do it in seconds. You get your money at that instant – no waiting. You get a confirmation that the money is now in your own PayPal account and the customer too gets their own confirmation that the transaction has worked. Great – really great idea. We have a brand new fully native X-code version up at the App Store at Apple and in the Android Marketplace too.
As many of you readers know, we run a successful SEO practice here in the Hamilton area…and it’s really what gets up up each day. That said, you may also know that we work damn hard here too for our startup community…and I am only one “spoke” in that wheel…but it surely provides us with lots to do – and to think about too.
Enter my point today – that as a startup founder you need to speak to your customers BEFORE you bloody well go off on a tangent – lengthy rant on!
I was excited a few days ago, to find over on techcrunch.com a great piece there on a new SaaS product that I thougth just might help me big-time in my own new startup, a mobile app, and I read that I could use this new product to help market my own startup. Cool I thought….and that’s what led to my total frustration with the founders of same.
A major part of our time here is as you may already know, spent on web development and technology concepts that go above and beyond our normal SEO practice, and for us the single driving passion we’ve had lately, is crowdfunding and Canada, and yes we’ve written on this recently too. The two items are very easy to say and think on – but in fact, yes….the two items together are still illegal here in our own province here in canuck-land.
Okay, we live in Canada, and a large part – in fact the monolithic part of our telecommunications industry up here is yup, YPG – our Yellow Pages Group that last year had revenues decrease about 5% to only $1.3 billion dollars, due in fact to their decreasing print shared revenues.
This is somewhat surprising, in that as the huge global firm attempts to swing towards online revenues, that they still defend their print share at the same time…but it’s their growning online revenues that validate that rationale, eh!
Okay, you know that I love SEO and online marketing and talk on same, practice same and yes, even “live” same day-in and day-out…but something that may be new to you all, is my love of the whole premise of what crowdfunding is – and what it can be too!
First a definition – directly from Wikipedia – that says the following about crowdfunding…
Our regular readers here will know, that I very much enjoy/follow/put-up-on-a-pedestal the folks over at Chitika and their research into the search world, using their own index of millions of pages. (disclaimer – we do no biz with Chitika, nor do we have any mutual clients etc. etc. – I just like their research is all!)
Chitika, for those of you who may be newbies to same, is a data analytics company in the business of on-line advertising – “…through the application of data and innovative technology in the fields of mobile, local and search Chitika has developed a vast global network that maximizes yield for both publishers and advertisers…” is how they identify themselves and once again, I’m beholding to them!
In the last few days, Rogers – one of the countryl largest ISP and Telecom firms, announced that they will be selling Yodle’s marketing products/services to Canadian SMBs. WooHOO!
Now that’s news that is plenty interesting in that it sets up direct competition with Canada’s largest seller of advertising to SMBs, YPG/Yellow Media, as well as ReachLocal, which already operates in Canada.
Over the past year, since Xmas actually in 2010 when I got an Apple iPad, I’ve been very much following the rollout of this new hardware, the personal tablet for use at work. Not, as many others do, I’m guessing to surf or watch movies or listen to your own music playlist, but to actually “do” something in the business world.
Look at presi’s maybe, or a Word .docx or an Excel ss…you know, stuff we all do all day long on our PC….but instead now do on a tablet. And just in December last, I got a brand new RIM PlayBook which I now love and use daily butI guess, I’m very much wanting more…but let me explain.
Hence our screen for today.
For more information simply google for “SOPA blackout” and you’ll see what we’re talking about….and many many thanks to folks like Reddit.com and wikipedia.com for the leadership on this too!
Okay, so I’ve been mulling over this post now for a couple of days….thinking about how this works, and why it’s most important to be able to spell out what I mean by that title and how to ensure that it will “mean” something to our readers. And I think I’ve gotten “hold” of the rationale….and more importantly, why you might want to listen up.
SEO is the power behind the throne, when it comes to the internet. Yup, the whole internet depends upon SEO – well at least in my world it does….want me to explain?
Okay, so here goes…
New for 2012, is our Online Marketing Curriculum EBook and we’re really proud to offer this for all you online marketing types!
Our basic belief in being a practicing online marketing executive is the simple one that for anything to work, one must first “plan” your work and then on a regular basis, “work your plan!”
Okay it’s time to finally begin to wrap-up our Online Marketing Program and what better way is there than to capture all of the metrics and analytics in one big bucket….so that we can “judge” how we’re doing, right? Right…and that task alone can be daunting, eh!
Once you have the basics “in hand,” that is you’ve at least begun the tasks that we’ve scheduled for you in this marketing program, you will find that the most stringent of tasks – monitoring those tasks, is still to come.
Social Media Communities are built via the generation of links, i.e. backlinks from relevant sites and the more links from authority sites, the more people view the linked to author’s content as authoritative.
All the while, your increased links lead to increased ranking in Google and Bing/Yahoo and many people take high rankings in search engines to mean that Google itself has decided that the site is yes, an Authority.
One of the key components in successful social media marketing implementation is building “social authority.“
Social authority is developed when an individual or organization establishes themselves as an “expert” in their given field or area, thereby becoming an “influencer” in that field or
Why can that be important to SME business owners?
It is through this process of “building social authority” that social media becomes effective. That is why one of the foundational concepts in social media has become that you cannot completely control your message through social media but rather you can simply begin to participate in the “conversation” in the hopes that you can become a relevant influence in that conversation.
And a reminder, that Social Media tasks can be defined as -
[def. ~ is the set of tasks that must be done on a daily basis that deal with your online reputation, your position of credibility within your channel and your ability to mentor and aid others within that channel. More than that, you are also planning on proving your social authority as a recognized expert in that channel.]
Yup, it’s Friday again and our work has all been caught up…we’re finallly in the home stretch for a couple of site developments/rebuilds and our SEO linking lures worked pretty good this week (dont’cha love .edu links!!!) and so the weekend appears to be time off mostly.
Well…mostly…but I did think that I’d run a quick search on infographics and SEO and stats and metrics and here’s some of the ones I’ve drilled down on in the past few days.