Simply put, it’s a term that we Canadian SEO types use to describe a search engine tactical response area – and here’s how it is described in Wikipedia…
Yup, seems like we’re starting to figure that at least a couple of Fridays a month, that I’ll share with readers interested in doing your own DIY SEO Campaign….with tips or tactics or info that we know works. Tried. Tested. And able to help your own SMB sites rise in their own channel rankings.
So…today’s topic is a bit interesting in that it wasnt’ my own thoughts that led me to hypothesize about it, but a conversation that I had yesterday with a new entrepreneur and our discussions on site usability. How such a Canadian based or even locally based firm does not exist and what we both could brainstorm on the probable success of such a firm, it’s offerings, it’s packages…you know the whole entrepreneur conversation.
So…the past Friday, known at least here in North America as “Black Friday” the day after the celebration of the US Thanksgiving is now over and some of the numbers that were projected are “in” and what may be surprising is that a Friday can last all weekend, eh!
What do I mean? Well, first visit and pore over this great infographic from the folks over at strangeloopnetworks.com has visited this topic and has the following numbers to report…based on their own projections as well as industry stats it appears for both the Black Friday period and into the next month of Christmas shopping too.
Black Friday today is called, by just about everyone in the e-Commerce channel as well as bricks & mortar retailers here in North America. Yes, I know….it used to be a major US only event…the big shopping day after the US Thanksgiving Thursday. And yes, it’s attractiveness has spread north of 49° and I’ve heard already 2 street reporters on my drive into the office today talking about the lineups at Toronto’s Eaton Centre. Retailers rejoice for this day…
Okay, nother week almost gone…and yup, seen quite a bit of Google & Google Local and Google+ issues arising in forums, on boards and help areas too…but that’s for another post next week. Right now as I glide into the weekend, my thinking is that in the past couple of weeks there’ve been some very interesting tactics for serps we’ve been testing and I thought that I’d share.
Sharing is good. Mom taught me that….and while it was a great tool to learn to use in K-12 schooling, I’d be one of the first to admit that we SEO practitioners don’t share as much as we “should!”
So at weeks end, what have I got this time to have you spend your weekend thinking on – well, it’s a site by two of the globe’s best known online marketers – Rand Fishkin and Dharmesh Shah whom you must have heard about, right?
Well their site is www.inbound.org and what a great way to spend the weekend catching up on marketing knowledge, eh!
Okay, the headline to this blog post is meant to set you online retailers back on your heels, as I’m sure it did – and yes there is recent survey statistics that show that Social Media triggers are less than 1% when it comes to online shopping.
Perhaps from the title alone, you’ll guess that what I really mean is not do you actually “have” an SEO routine – but why would you have one? Yes, that’s right….what I mean by that is that in the SEO world, there can be no “routines” at all!
What I’m not talking about is the spammy emails that we all get asking for a link, generated as always by one of those phony SEO tool firms that promise that they will first help you “find” the sites to link to – and then you just click away on that list to send out boilerplate “can we have a link” emails to hundreds and hundreds of link candidates.
Okay, you all know what an SEO Website Audit is…right? It’s where as an SMB, you hire an SEO firm to do a complete inventory of all of your website – each page, each form, each whitepaper, each offer and everything else too…and then come up with a qualitative analysis of same.
You, as the SMB owner, would then study this long repport to determine what you thought were the various issues with your site and why it was not generating leads or converting prospectives into real live customers. Continue reading “Website SEO Audits:A Lesson in the Making” »
Okay….you most likely have already read our initial Negative SEO blog piece here or our follow-up a few days later entitled “Chapter Two” here….but as the title of this piece says, the twists that are beginning to come to the surface about Negative SEO deepen…
And as you’ll see by our blog piece here below…the “fallout” of what all of us SEO types and SMB owners are worrying about are now even more defined and “up in the air” at the same time.
And yes, we were once again, asked to participate and as I work my way thru all of the ranking factors it is so nice to see that my own noted items were so much a consenus of many other top-notch SEO practitioners too!
A big big #kudos to David Mihm for his work on this each year….can’t be a lot of fun – and with Panda, Venice and now Penguin to consider too….it must be a work of love, David! Muchly appreciated!
Okay, it’s not a normal Monday morning and while I’ve slept on my frustration, I can tell you that I am totally pissed off at two of the countries leading telecommunications companies – Rogers and Primus.
But let me explain – calmly. Rationally. In moderated tones rather than the screaming that I’ve had to resort to to try to get somone to fulfill a change made to my accounts with both of these huge firms. Wait…let me count to 10 again…as I’m getting upset just reading my logs on these changes.
Uh…logs? Yes, if it’s one thing that I’ve learned it’s that when you wish to make a change to a service provided by any supplier – Rogers and Primus in this case – that it is a “carved in stone” need to document the requested changes and the reference numbers supplied by the cust service rep that you talk to….so that when something is wrong you have a reference point to get the latest cust service rep to refer to….sigh….