Last Friday, Google made a major announcement that in my opinion, will change how SEO rankings will be developed AND deployed for everyone on the planet, it seems. And that’s got me worried and upset with this paradigm shift and what this will mean for all of us involved in SEO campaigns too!
First, the actual notice of this change in how Google will display results for a search, for all searches done by them is here…
So what is the Google LSI and why should I care?
LSI or latent semantic indexing is supposedly a method used by Google to try to adapt it’s growing index of pages/keywords into what can only be described as somewhat “closer” to being ranked by a human being. That is, if a person read your web pages, and then listed in the Google index, what that person thought you meant by your use of keywords and phrases… is what LSI attempts to do that by using the Google indexing algorithm in a similar fashion for these similar words and their usage…at least that’s the common web SEO collective interpretation.
First you should know that Google has NO LSI patents out there…there are some from 2006 that are “sorta” on this…but not on point…..test this on google itself!
We Canadians search differently, it appears, than say Americans or folks from the UK. At least that’s what a recent Hitwise report states, that we do our searches in a more prolific manner that our US or UK counterparts. So, what’s the difference — and maybe more importantly, how can any of us SEO practitioners take advantage of that difference?
1]. Canucks use search engines more than any other channel on the web!
That is, search engines were the #1 location depended upon by Canucks, more than any other of the 165 other web categories as was tracked by Hitwise. More than any other industry to me means that SEO practices will continue to grow as more and more Canucks use search engines to find more than 50% more sites that Americans and 20% more than our UK neighbours too!
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