What do I mean by that you ask? Simply put, as you well know….the fact that we all “react” to Google and all search engines rather than being able to be “proactive” and get ahead of our hypothesis testing. We “think” that based on this idea or that feedback, that maybe if I try this – then my client’s SEO Campaign will get some extra link juice – and voila! My hypothesis was right….and my testing proved it!
Yeah, right. But in the real world there are so so so many factors that can affect your serps, that simply being able to separate them into manageable ‘chunks’ is sometimes the hardest part of all. Hence today’s post, wherein I will point out to my readers, exactly what a find I’ve got for you and click right here to add www.jeffalytics.com to your Favorites or Bookmarks so that you can visit this expert often!
First, not my title, really….as I found it on a great new blog piece done by a Deborah Bates who is the Campaign Manager of redrocketmedia.co.uk and what a great title and matching infographic it is, eh!
Think about it for a second before you click above….Authorship is the new Google+ tool that many of us are already using, that attaches our own persona, our identity if you will, to our own content. It’s how Google will track us across the web when it comes to “who wrote what” and then use that same identified content in it’s index to help “rank” it for web searches.
Okay, so you’re a fairly well plugged in SME owner, with your own site/blog and you believe that in your own channel, Google is starting to give you some “weight” when it comes to your opinions and comments as you strive to prove to them that yes, you “are” an Authority in your channel.
You found in the past few months, that there is an undercurrent of us SEO practitioners who’re looking at this “Authorship” tactic when it comes to gettiing rankings for general keyword web searches upon which you’re based the idea of adding the “rel=author” tactical addition to your site/blog.