It’s a Monday again and I’m up to my neck in ‘gators which is what life in the SEO swamp is like at times….but I love the first blog post of the week so here goes my thinking on various items that have entered our Canadian SEO world over the past few days, eh!
When it comes to marketing, you’d have to first realize that there has been a TON of material written on same about every conceivable strategy and tactical methodology over the past 100 years. Add in digital thinking too and that TON has grown considerably – and just last week, Google themselves published a great new e-Book on ZMOT or “Winning the Zero Moment of Truth” and I thought it important enough to feature here today.
First, credit here is due to a Jim Lecinski, a Google Chief Evangelist for ZMOT, who is also their U. S. Managing Director, Sales & Service and that alone says much to me.
Jennifer Stoddart, the Canadian Privacy Commissioner has asked Google to undergo an independent, third-party audit of its policies after her office found the Internet giant’s lack of privacy programs led it to wrongly collect and hold confidential information of Canadians.
It’s with great pleasure that I can now announce that David Mihm’s latest survey, the 2011 Local Search Ranking Factor study is published today!
And why with “great pleasure?” Simple….big smile here…because this year for the first time, I was asked to participate in same, eh!
Well, keeping up with Google is a real chore at times and a new, just launched program entitled “Google +1″ has entered the online social mileu in the last few days. And what do I think? Ummm…well, here’s the skinny on this attempt by Google to try to IMHO, institute a new “social” indicator into their web results.
First, do go to that link and look over the video that explains what it is Google is attempting to “do” by instituting such a new method for those of us who wish to “review” a site, can do so. When you’re done that, come on back….
Over the years, I’ve been a staunch follower of the simple understanding that for Google et al to “read” your website HTML pages, it needs to find them. The HTML, that is…it must be totally findable, searchable, readable and indexable. And there’s the “rub” when it comes to those beautifully designed Flash sites, eh….
And my own thinking, based on actual trial and error testing, appears to be vetted by many many other SEO practitioners on the web…folks whose thoughts and blogs and counsel I follow religiously. Most of us think and agree, that using Flash is a serious mistake in the SEO ranking world. It adds too too many obstacles to what should be a solid process and it makes you use work-arounds to get anything done. It’s time time time and that as you all know by now, is that costs dollars and that is why we take on no new clients who insist on a full Flash site. Oh, eye-candy navigation is fine…we SEO around that, but a single HTML page holidng a monolithic Flash .swf? Nope…not for us!
While this is just a short update post, just found this link from Barry over at the Search Engine Roundtable…
And Forbes themselves here, asked how-come! Read and bookmark this post to follow along on this, eh! Course as Barry points out, it appears this is NOT the first time they’ve been caught, eh!
And whew….looks like Google has just found out how to tell when the BIG online players are trying to “finagle” the serps, eh! Just like J.C. Penny was too!
WooHoo….I’m in shock but pleasantly….there just may be a trend here, eh lads!
The whole SEO community has been talking about the latest expose by the New York Times on J. C. Penny and their flagrant use of “black hat” tactics to climb the serp rankings in time for the just-past Xmas buying season….and this stinks, eh!
If you’re a regular reader here of our blog on all things about Canadian SEO, then you know that I’m totally sold by the folks over at Sophos and their spot-on security applications, white papers, tools, podcasts and blog infometrics that they seem to offer up weekly!
While I do try to accomodate the ‘best practices’ preached by this firm on our own boxes here at the office, what I can admit to is that sometimes…well, the time I have to do real client work somehow takes up too much of my day and the thoughts — nagging thoughts to be honest, about reading more and learning more and practising more security updates and notices, falls by the wayside.
Okay, this has been noodling at me now for more’n a couple of years….the simple thought that Google does have ALL of mankind’s knowledge at it’s beck and call. Think about that for a second or a year…and if you’re like me, then maybe you’ll start nodding. And what do I mean by this thought? Like the image shown here, and the thought from this sign writer, is that Google does NOT have all the answers…and, I think I have to agree!
No matter how long and how often I try to help newbies to SEO, it seems like I continue to hear the same old false “SEO tips” from them that they’ve picked up somewhere on the web that are so outdated, so wrong that following them will mean a site banishment from Google!
I read them on forums all across the web, on blogs as comments, on more forums that support these same outmoded and surely “past their best-before date” opinions, that this is the ‘good stuff’ to get your site up onto page #1.
Wrong! Wrong! Wrong! They’re still wrong!
I’ve always loved the HBO show, “Deadliest Catch,” and it’s past 7 seasons have been chock full of the worst kind of northern exposure to hyper captains, bad fishing and bad weather than I’d ever imagine possible. The character that I tended to like best, was Capt. Phil Harris, who passed away in Feb of this year, and as I’d missed the episodes that showed same, I thought I’d google for them, and see if I could catch-up to him and his ship the Cornelia Marie online.
And the official Google name that they’ve chosen to use is “Google PlaceSearch” but like many SEO types, I hate that name!
And not only me it appears as many other SEO practitioners have made comments too, using their own name for this new combined serp results page…and I thought that as it’s Friday, I’d post a quick poll to see what we SEO types wanna call same!
What’s that you say? A change to the way Google reports it’s findings for your search terms? And what does that mean for us SEO practitioners and our client rosters?
Not much, at least for our client roster, it appears — at least so far IMHO! But let’s get into this whole big change shall we?
Okay, I’ve got to tackle this one now. I’ve been an online user since 1988 (yup, pre graphics and Mosaic etc…all the way back to Lynx and text-based only browsing) and from what I’ve learned in my online professional life, almost anything can be spun when it comes to marketshare stats.
So, what’s prompted this?
Okay, so if you’re like me and you get feeds and blogs and RSS notices and are on like a hundred updates daily….you’ve realized like I did that this much info coming too fast means a bit of a loss in daily productivity, eh!
Right. It’s the way I live. I read at least the first hour each day…skipping/glossing over headline after headline in my morning 100+ site reads….and that’s not even counting all those feeds and alerts based on keywords I use too. So what you say….when in fact SEO really is all about Google eh?