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What The Heck Is SEO? A Rebuttal!

December 21, 2012 by · 8 Comments
Filed under: SEO 

Okay, I’m supposed to be “off” for Xmas…but this just in!

If you know anything at all about online marketing, the website would be a spot that you’re already aware of…least in my world it’s one of the leading places for all things on marketing in various channels.

 In a recent Opinion Piece, a writer by the name of Paul Boag wrote a piece entitled “The Inconvenient Truth about SEO” that he opened up with the following paragraph –

“Do you own a website? Do you want to be number one on Google? Whatever you do, don’t spend money on aggressive search engine optimization (SEO)…” 

As you can tell, I’m going to NOT be okay with this…

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Happy Third Birthday to!

November 21, 2012 by · 4 Comments
Filed under: SEO 

Three years ago this week, I created this blog aptly subtitled “Canadian SEO for Google Success” and I will be the first one to admit, I’ve truly enjoyed the opportunity to both write and ponder on all things pertaining to search engines.

Three years…that’s a lot of time…and in that time, we’ve tried to show what we feel are relevant items in the SEO world…to any and all of our readers…and what a great group of readers we do have, eh!

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Why MUST be on Your Reading List!

November 8, 2012 by · 7 Comments
Filed under: SEO 

Friday….fabulous Friday and as usual, my week has been spent working on client updates and more news to read, digest, hypothesize upon, test, measure and then…do it all over again!

So at weeks end, what have I got this time to have you spend your weekend thinking on – well, it’s a site by two of the globe’s best known online marketers – Rand Fishkin and Dharmesh Shah whom you must have heard about, right?

Well their site is and what a great way to spend the weekend catching up on marketing knowledge, eh!

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24 Hours in the Google Economy!

November 2, 2012 by · 4 Comments
Filed under: SEO 

If it’s one guy I especially like when it comes to reading his “take” on all things marketing, it’s Oli Gardner of – and yes, he’s done it again! His take on the latest infographic, published by Wordstream entitled “24 Hours in the Google Economy” is pretty dang spot on and you must both go to look over the longish infographic here first….then read Oli’s take here.

See what I mean?

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Google Disavow Tool: SEO gets Interesting!

October 29, 2012 by · 5 Comments
Filed under: SEO 

Google has finally released it’s Disavow tool…and for those of us in the trenches of the SEO world, it’s getting to be a very interesting time! Here’s what I’ve learned and here’s what I think you need to consider.

Of course I’m assuming that as an SMB owner, you know about SEO. You know the real value of an SEO Campaign for your marketing strategy and you know about the value of IBLs…inbound back links. You know how hard it is to craft a link acquiring set of tactics to both engage your channel community and you work hard at doing just that – or you have an SEO firm doing that for you.

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Speaking Re-Caps: Great Weekend for Online Marketing!

October 16, 2012 by · 1 Comment
Filed under: SEO 

Most of our regular readers know that we post usually Monday and  Friday….and that yesterday, I did not get a chance to post….so why?

Simply put, because I was so dang busy with clients first and speaking engagements secondly….and this post today is yes, late…but on just where I’ve been lately passing along our knowledge of online marketing!

And I’ve got two seperate events to talk about today…so here’s the one on the weekend just past!

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Why “rel=author” might be of Value, eh?

October 12, 2012 by · Leave a Comment
Filed under: SEO 

Okay, so you’re just searching for something – say it might be news on that Hamilton Lion’s Lair event just of a week ago. So you type into your Google search field “Lion’s Lair 2012″ and click on SEARCH….and up come the hits.

And guess what….one of them, the top one in this case as the #1 hit, has a picture of the “author” as well as the normal search snippet that Google adds to the description area.

Wouldn’t it be nice if that photo was of YOU?

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Lion’s Lair 2012: Today is the Gala Event!

October 4, 2012 by · 3 Comments
Filed under: SEO 

Yes that’s right….today is the second annual Lion’s Lair Gala event where the winners of the contest will be announced….and Snappay is one of those in the running for $100,000 in cash and prizes – and we’re pumped!

And the #HamOnt Spectator, our daily newspaper covered same in a full-page spread on those top ten finalists and can be seen here too (big shout-out to Meredith MacLeod for the great reporting too!).

And a small reminder/disclaimer, that Snappay is a new mobile app that I’ve invested in and I am the CEO so it was myself that did the “pitch” to the Lions back in late August so as you may be able to tell, I’m very proud of what the company has done in the past 5 months since our launch! 

