If you think about it at all, you’d have to come to the realization that the keywords that you target are VERY important to your rankings, to your prospective customers or clients and most importantly, to develop new revenue streams. Keyword research then is just about the basic foundation for any SEO Campaign and really it requires much thought, research, testing and then yes, even some VooDoo to get a handle on what works for you and your site!
It’s not easy. It’s not quick. It’s not fun. It’s not to be thought lightly of, either. It’s dang hard, long work to come up with say the top 25 or 100 or whatever number of keywords/phrases that will work for you and your site. What you’re doing, of course, is trying to sit in the seat of that prospective customer or client of yours, and use your best thoughtful work to come up with what they will use to find you.