Rogers & Yodle: A New Partnership?
In the last few days, Rogers – one of the countryl largest ISP and Telecom firms, announced that they will be selling Yodle’s marketing products/services to Canadian SMBs. WooHOO!
Now that’s news that is plenty interesting in that it sets up direct competition with Canada’s largest seller of advertising to SMBs, YPG/Yellow Media, as well as ReachLocal, which already operates in Canada.
Tablet Apps: New Numbers look Impressive!
Over the past year, since Xmas actually in 2010 when I got an Apple iPad, I’ve been very much following the rollout of this new hardware, the personal tablet for use at work. Not, as many others do, I’m guessing to surf or watch movies or listen to your own music playlist, but to actually “do” something in the business world.
Look at presi’s maybe, or a Word .docx or an Excel ss…you know, stuff we all do all day long on our PC….but instead now do on a tablet. And just in December last, I got a brand new RIM PlayBook which I now love and use daily butI guess, I’m very much wanting more…but let me explain.
Our own SOPA Blackout!
Every single internet user should be aware of the looming SOPA act in the US congress….and as a staunch “free-marketer” I’m totally against same.
Hence our screen for today.
For more information simply google for “SOPA blackout” and you’ll see what we’re talking about….and many many thanks to folks like Reddit.com and wikipedia.com for the leadership on this too!
Your SEO Power Is Behind the Throne!
Okay, so I’ve been mulling over this post now for a couple of days….thinking about how this works, and why it’s most important to be able to spell out what I mean by that title and how to ensure that it will “mean” something to our readers. And I think I’ve gotten “hold” of the rationale….and more importantly, why you might want to listen up.
SEO is the power behind the throne, when it comes to the internet. Yup, the whole internet depends upon SEO - well at least in my world it does….want me to explain?
Okay, so here goes…
New for 2012: Our Online Marketing EBook!
New for 2012, is our Online Marketing Curriculum EBook and we’re really proud to offer this for all you online marketing types!
Our basic belief in being a practicing online marketing executive is the simple one that for anything to work, one must first “plan” your work and then on a regular basis, “work your plan!”
Online Marketing Program: 4.0 Monitoring & Analytics Tasks
Okay it’s time to finally begin to wrap-up our Online Marketing Program and what better way is there than to capture all of the metrics and analytics in one big bucket….so that we can “judge” how we’re doing, right? Right…and that task alone can be daunting, eh!
Once you have the basics “in hand,” that is you’ve at least begun the tasks that we’ve scheduled for you in this marketing program, you will find that the most stringent of tasks – monitoring those tasks, is still to come.
Online Marketing Program: 3.2 Social Media Community
Social Media Authority, leads to positioning that one can expect will lead to the following increase in awareness on the web…i.e. the formation of your own Social Media Community…
Social Media Communities are built via the generation of links, i.e. backlinks from relevant sites and the more links from authority sites, the more people view the linked to author’s content as authoritative.
All the while, your increased links lead to increased ranking in Google and Bing/Yahoo and many people take high rankings in search engines to mean that Google itself has decided that the site is yes, an Authority.
Online Marketing Program: 3.1 Social Media Authority
What is Social Authority?
One of the key components in successful social media marketing implementation is building “social authority.“
Social authority is developed when an individual or organization establishes themselves as an “expert” in their given field or area, thereby becoming an “influencer” in that field or
area…
Why can that be important to SME business owners?
It is through this process of “building social authority” that social media becomes effective. That is why one of the foundational concepts in social media has become that you cannot completely control your message through social media but rather you can simply begin to participate in the “conversation” in the hopes that you can become a relevant influence in that conversation.
Online Marketing Program: 3.0 Social Media Beginnings
Okay, it’s time to move “up” our Online Marketing Success Pyramid, to the next level where weekly tasks abound – your Social Media Program Campaign!
And a reminder, that Social Media tasks can be defined as -
[def. ~ is the set of tasks that must be done on a daily basis that deal with your online reputation, your position of credibility within your channel and your ability to mentor and aid others within that channel. More than that, you are also planning on proving your social authority as a recognized expert in that channel.]
SEO Friday: A Potpourri of Infographics, eh!
Yup, it’s Friday again and our work has all been caught up…we’re finallly in the home stretch for a couple of site developments/rebuilds and our SEO linking lures worked pretty good this week (dont’cha love .edu links!!!) and so the weekend appears to be time off mostly.
Well…mostly…but I did think that I’d run a quick search on infographics and SEO and stats and metrics and here’s some of the ones I’ve drilled down on in the past few days.
Bad Credit Car Loans
We're in the Globe!
We're in a recent Canadian Dealer News Magazine!
