Those of us who follow the online marketing world know – and have had it pounded into our conciousness – that the SEO channel is growing by leaps and bounds, and a new survey and it’s subsequent report over at Conductor shows just why that is, eh!
As noted in the preamble, organic SEO drives about 50% of all traffic to websites, which is 500% more than all the Social Media channels combined. Think about that for a second…5x greater than ALL the branded tweets, LI groups, Facebook page likes….5x greater. There’s a statistic that made me whoop right out loud, eh….and the survey has lots more to say on that too!
Okie-dokie….you know by now about Negative SEO. You’ve read up on same all over the web, right? A simple google for same brings up almost 10,000 links to stories, blog posts, forums and the like explaining what it is and how it works.
And the fact, that yes…it’s truly something to think about. While I’m too chicken to actually google for “pay to have someone negatively SEO my competition” — okay, I lied…I just did that and got 2+million hits…sigh..what it means is that yes, your site can be negatively affected by a competitor or their SEO firm. That’s true. You should know that.
Most likely you already know what an “Elevator Pitch” is – that supposedly, it’s a short very to-the-point pitch that you give to an investor prospect in less than a minute….say the same amount of time it’d take to ride up to an office in a downtown skyscraper.
Least, that’s the thinking and what you can find all over the web….but I think – and hopefully can make the case here, that in reality an Elevator Pitch is “it!” It’s the single most important piece of early marketing that any startup founder can use to try to get interest and momentum in their new company!
Okay, you’ve most likely heard tons of stories about how some app developers on either the iOS or Android or even the RIM platform have made tons of money, bought the Maserati and retired to the beach on Nevis….and you’re figuring that this may just be the biz model to clone and follow.
Okay, you may want to know first, what prompted this blog piece and to be totally honest it was the comments of an attendee at a workshop I gave yesterday down at MIPs for the Innovation Factory StartupWeekendHamilton:2 runnerup winners.
The prize that they won that we donated was to get a workshop on Online Marketing and SEO & how to use same to gain new traffic and users, and we did same in the Boardroom of the Innovation Factory here in #HamOnt.
I am so proud of this young man – and yes, a reminder that I’m also involved with Snappay as their CMO and have been working hard for Lorne to help market Snappay, our mobile POS application that allows a user to charge a customer’s credit cards with no hardware!
Yes, I know what you’re thinking. You are a small biz owner and you’ve heard that this “Twitter” online service is pretty much anything BUT business….and so why should you even consider adding this media outlet to your marketing mix?
So….with time being the major constraint in your world….why indeed?
Well, answer is….there’s more – much more to Twitter, than simple personal revelations like “I had Cheerios this morning” and “Didn’t like John Carter very much…” and to combat that thought alone you are in luck!
On March 8th, the group of US Congress bills, collectively called the JoBS Act (Jumpstart our Business Startups) passed the House of Representatives and now goes to the Senate….and IMHO, that spells trouble for our Canuck startup futures…but let me explain! You already know as a reader, that we’ve been watching closely on HR 2930, the Crowdfunding Bill, but this group encompasses much more opportunity for both startups and investors and here’s a simple one-pager on the Act itself…
Right now, it’s illegal for a US or Canadain startup to solicit investors on platforms like Twitter or Kickstarter. But the US-onlyJOBS Act would change that south of the border only!
Just finishing up a brand new week and very chuffed about a brand new car dealership client too and with our normal Canadian SEO practice workload up a bit…. I’ve not got a ton of time today to expound on the following great infographics that popped up this week….but here they are, eh!
From the folks over at www.teknet.org.uk, conceived by by Joe Davies, and the design was by Rebecca Troth…this great piece is entitled “The Different Types of SEO Client” and how you should attract the best!
And yes, they do list a Perfect SEO Client and I’m proud to say that all of our own SEO clients hit that metric, spot-on! Thanks there teknet…great piece and will worth the click, eh!
Monday morning here and I’m still – one full week later – ruminating over the two-day seminar I attended last week that was billed as the “Business Vista Seminar:A New Beginning” and I’m still as pumped one week later as I thought I’d be! But let me explain in full…
As you may know, I’m one of the founders of a small new StartUp company, Snappay which is a mobile POS system that will allow any merchant to process a customer’s credit card for sales and do it in seconds. You get your money at that instant – no waiting. You get a confirmation that the money is now in your own PayPal account and the customer too gets their own confirmation that the transaction has worked. Great – really great idea. We have a brand new fully native X-code version up at the App Store at Apple and in the Android Marketplace too.
As many of you readers know, we run a successful SEO practice here in the Hamilton area…and it’s really what gets up up each day. That said, you may also know that we work damn hard here too for our startup community…and I am only one “spoke” in that wheel…but it surely provides us with lots to do – and to think about too.
Enter my point today – that as a startup founder you need to speak to your customers BEFORE you bloody well go off on a tangent – lengthy rant on!
I was excited a few days ago, to find over on techcrunch.com a great piece there on a new SaaS product that I thougth just might help me big-time in my own new startup, a mobile app, and I read that I could use this new product to help market my own startup. Cool I thought….and that’s what led to my total frustration with the founders of same.