Okay I too have noted that as of late, most of our SEO reporting has been on new Google changes – and today’s post is in that same vein and if I had to mention why that is, it’s because Google is changing. That’s not news for us Canadian SEO types, but many SMBs we consult to think it odd that no sooner is one tactic hypothesized, tested, proved and then installed – than things change. Welcome to the world of search is all I can say….
But back to today’s post on the actual page layout algo that Google currently is using and it’s recent update and what that means for us SEO practitioners and all you SMB owners out there. But first, my post is based on a recent post by the fine folks over at tutorspree.com – but I’ve no idea as to which of their staff wrote this post here…. Great piece. Got me a measuring too and while my own numbers varied slightly from there’s….it’s no doubt that organic search is now a small piece of the overall web results real estate.
As you probably know, I’m a strong believer in Google+ as a social network as well as the hypothesis that by using same you will increase your own/client’s online reputation, authority, trust…and yes serp rankings eventually too.
That’s not a unique thought, as there must be thousands of us SEO practitioners thinking along those lines around the globe and in the past couple of days, Google has added some new tools to help further that thesis.
Official announcements abound…but what I think might be more important is to think about the ‘why’ behind the ‘what’ ideas first…but here’s some background and stats to begin.
Okay, you’re website is up and running; your online marketing campaign is bringing in traffic with both SEO and Social Media tactics; you are seeing new leads or revenues coming in, but you want to know more about the rationale behind those visitors to increase your ROI on the current spend – but you don’t know how. If that’s a fair description of where you are right now, then today’s blog post is definitely for you.
Google Analytics is the answer…..got it? But, you’ll immediately say…how do I use same to really find out where my site visitors are coming from, what they’re looking at on my site, how long they stay (i.e. the site stickyness), what call-to-action worked to get me those leads….etc. etc.
We’ve been watching south of the border in google.com land their rollout of just a couple of days ago of the new Google local carousel display for web search results. But like always I figured, as google.ca up here in the Canadian SEO world is usually behind the curve, it would bear watching without seeing same here.
I was wrong – as today (the first day of summer!) when you search for “some” local-only web keywords/phrases, yes…google.ca will display same…but only for certain “local” searches!
Huh? Google? Well, yes….a large part – well in fact just about every hour or so, I am running web searches for clients, on clients, on client products, on channel partners, on just about every single thing that you can imagine. And when you do that, when you run search after search, using everything from the Google tool bar to google.ca to tools that wring those results from the Google index….you find out quickly that yup, Google fights back.
Okay, you may not have heard of the Zagat review system for restaurants in the US (learn more here) and the fact that this firm was bought by Google back in the fall of 2011 to be used it was stated “to aid it’s local search rankings” and that seemed to hold some promise for the veracity of same.
What I thought back then (blog link here) was that as Zagat had some real authority in the restaurant review world, that when Google bought same, it could only work well for those rankings and at the same time spin away from Yelp et al and the plethora of phony reviews.
At least that’s how it looked to me…at the time – but as I’ve learned….things change muchly in the Canadian SEO world, eh!
Yes, I know…with the huge size of Google at approximately 1 Billion searches a day….and more than 7+ Billion page views a day…it’s sort of hard to even think about those “other” search engines…yet I thought it again time to look at BING & Yahoo….but not for searches but for their inclusion of photos within their web search results.
First, you should already know that as Google has rolled out their AuthorShip program, whereby content can be attibuted to any Author that goes through their validation process, that Google now shows that Author’s photo along with the link to that URL where such content can be read.
Friday once again, and today I’d like to share a DIY SEO tactic that we’ve found has helped some of our clients earn major rankings….and that is how to optimize their whitepapers or .pdfs to get better rankings and increase leads and entrants into their sales funnel.
First, you have to understand that search engines, i.e. Google, Bing etc. can read a .pdf perfectly. It’s a text based program developed by Adobe that is universal in its acceptance and use all over the globe. And the contents of any .pdf can easily be read, indexed and yes, ranked by search engines too.
Okay, so you do know that “negative SEO” – the practice of using tactics to send bad back links to a competitors site to drive them DOWN in the serps works, right? At least it’s on your own SMB radar, right? That is, you do know that there have been many many SEO practitioners talking about this and commenting and testing and even providing the results of those test, right? Even how to combat same or negate same, right? And you’ve read my own series of blog posts on negative SEO too, right? And that Google finally did release it’s own Google DisAvow tool too, right?
That said, one thing I wanted to do right up front in 2013 was to re-publish a great piece done just last Saturday here in #HamOnt by our Hamilton Spectator entitled “Where is Technology Headed” and sub titled “We’ve asked Hamilton’s Savvy Ones!” and yup, guess I’m one of same!
Okay, so you’re just searching for something – say it might be news on that Hamilton Lion’s Lair event just of a week ago. So you type into your Google search field “Lion’s Lair 2012″ and click on SEARCH….and up come the hits.
And guess what….one of them, the top one in this case as the #1 hit, has a picture of the “author” as well as the normal search snippet that Google adds to the description area.
Wouldn’t it be nice if that photo was of YOU?
Well my post last Friday obviously hit some SMB nerves…as we’ ve fielded questions from clients, from SEO peers, from friends and just about every type of forum/blog comment links that linked to our original last Friday post found here.
Negative SEO exists. Works. And can be used against you and your sites.