Friday once again, and today I’d like to share a DIY SEO tactic that we’ve found has helped some of our clients earn major rankings….and that is how to optimize their whitepapers or .pdfs to get better rankings and increase leads and entrants into their sales funnel.
First, you have to understand that search engines, i.e. Google, Bing etc. can read a .pdf perfectly. It’s a text based program developed by Adobe that is universal in its acceptance and use all over the globe. And the contents of any .pdf can easily be read, indexed and yes, ranked by search engines too.
That said, one thing I wanted to do right up front in 2013 was to re-publish a great piece done just last Saturday here in #HamOnt by our Hamilton Spectator entitled “Where is Technology Headed” and sub titled “We’ve asked Hamilton’s Savvy Ones!” and yup, guess I’m one of same!
If you know anything at all about online marketing, the website smashingmagazine.com would be a spot that you’re already aware of…least in my world it’s one of the leading places for all things on marketing in various channels.
In a recent Opinion Piece, a writer by the name of Paul Boag wrote a piece entitled “The Inconvenient Truth about SEO” that he opened up with the following paragraph -
“Do you own a website? Do you want to be number one on Google? Whatever you do, don’t spend money on aggressive search engine optimization (SEO)…”
As you can tell, I’m going to NOT be okay with this…
Three years ago this week, I created this blog aptly subtitled “Canadian SEO for Google Success” and I will be the first one to admit, I’ve truly enjoyed the opportunity to both write and ponder on all things pertaining to search engines.
Three years…that’s a lot of time…and in that time, we’ve tried to show what we feel are relevant items in the SEO world…to any and all of our readers…and what a great group of readers we do have, eh!
So at weeks end, what have I got this time to have you spend your weekend thinking on – well, it’s a site by two of the globe’s best known online marketers – Rand Fishkin and Dharmesh Shah whom you must have heard about, right?
Well their site is www.inbound.org and what a great way to spend the weekend catching up on marketing knowledge, eh!
If it’s one guy I especially like when it comes to reading his “take” on all things marketing, it’s Oli Gardner of unbounce.com – and yes, he’s done it again! His take on the latest infographic, published by Wordstream entitled “24 Hours in the Google Economy” is pretty dang spot on and you must both go to look over the longish infographic here first….then read Oli’s take here.
See what I mean?
Google has finally released it’s Disavow tool…and for those of us in the trenches of the SEO world, it’s getting to be a very interesting time! Here’s what I’ve learned and here’s what I think you need to consider.
Of course I’m assuming that as an SMB owner, you know about SEO. You know the real value of an SEO Campaign for your marketing strategy and you know about the value of IBLs…inbound back links. You know how hard it is to craft a link acquiring set of tactics to both engage your channel community and you work hard at doing just that – or you have an SEO firm doing that for you.
Simply put, because I was so dang busy with clients first and speaking engagements secondly….and this post today is yes, late…but on just where I’ve been lately passing along our knowledge of online marketing!
And I’ve got two seperate events to talk about today…so here’s the one on the weekend just past!
Okay, so you’re just searching for something – say it might be news on that Hamilton Lion’s Lair event just of a week ago. So you type into your Google search field “Lion’s Lair 2012″ and click on SEARCH….and up come the hits.
And guess what….one of them, the top one in this case as the #1 hit, has a picture of the “author” as well as the normal search snippet that Google adds to the description area.
Wouldn’t it be nice if that photo was of YOU?
Yes that’s right….today is the second annual Lion’s Lair Gala event where the winners of the contest will be announced….and Snappay is one of those in the running for $100,000 in cash and prizes – and we’re pumped!
And the #HamOnt Spectator, our daily newspaper covered same in a full-page spread on those top ten finalists and can be seen here too (big shout-out to Meredith MacLeod for the great reporting too!).
And a small reminder/disclaimer, that Snappay is a new mobile app that I’ve invested in and I am the CEO so it was myself that did the “pitch” to the Lions back in late August so as you may be able to tell, I’m very proud of what the company has done in the past 5 months since our launch!
Perhaps from the title alone, you’ll guess that what I really mean is not do you actually “have” an SEO routine – but why would you have one? Yes, that’s right….what I mean by that is that in the SEO world, there can be no “routines” at all!
What I’m not talking about is the spammy emails that we all get asking for a link, generated as always by one of those phony SEO tool firms that promise that they will first help you “find” the sites to link to – and then you just click away on that list to send out boilerplate “can we have a link” emails to hundreds and hundreds of link candidates.
Those of us who follow the online marketing world know – and have had it pounded into our conciousness – that the SEO channel is growing by leaps and bounds, and a new survey and it’s subsequent report over at Conductor shows just why that is, eh!
As noted in the preamble, organic SEO drives about 50% of all traffic to websites, which is 500% more than all the Social Media channels combined. Think about that for a second…5x greater than ALL the branded tweets, LI groups, Facebook page likes….5x greater. There’s a statistic that made me whoop right out loud, eh….and the survey has lots more to say on that too!