Yup, I know…what is Hilltop and what do I mean by ‘AuthorRank’ too? Simply put, what I’m going to be talking about in this Canadian SEO blog post is what might be the newly intended value of the patented Hilltop algorithm that Google bought about a decade ago.
First, what’s the Hilltop algo?
It was as Wiki states “…an algorithm used to find documents relevant to a particular keyword topic. Created by Krishna Bharat while he was at Compaq Systems Research Center and George A. Mihăilă at the University of Toronto, it was acquired by Google in February 2003…and Bharet is employed at Google now…are you getting my “drift” on this?
One of those weeks, eh…where you work hard for clients….invest time in networking and meeting up with your Mentorees…and still find time to stay aware of what’s new in your SEO channel. Yes, one of those weeks that for the most part are busy busy. Which gets me to the point of what we do here at KKT INTERACTIVE Inc. – we do online marketing for clients.
Which means that we like all the other SEO firms out there, pay particular attention to Google et al….well to Google for sure.
If there’s a change, a ripple, a modification, a “what the heck is that” kind of sudden difference from what we’ve been seeing to what we see….we notice.
Insider information…meant for Google employees only….but somehow “leaked” to us non-Google employees…could there be a greater way to learn from “the horse’s mouth?” Nope….I don’t think so either.
S0…160 pages of top quality Google SEO quality guidelilnes for their “raters” to use to aid Google in it’s rating procedures….and you can read it all and learn….what a gift!
At least in my world it is….yes, I know that there are already those in the SEO world who are already claiming that this is all phony….that Google would never ever deploy this kind of business intelligence….that what we’re reading is just SPIN!
Okay, you’ve been thinking about your own SMB marketing plan you’ve got up and running for 2014, and if it’s one thing that’s standing out, it’s the lack somehow of great SEO rankings for your local, national or global sites….like the rest of the world. And if it’s one more thing that is nagging at you, it’s the thought perhaps that you’re not using “best practices” to push that SMB site up and up and up…maybe you’re not as “white hat” as you might think?
Almost every new prospective client that we get uses the same type of rationale as I’ve just outlined…they don’t know why their own DIY SEO campaign has stalled and they don’t know why. And they don’t know what it is they dont’ know.
The short answer is yes…but only with a few provisos that you’d need to consider first, not the least of all is that if you start something it should not “die” as it will reflect on you and your own online reputation too!
Huh….might be the first thing you think of, so to explain let me try to rationalize the commitment that you’d have to make to enable both a vital community and your own mirrored reputation.
If you do not know who Chris Brogan is, then I’d suspect you’re not quite as “pluggedin” to the online marketing world as you could be! Chris is a very well respected author with books on the NYTimes best-seller lists, is a well known online marketing blogger at www.chrisbrogan.com and yes, I’ve heard speak at a few SEO/SEM conferences on many occasions.
That said, it’s his new Infographic I just found that is so great to see - as you know I’m in love with what Google+ can do to help you climb your biz up and into the minds of prospective new clients/customers…so this one is a real treat even though its already a year old…..and still welll worth the click/thru, eh!
It appears that yes – Google has just changed the way they show web search results….once again, eh! In the past 2 weeks they’ve been rolling out the launch of this wherein Google now finds both content that’s been shared with you privately along with matches from the public web, all mixed into a single set of listings.
The change is live now, though it’s only for those signed-in to Google.com and searching in English but I’m sure that will change quickly for all the various Google sites around the globe. You’ll know when it happens, because Google will let you know via a message above your search results that lets you know that it’s up and live and you’re ‘in’ the groove!
Google+ for Brands has come up often in the past few weeks as the new year opens up and we thought that it just might help some of our SMB readers who have a brand to learn about the latest updates and tactical reviews out there.
First a couple of things to remember about both Google+ and your brand itself. Google+ has (at least google reported today) almost 700+ million users.
Users who use products….and you hve a brand, right?
Alright, I’m “new” to CopyBlogger and the strengths that so many online sources and bloggers refer to when discussing this site….and yes, I’m okay with that. I learn as many others do…in a sort of “unconcious” manner…soaking up the little links and URLs and referring site addresses that I see but don’t register…till all of a suden, I get it.
And CopyBlogger is one of those sites that yes, I’ve heard of many many times in the past decade or so…but not thought of conciously as a site to visit. I blog. So do they. I blog on “all things SEO” for us Canucks. They blog on online marketing strategies…an allied field to be sure. I blog alot it appears on Google…and it’s various efforts to dominate the world. And CopyBlogger appears to at least have done so too…hence this Infographic and how I think it’s important.
Okay, so you’re thinking that 2014 is here….you’re back in charge of your SMB website after the holidays and really there’s not too much “new” to be considering on, right? You guessed it…..that kind of thinking is wrong, eh! Let me point out to you the items you should be considering….and what I’m talking about today is Google+!
That’s right, Google+ – touted as the #2 Social Media network with over 700 million accounts, is the Google answer to Facebook, which I’m sure you’ve read about muchly over the past few months and is covered here pretty nicely by the folks over at BurstMedia.com.
Okay, like many other online marketing types, I too thought WooHoo when Google launched their own social media platform Google+ a couple of years back – well at least I thought it was a good thing to challenge all of the other social media giants already established like FB and Twitter, Reddit and Tumblr etc…
My thinking over that timespan hasn’t changed and while the jury is still “out” on the value of a G+ account and the resulting buzz, what I know so far is that yes, G+ is becoming more and more important for any SMB and their own online SEO Campaign!
We online types know, that Google has been working hard to improve the way people discover local businesses and to do that they’ve added some pretty cool features that any SMB can take advantage of to promote their business.
One area that is still pretty new and we’d like to feature here is the ability for any business to showcase their actual bricks & mortar venues from the street and right into their front door!
To do that today, I’m going to be using a great local #HamOnt example, our own McMaster Innovation Park and show you what they’ve recently done to showcase their own beautiful premises!