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Google Disavow Tool: SEO gets Interesting!

October 29, 2012 by · 5 Comments
Filed under: SEO 

Google has finally released it’s Disavow tool…and for those of us in the trenches of the SEO world, it’s getting to be a very interesting time! Here’s what I’ve learned and here’s what I think you need to consider.

Of course I’m assuming that as an SMB owner, you know about SEO. You know the real value of an SEO Campaign for your marketing strategy and you know about the value of IBLs…inbound back links. You know how hard it is to craft a link acquiring set of tactics to both engage your channel community and you work hard at doing just that – or you have an SEO firm doing that for you.

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Negative SEO: Chapter Four Holds A Bit of Promise

September 4, 2012 by · 5 Comments
Filed under: SEO 

Okie-dokie….you know by now about Negative SEO. You’ve read up on same all over the web, right? A simple google for same brings up almost 10,000 links to stories, blog posts, forums and the like explaining what it is and how it works.

And the fact, that yes…it’s truly something to think about. While I’m too chicken to actually google for “pay to have someone negatively SEO my competition” — okay, I lied…I just did that and got 2+million hits…sigh..what it means is that yes, your site can be negatively affected by a competitor or their SEO firm. That’s true. You should know that.

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Negative SEO: Chapter Three Deepens the Twists!

July 23, 2012 by · 2 Comments
Filed under: SEO 

Okay….you most likely have already read our initial Negative SEO blog piece here or our follow-up a few days later entitled “Chapter Two” here….but as the title of this piece says, the twists that are beginning to come to the surface about Negative SEO deepen…

And as you’ll see by our blog piece here below…the “fallout” of what all of us  SEO types and SMB owners are worrying about are now even more defined and “up in the air” at the same time.

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November 18, 2011 by · 4 Comments
Filed under: SEO 

About 17 months ago or so, it was my pleasure to “bump” into the owners of – an online wine store from California that was a request to do a guest blog on our CanuckSEO site about their own SEO campaign – and I passed on that offer.

Why? Because as I explained it in a blog piece way back then, they were using the tactic of writing articles, and submitting them to various online directories (names not named to protect the innocent, eh!) and that while he’d climbed the serps somewhat via the do-follow links, he had no idea really on the efficacy nor efficiency of that tactic.

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Google Buys Reviews via Zagat Buy!

September 9, 2011 by · 5 Comments
Filed under: SEO 

Okay, so you’re thinking that if reviews are truly the “power” behind the successful Local Search rankings, then you need reviews and we’re talking quality and quantity, right? Right!

And looks like Google itself agrees with you, cause as of this morning, they just bought Zagat the well known, respected, review machine that’s been around for more than 30 years.

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SEO Infographics: A Tuesday PotPourri!

July 19, 2011 by · 3 Comments
Filed under: SEO 

Tuesday….ah, the second day of the week and the SEO fen is bogging me down…sigh!

That said, I thought that I’d recapture a couple of great infographics that appeared in the last couple of days that I think are pretty sppt-on when it comes to SEO and they are not only great looking but as usual, they impart knowledge that is easy to fall into….and learn quickly about the whole premise.

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Monday Morning SEO Potpourri!

July 11, 2011 by · 4 Comments
Filed under: SEO 

It’s a Monday again and I’m up to my neck in ‘gators which is what life in the SEO swamp is like at times….but I love the first blog post of the week so here goes my thinking on various items that have entered our Canadian SEO world over the past few days, eh!

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Marketing from Google:ZMOT e-Book!

July 4, 2011 by · 5 Comments
Filed under: SEO 

When it comes to marketing,  you’d have to first realize that there has been a TON of material written on same about every conceivable strategy and tactical methodology over the past 100 years. Add in digital thinking too and that TON has grown considerably – and just last week, Google themselves published a great new e-Book on ZMOT  or “Winning the Zero Moment of Truth” and I thought it important enough to feature here today.

First, credit here is due to a Jim Lecinski, a Google Chief Evangelist for ZMOT, who is also their U. S. Managing Director, Sales & Service and that alone says much to me.

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Canuck Privacy Commissioner Wants Google Audit!

June 13, 2011 by · 4 Comments
Filed under: SEO 

In what can obviously be a “me too” approach to a recent FTC ruling in the US over Google Buzz….the Canadian Privacy Commissioner’s office has just demanded from Google, a full privacy audit too!

Jennifer Stoddart, the Canadian Privacy  Commissioner has asked Google to undergo an independent, third-party audit of its policies after her office found the Internet giant’s lack of privacy programs led it to wrongly collect and hold confidential information of Canadians.

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Local Search Ranking Factors: Are Up for 2011!

June 3, 2011 by · 4 Comments
Filed under: SEO 

It’s with great pleasure that I can now announce that David Mihm’s latest survey, the 2011 Local Search Ranking Factor study is published today!

And why with “great pleasure?” Simple….big smile here…because this year for the first time, I was asked to participate in same, eh!

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Google +1: Reviews when You Need Them?

April 6, 2011 by · 7 Comments
Filed under: SEO 

Well, keeping up with Google is a real chore at times and a new, just launched program entitled “Google +1″ has entered the online social mileu in the last few days. And what do I think? Ummm…well, here’s the skinny on this attempt by Google to try to IMHO, institute a new “social” indicator into their web results.

First, do go to that link and look over the video that explains what it is Google is attempting to “do” by instituting such a new method for those of us who wish to “review” a site, can do so. When you’re done that, come on back….

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Flash & SEO? Not for Us Anymore!

March 28, 2011 by · 5 Comments
Filed under: SEO 

Over the years,  I’ve been a staunch follower of the simple understanding that for Google et al to “read” your website HTML pages, it needs to find them. The HTML, that is…it must be totally findable, searchable, readable and indexable. And there’s the “rub” when it comes to those beautifully designed Flash sites, eh….

And my own thinking, based on actual trial and error testing, appears to be vetted by many many other SEO practitioners on the web…folks whose thoughts and blogs and counsel I follow religiously. Most of us think and agree, that using Flash is a serious mistake in the SEO ranking world. It adds too too many obstacles to what should be a solid process and it makes you use work-arounds to get anything done. It’s time time time and that as you all know by now, is that costs dollars and that is why we take on no new clients who insist on a full Flash site. Oh, eye-candy navigation is fine…we SEO around that, but a single HTML page holidng a monolithic Flash .swf? Nope…not for us!

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