Okay, so you are an SMB owner, with a website that you use to bring in new leads or sell products or services and you’re wondering about your site’s rankings and effects of recent changes to the Google algorithm. Or you’ve perhaps noticed that your own site’s rankings have “dipped” a bit and you wonder why? Then this post about negative SEO is all about you and your site!
First, what is “negative SEO?” It’s a simple set of tactics that anyone can use to change – for the worse mind you – the rankings of any site. Your own. Your competitors. Even a site you’ve never ever visited….negative SEO is a way to make changes to that site.
Okay, you may want to know first, what prompted this blog piece and to be totally honest it was the comments of an attendee at a workshop I gave yesterday down at MIPs for the Innovation Factory StartupWeekendHamilton:2 runnerup winners.
The prize that they won that we donated was to get a workshop on Online Marketing and SEO & how to use same to gain new traffic and users, and we did same in the Boardroom of the Innovation Factory here in #HamOnt.
First, I must say that I’m more than a bit surprised by what my investigation into the ongoing car dealership “phoney” reviews in Google Places/Maps has shown me over the past week or so…they appear to be “down!”
Almost 10 months ago, we covered this then popular trend in car dealerships acquiring what can only be labelled then as “phoney” reveiws here…and a quick read of same will show that many many of the sites that we found via a search in Google Places/Maps showed similar or exact copies of reviews appearing for dealerships that were local here to us in Ontario and we updated that blog piece a bit later too…with more dealership names and reviews….and it appears, that things DO change – at least in googl.ca land…and here’s why.
Jennifer Stoddart, the Canadian Privacy Commissioner has asked Google to undergo an independent, third-party audit of its policies after her office found the Internet giant’s lack of privacy programs led it to wrongly collect and hold confidential information of Canadians.
As we commented before on the original source of our then shorter list, it came from David Mihm, the well known and respected Local Search expert whose own practice has grown to include his #LocalUniversity conferences, his getlisted.org site for us Canucks and then there’s his definitive study and survey on all things Local that is published each year that is here and that TOO needs a click to see what the SEO community as a whole ranks for better client serps too, eh!
Well, after a heck of a week pounding away at keyword research, new site designs, web development proposals and yes, even some family time, I thought it was appropos that I look at and update the recently announced free websites for Canadian SMB program.
As you may remember, we reported on same right here back on April 1st - and no, it was not one of those dumb April Fools joke posts…but a real live launch for a new program sponsored by Google, Rogers, the Royal Bank and lots of other major firms here in Canada. And the idea, if you think about it was a great one.
You know by now as a regular reader, that we do SEO for a great select group of Canadian and global clients and you know that we stay as close to the “bleeding edge” as anyone can and maintain serps for same.
You know that we love what we do, and that truly, search engine marketing is involved and as much of an art as anything you could imagine.
Yup, this new program, just launched, offers up to any Canadian business the opportunity to get a free website, a free hosting deal, free tools to help build that site and a dot.ca domain address…and who’s footing the bill for this? Ah….well…it appears that this is from Google, RBC bank, Rogers Communications, the Globe & Mail, CIRA and a Toronto based firm called Silver Lining Ltd.
This is interesting….and as you’ve most likely alredy clicked on this link, and read the whole ITBusiness Canada story on same, you should have noted the following items….especially from a Canadian SEO point of view.
Yup, I know…you use Yelp.ca like I do, eh? If you find a great experience out there in the real world, say a fine new restaurant or a great dry cleaners, you “yelp” them and review the experience for one and all.
That’s about the gist of what the Yelp business model is, and up here in Canada, the Yelp.ca site has been relatively spam free. Not so much anymore tho eh!
Please enjoy the holidays and as our offices are now closed till January 4th, we’ll be taking a week off to count our blessings too!
See you all in the new year, eh!
Evidence is in….and has been noted by many many others SEO types on line over the past year or so, but it’s taken us this long to arrive at our own empirical evidence that yes, if you blog at least twice a week, you will see increased rankings and we’ve got the serp reports to prove same.
Of course, your mileage may vary, that’s the first caution here…but for this blog, the one you’re reading right now here at canuckseo.com, we see after only one year, great rankings via our at least twice weekly blog postings. Of course, like all things, you must consider the channel that you’re “in” and SEO is not an easy one to compete with others for higher rankings….but so far, so good, eh!
After almost a full month of study, testing, analyzing and yes even some “praying,” the new blend between Google LOCAL/Places and it’s Web Results has been banged away at and we’re (so far) pretty happy, eh!
Oh, background. Info of course on this big change in Google and what they now show (as of Oct 27th) for Web Results can be found here. Google named this new blend it’s “Google Place Search” and while many of us have agreed with that term, our own Poll on same found that Mike Blumenthals’ own “Loco-Organic” was the choice of us SEO practitioners…but call it whatever you want, it’s here to stay, eh!