Okay, the headline to this blog post is meant to set you online retailers back on your heels, as I’m sure it did – and yes there is recent survey statistics that show that Social Media triggers are less than 1% when it comes to online shopping.
Perhaps from the title alone, you’ll guess that what I really mean is not do you actually “have” an SEO routine – but why would you have one? Yes, that’s right….what I mean by that is that in the SEO world, there can be no “routines” at all!
What I’m not talking about is the spammy emails that we all get asking for a link, generated as always by one of those phony SEO tool firms that promise that they will first help you “find” the sites to link to – and then you just click away on that list to send out boilerplate “can we have a link” emails to hundreds and hundreds of link candidates.
Okay, you all know what an SEO Website Audit is…right? It’s where as an SMB, you hire an SEO firm to do a complete inventory of all of your website – each page, each form, each whitepaper, each offer and everything else too…and then come up with a qualitative analysis of same.
You, as the SMB owner, would then study this long repport to determine what you thought were the various issues with your site and why it was not generating leads or converting prospectives into real live customers. Continue reading “Website SEO Audits:A Lesson in the Making” »
Okay….you most likely have already read our initial Negative SEO blog piece here or our follow-up a few days later entitled “Chapter Two” here….but as the title of this piece says, the twists that are beginning to come to the surface about Negative SEO deepen…
And as you’ll see by our blog piece here below…the “fallout” of what all of us SEO types and SMB owners are worrying about are now even more defined and “up in the air” at the same time.
And yes, we were once again, asked to participate and as I work my way thru all of the ranking factors it is so nice to see that my own noted items were so much a consenus of many other top-notch SEO practitioners too!
A big big #kudos to David Mihm for his work on this each year….can’t be a lot of fun – and with Panda, Venice and now Penguin to consider too….it must be a work of love, David! Muchly appreciated!
Okay, it’s not a normal Monday morning and while I’ve slept on my frustration, I can tell you that I am totally pissed off at two of the countries leading telecommunications companies – Rogers and Primus.
But let me explain – calmly. Rationally. In moderated tones rather than the screaming that I’ve had to resort to to try to get somone to fulfill a change made to my accounts with both of these huge firms. Wait…let me count to 10 again…as I’m getting upset just reading my logs on these changes.
Uh…logs? Yes, if it’s one thing that I’ve learned it’s that when you wish to make a change to a service provided by any supplier – Rogers and Primus in this case – that it is a “carved in stone” need to document the requested changes and the reference numbers supplied by the cust service rep that you talk to….so that when something is wrong you have a reference point to get the latest cust service rep to refer to….sigh….
Been thinking a long time about this post, which to be totally honest is about the whole TED movement which as I see it is truely a spectacular way to use “blue sky” thinking to make this world a better place for you and me. Or…is it?
First the background. TED stands for “technology, entertainment and design” and is the name of an annual set of conferences that are held globally but got their start in Californian. Yup, that California, the one where most of the “wing-nut” fads and weirdo movements are born. Except in this case, the TED talks are far from anything else but real live visions disseminated for global consumption. And I mean global.
Monday morning here and I’m still – one full week later – ruminating over the two-day seminar I attended last week that was billed as the “Business Vista Seminar:A New Beginning” and I’m still as pumped one week later as I thought I’d be! But let me explain in full…
As you may know, I’m one of the founders of a small new StartUp company, Snappay which is a mobile POS system that will allow any merchant to process a customer’s credit card for sales and do it in seconds. You get your money at that instant – no waiting. You get a confirmation that the money is now in your own PayPal account and the customer too gets their own confirmation that the transaction has worked. Great – really great idea. We have a brand new fully native X-code version up at the App Store at Apple and in the Android Marketplace too.
As many of you readers know, we run a successful SEO practice here in the Hamilton area…and it’s really what gets up up each day. That said, you may also know that we work damn hard here too for our startup community…and I am only one “spoke” in that wheel…but it surely provides us with lots to do – and to think about too.
Enter my point today – that as a startup founder you need to speak to your customers BEFORE you bloody well go off on a tangent – lengthy rant on!
I was excited a few days ago, to find over on techcrunch.com a great piece there on a new SaaS product that I thougth just might help me big-time in my own new startup, a mobile app, and I read that I could use this new product to help market my own startup. Cool I thought….and that’s what led to my total frustration with the founders of same.
Only so much time in a week, it appears and I’ve about run out of same! But not to worry, dear readers….here’s some “odd’s ‘n ends” that I’ve gathered up over the past week or so, that are cool, surprising and most of all, show potential for all of us involved in the digital arena, eh!
First up, is a great short but sweet infographic that I found from the folks over at Bazaarvoice, and as you’ll note if you clicked, that it’s on a channel that I’ve been watching over now for more than a year – the growing use of Tablets as a part of our digital day-to-day process. Cool eh…nice to see the growing trends as users adopt same.
Okay, we live in Canada, and a large part – in fact the monolithic part of our telecommunications industry up here is yup, YPG – our Yellow Pages Group that last year had revenues decrease about 5% to only $1.3 billion dollars, due in fact to their decreasing print shared revenues.
This is somewhat surprising, in that as the huge global firm attempts to swing towards online revenues, that they still defend their print share at the same time…but it’s their growning online revenues that validate that rationale, eh!
That said, I thought that I’d recapture a couple of great infographics that appeared in the last couple of days that I think are pretty sppt-on when it comes to SEO and they are not only great looking but as usual, they impart knowledge that is easy to fall into….and learn quickly about the whole premise.
It’s a Monday again and I’m up to my neck in ‘gators which is what life in the SEO swamp is like at times….but I love the first blog post of the week so here goes my thinking on various items that have entered our Canadian SEO world over the past few days, eh!
Yup, the title about says it all….as a nation, we Canucks are about as plugged in as you can get! Don’t know if it’s our long long winters or our cheap hydro power, but for whatever reason, we Canucks love being online!
First, the report that shows just how much growth our .ca registry has enjoyed, when compared to other national (ccTLD) registries is out and it was compiled by the folks over at SIDN, the Netherlands (.nl) registry and the numbers are interesting to say the least. In the free PDF report, there is a chart that shows the world’s top 25 internet country codes and their growth….and yup, Canada is #1 on the list for growth for country codes! Us Canucks rule, eh!
Okay, so by now you all know what YELP is, what it does and how you can use it for SEO Campaigns….least by now you should know that, eh! But that’s actually not the thrust of this blog post – what I want to talk about is what I see as the real value to Social Media that YELP brings to the table. And the best way I can think of to do that, is to use my own experience and account with YELP to show what I’ve learned.
First, I’ve only been a “member” at Yelp.ca now for about 6 months….having thought at about mid-fall last year, that yes, I needed to join and start making my own reviews as a necessary part of being “social” and trying to let others know what I thought of our local biz scene. As you can see by the image insert here, I’ve made a total of 26 reviews in that 6 months and have updated only 5 of same…usually in response to a comment made by another Yelp visitor who either liked or didn’t like what I had to say.