Okay, you’re website is up and running; your online marketing campaign is bringing in traffic with both SEO and Social Media tactics; you are seeing new leads or revenues coming in, but you want to know more about the rationale behind those visitors to increase your ROI on the current spend – but you don’t know how. If that’s a fair description of where you are right now, then today’s blog post is definitely for you.
Google Analytics is the answer…..got it? But, you’ll immediately say…how do I use same to really find out where my site visitors are coming from, what they’re looking at on my site, how long they stay (i.e. the site stickyness), what call-to-action worked to get me those leads….etc. etc.
First click this link to go to their site, to learn more about what this visual design firm does with numbers – IMHO, about the best part isn’t all about eye candy as the most utilitarian of work-a-day tasks can benefit from a fresh coat of paint and an attempt to simplify and clarify information – and here’s how they put it -