We online types know, that Google has been working hard to improve the way people discover local businesses and to do that they’ve added some pretty cool features that any SMB can take advantage of to promote their business.
One area that is still pretty new and we’d like to feature here is the ability for any business to showcase their actual bricks & mortar venues from the street and right into their front door!
To do that today, I’m going to be using a great local #HamOnt example, our own McMaster Innovation Park and show you what they’ve recently done to showcase their own beautiful premises!
Big grin here as recent data shows Google is placing increasing weight on Google+ in the search results, at least as it pertains to personal brand searches as is reported in a study done by Conductor.com!
Further analysis of that study shows a majority of the world’s top tech writers have Google + accounts and have, by now, taken a step further by establishing authorship in the SERPs.
As you probably know, I’m a strong believer in Google+ as a social network as well as the hypothesis that by using same you will increase your own/client’s online reputation, authority, trust…and yes serp rankings eventually too.
That’s not a unique thought, as there must be thousands of us SEO practitioners thinking along those lines around the globe and in the past couple of days, Google has added some new tools to help further that thesis.
Official announcements abound…but what I think might be more important is to think about the ‘why’ behind the ‘what’ ideas first…but here’s some background and stats to begin.
First click this link to go to their site, to learn more about what this visual design firm does with numbers – IMHO, about the best part isn’t all about eye candy as the most utilitarian of work-a-day tasks can benefit from a fresh coat of paint and an attempt to simplify and clarify information – and here’s how they put it -
What do I mean by that you ask? Simply put, as you well know….the fact that we all “react” to Google and all search engines rather than being able to be “proactive” and get ahead of our hypothesis testing. We “think” that based on this idea or that feedback, that maybe if I try this – then my client’s SEO Campaign will get some extra link juice – and voila! My hypothesis was right….and my testing proved it!
Yeah, right. But in the real world there are so so so many factors that can affect your serps, that simply being able to separate them into manageable ‘chunks’ is sometimes the hardest part of all. Hence today’s post, wherein I will point out to my readers, exactly what a find I’ve got for you and click right here to add www.jeffalytics.com to your Favorites or Bookmarks so that you can visit this expert often!
Connect, collaborate and commercialize Canadian innovation at CDMN Canada 3.0 2013 is today’s blog post….and I think all of us Canadians in the digital media space need to pay attention here, eh!
It’s been my pleasure to share a stage with Amber Mac a few months back…and I know that she is going to be a great addition to the Conference!
So here’s the skinny on this upcoming Conference and with less than a month left to Register – you’d better be clicking the links below! And yes, I’ll be at that huge Mentoring Lunch as one of the speakers on the Canadian paymennts scene…so if you want to know more about same, then book a spot at my own table too!
Lately, there’s been quite a bit of traffic in the SEO world concerning yes, the latest info on Google+ and the use of (or non-use) of that ubiquitous +1 button. It used to be true and still is to a large degree, that incoming back links (IBLs to the SEO world) were a great measure for the ranking of a site…but as we’re seeing things change via both Google+ and the sharing of links in social media, the world is yup, changing, eh!
And with all that new info traffic, how can an SMB learn enough to be able to sift thru that data and come up with a game plan that will work – remembering of course that SMBs also have to run their business not just market it online…time we all know is an important item that no one can waste. So what to learn?
If it’s one guy I especially like when it comes to reading his “take” on all things marketing, it’s Oli Gardner of unbounce.com – and yes, he’s done it again! His take on the latest infographic, published by Wordstream entitled “24 Hours in the Google Economy” is pretty dang spot on and you must both go to look over the longish infographic here first….then read Oli’s take here.
See what I mean?
Google has finally released it’s Disavow tool…and for those of us in the trenches of the SEO world, it’s getting to be a very interesting time! Here’s what I’ve learned and here’s what I think you need to consider.
Of course I’m assuming that as an SMB owner, you know about SEO. You know the real value of an SEO Campaign for your marketing strategy and you know about the value of IBLs…inbound back links. You know how hard it is to craft a link acquiring set of tactics to both engage your channel community and you work hard at doing just that – or you have an SEO firm doing that for you.
Okie-dokie….you know by now about Negative SEO. You’ve read up on same all over the web, right? A simple google for same brings up almost 10,000 links to stories, blog posts, forums and the like explaining what it is and how it works.
And the fact, that yes…it’s truly something to think about. While I’m too chicken to actually google for “pay to have someone negatively SEO my competition” — okay, I lied…I just did that and got 2+million hits…sigh..what it means is that yes, your site can be negatively affected by a competitor or their SEO firm. That’s true. You should know that.
Okay….you most likely have already read our initial Negative SEO blog piece here or our follow-up a few days later entitled “Chapter Two” here….but as the title of this piece says, the twists that are beginning to come to the surface about Negative SEO deepen…
And as you’ll see by our blog piece here below…the “fallout” of what all of us SEO types and SMB owners are worrying about are now even more defined and “up in the air” at the same time.
About 17 months ago or so, it was my pleasure to “bump” into the owners of uncorkedventures.com – an online wine store from California that was a request to do a guest blog on our CanuckSEO site about their own SEO campaign – and I passed on that offer.
Why? Because as I explained it in a blog piece way back then, they were using the tactic of writing articles, and submitting them to various online directories (names not named to protect the innocent, eh!) and that while he’d climbed the serps somewhat via the do-follow links, he had no idea really on the efficacy nor efficiency of that tactic.
And looks like Google itself agrees with you, cause as of this morning, they just bought Zagat the well known, respected, review machine that’s been around for more than 30 years.
That said, I thought that I’d recapture a couple of great infographics that appeared in the last couple of days that I think are pretty sppt-on when it comes to SEO and they are not only great looking but as usual, they impart knowledge that is easy to fall into….and learn quickly about the whole premise.
It’s a Monday again and I’m up to my neck in ‘gators which is what life in the SEO swamp is like at times….but I love the first blog post of the week so here goes my thinking on various items that have entered our Canadian SEO world over the past few days, eh!
When it comes to marketing, you’d have to first realize that there has been a TON of material written on same about every conceivable strategy and tactical methodology over the past 100 years. Add in digital thinking too and that TON has grown considerably – and just last week, Google themselves published a great new e-Book on ZMOT or “Winning the Zero Moment of Truth” and I thought it important enough to feature here today.
First, credit here is due to a Jim Lecinski, a Google Chief Evangelist for ZMOT, who is also their U. S. Managing Director, Sales & Service and that alone says much to me.