Yup, been a heck of a week or two in the recent past when it comes to Google and the changes that they’re bringing to the SMB marketplace – and the changes that we’ve been seeing and tracking are varied but yes, they’re going to mean that many of us will need to re-position our own or our clients sites!
About 17 months ago or so, it was my pleasure to “bump” into the owners of uncorkedventures.com – an online wine store from California that was a request to do a guest blog on our CanuckSEO site about their own SEO campaign – and I passed on that offer.
Why? Because as I explained it in a blog piece way back then, they were using the tactic of writing articles, and submitting them to various online directories (names not named to protect the innocent, eh!) and that while he’d climbed the serps somewhat via the do-follow links, he had no idea really on the efficacy nor efficiency of that tactic.
And looks like Google itself agrees with you, cause as of this morning, they just bought Zagat the well known, respected, review machine that’s been around for more than 30 years.
That said, I thought that I’d recapture a couple of great infographics that appeared in the last couple of days that I think are pretty sppt-on when it comes to SEO and they are not only great looking but as usual, they impart knowledge that is easy to fall into….and learn quickly about the whole premise.
It’s a Monday again and I’m up to my neck in ‘gators which is what life in the SEO swamp is like at times….but I love the first blog post of the week so here goes my thinking on various items that have entered our Canadian SEO world over the past few days, eh!
When it comes to marketing, you’d have to first realize that there has been a TON of material written on same about every conceivable strategy and tactical methodology over the past 100 years. Add in digital thinking too and that TON has grown considerably – and just last week, Google themselves published a great new e-Book on ZMOT or “Winning the Zero Moment of Truth” and I thought it important enough to feature here today.
First, credit here is due to a Jim Lecinski, a Google Chief Evangelist for ZMOT, who is also their U. S. Managing Director, Sales & Service and that alone says much to me.
Jennifer Stoddart, the Canadian Privacy Commissioner has asked Google to undergo an independent, third-party audit of its policies after her office found the Internet giant’s lack of privacy programs led it to wrongly collect and hold confidential information of Canadians.
It’s with great pleasure that I can now announce that David Mihm’s latest survey, the 2011 Local Search Ranking Factor study is published today!
And why with “great pleasure?” Simple….big smile here…because this year for the first time, I was asked to participate in same, eh!
Well, keeping up with Google is a real chore at times and a new, just launched program entitled “Google +1″ has entered the online social mileu in the last few days. And what do I think? Ummm…well, here’s the skinny on this attempt by Google to try to IMHO, institute a new “social” indicator into their web results.
First, do go to that link and look over the video that explains what it is Google is attempting to “do” by instituting such a new method for those of us who wish to “review” a site, can do so. When you’re done that, come on back….
Over the years, I’ve been a staunch follower of the simple understanding that for Google et al to “read” your website HTML pages, it needs to find them. The HTML, that is…it must be totally findable, searchable, readable and indexable. And there’s the “rub” when it comes to those beautifully designed Flash sites, eh….
And my own thinking, based on actual trial and error testing, appears to be vetted by many many other SEO practitioners on the web…folks whose thoughts and blogs and counsel I follow religiously. Most of us think and agree, that using Flash is a serious mistake in the SEO ranking world. It adds too too many obstacles to what should be a solid process and it makes you use work-arounds to get anything done. It’s time time time and that as you all know by now, is that costs dollars and that is why we take on no new clients who insist on a full Flash site. Oh, eye-candy navigation is fine…we SEO around that, but a single HTML page holidng a monolithic Flash .swf? Nope…not for us!
While this is just a short update post, just found this link from Barry over at the Search Engine Roundtable…
And Forbes themselves here, asked how-come! Read and bookmark this post to follow along on this, eh! Course as Barry points out, it appears this is NOT the first time they’ve been caught, eh!
And whew….looks like Google has just found out how to tell when the BIG online players are trying to “finagle” the serps, eh! Just like J.C. Penny was too!
WooHoo….I’m in shock but pleasantly….there just may be a trend here, eh lads!
The whole SEO community has been talking about the latest expose by the New York Times on J. C. Penny and their flagrant use of “black hat” tactics to climb the serp rankings in time for the just-past Xmas buying season….and this stinks, eh!