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FabFriday: SEO and .pdfs….What works for Ranking!

January 11, 2013 by · 14 Comments
Filed under: SEO 

google_operatorsFriday once again, and today I’d like to share a DIY SEO tactic that we’ve found has helped some of our clients earn major rankings….and that is how to optimize their whitepapers or .pdfs to get better rankings and increase leads and entrants into their sales funnel.

First, you have to understand that search engines, i.e. Google, Bing etc. can read a .pdf perfectly. It’s a text based program developed by Adobe that is universal in its acceptance and use all over the globe. And the contents of any .pdf can easily be read, indexed and yes, ranked by search engines too.

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Negative SEO: Chapter Five from Google!

January 8, 2013 by · 5 Comments
Filed under: SEO 

testing5Okay, so you do know that “negative SEO” – the practice of using tactics to send bad back links to a competitors site to drive them DOWN in the serps works, right? At least it’s on your own SMB radar, right? That is, you do know that there have been many many SEO practitioners talking about this and commenting and testing and even providing the results of those test, right? Even how to combat same or negate same, right? And you’ve read my own series of blog posts on negative SEO too, right? And that Google finally did release it’s own Google DisAvow tool too, right?

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Where is Technology Headed Next?

January 4, 2013 by · 3 Comments
Filed under: SEO 

spec_technology 2013Back in the traces once again…and looking forward big time to 2013 and what that will bring for my city and myself in the way of new technology and new investments.

That said, one thing I wanted to do right up front in 2013 was to re-publish a great piece done just last Saturday here in #HamOnt by our Hamilton Spectator entitled “Where is Technology Headed” and sub titled “We’ve asked Hamilton’s Savvy Ones!” and yup, guess I’m one of same!

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Why “rel=author” might be of Value, eh?

October 12, 2012 by · Leave a Comment
Filed under: SEO 

Okay, so you’re just searching for something – say it might be news on that Hamilton Lion’s Lair event just of a week ago. So you type into your Google search field “Lion’s Lair 2012″ and click on SEARCH….and up come the hits.

And guess what….one of them, the top one in this case as the #1 hit, has a picture of the “author” as well as the normal search snippet that Google adds to the description area.

Wouldn’t it be nice if that photo was of YOU?

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Negative SEO: Chapter Two!

July 16, 2012 by · 22 Comments
Filed under: SEO 

Well my post last Friday obviously hit some SMB nerves…as we’ ve fielded questions from clients, from SEO peers, from friends and just about every type of forum/blog comment links that linked to our original last Friday post found here.

Negative SEO exists. Works. And can be used against you and your sites.

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Negative SEO: A Tactical Point of View

July 13, 2012 by · 5 Comments
Filed under: SEO 

Okay, so you are an SMB owner, with a website that you use to bring in new leads or sell products or services and you’re wondering about your site’s rankings and effects of recent changes to the Google algorithm. Or you’ve perhaps noticed that your own site’s rankings have “dipped” a  bit and you wonder why? Then this post about negative SEO is all about you and your site!

First, what is “negative SEO?” It’s a simple set of tactics that anyone can use to change – for the worse mind you – the rankings of any site. Your own. Your competitors. Even a site you’ve never ever visited….negative SEO is a way to make changes to that site. 

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Thoughts on the SEO Channel & Google too!

June 1, 2012 by · 3 Comments
Filed under: SEO 

Okay, you may want to know first, what prompted this blog piece and to be totally honest it was the comments of an attendee at a workshop I gave yesterday down at MIPs for the Innovation Factory StartupWeekendHamilton:2 runnerup winners.

The prize that they won that we donated was to get a workshop on Online Marketing and SEO & how to use same to gain new traffic and users, and we did same in the Boardroom of the Innovation Factory here in #HamOnt.

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Car Dealer Reviews:Veracity Updates!

June 20, 2011 by · 15 Comments
Filed under: SEO 

First, I must say that I’m more than a bit surprised by what my investigation into the ongoing car dealership “phoney” reviews in Google Places/Maps has shown me over the past week or so…they appear to be “down!”

Almost 10 months ago, we covered this then popular trend in car dealerships acquiring what can only be labelled then as “phoney” reveiws here…and a quick read of same will show that many many of the sites that we found via a search in Google Places/Maps showed similar or exact copies of reviews appearing for dealerships that were local here to us in Ontario and we updated that blog piece a bit later too…with more dealership names and reviews….and it appears, that things DO change – at least in googl.ca land…and here’s why.

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Canuck Privacy Commissioner Wants Google Audit!

June 13, 2011 by · 4 Comments
Filed under: SEO 

In what can obviously be a “me too” approach to a recent FTC ruling in the US over Google Buzz….the Canadian Privacy Commissioner’s office has just demanded from Google, a full privacy audit too!

Jennifer Stoddart, the Canadian Privacy  Commissioner has asked Google to undergo an independent, third-party audit of its policies after her office found the Internet giant’s lack of privacy programs led it to wrongly collect and hold confidential information of Canadians.

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DIY Canadian Citations: Our 2011 Update!

May 16, 2011 by · 3 Comments
Filed under: SEO 

Yup, time I think today to update our list of working Canadian Citations for all of our Canuck DIY SEO readers and the list has grown, eh!

As we commented before on the original source of our then shorter list, it came from David Mihm, the well known and respected Local Search expert whose own practice has grown to include his #LocalUniversity conferences, his getlisted.org site for us Canucks and then there’s his definitive study and survey on all things Local that is published each year that is here and that TOO needs a click to see what the SEO community as a whole ranks for better client serps too, eh!

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Free Canuck Website Program Update: at gybo.ca!

May 13, 2011 by · 3 Comments
Filed under: SEO 

Well, after a heck of a week pounding away at keyword research, new site designs, web development proposals and yes, even some family time, I thought it was appropos that I look at and update the recently announced free websites for Canadian SMB program.

As you may remember, we reported on same right here back on April 1st - and no, it was not one of those dumb April Fools joke posts…but a real live launch for a new program sponsored by Google, Rogers, the Royal Bank and lots of other major firms here in Canada. And the idea, if you think about it was a great one.

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Our Google Success E-Book: Discount Alert!

May 2, 2011 by · 5 Comments
Filed under: SEO 

Yes, you read right…we’ve just finished updating our 2011 Google SEO Success E-Book after 5 more months in the trenches with SEO and we’ve decided to discount it too!

You know by now as a regular reader, that we do SEO for a great select group of Canadian and global clients and you know that we stay as close to the “bleeding edge” as anyone can and maintain serps for same.

You know that we love what we do, and that truly, search engine marketing is involved and as much of an art as anything you could imagine.

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