Five years ago this week, I created and developed this blog, www.canuckseo.com and looking back from now, I think it was a smart move, eh!
We still get lotsa traffic, our uniques according to the WPStats program shows more than 12k monthly and the pageviews are nicely up and over 125k too.
Good stats I think and our tracking info here shows that most folks stay on the site for over 14 minutes.
As you may know for years we (the SEO world that is) preached that if you want to use a title tag longer than say 70 characters, you’d be indexed, but Google et al would only show the first 69/70 characters. End of story. Do that and you were fine.
Except not so much for some of us…and yes, I did go to www.seomofo.com (not updated tho!) and read Darren’s testing on that and see that he was one of the first to push the new thought that maybe it wasn’t “characters” that were counted, but “pixels” themselves. Or go here to moz.com and see their tool here…
About a month ago now, Google rolled out a brand new update to it’s web results search algo, and it was quickly noted and named by the SEO community as the “Pigeon” update. And while it did make changes to the overall rankings for web search result serps, it didn’t happen up here in the google.ca world till just this past week – at least our whole Canuck client roster was unaffected till then.
So, what’s this Pigeon update and what do you need to know about same?
If you do not know who Chris Brogan is, then I’d suspect you’re not quite as “pluggedin” to the online marketing world as you could be! Chris is a very well respected author with books on the NYTimes best-seller lists, is a well known online marketing blogger at www.chrisbrogan.com and yes, I’ve heard speak at a few SEO/SEM conferences on many occasions.
That said, it’s his new Infographic I just found that is so great to see – as you know I’m in love with what Google+ can do to help you climb your biz up and into the minds of prospective new clients/customers…so this one is a real treat even though its already a year old…..and still welll worth the click/thru, eh!
Toronto, Canada – March 4, 2014 – Powered by Search, a full-service digital marketing agency headquartered in Toronto, announced today its merger with the internet marketing agency Small Business Online Coach and the web design and development agency NetConneXion. Matthew Hunt, Founder and CEO of Small Business Online Coach, has joined Powered by Search’s leadership team as Chief Operating Officer. Warren Houston, Founder and CEO of NetConneXion, has become Powered by Search’s Chief Financial Officer and Chief Client Officer.
Yes…it’s been a bit longer than I expected, but our local funding site, www.fundhamont.com now has it’s first ever community based Campaign – and I’d like to offer both a congratulatory KUDOs to gritLit as well as a ‘lets make this a real #HamOnt success story too!
So okay, what is “gritLit” might be the first question you have and here’s what their own website says about them –
So the latest news from Google – well, from Matt Cutts who’s the head of the Google Spam Team, is that there is a brand new Google form for anyone to use to report a scraper site ranking higher than the author site.
Huh? Well, here’s what he meant – at least as I see it.
If you write your own content, say a great blog piece on how to attract brand new truck driver candidates for your trucking firm, and then post it on your blog that’s a good thing. You’re sharing your expertise with the folks who might find that kind of an article of interest, and yes, you use Social Media via your own company pages to publicize that fresh content. Let a day or two go by and you then check that post and it’s position in the Google rankings…and hey great, you’re at #7 on the page….
Interesting title, eh? Here’s what I mean….for those of you who do not watch much TV, there is a great show called Kitchen Nightmares that stars the iconoclast f-bomb dropping Brit Chef Gordon Ramsay who takes on the tasks of helping a restaurant improve their food/menu/service and become a success. In full disclosure, I like the show and have watched all 5 of it’s seasons with glee and horror at what gigantic tasks he faced down….and how well he did.
Suffice it to say in the full 5 first seasons, he helped every single restaurant get better – except for one…Amy’s Baking Company in Scottsdale, AZ and that one blew up in such a major way that it has become the absolute touch-stone for BAD BAD management of the restaurants online reputation!
