Black Friday & Xmas Shopping RE-CAP: Amazing Numbers!
So…the past Friday, known at least here in North America as “Black Friday” the day after the celebration of the US Thanksgiving is now over and some of the numbers that were projected are “in” and what may be surprising is that a Friday can last all weekend, eh!
What do I mean? Well, first visit and pore over this great infographic from the folks over at strangeloopnetworks.com has visited this topic and has the following numbers to report…based on their own projections as well as industry stats it appears for both the Black Friday period and into the next month of Christmas shopping too.
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Black Friday Shopping: Will Canada Play?
Black Friday today is called, by just about everyone in the e-Commerce channel as well as bricks & mortar retailers here in North America. Yes, I know….it used to be a major US only event…the big shopping day after the US Thanksgiving Thursday. And yes, it’s attractiveness has spread north of 49° and I’ve heard already 2 street reporters on my drive into the office today talking about the lineups at Toronto’s Eaton Centre. Retailers rejoice for this day…
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Our Fabulous Friday is Sharing Tactics Day, eh!
Okay, nother week almost gone…and yup, seen quite a bit of Google & Google Local and Google+ issues arising in forums, on boards and help areas too…but that’s for another post next week. Right now as I glide into the weekend, my thinking is that in the past couple of weeks there’ve been some very interesting tactics for serps we’ve been testing and I thought that I’d share.
Sharing is good. Mom taught me that….and while it was a great tool to learn to use in K-12 schooling, I’d be one of the first to admit that we SEO practitioners don’t share as much as we “should!”
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Why Inbound.org MUST be on Your Reading List!
Friday….fabulous Friday and as usual, my week has been spent working on client updates and more news to read, digest, hypothesize upon, test, measure and then…do it all over again!
So at weeks end, what have I got this time to have you spend your weekend thinking on – well, it’s a site by two of the globe’s best known online marketers – Rand Fishkin and Dharmesh Shah whom you must have heard about, right?
Well their site is www.inbound.org and what a great way to spend the weekend catching up on marketing knowledge, eh!
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Surprise! Social Media Buying Triggers Less than 1%
Okay, the headline to this blog post is meant to set you online retailers back on your heels, as I’m sure it did – and yes there is recent survey statistics that show that Social Media triggers are less than 1% when it comes to online shopping.
Huh?
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Do You Have an SEO Routine? Why?
Perhaps from the title alone, you’ll guess that what I really mean is not do you actually “have” an SEO routine – but why would you have one? Yes, that’s right….what I mean by that is that in the SEO world, there can be no “routines” at all!
What I’m not talking about is the spammy emails that we all get asking for a link, generated as always by one of those phony SEO tool firms that promise that they will first help you “find” the sites to link to – and then you just click away on that list to send out boilerplate “can we have a link” emails to hundreds and hundreds of link candidates.
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Website SEO Audits:A Lesson in the Making
Okay, you all know what an SEO Website Audit is…right? It’s where as an SMB, you hire an SEO firm to do a complete inventory of all of your website – each page, each form, each whitepaper, each offer and everything else too…and then come up with a qualitative analysis of same.
You, as the SMB owner, would then study this long repport to determine what you thought were the various issues with your site and why it was not generating leads or converting prospectives into real live customers. Continue reading “Website SEO Audits:A Lesson in the Making” »
Negative SEO: Chapter Three Deepens the Twists!
Okay….you most likely have already read our initial Negative SEO blog piece here or our follow-up a few days later entitled “Chapter Two” here….but as the title of this piece says, the twists that are beginning to come to the surface about Negative SEO deepen…
And as you’ll see by our blog piece here below…the “fallout” of what all of us SEO types and SMB owners are worrying about are now even more defined and “up in the air” at the same time.
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Breaking News: Our 2012 Local Search Ranking Factors!
Yup, short short post…as I’m still working my way through the early release of the 2012 Local Search Ranking Factors survey created and compiled by David Mihm that you can find here…
And yes, we were once again, asked to participate and as I work my way thru all of the ranking factors it is so nice to see that my own noted items were so much a consenus of many other top-notch SEO practitioners too!
A big big #kudos to David Mihm for his work on this each year….can’t be a lot of fun – and with Panda, Venice and now Penguin to consider too….it must be a work of love, David! Muchly appreciated!
Changing Suppliers: A Lesson in Poor Customer Service
Okay, it’s not a normal Monday morning and while I’ve slept on my frustration, I can tell you that I am totally pissed off at two of the countries leading telecommunications companies – Rogers and Primus.
But let me explain – calmly. Rationally. In moderated tones rather than the screaming that I’ve had to resort to to try to get somone to fulfill a change made to my accounts with both of these huge firms. Wait…let me count to 10 again…as I’m getting upset just reading my logs on these changes.
Uh…logs? Yes, if it’s one thing that I’ve learned it’s that when you wish to make a change to a service provided by any supplier – Rogers and Primus in this case – that it is a “carved in stone” need to document the requested changes and the reference numbers supplied by the cust service rep that you talk to….so that when something is wrong you have a reference point to get the latest cust service rep to refer to….sigh….
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The Harvard Business Review: An Entrepreneur’s Dream!
Okay, my title may be a bit of a stretch, but in fact – yes, it is true. And yes, the Harvard I’m talking about here is that Harvard….the University in Boston, MA that breeds brains and while I’ve never been to same I can get some of the same values as their students, just by visiting their online resources.
And what resources the Harvard Business Review has, eh!
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Blue Sky Thinking: The TED Conferences….
Been thinking a long time about this post, which to be totally honest is about the whole TED movement which as I see it is truely a spectacular way to use “blue sky” thinking to make this world a better place for you and me. Or…is it?
First the background. TED stands for “technology, entertainment and design” and is the name of an annual set of conferences that are held globally but got their start in Californian. Yup, that California, the one where most of the “wing-nut” fads and weirdo movements are born. Except in this case, the TED talks are far from anything else but real live visions disseminated for global consumption. And I mean global.
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