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Lion’s Lair 2012: Today is the Gala Event!

October 4, 2012 by · 3 Comments
Filed under: SEO 

Yes that’s right….today is the second annual Lion’s Lair Gala event where the winners of the contest will be announced….and Snappay is one of those in the running for $100,000 in cash and prizes – and we’re pumped!

And the #HamOnt Spectator, our daily newspaper covered same in a full-page spread on those top ten finalists and can be seen here too (big shout-out to Meredith MacLeod for the great reporting too!).

And a small reminder/disclaimer, that Snappay is a new mobile app that I’ve invested in and I am the CEO so it was myself that did the “pitch” to the Lions back in late August so as you may be able to tell, I’m very proud of what the company has done in the past 5 months since our launch! 

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Do You Have an SEO Routine? Why?

September 24, 2012 by · 14 Comments
Filed under: SEO 

Perhaps from the title alone, you’ll guess that what I really mean is not do you actually “have” an SEO routine – but why would you have one? Yes, that’s right….what I mean by that is that in the SEO world, there can be no “routines” at all!

What I’m not talking about is the spammy emails that we all get asking for a link, generated as always by one of those phony SEO tool firms that promise that they will first help you “find” the sites to link to – and then you just click away on that list to send out boilerplate “can we have a link” emails to hundreds and hundreds of link candidates.

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SEO Practitioners: New Jobs Abound!

September 17, 2012 by · 4 Comments
Filed under: SEO 

Those of us who follow the online marketing world know – and have had it pounded into our conciousness – that the SEO channel is growing by leaps and bounds, and a new survey and it’s subsequent report over at Conductor shows just why that is, eh!

As noted in the preamble, organic SEO drives about 50% of all traffic to websites, which is 500% more than all the Social Media channels combined. Think about that for a second…5x greater than ALL the branded tweets, LI groups, Facebook page likes….5x greater. There’s a statistic that made me whoop right out loud, eh….and the survey has lots more to say on that too!

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I’m Speaking at Your Business Is NOW Conference Hamilton!

September 14, 2012 by · 2 Comments
Filed under: SEO 

Okay, you know lots about your business…but you may have some holes in your knowledge about marketing, branding, SEO, Social Media, HR and other entrepreneur skills. So what to do?

Simple  answer is to learn…and that can be highly augmented by going to the upcoming YBIN Conference – Your Business is Now - here in Hamilton on Oct. 12/13th at our downtown Crowne Plaza Hotel.

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Negative SEO: Chapter Four Holds A Bit of Promise

September 4, 2012 by · 5 Comments
Filed under: SEO 

Okie-dokie….you know by now about Negative SEO. You’ve read up on same all over the web, right? A simple google for same brings up almost 10,000 links to stories, blog posts, forums and the like explaining what it is and how it works.

And the fact, that yes…it’s truly something to think about. While I’m too chicken to actually google for “pay to have someone negatively SEO my competition” — okay, I lied…I just did that and got 2+million hits…sigh..what it means is that yes, your site can be negatively affected by a competitor or their SEO firm. That’s true. You should know that.

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#LionsLair2012: Our Elevator Pitch Strategy

July 9, 2012 by · 4 Comments
Filed under: SEO 

Most likely you already know what an “Elevator Pitch” is – that supposedly, it’s a short very to-the-point pitch that you give to an investor prospect in less than a minute….say the same amount of time it’d take to ride up to an office in a downtown skyscraper.

Least, that’s the thinking and what you can find all over the web….but I think – and hopefully can make the case here, that in reality an Elevator Pitch is “it!” It’s the single most important piece of early marketing that any startup founder can use to try to get interest and momentum in their new company!

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Mobile App WakeUp Call: Spend $!!!

June 25, 2012 by · 3 Comments
Filed under: SEO 

Okay, you’ve most likely heard tons of stories about how some app developers on either the iOS or Android or even the RIM platform have made tons of money, bought the Maserati and retired to the beach on Nevis….and you’re figuring that this may just be the biz model to clone and follow.

Not so fast….as a recent study and survey by a firm named AppPromo has just been published, almost 60% of all app developers wont make a SINGLE PENNY off their app. The full survey is here too…

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Thoughts on the SEO Channel & Google too!

June 1, 2012 by · 3 Comments
Filed under: SEO 

Okay, you may want to know first, what prompted this blog piece and to be totally honest it was the comments of an attendee at a workshop I gave yesterday down at MIPs for the Innovation Factory StartupWeekendHamilton:2 runnerup winners.

The prize that they won that we donated was to get a workshop on Online Marketing and SEO & how to use same to gain new traffic and users, and we did same in the Boardroom of the Innovation Factory here in #HamOnt.

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IF StartUp Spotlight: Our Snappay Founder

May 6, 2012 by · 5 Comments
Filed under: SEO 

A new item now on our Hamilton based Innovation Factory website is their publication of local success strories and the lead off one is of our own Snappay Founder, Lorne Lantz!

I am so proud of this young man – and yes, a reminder that I’m also involved with Snappay as their CMO and have been working hard for Lorne to help market Snappay, our mobile POS application that allows a user to charge a customer’s credit cards with no hardware!

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Twitter Guide for Small Business: A Great Read!

April 2, 2012 by · 4 Comments
Filed under: SEO 

Yes, I know what you’re thinking. You are a small biz owner and you’ve heard that this “Twitter” online service is pretty much anything BUT business….and so why should you even consider adding this media outlet to your marketing mix?

So….with time being the major constraint in your world….why indeed?

Well, answer is….there’s more – much more to Twitter, than simple personal revelations like “I had Cheerios this morning” and “Didn’t like John Carter very much…” and to combat that thought alone you are in luck!

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US JoBS Act Passes:Crowdfunding US Startups Grows Closer to Reality!

March 12, 2012 by · 5 Comments
Filed under: SEO 

On March 8th, the group of US Congress bills, collectively called the JoBS Act (Jumpstart our Business Startups) passed the House of Representatives and now goes to the Senate….and IMHO, that spells trouble for our Canuck startup futures…but let me explain! You already know as a reader, that we’ve been watching closely on HR 2930, the Crowdfunding Bill, but this group encompasses much more opportunity for both startups and investors and here’s a simple one-pager on the Act itself

Right now, it’s illegal for a US or Canadain startup to solicit investors on platforms like Twitter or Kickstarter. But the US-onlyJOBS Act would change that south of the border only!

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Friday: Must be Our Infographics Day, eh!

March 9, 2012 by · 4 Comments
Filed under: SEO 

Just finishing up a brand new week and very chuffed about a brand new car dealership client too and with our normal Canadian SEO practice workload up a bit…. I’ve not got a ton of time today to expound on the following great infographics that popped up this week….but here they are, eh!

First up, is the one I love the most cause it features Smurfs! Yup, those loveable little animated cartoonish looking pixies, and no they’re not blue either in this infographic!

From the folks over at www.teknet.org.uk, conceived by by Joe Davies, and the design was by Rebecca Troth…this great piece is entitled “The Different Types of SEO Client” and how you should attract the best!

And yes, they do list a Perfect SEO Client and I’m proud to say that all of our own SEO clients hit that metric, spot-on! Thanks there teknet…great piece and will worth the click, eh!

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