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Chitika Insights: The Value of being #1 in Google!

June 14, 2013 by · 2 Comments
Filed under: SEO 

chitika_logo

Been awhile since I reported on what real value there is in being #1 for a search over at Google, but the report just released this past week from the folks over at Chitika Insights is pretty darn accurate, eh!

But what about the thought that this study – like all too many online marketing whitepapers, might be “not so true?” I’ve written before on the Chitika network and most readers will remember that I do like same. It’s numbers and % reports jive so very well with what my own network shows that I just nod in agreement….having found the same angles and slants as they report…and it’s been 3 years since I reported on same.

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UIX: Keep it Simple to Maximize Conversions

June 10, 2013 by · 2 Comments
Filed under: SEO 

uix_iconYup, I’m back on the UIX soap box – that’s Usability Interface design….and let me explain why first…but if you read here often, you know that I love very much, the testing of UIX for website design.

Love it enough, to make it a necessary part of every single client we take on for any type of online marketing program. And that’s a bit surprising for many of the potential clients who think that all they need to do is to hire an SEO firm and suddenly get a flood of new traffic and revenues.

Doesn’t happen like that, I’m afraid….but that’s a whole other blog post for another day.

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Lead Follow or Get the HELL Out of the Way!

May 31, 2013 by · 3 Comments
Filed under: SEO 

leadfollowIt seems to me that lately I’ve been innundated with startup entrepreneurs who are having issues with what it means to be an entrepreneur! How so?

Well through the week I’m often at the Innovation Destination milieu, at our beautiful McMaster Innovation Park where startup entrepreneurs drop by on a daily basis. Not all or even a major number wander over to say “hi” and ask for some advice/counsel…but the ocasional one does in an off-hand sort of way….as when I ask “what’s new” I usually then get a list of current issues, problems and crossroads that they’re facing…

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DIY Search:Using Google Effectively Requires Skill, eh!

April 22, 2013 by · 2 Comments
Filed under: SEO 

google_targetOkay, you know how to search….but do you?

What I mean by that is, sure anyone can simply type in say “Hamilton SEO companies” and get a web results page….but did you do that because that’s all you know how to do or because it was the simplest string to use or perhaps as we suspect, that’s “all” you know how to use for a search term? Because you love seeing that your search term has 41 million results and you love to wade thru them all, looking for the perfect URL..right?

Yeah, I thought so….

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Friday SEO Sharing: Use Color to Attract Leads!

April 19, 2013 by · 3 Comments
Filed under: SEO 

Color. Color as in blue or red or yellow. Color as in what color might I use for my Call-to-Action or my infographic to attract new clicks….and thereby increase the top end of the sales process funnel by gaining new leads. Color as in are there any colors that work better than others? And the short answer is both yes – and no!

So….what do I mean firstly about color and the attributes of same? Well as you know or maybe you don’t, colors contain “built-in” perceptions that are both assumed and passed along by the use of specialized colors for specialized uses….and that’s a great place to start today.

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Meetings: The End of Creativity & Respect!

March 25, 2013 by · 4 Comments
Filed under: SEO 

meetingOkay, it’s a Monday morning rant today about meetings…specifically those meetings that someone else “calls” and you have to attend ones. I dislike them very much from “some” clients…but then relish them for others….and whats the difference?

First off, it’s the timing and showing up for me. I’m an “early bird” type of business guy – I’m early for every single event in my life. From the early morning waking up before the alarm goes off to get a “jump” on the day to sitting on the couch at 11:30 pm trying to watch the local news and still generate that web audit report or client consultation a few days early, I’m early for everything.

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Infographics on SEO for 2013!

March 16, 2013 by · 6 Comments
Filed under: SEO 

lateIconJust too dang busy yesterday to do up my normal Fabulous Friday blog post on Infographics and how to find some great ones on courting SEO Campaign success!

And yes, you will also most likely already know, that when it comes to the marriage between SEO and infographics, that one can easily get the “gist” of the thought that went into the creation of an infographic – you can learn from simply absorbing the images and the thoughts behind same. Infographics work well in passing along strategy and tactics…and I mean the work well, eh!

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Google+ & Authorship: Beginnings…

February 25, 2013 by · 2 Comments
Filed under: SEO 

googleAuthorOkay, so you’re a fairly well plugged in  SME owner, with your own site/blog and you believe that in your own channel, Google is starting to give you some “weight” when it comes to your opinions and comments as you strive to prove to them that yes, you “are” an Authority in your channel.

You found in the past few months, that there is an undercurrent of us SEO practitioners who’re looking at this “Authorship” tactic when it comes to gettiing rankings for general keyword web searches upon which you’re based the idea of adding the “rel=author” tactical addition to your site/blog.

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I’m Speaking at Search Marketing Expo Toronto!

February 8, 2013 by · 10 Comments
Filed under: SEO 

futureYes, thought it was time to pitch for a spot on this premiere SEO Global Conference and so that’s just what I did….and yup, got accepted too!

SMX Toronto offers over 20 sessions across 4 tracks plus indepth workshops and networking activities delivered by top industry professionals. Whether you are just getting started, planning your search strategy, managing the team, or you are deep into implementation, tactics and campaigns, you’ll get the knowledge, ideas and contacts needed to help you boost your search marketing results and take your skills to the next level. SMX Toronto is co-located with the eMetrics Summit, PAW, and IMC.

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CIRA: The State of the Canadian Internet

February 5, 2013 by · 3 Comments
Filed under: SEO 

futureTitled as “Connected to the Future,” a recent report to their members from CIRA (our Canadian Internet Registration Authority) is well worth both the click and the read – in fact, you should do that right now and then skip the rest of this piece…

Oh, still here? Well, let me recap for you what this great paper does pass along about our Canadian internet presence, and what it says the future holds for us too…and here’s the thing I mean -

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Tuesday Infographic Day: Long Tail has Hidden Value!

January 15, 2013 by · 2 Comments
Filed under: SEO 

hiddenTailWell, I suppose that the first thing is to know the term “long tail” and what that means for us SEO types – as well as SMB owners all over the globe! So…what is a “long tail?”

Simply put, it’s a term that we Canadian SEO types use to describe a search engine tactical response area – and here’s how it is described in Wikipedia…

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FabFriday: Sharing Info Once Again, eh!

November 30, 2012 by · 4 Comments
Filed under: SEO 

Yup, seems like we’re starting to figure that at least a couple of Fridays a month, that I’ll share with readers interested in doing your own DIY SEO Campaign….with tips or tactics or info that we know works. Tried. Tested. And able to help your own SMB sites rise in their own channel rankings.

So…today’s topic is a bit interesting in that it wasnt’ my own thoughts that led me to hypothesize about it, but a conversation that I had yesterday with a new entrepreneur and our discussions on site usability. How such a Canadian based or even locally based firm does not exist and what we both could brainstorm on the probable success of such a firm, it’s offerings, it’s packages…you know the whole entrepreneur conversation.

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