If you do not know who Chris Brogan is, then I’d suspect you’re not quite as “pluggedin” to the online marketing world as you could be! Chris is a very well respected author with books on the NYTimes best-seller lists, is a well known online marketing blogger at www.chrisbrogan.com and yes, I’ve heard speak at a few SEO/SEM conferences on many occasions.
That said, it’s his new Infographic I just found that is so great to see - as you know I’m in love with what Google+ can do to help you climb your biz up and into the minds of prospective new clients/customers…so this one is a real treat even though its already a year old…..and still welll worth the click/thru, eh!
It appears that yes – Google has just changed the way they show web search results….once again, eh! In the past 2 weeks they’ve been rolling out the launch of this wherein Google now finds both content that’s been shared with you privately along with matches from the public web, all mixed into a single set of listings.
The change is live now, though it’s only for those signed-in to Google.com and searching in English but I’m sure that will change quickly for all the various Google sites around the globe. You’ll know when it happens, because Google will let you know via a message above your search results that lets you know that it’s up and live and you’re ‘in’ the groove!
Google+ for Brands has come up often in the past few weeks as the new year opens up and we thought that it just might help some of our SMB readers who have a brand to learn about the latest updates and tactical reviews out there.
First a couple of things to remember about both Google+ and your brand itself. Google+ has (at least google reported today) almost 700+ million users.
Users who use products….and you hve a brand, right?
Alright, I’m “new” to CopyBlogger and the strengths that so many online sources and bloggers refer to when discussing this site….and yes, I’m okay with that. I learn as many others do…in a sort of “unconcious” manner…soaking up the little links and URLs and referring site addresses that I see but don’t register…till all of a suden, I get it.
And CopyBlogger is one of those sites that yes, I’ve heard of many many times in the past decade or so…but not thought of conciously as a site to visit. I blog. So do they. I blog on “all things SEO” for us Canucks. They blog on online marketing strategies…an allied field to be sure. I blog alot it appears on Google…and it’s various efforts to dominate the world. And CopyBlogger appears to at least have done so too…hence this Infographic and how I think it’s important.
Okay, so you’re thinking that 2014 is here….you’re back in charge of your SMB website after the holidays and really there’s not too much “new” to be considering on, right? You guessed it…..that kind of thinking is wrong, eh! Let me point out to you the items you should be considering….and what I’m talking about today is Google+!
That’s right, Google+ – touted as the #2 Social Media network with over 700 million accounts, is the Google answer to Facebook, which I’m sure you’ve read about muchly over the past few months and is covered here pretty nicely by the folks over at BurstMedia.com.
Okay, like many other online marketing types, I too thought WooHoo when Google launched their own social media platform Google+ a couple of years back – well at least I thought it was a good thing to challenge all of the other social media giants already established like FB and Twitter, Reddit and Tumblr etc…
My thinking over that timespan hasn’t changed and while the jury is still “out” on the value of a G+ account and the resulting buzz, what I know so far is that yes, G+ is becoming more and more important for any SMB and their own online SEO Campaign!
We online types know, that Google has been working hard to improve the way people discover local businesses and to do that they’ve added some pretty cool features that any SMB can take advantage of to promote their business.
One area that is still pretty new and we’d like to feature here is the ability for any business to showcase their actual bricks & mortar venues from the street and right into their front door!
To do that today, I’m going to be using a great local #HamOnt example, our own McMaster Innovation Park and show you what they’ve recently done to showcase their own beautiful premises!
Big grin here as recent data shows Google is placing increasing weight on Google+ in the search results, at least as it pertains to personal brand searches as is reported in a study done by Conductor.com!
Further analysis of that study shows a majority of the world’s top tech writers have Google + accounts and have, by now, taken a step further by establishing authorship in the SERPs.
As you probably know, I’m a strong believer in Google+ as a social network as well as the hypothesis that by using same you will increase your own/client’s online reputation, authority, trust…and yes serp rankings eventually too.
That’s not a unique thought, as there must be thousands of us SEO practitioners thinking along those lines around the globe and in the past couple of days, Google has added some new tools to help further that thesis.
Official announcements abound…but what I think might be more important is to think about the ‘why’ behind the ‘what’ ideas first…but here’s some background and stats to begin.
First click this link to go to their site, to learn more about what this visual design firm does with numbers – IMHO, about the best part isn’t all about eye candy as the most utilitarian of work-a-day tasks can benefit from a fresh coat of paint and an attempt to simplify and clarify information – and here’s how they put it -
What do I mean by that you ask? Simply put, as you well know….the fact that we all “react” to Google and all search engines rather than being able to be “proactive” and get ahead of our hypothesis testing. We “think” that based on this idea or that feedback, that maybe if I try this – then my client’s SEO Campaign will get some extra link juice – and voila! My hypothesis was right….and my testing proved it!
Yeah, right. But in the real world there are so so so many factors that can affect your serps, that simply being able to separate them into manageable ‘chunks’ is sometimes the hardest part of all. Hence today’s post, wherein I will point out to my readers, exactly what a find I’ve got for you and click right here to add www.jeffalytics.com to your Favorites or Bookmarks so that you can visit this expert often!
Connect, collaborate and commercialize Canadian innovation at CDMN Canada 3.0 2013 is today’s blog post….and I think all of us Canadians in the digital media space need to pay attention here, eh!
It’s been my pleasure to share a stage with Amber Mac a few months back…and I know that she is going to be a great addition to the Conference!
So here’s the skinny on this upcoming Conference and with less than a month left to Register – you’d better be clicking the links below! And yes, I’ll be at that huge Mentoring Lunch as one of the speakers on the Canadian paymennts scene…so if you want to know more about same, then book a spot at my own table too!