Okay, the weeks almost over and we’ve seen some great new items this week that need to be shared about online marketing and of course, on SEO too! While that might seem like a daunting task, i.e. the capture of a whole week’s worth of marketing data – I must explain that with over 170+ blogs, forums, boards and polling sites read daily, it’s harder to “cut” an item out of this short Friday list than to keep them all to share…but here goes! Got your learning cap on?
Hello all…and yes, I know that I’m more than a bit late for todays week-ending blog piece…but we’ve been pretty busy with all the start-ups, mentoring, coaching and yes, we’ve also begun the Xmas season with last nite’s big party at McMaster Innovation Park with our own Innovation Factory Holiday Soiree!
And I had fun. No two ways about it….I met lots of start-ups that I’ve coached or mentored or who’ve taken our own “Go-To-Market” seminars and chatted with them all!
Yup, it’s Friday again and our work has all been caught up…we’re finallly in the home stretch for a couple of site developments/rebuilds and our SEO linking lures worked pretty good this week (dont’cha love .edu links!!!) and so the weekend appears to be time off mostly.
Well…mostly…but I did think that I’d run a quick search on infographics and SEO and stats and metrics and here’s some of the ones I’ve drilled down on in the past few days.
Okie-dokie…we’re jammed and still trying to take on more as opportunity seems to want to knock almost daily! I know…you too….isn’t being an entrepreneur about the best “job” in the world! Yup, agreement here on that too!
Okay, so Friday….4 meetings today and then some more SEO keyword research long into the night and we’re tracking Google in the UK at those data centres heavily still and yup, the brits are different, eh! Not a problem, but the mere thought of how such a thing as a keyword can differentiate itself in a UK world compared to a Canuck one is still awe inspiring! Good on you Google!
That said, I thought that I’d recapture a couple of great infographics that appeared in the last couple of days that I think are pretty sppt-on when it comes to SEO and they are not only great looking but as usual, they impart knowledge that is easy to fall into….and learn quickly about the whole premise.
It’s a Monday again and I’m up to my neck in ‘gators which is what life in the SEO swamp is like at times….but I love the first blog post of the week so here goes my thinking on various items that have entered our Canadian SEO world over the past few days, eh!
Mike Blumenthal is one hell of an SEO practitioner, and he’s just released a terrific new infographic on a topic that’s near and dear to all of us SEO types, entitled “Web Equity: Owning your Local Web Presence!”
And what a solid piece of well researched and informative knowledge this is, eh! Credit Mike offers, is due, and this graphic was originally inspired Mike writes, by a Lisa Barone blog post titled 11 Reasons Your SMB Still Needs A Web Site and refined with the help of David Mihm, Mary Bowling and Matt McGee.
This final week’s posting is a capture of many items we’ve noticed in the past few days…and I’ve tried here to provide both my opinion on same as well as a link for you to visit and determine what you think on these items too!
So, first up is the Infographic on the recent report on Small Business Optimism from the folks over at VistaPrint…you can find the details here, eh.
If you think about it at all, you’d have to come to the realization that the keywords that you target are VERY important to your rankings, to your prospective customers or clients and most importantly, to develop new revenue streams. Keyword research then is just about the basic foundation for any SEO Campaign and really it requires much thought, research, testing and then yes, even some VooDoo to get a handle on what works for you and your site!
It’s not easy. It’s not quick. It’s not fun. It’s not to be thought lightly of, either. It’s dang hard, long work to come up with say the top 25 or 100 or whatever number of keywords/phrases that will work for you and your site. What you’re doing, of course, is trying to sit in the seat of that prospective customer or client of yours, and use your best thoughtful work to come up with what they will use to find you.
Other bloggers we note, tend to write the “best of the past year” type of posts, and that’s not for us. Instead, we try to look ahead and for 2011, the number of e-Books we’ve found in the past few days can really help one ‘center’ their blogging and SEO Campaigns, we feel…so hence todays posting!
The folks over at HubSpot are one of my favs when it comes to online marketing know-how, eh! And their latest e-Book on Business Blogging for 2011 is about as spot-on as one can find, so I thought I’d lead off with them in todays posting. As well as the link to d/l that e-Book, we’d also point out that the HubSpot article also has a link on their page that will take you to a video from both Tom Peters and Seth Godin, that adds their voices and povs on the real value of blogging. Not a bad way to start 2011, we think….
Oh sure, I know and so do you, that SEO rankings come from a host of factors and that IBLs, inbound backlinks play a major part in that, and that yes as I’ve written about before, such Infographics are terrific IBL bait too.
That said, you’ve just gotta see the three I’ve found and aggregated here for your edification!
Well, others, many others have already noticed this but it’s come to our attention in the past few months that the newest, ‘bestest’ backlink bait around, is the infographic! Let me explain, as we love same and often feature them here on our own blog and I thought you might all like some ‘background’ on same, eh!
First, what is an infographic? It’s a large, graphically designed illustration that represents information, data or knowledge in a quick and clear manner (wikipedia definition).