Okay, I know what you’re thinking….a major accounting firm runs a forum for folks to attend and increase their knowledge in an area you’re unfamilar with and then comes the big “hey, pick us for your accounting needs” type of come-on, right? Wrong! While I’d admit that was in the back of my mind as a caution a week ago or so when I attended my first ever Next Gen CEO forum, hosted by SB Partners at the Burlington Golf & Country Club, I couldn’t have been more incorrect.
In fact, if there is one thing that sticks out in my mind, it was that there was honestly no “hard sell” of this accounting firm and the pitch that usually follows such a meet-up. For that I was not only pleasantly surprised but comforted by the thought that this Burlington based accounting firm was making it apparent that they were trying to only increase the attendees level of knowledge on the topic that was there for presentation that day – and what a great topic it was too!
I suppose that this was coming now for a few months, but I see that just a day or two ago, the famous New York Times newspaper published this excellent infographic on the life and times of the Canadian Blackberry fortunes and I thought I’d share it with you all today.
I’m sad. I did have a BB until a trip to San Francisco back in 2007 when I got the then-just-launched first iPhone…and have stayed in that iOS hardware camp since.
But, as always I as a loyal-to-this-Canuck-success-story of the RIM company outta Waterloo, watched and beamed as they rode one heck of a curve towards success – at least for a while that is.
Okay, so if you follow here regularily, you know that I usually blog about all things online in a marketing sense, and yes especially in the SEO world. That said, two weeks ago or so, I blogged about the absolutely terrible experience my wife and I had in trying to order some wings etc. for dinner from our local Waterdown WildWing restaurant, as we’d done before.
This was a horrid experience, and yes I did blog about it here entitled “What Bad Customer Service Costs:WildWingSucks.ca” as as you can most likely tell if you know me, I did try to present a balanced and fair viewpoint on what happened, and what I expected to happen after same. Yes, I did buy the domain www.wildwingsucks.ca and yes, I did populate same with selected reviews of the WildWing restaurant chain’s stores across the country and what other Canadian consumers had to say about same.
I thought you might…and yes, I did go and buy http://web.archive.org/web/20131030051905/http://www.wildwingsucks.ca/ as a domain and will populate it with all of the other social media rants about just how bad this company is when it comes to customer service.
Note, that I did NOT say “bad food” as the wings are always great…it’s the idiots who manage our local Waterdown store that are to blame here and let me fill you in on what happened and how this will play out in the future as far as I see it.
First tho, the best one I’ve seen in awhile, is this one from the folks over at infographics.sg and it is both very very “artsy” but at the same time gets the whole story across in Social Media. It’s entitled “What you need to know about choosing the most effective social media platforms” and the link to same is here….
It was my pleasure yesterday to have attended a great marketing session entitled “The Right Angle:SHAPE UP YOUR SOCIAL MEDIA WITH PROCESS + PURPOSE” at our beautiful Art Gallery of Hamilton for the whole morning – and was it a great event, eh!
And I mean that and would think that as they sold out the audience seats, I wasn’t alone in those thoughts – especially as we were all well entertained by Scott Stratten of Un-Marketing who spoke for almost an hour on his thoughts and practices on marketing – Social Media marketing best practices if you will!
Okay, so your site is pretty. You’ve gotten your branding and images all perked up and the aesthetics look pleasing to your focus groups and testing has shown that yes, your value proposition is succinct and believeable. But no clicks. Huh?
It’s a stage I think that many many SMBs go thru and that stage can be headed ‘little usablity’ and yes, we see at least 50% of our potential SEO clients coming to us and being “stuck” in that rut. Pretty site, but is it visitor friendly or usable? And the answer is usually no, it’s anything but.
Color. Color as in blue or red or yellow. Color as in what color might I use for my Call-to-Action or my infographic to attract new clicks….and thereby increase the top end of the sales process funnel by gaining new leads. Color as in are there any colors that work better than others? And the short answer is both yes – and no!
So….what do I mean firstly about color and the attributes of same? Well as you know or maybe you don’t, colors contain “built-in” perceptions that are both assumed and passed along by the use of specialized colors for specialized uses….and that’s a great place to start today.