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Deep Dive into the Local Search @ Local U!

October 2, 2015 by · Leave a Comment
Filed under: SEO 

logoI have spoken here often about the quality of the experts who contribute to David Mihm’s Local Search Ranking Factors survey each year and just showed our readers the 2015 Survey here.

But one of the best things ever, is getting some of those experts to do their deep dive into those factors and here’s the best thing as todays blog posting includes my own fav top 3 experts this time – David Mihm, Mike Blumenthal and Mary Bowling too!

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Announcing the 2015 LOCAL Search Ranking Factor Results

September 24, 2015 by · 1 Comment
Filed under: SEO 

2015LocalSearch_iconOnce again, David Mihm and about 40 of the top Local Search SEO experts (yup, I’m one of them!) combined to survey, develop, collaborate and then publish the annual 2015 Local Search Ranking Factors survey – and its’ out and it’s right here at!

Backstory is pretty easy….8 years ago, David Mihm and a few others worked on the survey by finding Local Search experts, asking them to “rank” what they thought were the topmost ranking factors to move your site up to the top in local search and it’s been a published gold mine of information for like 6 years or so. I’ve personally been one of those Local Search experts for 6 years and I can tell you, this is a very detailed, very focused survey.

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Who Needs a Good Online Rep? Not these folks!

July 24, 2015 by · 1 Comment
Filed under: SEO 

gordon-1Those of us who live on the web, know that you ARE what your online reputation says you are – and the folks in this story are about as difficult to fathom as anyone I’ve ever seen…

I’m talking about Amy’s Baking Company - the restaurant that the TV Chef Gordon Ramsay walked out on in his Kitchen Nightmares show and that is one heck of a great read here…

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Happy Fifth Birthday to!

November 27, 2014 by · 1 Comment
Filed under: SEO 

birthday cake

Five years ago this week, I created and developed this blog, and looking back from now, I think it was a smart move, eh!

We still get lotsa traffic, our uniques according to the WPStats program shows more than 12k monthly and the pageviews are nicely up and over 125k too.

Good stats I think and our tracking info here shows that most folks stay on the site for over 14 minutes.

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Is Your TITLE tag Properly Optimized?

October 27, 2014 by · 1 Comment
Filed under: SEO 

titletagOkay, it”s title tag time again as the SEO world is generally looking at this factor – the #1 factor most of us agree – as the simplest and best way to gain some SEO ranking juice.

As you may know for years we (the SEO world that is) preached that if you want to use a title tag longer than say 70 characters, you’d be indexed, but Google et al would only show the first 69/70 characters. End of story. Do that and you were fine.

Except not so much for some of us…and yes, I did go to (not updated tho!) and read Darren’s testing on that and see that he was one of the first to push the new thought that maybe it wasn’t “characters” that were counted, but “pixels” themselves. Or go here to and see their tool here

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Google Pigeon UpDate: What you Gotta Know!

August 25, 2014 by · 7 Comments
Filed under: SEO 

google-pigeonAbout a month ago now, Google rolled out a brand new update to it’s web results search algo, and it was quickly noted and named by the SEO community as the “Pigeon” update. And while it did make changes to the overall rankings for web search result serps, it didn’t happen up here in the world till just this past week – at least our whole Canuck client roster was unaffected till then.

So, what’s this Pigeon update and what do you need to know about same?

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Great Google+ Infographic from Chris Brogan!

March 10, 2014 by · 2 Comments
Filed under: SEO 

g+1If  you do not know who Chris Brogan is, then I’d suspect you’re not quite as “pluggedin” to the online marketing world as you could be! Chris is a very well respected author with books on the NYTimes best-seller lists, is a well known online marketing blogger at and yes, I’ve heard speak at a few SEO/SEM conferences on many occasions.

That said, it’s his new Infographic I just found that is so great to see – as you know I’m in love with what Google+ can do to help you climb your biz up and into the minds of prospective new clients/customers…so this one is a real treat even though its already a year old…..and still welll worth the click/thru, eh!

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NEWS: Powered by Search Merger Creates New Digital Marketing Agency

March 4, 2014 by · 1 Comment
Filed under: SEO 

PBS_logoToronto, Canada – March 4, 2014 – Powered by Search, a full-service digital marketing agency headquartered in Toronto, announced today its merger with the internet marketing agency Small Business Online Coach and the web design and development agency NetConneXion. Matthew Hunt, Founder and CEO of Small Business Online Coach, has joined Powered by Search’s leadership team as Chief Operating Officer. Warren Houston, Founder and CEO of NetConneXion, has become Powered by Search’s Chief Financial Officer and Chief Client Officer.

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FundHamOnt: We Have a Great First Campaign!

March 3, 2014 by · 3 Comments
Filed under: SEO 

gritLIT_logoYes…it’s been a bit longer than I expected, but our local funding site, now has it’s first ever community based Campaign – and I’d like to offer both a congratulatory KUDOs to gritLit as well as a ‘lets make this a real #HamOnt success story too!