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Do You Have an SEO Routine? Why?

September 24, 2012 by · 14 Comments
Filed under: SEO 

Perhaps from the title alone, you’ll guess that what I really mean is not do you actually “have” an SEO routine – but why would you have one? Yes, that’s right….what I mean by that is that in the SEO world, there can be no “routines” at all!

What I’m not talking about is the spammy emails that we all get asking for a link, generated as always by one of those phony SEO tool firms that promise that they will first help you “find” the sites to link to – and then you just click away on that list to send out boilerplate “can we have a link” emails to hundreds and hundreds of link candidates.

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SEO Practitioners: New Jobs Abound!

September 17, 2012 by · 4 Comments
Filed under: SEO 

Those of us who follow the online marketing world know – and have had it pounded into our conciousness – that the SEO channel is growing by leaps and bounds, and a new survey and it’s subsequent report over at Conductor shows just why that is, eh!

As noted in the preamble, organic SEO drives about 50% of all traffic to websites, which is 500% more than all the Social Media channels combined. Think about that for a second…5x greater than ALL the branded tweets, LI groups, Facebook page likes….5x greater. There’s a statistic that made me whoop right out loud, eh….and the survey has lots more to say on that too!

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I’m Speaking at Your Business Is NOW Conference Hamilton!

September 14, 2012 by · 2 Comments
Filed under: SEO 

Okay, you know lots about your business…but you may have some holes in your knowledge about marketing, branding, SEO, Social Media, HR and other entrepreneur skills. So what to do?

Simple  answer is to learn…and that can be highly augmented by going to the upcoming YBIN Conference – Your Business is Now - here in Hamilton on Oct. 12/13th at our downtown Crowne Plaza Hotel.

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Negative SEO: Chapter Four Holds A Bit of Promise

September 4, 2012 by · 5 Comments
Filed under: SEO 

Okie-dokie….you know by now about Negative SEO. You’ve read up on same all over the web, right? A simple google for same brings up almost 10,000 links to stories, blog posts, forums and the like explaining what it is and how it works.

And the fact, that yes…it’s truly something to think about. While I’m too chicken to actually google for “pay to have someone negatively SEO my competition” — okay, I lied…I just did that and got 2+million hits…sigh..what it means is that yes, your site can be negatively affected by a competitor or their SEO firm. That’s true. You should know that.

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#LionsLair2012: Our Elevator Pitch Strategy

July 9, 2012 by · 4 Comments
Filed under: SEO 

Most likely you already know what an “Elevator Pitch” is – that supposedly, it’s a short very to-the-point pitch that you give to an investor prospect in less than a minute….say the same amount of time it’d take to ride up to an office in a downtown skyscraper.

Least, that’s the thinking and what you can find all over the web….but I think – and hopefully can make the case here, that in reality an Elevator Pitch is “it!” It’s the single most important piece of early marketing that any startup founder can use to try to get interest and momentum in their new company!

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Mobile App WakeUp Call: Spend $!!!

June 25, 2012 by · 3 Comments
Filed under: SEO 

Okay, you’ve most likely heard tons of stories about how some app developers on either the iOS or Android or even the RIM platform have made tons of money, bought the Maserati and retired to the beach on Nevis….and you’re figuring that this may just be the biz model to clone and follow.

Not so fast….as a recent study and survey by a firm named AppPromo has just been published, almost 60% of all app developers wont make a SINGLE PENNY off their app. The full survey is here too…

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Thoughts on the SEO Channel & Google too!

June 1, 2012 by · 3 Comments
Filed under: SEO 

Okay, you may want to know first, what prompted this blog piece and to be totally honest it was the comments of an attendee at a workshop I gave yesterday down at MIPs for the Innovation Factory StartupWeekendHamilton:2 runnerup winners.

The prize that they won that we donated was to get a workshop on Online Marketing and SEO & how to use same to gain new traffic and users, and we did same in the Boardroom of the Innovation Factory here in #HamOnt.

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IF StartUp Spotlight: Our Snappay Founder

May 6, 2012 by · 5 Comments
Filed under: SEO 

A new item now on our Hamilton based Innovation Factory website is their publication of local success strories and the lead off one is of our own Snappay Founder, Lorne Lantz!

I am so proud of this young man – and yes, a reminder that I’m also involved with Snappay as their CMO and have been working hard for Lorne to help market Snappay, our mobile POS application that allows a user to charge a customer’s credit cards with no hardware!

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