Yup….I’ve been awaiting this one now for a few weeks, as it usually comes out in full summer and after a quick read of the TOC, I’m not going to be disappointed again this year! Again, the firm is using almost a couple of thousand different agencies, company, firms and SMBs to track just what the whole search marketing channel is all about – and the numbers are surprising in some areas for sure, eh!
The superb marketing mavens over at MarketingSherpa have again published their annual 2012 Search Marketing Report and it’s the kind of item you need to read if any of the following questions might be of help to you…
Sure, I know….email affects us all and when you think of email, like most of us, you most likely think of SPAM! I know…I know….but hear me out, eh! The folks over at Marketing Sherpa have a recent set of stats on tests that they just ran on the channel and complexity of the sale will determine the effectiveness of email marketing objectives….heres’ what they had to say in the summary –
“The channel and complexity of the sale will determine the effectiveness of email marketing objectives. We asked more than 1,100 marketers to identify the effectiveness of email in achieving marketing and sales pipeline objectives, starting with “building brand awareness” through “improving customer retention…”
My hands are wringing in anticipation as I await my download of the latest 2011 B2B Marketing Report from MarketingSherpa, eh! WooHoo…man, I love what these guys test and ask and their surveys are in fact SPOT-ON for my own SEO practice here in Canada!
So, who are these MarketingSherpa folks? Ummm…hard for me to fathom that might not of heard of them, but they’re the non-agency, non-consultancy, non-competitor for all us marketing types who publish research specializing in tracking what works in all aspects of marketing…and what doesn’t work too! Their stated goal is “to give marketers of the world the stats, inspiration, and instructions to improve their results…” and boy their reports DO do just that, eh!