So okay, what is “gritLit” might be the first question you have and here’s what their own website says about them –

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Google Scraper Report Form: Algo or Manual We Wonder?

February 28, 2014 by · 3 Comments
Filed under: SEO 

matt-3So the latest news from Google – well, from Matt Cutts who’s the head of the Google Spam Team, is that there is a brand new Google form for anyone to use to report a scraper site ranking higher than the author site.

Huh? Well, here’s what he meant – at least as I see it.

If you write your own content, say a great blog piece on how to attract brand new truck driver candidates for your trucking firm, and then post it on your blog that’s a good thing. You’re sharing your expertise with the folks who might find that kind of an article of interest, and yes, you use Social Media via your own company pages to publicize that fresh content. Let a day or two go by and you then check that post and it’s position in the Google rankings…and hey great, you’re at #7 on the page….

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Monitor Your Online Rep or End Up an Amy, eh!

January 31, 2014 by · 3 Comments
Filed under: SEO 

badAmyInteresting title, eh? Here’s what I mean….for those of you who do not watch much TV, there is a great show called Kitchen Nightmares that stars the iconoclast f-bomb dropping Brit Chef Gordon Ramsay who takes on the tasks of helping a restaurant improve their food/menu/service and become a success. In full disclosure, I like the show and have watched all 5 of it’s seasons with glee and horror at what gigantic tasks he faced down….and how well he did.

Suffice it to say in the full 5 first seasons, he helped every single restaurant get better – except for one…Amy’s Baking Company in Scottsdale, AZ and that one blew up in such a major way that it has become the absolute touch-stone for BAD BAD management of the restaurants online reputation!

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SB Partners:Next Gen CEO Forums

November 29, 2013 by · 3 Comments
Filed under: SEO 

sb-1Okay, I know what you’re thinking….a major accounting firm runs a forum for folks to attend and increase their knowledge in an area you’re unfamilar with and then comes the big “hey, pick us for your accounting needs” type of come-on, right? Wrong! While I’d admit that was in the back of my mind as a caution a week ago or so when I attended my first ever Next Gen CEO forum, hosted by SB Partners at the Burlington Golf & Country Club, I couldn’t have been more incorrect.

In fact, if there is one thing that sticks out in my mind, it was that there was honestly no “hard sell” of this accounting firm and the pitch that usually follows such a meet-up. For that I was not only pleasantly surprised but comforted by the thought that this Burlington based accounting firm was making it apparent that they were trying to only increase the attendees level of knowledge on the topic that was there for presentation that day – and what a great topic it was too!

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The New York Times: When Blackberry Reigned!

September 30, 2013 by · 2 Comments
Filed under: SEO 

nytimes-1I suppose that this was coming now for a few months, but I see that just a day or two ago, the famous New York Times newspaper published this excellent infographic on the life and times of the Canadian Blackberry fortunes and I thought I’d share it with you all today.

I’m sad. I did have a BB until a trip to San Francisco back in 2007 when I got the then-just-launched first iPhone…and have stayed in that iOS hardware camp since.

But, as always I as a loyal-to-this-Canuck-success-story of the RIM company outta Waterloo, watched and beamed as they rode one heck of a curve towards success – at least for a while that is.

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@uHaul_cares: A Sample of Brilliant Customer Service!

September 27, 2013 by · 6 Comments
Filed under: SEO 

uHaul-2Okay, so if you follow here regularily, you know that I usually blog about all things online in a marketing sense, and yes especially in the SEO world. That said, two weeks ago or so, I blogged about the absolutely terrible experience my wife and I had in trying to order some wings etc. for dinner from our local Waterdown WildWing restaurant, as we’d done before.

This was a horrid experience, and yes I did blog about it here entitled “What Bad Customer Service” as as you can most likely tell if you know me, I did try to present a balanced and fair viewpoint on what happened, and what I expected to happen after same. Yes, I did buy the domain and yes, I did populate same with selected reviews of the WildWing restaurant chain’s stores across the country and what other Canadian consumers had to say about same.

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What Bad Customer Service

September 16, 2013 by · 8 Comments
Filed under: SEO 

wwSucks.logoOkay…can you tell I’m still very very upset about how our delivery order of last Friday evening was totally botched by our local Waterdown WildWing restaurant?

I thought you might…and yes, I did go and buy as a domain and will populate it with all of the other social media rants about just how bad this company is when it comes to customer service.

Note, that I did NOT say “bad food” as the wings are always great…it’s the idiots who manage our local Waterdown store that are to blame here and let me fill you in on what happened and how this will play out in the future as far as I see it.

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Fabulous Friday: Is our Love of Infographics MIA?

June 7, 2013 by · 1 Comment
Filed under: SEO 

effectiveSocialMediaIt’s Fabulous Friday and it’s time to once again, mention that this past week has shone when it comes to those great infographics…and then again, maybe not.

First tho, the best one I’ve seen in awhile, is this one from the folks over at and it is both very very “artsy” but at the same time gets the whole story across in Social Media. It’s entitled “What you need to know about choosing the most effective social media platforms” and the link to same is here….

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