The web is awash this morning with how Google has updated/changed/modified their UI (user interface) and while that is apparent in the US at google.com — us canucks up here in Canada using google.ca didn’t get any of that love!
As you can see from the top logo, the colorations have changed — Google has both brightened the hues of the various primary shades used as well as decreasing the 3D bevelled look and lightened the drop-shadow too.
But not for us canucks, eh!
“Refinements for local searches: Whether you’re looking for info close to home or while you’re traveling, it’s now easier to find things to do in the cities you’re searching for on Google. Now when you search for a city name, we’ll show you popular query refinements for places in those cities. We’ve found that people like to explore several places during a trip, so when we show one point of interest, we’ll also show you related points of interest. For instance, if you’re looking for food or a place to stay, you’ll also see some of the top category and neighborhood refinements to help you choose a place. This new feature will be rolling out over the next couple days for 200 U.S. cities, and in the coming weeks we’ll expand coverage to more cities internationally…”
Yup, Google has announced, that they are now finalizing an OPT OUT tracking tool for anyone who chooses to use same that will allow that user to NOT be included in any site traffic serps.
The official word from Google is available here… and the release on same is yes, short and to the point, but is it?
Many many of us, perhaps millions as I understand the usage of Google Analytics, use this free website traffic aggregator, to measure our client’s traffic on a daily basis. We enjoy the great looking charts and note always on changes to percentages, to real time numbers and gather same up to show a client that yes, we’re doing a job for them in getting their website traffic. Oh, sure..there’s the whole matter of conversions and ROI on the SEO Campaign itself to factor in…but as a free tool, Google Analytics works wonders and has been the #1 IMHO website traffic measurement tool in use online today.
During the past 20 or so days, in case you’ve not had your tv turned on, the 2010 Olympic Games held in Vancouver were just about the biggest draw ever in sports television history! Yes, I know…so what does that have to do with SEO?
Well, the interesting part of all of the competing nations and their striving to win gold medals is the search patterns layed down by global or nationalistic searchers….and that shows peaks that are very interesting, eh!
Go to Google.ca, and say search for a “Hamilton plumbers” or “Hamilton plumbing firms” and what do you see? Yes, a web search results page that includes the Google Local search map with a 7-pack showing business names and addresses, URLs etc for those chosen by Google to be shown. Fine. I like that. We’ve got lots of clients who come up in these web results pages for services and products throughout the region and this is how it should be. This is a good thing, and we continue to do well for our clients knowing that Google offers up these listings for one and all….or do they? Here’s a shot of that google.ca search results screen….
No matter how long and how often I try to help newbies to SEO, it seems like I continue to hear the same old false “SEO tips” from them that they’ve picked up somewhere on the web that are so outdated, so wrong that following them will mean a site banishment from Google!
I read them on forums all across the web, on blogs as comments, on more forums that support these same outmoded and surely “past their best-before date” opinions, that this is the ‘good stuff’ to get your site up onto page #1.
And they’re wrong!
From many sources, including of course my own attention over the past decades to the fact that many/most major new policy changes to announce to the world are made on late Fridays, I do understand on the ‘smartness’ of that process in that it gives a full weekend for the world to ruminate over those changes.
So that on the following Monday, the business press then has 48 hours or more of thought and time to work out the best way to comment on the new policy changes. And for Google, the time seems to be now to make their recent release of their new Real Time Search to all users of Google. All of us, everywhere. No exceptions, eh!
Continue reading “Google opens up a Dangerous Doorway!” »
Last Friday, Google made a major announcement that in my opinion, will change how SEO rankings will be developed AND deployed for everyone on the planet, it seems. And that’s got me worried and upset with this paradigm shift and what this will mean for all of us involved in SEO campaigns too!
First, the actual notice of this change in how Google will display results for a search, for all searches done by them is here…
So what is the Google LSI and why should I care?
LSI or latent semantic indexing is supposedly a method used by Google to try to adapt it’s growing index of pages/keywords into what can only be described as somewhat “closer” to being ranked by a human being. That is, if a person read your web pages, and then listed in the Google index, what that person thought you meant by your use of keywords and phrases… is what LSI attempts to do that by using the Google indexing algorithm in a similar fashion for these similar words and their usage…at least that’s the common web SEO collective interpretation.
First you should know that Google has NO LSI patents out there…there are some from 2006 that are “sorta” on this…but not on point…..test this on google itself!
We Canadians search differently, it appears, than say Americans or folks from the UK. At least that’s what a recent Hitwise report states, that we do our searches in a more prolific manner that our US or UK counterparts. So, what’s the difference — and maybe more importantly, how can any of us SEO practitioners take advantage of that difference?
1]. Canucks use search engines more than any other channel on the web!
That is, search engines were the #1 location depended upon by Canucks, more than any other of the 165 other web categories as was tracked by Hitwise. More than any other industry to me means that SEO practices will continue to grow as more and more Canucks use search engines to find more than 50% more sites that Americans and 20% more than our UK neighbours too!
Continue reading “The Top 5 Reasons we Canucks use Google Differently” »