You’ve had a site now for years. It’s been updated occasionally and you’re happy with the look/feel and when you do check it seems that yes, it is bringing in some leads for your SMB firm and that’s a good thing. All of that being true, is your site going to be “okay” as of tomorrow when Google adds “mobile friendly” thresholds to its web results algo?
Okay, so this might be new to you — but Google has announced that as of April 21st, 2015, a new set of ranking signals that will be added to it’s web results algo, will cover whether or not your site has been designed to be “mobile friendly,” which of course begs the question what exactly does mobile friendly mean?
Simply put, evergreen content is the content on your site that does NOT rely on current trends while being an informational or reference material that somehow never goes out of date. Got that? It’s content on your site – whitepapers, blog postings – what have you that can fulfil a searchers “need to know” about the topic you’re covering…
You’ve worked hard – damn hard and long to help your web design company come up with the best possible new “look & feel” for your new website. You’ve done you due diligence on the latest in design principles and strategic thinking on what technology to use and how to use it to feature what you want to be the hands-down #1 site in your channel.
You’ve spent money – real money on new content creation and getting all those ducks in a row not to mention the whole hunt for someone to manage the site for your firm on a day-to-day basis. Your checklist is about done.
You’ve got the launch announcements all ready to go out, with invites to local politicans and your town’s “movers & shakers” to come to see what you’ve created and you’re ready for the world to wake-up to a real industry channel leader….so you’re done, right? And what is to follow are those tons and tons of new site visitors who turn into leads…and then customers, right?
We’ve learned that we just must take a full two weeks “off” from writing our Canadian SEO blog….but that’s exactly what we’re going to do again as of today.
So please, enjoy the Christmas Holiday season…and I’ll be back writing on all things pertaining to our Canuck SEO….beginning again on Friday January 2nd!
Just in time to recover from our New Years, eh!
There. I said it. Again.
And for those of you who continue to call us SEO practitioners to ask how come your rankings vary when you look at them on your own office computer compared to our posted ranking reports on your SEO Dashboard – all we can say is yup!
And the difference, among other things yes, is that you’re looking at searches with your Google Personalised Search turned on – and we’re not!
Not my idea, but a dang good one is what today’s blog post is all about, eh! There’s a new site that I’ve added to my weekly read list, over at www.blurbpoint.com and from what I can tell, these guys are okay.
Oh, it’s an offshore corporate site for sure, they’re in the SEO world, but more than that, they posted recently a great recap of the best 70 SEO practitioners comments on the question of when it comes to SEO WebAudits “Which are the three major elements you consider while performing a website audit?”
No real surprise here, but Google just announced 2 days ago, that their most recent global update to the Panda algo modifications are live, up and running and in some cases as reported, making some sites hurt – hurt badly!
Panda, you ask?
So the latest news from Google – well, from Matt Cutts who’s the head of the Google Spam Team, is that there is a brand new Google form for anyone to use to report a scraper site ranking higher than the author site.
Huh? Well, here’s what he meant – at least as I see it.
If you write your own content, say a great blog piece on how to attract brand new truck driver candidates for your trucking firm, and then post it on your blog that’s a good thing. You’re sharing your expertise with the folks who might find that kind of an article of interest, and yes, you use Social Media via your own company pages to publicize that fresh content. Let a day or two go by and you then check that post and it’s position in the Google rankings…and hey great, you’re at #7 on the page….
About 20 months ago or so, I received launch notices about a great new program sponsored by Google, the Royal Bank, Yola and our own CIRA that would enable SMB owners to get a brand new free website for their online businesses. This I thought would be a good thing as I know that simply put you need an online website to allow you to both brand and manage your business in this millenium.
So I wrote about it a few times back in early 2011 with the launch blog post here and followups here and here with stats too…I was proud to have helped get this Program up and running and even got a mention about it too here (but that is a dead link now eh!)
Okay as our regular readers know, we love what we do! We truly like to get into the office and online every single day and as early as possible, to help our client roster succeed at getting new traffic sent to their sites and we do it over and over again – but always remembering that the search engine target is a moving one….one you need to keep your eye on all the dang time!
That said, we also of course “bump” into all types and kinds of other viewpoints and whenever such opinions (backed up by tested empirical evidence that is) help us learn more, we know that this is also very important counsel and we try to incorporate same into our own online marketing practice on a daily basis.
Big grin here as recent data shows Google is placing increasing weight on Google+ in the search results, at least as it pertains to personal brand searches as is reported in a study done by Conductor.com!
Further analysis of that study shows a majority of the world’s top tech writers have Google + accounts and have, by now, taken a step further by establishing authorship in the SERPs.
First, what’s an EMD?
This acronym stands for an ‘exact match domain’ as in when you buy your domain name you think ‘keywords’ ahead of brand and you buy something that is a usual search engine keyword phrase. Like you’re going to go into the cheesecake retail store channel in your hometown, so you buy “hamiltoncheesecakes.com” for an example.
Okay I too have noted that as of late, most of our SEO reporting has been on new Google changes – and today’s post is in that same vein and if I had to mention why that is, it’s because Google is changing. That’s not news for us Canadian SEO types, but many SMBs we consult to think it odd that no sooner is one tactic hypothesized, tested, proved and then installed – than things change. Welcome to the world of search is all I can say….
But back to today’s post on the actual page layout algo that Google currently is using and it’s recent update and what that means for us SEO practitioners and all you SMB owners out there. But first, my post is based on a recent post by the fine folks over at tutorspree.com – but I’ve no idea as to which of their staff wrote this post here…. Great piece. Got me a measuring too and while my own numbers varied slightly from there’s….it’s no doubt that organic search is now a small piece of the overall web results real estate.
As you probably know, I’m a strong believer in Google+ as a social network as well as the hypothesis that by using same you will increase your own/client’s online reputation, authority, trust…and yes serp rankings eventually too.
That’s not a unique thought, as there must be thousands of us SEO practitioners thinking along those lines around the globe and in the past couple of days, Google has added some new tools to help further that thesis.
Official announcements abound…but what I think might be more important is to think about the ‘why’ behind the ‘what’ ideas first…but here’s some background and stats to begin.
Okay, you’re website is up and running; your online marketing campaign is bringing in traffic with both SEO and Social Media tactics; you are seeing new leads or revenues coming in, but you want to know more about the rationale behind those visitors to increase your ROI on the current spend – but you don’t know how. If that’s a fair description of where you are right now, then today’s blog post is definitely for you.
Google Analytics is the answer…..got it? But, you’ll immediately say…how do I use same to really find out where my site visitors are coming from, what they’re looking at on my site, how long they stay (i.e. the site stickyness), what call-to-action worked to get me those leads….etc. etc.
We’ve been watching south of the border in google.com land their rollout of just a couple of days ago of the new Google local carousel display for web search results. But like always I figured, as google.ca up here in the Canadian SEO world is usually behind the curve, it would bear watching without seeing same here.
I was wrong – as today (the first day of summer!) when you search for “some” local-only web keywords/phrases, yes…google.ca will display same…but only for certain “local” searches!