It was my pleasure yesterday to have attended a great marketing session entitled “The Right Angle:SHAPE UP YOUR SOCIAL MEDIA WITH PROCESS + PURPOSE” at our beautiful Art Gallery of Hamilton for the whole morning – and was it a great event, eh!
And I mean that and would think that as they sold out the audience seats, I wasn’t alone in those thoughts – especially as we were all well entertained by Scott Stratten of Un-Marketing who spoke for almost an hour on his thoughts and practices on marketing – Social Media marketing best practices if you will!
Okay, so your site is pretty. You’ve gotten your branding and images all perked up and the aesthetics look pleasing to your focus groups and testing has shown that yes, your value proposition is succinct and believeable. But no clicks. Huh?
It’s a stage I think that many many SMBs go thru and that stage can be headed ‘little usablity’ and yes, we see at least 50% of our potential SEO clients coming to us and being “stuck” in that rut. Pretty site, but is it visitor friendly or usable? And the answer is usually no, it’s anything but.
Color. Color as in blue or red or yellow. Color as in what color might I use for my Call-to-Action or my infographic to attract new clicks….and thereby increase the top end of the sales process funnel by gaining new leads. Color as in are there any colors that work better than others? And the short answer is both yes – and no!
So….what do I mean firstly about color and the attributes of same? Well as you know or maybe you don’t, colors contain “built-in” perceptions that are both assumed and passed along by the use of specialized colors for specialized uses….and that’s a great place to start today.
What do I mean by that you ask? Simply put, as you well know….the fact that we all “react” to Google and all search engines rather than being able to be “proactive” and get ahead of our hypothesis testing. We “think” that based on this idea or that feedback, that maybe if I try this – then my client’s SEO Campaign will get some extra link juice – and voila! My hypothesis was right….and my testing proved it!
Yeah, right. But in the real world there are so so so many factors that can affect your serps, that simply being able to separate them into manageable ‘chunks’ is sometimes the hardest part of all. Hence today’s post, wherein I will point out to my readers, exactly what a find I’ve got for you and click right here to add www.jeffalytics.com to your Favorites or Bookmarks so that you can visit this expert often!
Connect, collaborate and commercialize Canadian innovation at CDMN Canada 3.0 2013 is today’s blog post….and I think all of us Canadians in the digital media space need to pay attention here, eh!
It’s been my pleasure to share a stage with Amber Mac a few months back…and I know that she is going to be a great addition to the Conference!
So here’s the skinny on this upcoming Conference and with less than a month left to Register – you’d better be clicking the links below! And yes, I’ll be at that huge Mentoring Lunch as one of the speakers on the Canadian paymennts scene…so if you want to know more about same, then book a spot at my own table too!
Yes, I know…with the huge size of Google at approximately 1 Billion searches a day….and more than 7+ Billion page views a day…it’s sort of hard to even think about those “other” search engines…yet I thought it again time to look at BING & Yahoo….but not for searches but for their inclusion of photos within their web search results.
First, you should already know that as Google has rolled out their AuthorShip program, whereby content can be attibuted to any Author that goes through their validation process, that Google now shows that Author’s photo along with the link to that URL where such content can be read.
Man did I learn online marketing items and did I ever meet a great bunch of marketers too!
I made more than 100 brand new Twitter followers, I followed over 125 myself too….I got tons of new signups to this blog and yes, I signed up myownself to a couple too!
News is always fun to report on, and today we’re just one day away from the upcoming big LiFT Conference to be held at the McMaster Innovation Centre here in our bustling startup community of #HamOnt!
And while I know some of what the Agenda will be, it’s now even packed with more information for any SME owner.
Here’s how the article today in our Hamilton Spectator says will be an event where Entrepreneurs can get a LiFT at a daylong Session -
And yes, you will also most likely already know, that when it comes to the marriage between SEO and infographics, that one can easily get the “gist” of the thought that went into the creation of an infographic – you can learn from simply absorbing the images and the thoughts behind same. Infographics work well in passing along strategy and tactics…and I mean the work well, eh!
First, not my title, really….as I found it on a great new blog piece done by a Deborah Bates who is the Campaign Manager of redrocketmedia.co.uk and what a great title and matching infographic it is, eh!
Think about it for a second before you click above….Authorship is the new Google+ tool that many of us are already using, that attaches our own persona, our identity if you will, to our own content. It’s how Google will track us across the web when it comes to “who wrote what” and then use that same identified content in it’s index to help “rank” it for web searches.
Lately, there’s been quite a bit of traffic in the SEO world concerning yes, the latest info on Google+ and the use of (or non-use) of that ubiquitous +1 button. It used to be true and still is to a large degree, that incoming back links (IBLs to the SEO world) were a great measure for the ranking of a site…but as we’re seeing things change via both Google+ and the sharing of links in social media, the world is yup, changing, eh!
And with all that new info traffic, how can an SMB learn enough to be able to sift thru that data and come up with a game plan that will work – remembering of course that SMBs also have to run their business not just market it online…time we all know is an important item that no one can waste. So what to learn?
Okay, I like watches. New modern funky looking ones. Old gems like Rolexes. Partial to Movados. Love the Guess brand. And anything ultra ultra hi-tech ie Japanese I just have to have. I think I must own like 30+ of same and the choice each day, standing by my wall mounted “watch carousel” is more than a chore…it’s a love affair with timepieces.
So you get that I like watches. And that means that I scour the web for anything new, anything vibrant to my eyes….I love watches.
Okay, so you’re a fairly well plugged in SME owner, with your own site/blog and you believe that in your own channel, Google is starting to give you some “weight” when it comes to your opinions and comments as you strive to prove to them that yes, you “are” an Authority in your channel.
You found in the past few months, that there is an undercurrent of us SEO practitioners who’re looking at this “Authorship” tactic when it comes to gettiing rankings for general keyword web searches upon which you’re based the idea of adding the “rel=author” tactical addition to your site/blog.
It was my extreme pleasure last evening to have been invited to sit on a Panel of #HamOnt local startup entrepreneurs at an event held by Fullerton Media and a great set of Sponsors to follow the first screening of that great entrepreneurs movie “The Startup Kids!” And what a great event it was too!
The screening was open to all established and aspiring entrepreneurs in the Greater Hamilton Area and it was a documentary about young web entrepreneurs in the U.S. and Europe. Founders of Vimeo, SoundCloud, Kiip, InDinero, Dropbox, Foodspotting and many others talk about how they started their company and their lives as an entrepreneur. Innovation Factory, kitestring creative branding studio, Fullerton Media, and Mohawk College all teamed up to Sponsor the screening of The Startup Kids.
Friday once again, and today I’d like to share a DIY SEO tactic that we’ve found has helped some of our clients earn major rankings….and that is how to optimize their whitepapers or .pdfs to get better rankings and increase leads and entrants into their sales funnel.
First, you have to understand that search engines, i.e. Google, Bing etc. can read a .pdf perfectly. It’s a text based program developed by Adobe that is universal in its acceptance and use all over the globe. And the contents of any .pdf can easily be read, indexed and yes, ranked by search engines too.
That said, one thing I wanted to do right up front in 2013 was to re-publish a great piece done just last Saturday here in #HamOnt by our Hamilton Spectator entitled “Where is Technology Headed” and sub titled “We’ve asked Hamilton’s Savvy Ones!” and yup, guess I’m one of same!