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Fabulous Friday: Is our Love of Infographics MIA?

June 7, 2013 by · 1 Comment
Filed under: SEO 

effectiveSocialMediaIt’s Fabulous Friday and it’s time to once again, mention that this past week has shone when it comes to those great infographics…and then again, maybe not.

First tho, the best one I’ve seen in awhile, is this one from the folks over at infographics.sg and it is both very very “artsy” but at the same time gets the whole story across in Social Media. It’s entitled “What you need to know about choosing the most effective social media platforms” and the link to same is here….

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The Right Angle:Social Media with Process & Purpose

May 22, 2013 by · 2 Comments
Filed under: SEO 

scott-1It was my pleasure yesterday to have attended a great marketing session entitled “The Right Angle:SHAPE UP YOUR SOCIAL MEDIA WITH PROCESS + PURPOSE” at our beautiful Art Gallery of Hamilton for the whole morning – and was it a great event, eh!

And I mean that and would think that as they sold out the audience seats, I wasn’t alone in those thoughts – especially as we were all well entertained by Scott Stratten of Un-Marketing who spoke for almost an hour on his thoughts and practices on marketing – Social Media marketing best practices if you will!

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Friday SEO Share: Usability is STILL Best Practices!

April 26, 2013 by · 9 Comments
Filed under: SEO 

Okay, so your site is pretty. You’ve gotten your branding and images all perked up and the aesthetics look pleasing to your focus groups and testing has shown that yes, your value proposition is succinct and believeable. But no clicks. Huh?

It’s a stage I think that many many SMBs go thru and that stage can be headed ‘little usablity’ and yes, we see at least 50% of our potential SEO clients coming to us and being “stuck” in that rut. Pretty site, but is it visitor friendly or usable? And the answer is usually no, it’s anything but.

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Friday SEO Sharing: Use Color to Attract Leads!

April 19, 2013 by · 3 Comments
Filed under: SEO 

Color. Color as in blue or red or yellow. Color as in what color might I use for my Call-to-Action or my infographic to attract new clicks….and thereby increase the top end of the sales process funnel by gaining new leads. Color as in are there any colors that work better than others? And the short answer is both yes – and no!

So….what do I mean firstly about color and the attributes of same? Well as you know or maybe you don’t, colors contain “built-in” perceptions that are both assumed and passed along by the use of specialized colors for specialized uses….and that’s a great place to start today.

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Jeffalytics: A Case Study on Google Authorship!

April 15, 2013 by · 6 Comments
Filed under: SEO 

casestudy-2THIS is what the web and SEO and testing is all about!

What do I mean by that you ask? Simply put, as you well know….the fact that we all “react” to Google and all search engines rather than being able to be “proactive” and get ahead of our hypothesis testing. We “think” that based on this idea or that feedback, that maybe if I try this – then my client’s SEO Campaign will get some extra link juice – and voila! My hypothesis was right….and my testing proved it!

Yeah, right. But in the real world there are so so so many factors that can affect your serps, that simply being able to separate them into manageable ‘chunks’ is sometimes the hardest part of all. Hence today’s post, wherein I will point out to my readers, exactly what a find I’ve got for you and click right here to add www.jeffalytics.com to your Favorites or Bookmarks so that you can visit this expert often!

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Canada 3.0: Connect, Collaborate and Commercialize

April 12, 2013 by · 4 Comments
Filed under: SEO 

Connect, collaborate and commercialize Canadian innovation at CDMN Canada 3.0 2013 is today’s blog post….and I think all of us Canadians in the digital media space need to pay attention here, eh!

It’s been my pleasure to share a stage with Amber Mac a few months back…and I know that she is going to be a great addition to the Conference!

So here’s the skinny on this upcoming Conference and with less than a month left to Register – you’d better be clicking the links below! And yes, I’ll be at that huge Mentoring Lunch as one of the speakers on the Canadian paymennts scene…so if you want to know more about same, then book a spot at my own table too!

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BING & Yahoo Content Testing….

April 1, 2013 by · 3 Comments
Filed under: SEO 

Yes, I know…with the huge size of Google at approximately 1 Billion searches a day….and more than 7+ Billion page views a day…it’s sort of hard to even think about those “other” search engines…yet I thought it again time to look at BING & Yahoo….but not for searches but for their inclusion of photos within their web search results.

First, you should already know that as Google has rolled out their AuthorShip program, whereby content can be attibuted to any Author that goes through their validation process, that Google now shows that Author’s photo along with the link to that URL where such content can be read.

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SMX Toronto 2013 Post Mortem: A Wonderful Success, eh!

March 22, 2013 by · 11 Comments
Filed under: SEO 

smx_logoOkay, so it’s over…..the 2013 SMX Toronto show ended yesteday and I’m so so appreciative that I was able to be a speaker at same!

Man did I learn online marketing items and did I ever meet a great bunch of marketers too!

I made more than 100 brand new Twitter followers, I followed over 125 myself too….I got tons of new signups to this blog and yes, I signed up myownself to a couple too!

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Innovation Park a Logical Place for an Innovation Conference!

March 18, 2013 by · 2 Comments
Filed under: SEO 

spec_innovationconference_smallNews is always fun to report on, and today we’re just one day away from the upcoming big LiFT Conference to be held at the McMaster Innovation Centre here in our bustling startup community of #HamOnt!

And while I know some of what the Agenda will be, it’s now even packed with more information for any  SME owner.

 Here’s how the article today in our  Hamilton Spectator says will be an event where Entrepreneurs can get a LiFT at a daylong Session -

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Infographics on SEO for 2013!

March 16, 2013 by · 6 Comments
Filed under: SEO 

lateIconJust too dang busy yesterday to do up my normal Fabulous Friday blog post on Infographics and how to find some great ones on courting SEO Campaign success!

And yes, you will also most likely already know, that when it comes to the marriage between SEO and infographics, that one can easily get the “gist” of the thought that went into the creation of an infographic – you can learn from simply absorbing the images and the thoughts behind same. Infographics work well in passing along strategy and tactics…and I mean the work well, eh!

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The What, Why and How of AuthorShip Functionality…

March 11, 2013 by · 4 Comments
Filed under: SEO 

redrocketFirst, not my title, really….as I found it on a great new blog piece done by a Deborah Bates who is the Campaign Manager of redrocketmedia.co.uk and what a great title and matching infographic it is, eh!

Think about it for a second before you click above….Authorship is the new Google+ tool that many of us are already using, that attaches our own persona, our identity if you will, to our own content. It’s how Google will track us across the web when it comes to “who wrote what” and then use that same identified content in it’s index to help “rank” it for web searches.

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Google+1’s: Are they Important and Why?

March 4, 2013 by · 5 Comments
Filed under: SEO 

Lately, there’s been quite a bit of traffic in the SEO world concerning yes, the latest info on Google+ and the use of (or non-use) of that ubiquitous +1 button. It used to be true and still is to a large degree, that incoming back links (IBLs to the SEO world) were a great measure for the ranking of a site…but as we’re seeing things change via both Google+ and the sharing of links in social media, the world is yup, changing, eh!

And with all that new info traffic, how can an SMB learn enough to be able to sift thru that data and come up with a game plan that will work – remembering of course that SMBs also have to run their business not just market it online…time we all know is an important item that no one can waste. So what to learn?

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