Well, it was a heck of a holiday season, but we’re “back in the saddle” again and thinking that one of the first things to consider for any SMB owner in 2015 – is SEO itself and what that means for your site.
Search engine optimization can mean a lot of things to a lot of owners of online businessess – but to begin talking about this whole area one must remember that what I mean by same is meant to matter for the SMB owner who knows how to value his business and how to measure an ROI on any marketing dollars spent.
Okay, I do realize that I’m a bit early for those ‘end of the year’ recap kinda posts, but I thought that I’d at least get you thinking about how you’ll spend your time once you close up for the happy holidays – let me say Merry Christmas first!
What I’ve got for you SMB owners today is a short list of items – whitepapers mostly – that I’ve found and d/l myownself and have looked at over the past few months…and the ones I’ve listed here below are all superb examples of great info for the SEO work you’re involved in. I say “involved” in that many SMBs I know do not outsource their SEO programs but believe in the DIY model and that’s fine. As long as they/you remember that the rules change daily it seems and that means your tactics today aren’t as good as your tactics need to be tomorrow.
Guess the answser if you’re reading this is yes, you often have to create a new PowerPoint presi for some corporate need – a conference or a seminar you’re speaking at or a lunch ‘n learn you have to give on a topic that you know. And know well.
But how do you translate that knowledge into something that you can use as the core of your slide deck and NOT put the audience to sleep?
By that I mean to try to address both the in-house SEO work as well as the outsourced SEO work done by us professionals no matter whether we work for a company as their SEO pointman or for an Agency for many clients.
Conclusion first: yes, SEO still works and yes SEO still matters…but here’s my rationale. Continue reading “Does SEO Still Matter?” »
Not often that I see something “out there” that I not only think is worth a read, then read it, and then realize YES – this dude is definitely an SEO expert – so today I had to pass along this post entitled “How to Perform the Ultimate Local SEO Audit” over at moz.com by a Casey Meraz of ethicalseoconsulting.com and wow, what a great piece!
Honestly, this deserves a click right now…and then a long read…make notes too, as this is just about the best piece I’ve ever seen written by a LOCAL seach expert on what to do to complete a LOCAL search audit for a site.
It’s Fab Friday again and I’m thinking as always that perhaps it might be time (I do this about once-a-quarter) to review my own post-blog-publishing procedures just to see if anthing might have changed out there in the web-O-sphere. So when I googled for ‘how to promote your blog post’ a ton of infographics came up early so yup, I went and looked over I think the first 23 pages.
And there’s hope for my own procedures which is great – but there a couple of new “twists” too that I’d not have thought of – so I thought I’d share same with all for your own SMB blog site to aid your own Canadian SEO Campaign!
No, I’m not talking about going to Google web search and typing in a keyword phrase of yours and the seeing who ranks on the first page to get some competitive BI (business intelligence) to build on….but something like that for sure. What I’m talking about instead is not “who” ranks for that keyword phrase – but “where” they rank.
How? Here’s a basic one that may be new to you….go to the Google search field and type in exactly this – [keyword phrase] intitle:directory and then click SEARCH.
What am I talking about here – or rather what is Ron Neumann the ex-head of our #HamOnt Innovation Factory is talking about is the generally accepted tenet that for any company to do well, to excel, they need to talk to their customers.
We have talked here on our Canadian SEO blog about how to generate leads for your SMB business quite a few times over the past few years and if it’s one thing we’ve learned, it’s that for the vast majority of SMB owners, our advice has barely broken through the clutter of other voices all vying for attention. That’s bad. We know that this cacaphony of marketing voices is just too too much to wade through to try to find the “meat & potatoes” that a business owner needs to sup on, to succeed.
So we thought that today, we’d try to help any of our readers think on what they will need to do to research same on their own, and to do that, we thought we’d start with one of the best firms we know when it comes to exactly that – capable, reliable marketing knowledge to help you both plan, create and develop your own marketing plan for your online business to succeed.
