Okay, I know what you’re thinking….a major accounting firm runs a forum for folks to attend and increase their knowledge in an area you’re unfamilar with and then comes the big “hey, pick us for your accounting needs” type of come-on, right? Wrong! While I’d admit that was in the back of my mind as a caution a week ago or so when I attended my first ever Next Gen CEO forum, hosted by SB Partners at the Burlington Golf & Country Club, I couldn’t have been more incorrect.
In fact, if there is one thing that sticks out in my mind, it was that there was honestly no “hard sell” of this accounting firm and the pitch that usually follows such a meet-up. For that I was not only pleasantly surprised but comforted by the thought that this Burlington based accounting firm was making it apparent that they were trying to only increase the attendees level of knowledge on the topic that was there for presentation that day – and what a great topic it was too!
I suppose that this was coming now for a few months, but I see that just a day or two ago, the famous New York Times newspaper published this excellent infographic on the life and times of the Canadian Blackberry fortunes and I thought I’d share it with you all today.
I’m sad. I did have a BB until a trip to San Francisco back in 2007 when I got the then-just-launched first iPhone…and have stayed in that iOS hardware camp since.
But, as always I as a loyal-to-this-Canuck-success-story of the RIM company outta Waterloo, watched and beamed as they rode one heck of a curve towards success – at least for a while that is.
Okay, so if you follow here regularily, you know that I usually blog about all things online in a marketing sense, and yes especially in the SEO world. That said, two weeks ago or so, I blogged about the absolutely terrible experience my wife and I had in trying to order some wings etc. for dinner from our local Waterdown WildWing restaurant, as we’d done before.
This was a horrid experience, and yes I did blog about it here entitled “What Bad Customer Service Costs:WildWingSucks.ca” as as you can most likely tell if you know me, I did try to present a balanced and fair viewpoint on what happened, and what I expected to happen after same. Yes, I did buy the domain www.wildwingsucks.ca and yes, I did populate same with selected reviews of the WildWing restaurant chain’s stores across the country and what other Canadian consumers had to say about same.
I thought you might…and yes, I did go and buy http://web.archive.org/web/20131030051905/http://www.wildwingsucks.ca/ as a domain and will populate it with all of the other social media rants about just how bad this company is when it comes to customer service.
Note, that I did NOT say “bad food” as the wings are always great…it’s the idiots who manage our local Waterdown store that are to blame here and let me fill you in on what happened and how this will play out in the future as far as I see it.
First tho, the best one I’ve seen in awhile, is this one from the folks over at infographics.sg and it is both very very “artsy” but at the same time gets the whole story across in Social Media. It’s entitled “What you need to know about choosing the most effective social media platforms” and the link to same is here….
It was my pleasure yesterday to have attended a great marketing session entitled “The Right Angle:SHAPE UP YOUR SOCIAL MEDIA WITH PROCESS + PURPOSE” at our beautiful Art Gallery of Hamilton for the whole morning – and was it a great event, eh!
And I mean that and would think that as they sold out the audience seats, I wasn’t alone in those thoughts – especially as we were all well entertained by Scott Stratten of Un-Marketing who spoke for almost an hour on his thoughts and practices on marketing – Social Media marketing best practices if you will!
Okay, so your site is pretty. You’ve gotten your branding and images all perked up and the aesthetics look pleasing to your focus groups and testing has shown that yes, your value proposition is succinct and believeable. But no clicks. Huh?
It’s a stage I think that many many SMBs go thru and that stage can be headed ‘little usablity’ and yes, we see at least 50% of our potential SEO clients coming to us and being “stuck” in that rut. Pretty site, but is it visitor friendly or usable? And the answer is usually no, it’s anything but.
Color. Color as in blue or red or yellow. Color as in what color might I use for my Call-to-Action or my infographic to attract new clicks….and thereby increase the top end of the sales process funnel by gaining new leads. Color as in are there any colors that work better than others? And the short answer is both yes – and no!
So….what do I mean firstly about color and the attributes of same? Well as you know or maybe you don’t, colors contain “built-in” perceptions that are both assumed and passed along by the use of specialized colors for specialized uses….and that’s a great place to start today.
What do I mean by that you ask? Simply put, as you well know….the fact that we all “react” to Google and all search engines rather than being able to be “proactive” and get ahead of our hypothesis testing. We “think” that based on this idea or that feedback, that maybe if I try this – then my client’s SEO Campaign will get some extra link juice – and voila! My hypothesis was right….and my testing proved it!
Yeah, right. But in the real world there are so so so many factors that can affect your serps, that simply being able to separate them into manageable ‘chunks’ is sometimes the hardest part of all. Hence today’s post, wherein I will point out to my readers, exactly what a find I’ve got for you and click right here to add www.jeffalytics.com to your Favorites or Bookmarks so that you can visit this expert often!
Connect, collaborate and commercialize Canadian innovation at CDMN Canada 3.0 2013 is today’s blog post….and I think all of us Canadians in the digital media space need to pay attention here, eh!
It’s been my pleasure to share a stage with Amber Mac a few months back…and I know that she is going to be a great addition to the Conference!
So here’s the skinny on this upcoming Conference and with less than a month left to Register – you’d better be clicking the links below! And yes, I’ll be at that huge Mentoring Lunch as one of the speakers on the Canadian paymennts scene…so if you want to know more about same, then book a spot at my own table too!
Yes, I know…with the huge size of Google at approximately 1 Billion searches a day….and more than 7+ Billion page views a day…it’s sort of hard to even think about those “other” search engines…yet I thought it again time to look at BING & Yahoo….but not for searches but for their inclusion of photos within their web search results.
First, you should already know that as Google has rolled out their AuthorShip program, whereby content can be attibuted to any Author that goes through their validation process, that Google now shows that Author’s photo along with the link to that URL where such content can be read.
Man did I learn online marketing items and did I ever meet a great bunch of marketers too!
I made more than 100 brand new Twitter followers, I followed over 125 myself too….I got tons of new signups to this blog and yes, I signed up myownself to a couple too!