Love it enough, to make it a necessary part of every single client we take on for any type of online marketing program. And that’s a bit surprising for many of the potential clients who think that all they need to do is to hire an SEO firm and suddenly get a flood of new traffic and revenues.
Doesn’t happen like that, I’m afraid….but that’s a whole other blog post for another day.
Well through the week I’m often at the Innovation Destination milieu, at our beautiful McMaster Innovation Park where startup entrepreneurs drop by on a daily basis. Not all or even a major number wander over to say “hi” and ask for some advice/counsel…but the ocasional one does in an off-hand sort of way….as when I ask “what’s new” I usually then get a list of current issues, problems and crossroads that they’re facing…
What I mean by that is, sure anyone can simply type in say “Hamilton SEO companies” and get a web results page….but did you do that because that’s all you know how to do or because it was the simplest string to use or perhaps as we suspect, that’s “all” you know how to use for a search term? Because you love seeing that your search term has 41 million results and you love to wade thru them all, looking for the perfect URL..right?
Yeah, I thought so….
Color. Color as in blue or red or yellow. Color as in what color might I use for my Call-to-Action or my infographic to attract new clicks….and thereby increase the top end of the sales process funnel by gaining new leads. Color as in are there any colors that work better than others? And the short answer is both yes – and no!
So….what do I mean firstly about color and the attributes of same? Well as you know or maybe you don’t, colors contain “built-in” perceptions that are both assumed and passed along by the use of specialized colors for specialized uses….and that’s a great place to start today.
Okay, it’s a Monday morning rant today about meetings…specifically those meetings that someone else “calls” and you have to attend ones. I dislike them very much from “some” clients…but then relish them for others….and whats the difference?
First off, it’s the timing and showing up for me. I’m an “early bird” type of business guy – I’m early for every single event in my life. From the early morning waking up before the alarm goes off to get a “jump” on the day to sitting on the couch at 11:30 pm trying to watch the local news and still generate that web audit report or client consultation a few days early, I’m early for everything.
And yes, you will also most likely already know, that when it comes to the marriage between SEO and infographics, that one can easily get the “gist” of the thought that went into the creation of an infographic – you can learn from simply absorbing the images and the thoughts behind same. Infographics work well in passing along strategy and tactics…and I mean the work well, eh!
Okay, so you’re a fairly well plugged in SME owner, with your own site/blog and you believe that in your own channel, Google is starting to give you some “weight” when it comes to your opinions and comments as you strive to prove to them that yes, you “are” an Authority in your channel.
You found in the past few months, that there is an undercurrent of us SEO practitioners who’re looking at this “Authorship” tactic when it comes to gettiing rankings for general keyword web searches upon which you’re based the idea of adding the “rel=author” tactical addition to your site/blog.
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Titled as “Connected to the Future,” a recent report to their members from CIRA (our Canadian Internet Registration Authority) is well worth both the click and the read – in fact, you should do that right now and then skip the rest of this piece…
Oh, still here? Well, let me recap for you what this great paper does pass along about our Canadian internet presence, and what it says the future holds for us too…and here’s the thing I mean -
Simply put, it’s a term that we Canadian SEO types use to describe a search engine tactical response area – and here’s how it is described in Wikipedia…
Yup, seems like we’re starting to figure that at least a couple of Fridays a month, that I’ll share with readers interested in doing your own DIY SEO Campaign….with tips or tactics or info that we know works. Tried. Tested. And able to help your own SMB sites rise in their own channel rankings.
So…today’s topic is a bit interesting in that it wasnt’ my own thoughts that led me to hypothesize about it, but a conversation that I had yesterday with a new entrepreneur and our discussions on site usability. How such a Canadian based or even locally based firm does not exist and what we both could brainstorm on the probable success of such a firm, it’s offerings, it’s packages…you know the whole entrepreneur conversation.
So…the past Friday, known at least here in North America as “Black Friday” the day after the celebration of the US Thanksgiving is now over and some of the numbers that were projected are “in” and what may be surprising is that a Friday can last all weekend, eh!
What do I mean? Well, first visit and pore over this great infographic from the folks over at strangeloopnetworks.com has visited this topic and has the following numbers to report…based on their own projections as well as industry stats it appears for both the Black Friday period and into the next month of Christmas shopping too.
Black Friday today is called, by just about everyone in the e-Commerce channel as well as bricks & mortar retailers here in North America. Yes, I know….it used to be a major US only event…the big shopping day after the US Thanksgiving Thursday. And yes, it’s attractiveness has spread north of 49° and I’ve heard already 2 street reporters on my drive into the office today talking about the lineups at Toronto’s Eaton Centre. Retailers rejoice for this day…
Okay, nother week almost gone…and yup, seen quite a bit of Google & Google Local and Google+ issues arising in forums, on boards and help areas too…but that’s for another post next week. Right now as I glide into the weekend, my thinking is that in the past couple of weeks there’ve been some very interesting tactics for serps we’ve been testing and I thought that I’d share.
Sharing is good. Mom taught me that….and while it was a great tool to learn to use in K-12 schooling, I’d be one of the first to admit that we SEO practitioners don’t share as much as we “should!”
So at weeks end, what have I got this time to have you spend your weekend thinking on – well, it’s a site by two of the globe’s best known online marketers – Rand Fishkin and Dharmesh Shah whom you must have heard about, right?
Well their site is www.inbound.org and what a great way to spend the weekend catching up on marketing knowledge, eh!
Okay, the headline to this blog post is meant to set you online retailers back on your heels, as I’m sure it did – and yes there is recent survey statistics that show that Social Media triggers are less than 1% when it comes to online shopping.