Yup, it’s only Thursday evening and I’m tired of watching amateur cooks face off over hamburgers on the Food Channel and with Friday being a full day down at our Innovation Factory for Mentor Committee intakes and meetings and then Cafe iF – I’m going to miss the chance to add a new post here to our blog. So….here’s our Fabulous Friday Infographic….and boy do we have a real winner to lead off with!
David Mihm, noted SEO practitioner from the Pacific NorthWest, is one of my own SEO personal role models. This man knows SEO. Period. And as he also runs the 30+ of us who help him with his Annual Local Search Ranking Factors Survey, he knows Google Maps/Places too. And then there’s the getListed.org online research group that he founded and runs – and did I mention the whole #localUniveristy group too? Okay, you get my drift…if there’s a guy to emulate, David would be dang close to the top of that list, eh!
Well, I suppose it had to happen…that Google would decide to “clean-up” it’s Places/Maps pages and so far, this new change is somewhat disturbing to those of us in the SEO channel. We’re the ones who work hard at the fulfillment of all of the various factors that are needed to move a client’s site up and up in the rankings for Google Places/Maps so that if someone looks for say “lawyers in Hamilton” — the client site comes up nice and high in the left hand sidebar with a link to the full client page.
Okay, what am I talking about here? Basically, what I am going to try to point out, is that if you wish to run a successful online reputation for your SMB and you think that you or your site has been negatively reviewed, then you need to tred carefully, eh!
What I mean by that, is that at first look your online reputation can be managed best by you or a social media/SEO firm that has some experience in the basic techniques that allow you to “make the best” of a bad situation if you find that your online reputation has been sullied. A great definition by the way for your “managing your online reputation” is here from Nick Stamoulis of Brick Marketing one of Boston’s best marketing firms…and I follow with 10 top spots to go to learn more too!
Okay, by now you may have already learned that Google has just three days ago, added the Google HotPot social input to their web results “big leagues!!!”
News? Yes? Does that help searchers? You be the judge! For me the jury is stilll out, eh! And here’s my backstory on my testing so far….
I know that many of you do not even know what Google HotPot is — and the basic definition from Google on launch day back in November is as follows…
“a local recommendation engine powered by you and your friends. With Hotpot, we’re making local search results for places on Google more personal, relevant and trustworthy…”
And the official Google name that they’ve chosen to use is “Google PlaceSearch” but like many SEO types, I hate that name!
And not only me it appears as many other SEO practitioners have made comments too, using their own name for this new combined serp results page…and I thought that as it’s Friday, I’d post a quick poll to see what we SEO types wanna call same!
What’s that you say? A change to the way Google reports it’s findings for your search terms? And what does that mean for us SEO practitioners and our client rosters?
Not much, at least for our client roster, it appears — at least so far IMHO! But let’s get into this whole big change shall we?
Yup, just announced yesterday, Google now allows a SMB biz owner to respond to reviews from customers or clients in the Google Places milieu! Which of course is great news, sort of….for one and all, eh!
First the official notice on this is found here at the Google LatLong blog and you should make sure that you read same.
Next, that article has links to here, the Google Places Help area, where they show you exactly how Google thinks you should respond to reviews on your Places pages….using these simple items –
- • Be nice!
• Don’t get personal!
• Feedback is important!
They go on there, to point out a couple of other items like offering up Ground Rules for your postings and Example Responses too, to show the not-so-social SMB owner that a rant here is not good for business!