You know that I often speak at SEO conferences and shows and I can’t remember if I’ve ever spoken about Eric Enge before of Stone Temple SEO, but I should have. A couple of years back, at the big national Toronto SMX SEO show, I spoke there on Google Authorship and in an earlier seminar, I heard Eric speak on something else.
I have no idea now on the topic of that seminar, but I knew this — that this guy bloody KNOWS SEO. His throwaway adlibs and impromptu comments on all things Google were enough to let me know that I was learning big time.
Add to that, that after that show a bit, I found out that the “leader” of the whole Google Authorship item that was being discussed by us all was Mark Traphagen and if you google him you’ll see what I mean, eh!
So you’re getting visitors to your site….you’ve worked hard on learning how to do your own DIY SEO – or you’ve hired a Canadian SEO firm to help…no matter how the visitors get to your site your real job begins NOW!
To see if a visitor changes from a simple ‘drive-by’ to a real live prospect you’ll need to track to see what kind of conversions are happening on your site.
There are perhaps many methods and tools to do that, but for us, we use the following couple of old friends…
If you think that your call-to-action is the only way to get a prospective buyer of your products or services to actually click on that button then there’s this thinking that offers up some similar “pushes” towards that conversion (reprint here from our book “Online Marketing Success.”)
Okay this isn’t breaking news as it goes back a week or three, but Google has confirmed that yes – the “how we rank” your site quality has changed and that for openers is a confirmation about how many of us SEO practitioners saw the whole thing unfold.
Beginning just after the first week of May our own SEO client roster did have some volatility – some rankings went up and some down, which was worrisome as what that meant to us was something had changed in the algo. And did it ever for many many SMBs out there if one heard the overall squawk by SMB owners and other SEO practitioners too!
That said, we do offer this specialized On-Page SEO package to those clients who want their domain site totally optimized using best practices only and then will go off and do their own off-page optimizations as in getting links and citations for example.
This is often the best way to start-up your own SEO Campaign!
Okie-dokie…you’re an SMB owner and you’ve learned over the past few years that Google+ has some “weight” – some “heft” when it comes to your website’s rankings in google web search. Good. That’s a basic all of us SEO practitioners would agree.
You’ve also learned that besides your own Google+ page for your business, there’s the added need to post, often and with pix and on topics in your own channel and yes, on a very regular basis. Good. Nother marketing strategy to have under your SMB belt!
Wait, you say…what’m I talking about?
Okay, backstory first….
Google back in June of 2011, announced that it “would begin to support authorship markup. The company encouraged webmasters to begin marking up content on their sites with the rel=”author” and rel=”me” tags, connecting each piece of content to an author profile…” as Eric Enge put it so well here.
I received just yesterday, the email mission that I’ve been a part of now for 4 years….yes, I got the call to help as one of the 2014 Local Search Ranking Factors study, originally created by David Mihm, now of moz.com – and I am once again delighted! And, worried too.
Originally started back in 2008, the rationale behind the study was put in the following manner by David…
SSL – the acronym means Secure Socket Layer is something that many SMB owners – perhaps other than those in the eCommerce space – have bumped into, and it’s now becoming more important than ever for your website. It’s the modified notation up front in any URL – the HTTPS instead of the HTTP notation that indicates that an SSL is being used by that site.
Why do I post about that here today?
Yup, I know…what is Hilltop and what do I mean by ‘AuthorRank’ too? Simply put, what I’m going to be talking about in this Canadian SEO blog post is what might be the newly intended value of the patented Hilltop algorithm that Google bought about a decade ago.
First, what’s the Hilltop algo?
It was as Wiki states “…an algorithm used to find documents relevant to a particular keyword topic. Created by Krishna Bharat while he was at Compaq Systems Research Center and George A. Mihăilă at the University of Toronto, it was acquired by Google in February 2003…and Bharet is employed at Google now…are you getting my “drift” on this?
One of those weeks, eh…where you work hard for clients….invest time in networking and meeting up with your Mentorees…and still find time to stay aware of what’s new in your SEO channel. Yes, one of those weeks that for the most part are busy busy. Which gets me to the point of what we do here at KKT INTERACTIVE Inc. – we do online marketing for clients.
Which means that we like all the other SEO firms out there, pay particular attention to Google et al….well to Google for sure.
If there’s a change, a ripple, a modification, a “what the heck is that” kind of sudden difference from what we’ve been seeing to what we see….we notice.
Insider information…meant for Google employees only….but somehow “leaked” to us non-Google employees…could there be a greater way to learn from “the horse’s mouth?” Nope….I don’t think so either.
S0…160 pages of top quality Google SEO quality guidelilnes for their “raters” to use to aid Google in it’s rating procedures….and you can read it all and learn….what a gift!
At least in my world it is….yes, I know that there are already those in the SEO world who are already claiming that this is all phony….that Google would never ever deploy this kind of business intelligence….that what we’re reading is just SPIN!
Okay, you’ve been thinking about your own SMB marketing plan you’ve got up and running for 2014, and if it’s one thing that’s standing out, it’s the lack somehow of great SEO rankings for your local, national or global sites….like the rest of the world. And if it’s one more thing that is nagging at you, it’s the thought perhaps that you’re not using “best practices” to push that SMB site up and up and up…maybe you’re not as “white hat” as you might think?
Almost every new prospective client that we get uses the same type of rationale as I’ve just outlined…they don’t know why their own DIY SEO campaign has stalled and they don’t know why. And they don’t know what it is they dont’ know.
The short answer is yes…but only with a few provisos that you’d need to consider first, not the least of all is that if you start something it should not “die” as it will reflect on you and your own online reputation too!
Huh….might be the first thing you think of, so to explain let me try to rationalize the commitment that you’d have to make to enable both a vital community and your own mirrored reputation.
If you do not know who Chris Brogan is, then I’d suspect you’re not quite as “pluggedin” to the online marketing world as you could be! Chris is a very well respected author with books on the NYTimes best-seller lists, is a well known online marketing blogger at www.chrisbrogan.com and yes, I’ve heard speak at a few SEO/SEM conferences on many occasions.
That said, it’s his new Infographic I just found that is so great to see – as you know I’m in love with what Google+ can do to help you climb your biz up and into the minds of prospective new clients/customers…so this one is a real treat even though its already a year old…..and still welll worth the click/thru, eh!
It appears that yes – Google has just changed the way they show web search results….once again, eh! In the past 2 weeks they’ve been rolling out the launch of this wherein Google now finds both content that’s been shared with you privately along with matches from the public web, all mixed into a single set of listings.
The change is live now, though it’s only for those signed-in to Google.com and searching in English but I’m sure that will change quickly for all the various Google sites around the globe. You’ll know when it happens, because Google will let you know via a message above your search results that lets you know that it’s up and live and you’re ‘in’ the groove!