It’s not very often – in fact only once in memory, that I’ve ever used this Canadian SEO blog for the purpose of spreading out news that came to me in a Press Release, but as I know both the whole team over at VistaShift and that I was actually at the launch party for their new site, that I thought this would be the best way to help shout-out their news.
That, plus the fact that I have actually “taken” the early-stages course for one firm I’ve invested in, our own mobile payments firm SnapPay, that helped us immensely to gain some traction via the insights we received at that two-day session really made me decide to do this. Oh, one further point too…is that you may recognize the founder’s name, Ron Neumann as he was the original founder and CEO over at our own Hamilton Innovation Factory for the first three years and has proved to our whole community that yes, he has both vision and implemention skills too! So here’s the PR….
Sure, I know…this is a blog post about how blogging works to make your firm more successful and while that may appear to be self-serving, it’s reallly not. Instead, it’s about the vast number of prospective clients we meet with who when asked “do you have a blog on your site” look back at us and ask “why…is that important?”
Short answer – yes, yes it is and there’s a ton of proof out there that one can point at too…
You know that I follow the fine folks over at Sophos daily and their Chester Wisniewski, a security blogger/analyst on the Sophos Naked Security site and have for years. You know that I’ve followed and blogged about the Sophos YouTube channel and it always has new “leading edge” content for those of us who try to stay current in the online security field too. You know that I’ve blogged on “Blackhat SEO Expose from Sophos,” on “We Like Sophos for Safe Web Browsing” and “Canadian SEO Data Protection: Sophos Rocks, eh!” too and all are still spot-on for security concerns and the web.
Okay, so you’ve maybe noticed (or maybe not) that when you look at some websites lately, they somehow modify what it is they look like layout wise depending on whether or not you’re on your smartphone or your laptop or your big desktop monitor….ahh, you’ve just bumped into what the web development community calls “responsive design!”
Basically, as you know from your own surfing visits, what responsive design is is web layout designs that respond to the device that a user is using to display the site. It’s a website design that can be viewed from any (or mostly any) device from smartphones to desktops and all the various display sizes in between and it keeps the content shown both effective and readable by the user at all times. That is, the content doesn’t change, just the layouts change depending on the type and size of the display and the chosen user browser to do the display….i.e. responsive design!
Okay…Monday and yup, I’m in the swamp with the alligators again already but did want to share again 3 top-notch infographics I’ve been mining for gems over the past little while and each is on Social Media and how to strategize for success using planning, time and budgeting for same.
All three are from great sites and all three are pretty easy to do that “mining” for nuggets that you can use today – right now in fact – to generate new knowledge about how to increase your own SMB site’s success when it comes to using Social Media.
Okay I too have noted that as of late, most of our SEO reporting has been on new Google changes – and today’s post is in that same vein and if I had to mention why that is, it’s because Google is changing. That’s not news for us Canadian SEO types, but many SMBs we consult to think it odd that no sooner is one tactic hypothesized, tested, proved and then installed – than things change. Welcome to the world of search is all I can say….
But back to today’s post on the actual page layout algo that Google currently is using and it’s recent update and what that means for us SEO practitioners and all you SMB owners out there. But first, my post is based on a recent post by the fine folks over at tutorspree.com – but I’ve no idea as to which of their staff wrote this post here…. Great piece. Got me a measuring too and while my own numbers varied slightly from there’s….it’s no doubt that organic search is now a small piece of the overall web results real estate.
Been awhile since I reported on what real value there is in being #1 for a search over at Google, but the report just released this past week from the folks over at Chitika Insights is pretty darn accurate, eh!
But what about the thought that this study – like all too many online marketing whitepapers, might be “not so true?” I’ve written before on the Chitika network and most readers will remember that I do like same. It’s numbers and % reports jive so very well with what my own network shows that I just nod in agreement….having found the same angles and slants as they report…and it’s been 3 years since I reported on same.