News is always fun to report on, and today we’re just one day away from the upcoming big LiFT Conference to be held at the McMaster Innovation Centre here in our bustling startup community of #HamOnt!
And while I know some of what the Agenda will be, it’s now even packed with more information for any SME owner.
Here’s how the article today in our Hamilton Spectator says will be an event where Entrepreneurs can get a LiFT at a daylong Session -
And yes, you will also most likely already know, that when it comes to the marriage between SEO and infographics, that one can easily get the “gist” of the thought that went into the creation of an infographic – you can learn from simply absorbing the images and the thoughts behind same. Infographics work well in passing along strategy and tactics…and I mean the work well, eh!
First, not my title, really….as I found it on a great new blog piece done by a Deborah Bates who is the Campaign Manager of redrocketmedia.co.uk and what a great title and matching infographic it is, eh!
Think about it for a second before you click above….Authorship is the new Google+ tool that many of us are already using, that attaches our own persona, our identity if you will, to our own content. It’s how Google will track us across the web when it comes to “who wrote what” and then use that same identified content in it’s index to help “rank” it for web searches.
Lately, there’s been quite a bit of traffic in the SEO world concerning yes, the latest info on Google+ and the use of (or non-use) of that ubiquitous +1 button. It used to be true and still is to a large degree, that incoming back links (IBLs to the SEO world) were a great measure for the ranking of a site…but as we’re seeing things change via both Google+ and the sharing of links in social media, the world is yup, changing, eh!
And with all that new info traffic, how can an SMB learn enough to be able to sift thru that data and come up with a game plan that will work – remembering of course that SMBs also have to run their business not just market it online…time we all know is an important item that no one can waste. So what to learn?
Okay, I like watches. New modern funky looking ones. Old gems like Rolexes. Partial to Movados. Love the Guess brand. And anything ultra ultra hi-tech ie Japanese I just have to have. I think I must own like 30+ of same and the choice each day, standing by my wall mounted “watch carousel” is more than a chore…it’s a love affair with timepieces.
So you get that I like watches. And that means that I scour the web for anything new, anything vibrant to my eyes….I love watches.
Okay, so you’re a fairly well plugged in SME owner, with your own site/blog and you believe that in your own channel, Google is starting to give you some “weight” when it comes to your opinions and comments as you strive to prove to them that yes, you “are” an Authority in your channel.
You found in the past few months, that there is an undercurrent of us SEO practitioners who’re looking at this “Authorship” tactic when it comes to gettiing rankings for general keyword web searches upon which you’re based the idea of adding the “rel=author” tactical addition to your site/blog.
It was my extreme pleasure last evening to have been invited to sit on a Panel of #HamOnt local startup entrepreneurs at an event held by Fullerton Media and a great set of Sponsors to follow the first screening of that great entrepreneurs movie “The Startup Kids!” And what a great event it was too!
The screening was open to all established and aspiring entrepreneurs in the Greater Hamilton Area and it was a documentary about young web entrepreneurs in the U.S. and Europe. Founders of Vimeo, SoundCloud, Kiip, InDinero, Dropbox, Foodspotting and many others talk about how they started their company and their lives as an entrepreneur. Innovation Factory, kitestring creative branding studio, Fullerton Media, and Mohawk College all teamed up to Sponsor the screening of The Startup Kids.
Friday once again, and today I’d like to share a DIY SEO tactic that we’ve found has helped some of our clients earn major rankings….and that is how to optimize their whitepapers or .pdfs to get better rankings and increase leads and entrants into their sales funnel.
First, you have to understand that search engines, i.e. Google, Bing etc. can read a .pdf perfectly. It’s a text based program developed by Adobe that is universal in its acceptance and use all over the globe. And the contents of any .pdf can easily be read, indexed and yes, ranked by search engines too.
That said, one thing I wanted to do right up front in 2013 was to re-publish a great piece done just last Saturday here in #HamOnt by our Hamilton Spectator entitled “Where is Technology Headed” and sub titled “We’ve asked Hamilton’s Savvy Ones!” and yup, guess I’m one of same!
If you know anything at all about online marketing, the website smashingmagazine.com would be a spot that you’re already aware of…least in my world it’s one of the leading places for all things on marketing in various channels.
In a recent Opinion Piece, a writer by the name of Paul Boag wrote a piece entitled “The Inconvenient Truth about SEO” that he opened up with the following paragraph -
“Do you own a website? Do you want to be number one on Google? Whatever you do, don’t spend money on aggressive search engine optimization (SEO)…”
As you can tell, I’m going to NOT be okay with this…
Three years ago this week, I created this blog aptly subtitled “Canadian SEO for Google Success” and I will be the first one to admit, I’ve truly enjoyed the opportunity to both write and ponder on all things pertaining to search engines.
Three years…that’s a lot of time…and in that time, we’ve tried to show what we feel are relevant items in the SEO world…to any and all of our readers…and what a great group of readers we do have, eh!
So at weeks end, what have I got this time to have you spend your weekend thinking on – well, it’s a site by two of the globe’s best known online marketers – Rand Fishkin and Dharmesh Shah whom you must have heard about, right?
Well their site is www.inbound.org and what a great way to spend the weekend catching up on marketing knowledge, eh!