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Best Practices Panel on Pondering for Startups…

January 18, 2013 by · 2 Comments
Filed under: SEO 

startupKids_iconIt was my extreme pleasure last evening to have been invited to sit on a Panel of  #HamOnt local startup entrepreneurs at an event held by Fullerton Media and a great set of Sponsors to follow the first screening of that great entrepreneurs movie “The Startup Kids!” And what a great event it was too!

The screening was open to all established and aspiring entrepreneurs in the Greater Hamilton Area and it was a documentary about young web entrepreneurs in the U.S. and Europe. Founders of Vimeo, SoundCloud, Kiip, InDinero, Dropbox, Foodspotting and many others talk about how they started their company and their lives as an entrepreneur. Innovation Factory, kitestring creative branding studio, Fullerton Media, and Mohawk College all teamed up to Sponsor the screening of The Startup Kids.

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FabFriday: SEO and .pdfs….What works for Ranking!

January 11, 2013 by · 14 Comments
Filed under: SEO 

google_operatorsFriday once again, and today I’d like to share a DIY SEO tactic that we’ve found has helped some of our clients earn major rankings….and that is how to optimize their whitepapers or .pdfs to get better rankings and increase leads and entrants into their sales funnel.

First, you have to understand that search engines, i.e. Google, Bing etc. can read a .pdf perfectly. It’s a text based program developed by Adobe that is universal in its acceptance and use all over the globe. And the contents of any .pdf can easily be read, indexed and yes, ranked by search engines too.

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Where is Technology Headed Next?

January 4, 2013 by · 3 Comments
Filed under: SEO 

spec_technology 2013Back in the traces once again…and looking forward big time to 2013 and what that will bring for my city and myself in the way of new technology and new investments.

That said, one thing I wanted to do right up front in 2013 was to re-publish a great piece done just last Saturday here in #HamOnt by our Hamilton Spectator entitled “Where is Technology Headed” and sub titled “We’ve asked Hamilton’s Savvy Ones!” and yup, guess I’m one of same!

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What The Heck Is SEO? A Rebuttal!

December 21, 2012 by · 8 Comments
Filed under: SEO 

Okay, I’m supposed to be “off” for Xmas…but this just in!

If you know anything at all about online marketing, the website smashingmagazine.com would be a spot that you’re already aware of…least in my world it’s one of the leading places for all things on marketing in various channels.

 In a recent Opinion Piece, a writer by the name of Paul Boag wrote a piece entitled “The Inconvenient Truth about SEO” that he opened up with the following paragraph -

“Do you own a website? Do you want to be number one on Google? Whatever you do, don’t spend money on aggressive search engine optimization (SEO)…” 

As you can tell, I’m going to NOT be okay with this…

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Happy Third Birthday to CanuckSEO.com!

November 21, 2012 by · 4 Comments
Filed under: SEO 

Three years ago this week, I created this blog aptly subtitled “Canadian SEO for Google Success” and I will be the first one to admit, I’ve truly enjoyed the opportunity to both write and ponder on all things pertaining to search engines.

Three years…that’s a lot of time…and in that time, we’ve tried to show what we feel are relevant items in the SEO world…to any and all of our readers…and what a great group of readers we do have, eh!

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Why Inbound.org MUST be on Your Reading List!

November 8, 2012 by · 7 Comments
Filed under: SEO 

Friday….fabulous Friday and as usual, my week has been spent working on client updates and more news to read, digest, hypothesize upon, test, measure and then…do it all over again!

So at weeks end, what have I got this time to have you spend your weekend thinking on – well, it’s a site by two of the globe’s best known online marketers – Rand Fishkin and Dharmesh Shah whom you must have heard about, right?

Well their site is www.inbound.org and what a great way to spend the weekend catching up on marketing knowledge, eh!

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24 Hours in the Google Economy!

November 2, 2012 by · 4 Comments
Filed under: SEO 

If it’s one guy I especially like when it comes to reading his “take” on all things marketing, it’s Oli Gardner of unbounce.com – and yes, he’s done it again! His take on the latest infographic, published by Wordstream entitled “24 Hours in the Google Economy” is pretty dang spot on and you must both go to look over the longish infographic here first….then read Oli’s take here.

See what I mean?

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Google Disavow Tool: SEO gets Interesting!

October 29, 2012 by · 5 Comments
Filed under: SEO 

Google has finally released it’s Disavow tool…and for those of us in the trenches of the SEO world, it’s getting to be a very interesting time! Here’s what I’ve learned and here’s what I think you need to consider.

Of course I’m assuming that as an SMB owner, you know about SEO. You know the real value of an SEO Campaign for your marketing strategy and you know about the value of IBLs…inbound back links. You know how hard it is to craft a link acquiring set of tactics to both engage your channel community and you work hard at doing just that – or you have an SEO firm doing that for you.

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Speaking Re-Caps: Great Weekend for Online Marketing!

October 16, 2012 by · 1 Comment
Filed under: SEO 

Most of our regular readers know that we post usually Monday and  Friday….and that yesterday, I did not get a chance to post….so why?

Simply put, because I was so dang busy with clients first and speaking engagements secondly….and this post today is yes, late…but on just where I’ve been lately passing along our knowledge of online marketing!

And I’ve got two seperate events to talk about today…so here’s the one on the weekend just past!

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Why “rel=author” might be of Value, eh?

October 12, 2012 by · Leave a Comment
Filed under: SEO 

Okay, so you’re just searching for something – say it might be news on that Hamilton Lion’s Lair event just of a week ago. So you type into your Google search field “Lion’s Lair 2012″ and click on SEARCH….and up come the hits.

And guess what….one of them, the top one in this case as the #1 hit, has a picture of the “author” as well as the normal search snippet that Google adds to the description area.

Wouldn’t it be nice if that photo was of YOU?

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Lion’s Lair 2012: Today is the Gala Event!

October 4, 2012 by · 3 Comments
Filed under: SEO 

Yes that’s right….today is the second annual Lion’s Lair Gala event where the winners of the contest will be announced….and Snappay is one of those in the running for $100,000 in cash and prizes – and we’re pumped!

And the #HamOnt Spectator, our daily newspaper covered same in a full-page spread on those top ten finalists and can be seen here too (big shout-out to Meredith MacLeod for the great reporting too!).

And a small reminder/disclaimer, that Snappay is a new mobile app that I’ve invested in and I am the CEO so it was myself that did the “pitch” to the Lions back in late August so as you may be able to tell, I’m very proud of what the company has done in the past 5 months since our launch! 

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Do You Have an SEO Routine? Why?

September 24, 2012 by · 14 Comments
Filed under: SEO 

Perhaps from the title alone, you’ll guess that what I really mean is not do you actually “have” an SEO routine – but why would you have one? Yes, that’s right….what I mean by that is that in the SEO world, there can be no “routines” at all!

What I’m not talking about is the spammy emails that we all get asking for a link, generated as always by one of those phony SEO tool firms that promise that they will first help you “find” the sites to link to – and then you just click away on that list to send out boilerplate “can we have a link” emails to hundreds and hundreds of link candidates.

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