Okay, if you’re like me you try not to be online much each weekend…well…at least you do try. Yet I find that while I do not much surfing (other than looking up stuff I’d have no chance of ever getting correct in the New York Times crossword) emails I do try to look at at least once a day.
That should, at least in my mind “cut down” on the huge numbers of emails that I find in my INBOX on a Monday morning….but once again, today…I had more than 250+ emails…and yes, most of them were not for me.
Sure, I know….email affects us all and when you think of email, like most of us, you most likely think of SPAM! I know…I know….but hear me out, eh! The folks over at Marketing Sherpa have a recent set of stats on tests that they just ran on the channel and complexity of the sale will determine the effectiveness of email marketing objectives….heres’ what they had to say in the summary –
“The channel and complexity of the sale will determine the effectiveness of email marketing objectives. We asked more than 1,100 marketers to identify the effectiveness of email in achieving marketing and sales pipeline objectives, starting with “building brand awareness” through “improving customer retention…”
Yup, you read right. Email marketing — you know, sending out those hundreds or thousands or millions of emails to prospective customers, leads or clients is STILL GROWING! ..sigh…sounds like SPAM pays off, eh?
Well, not really is my own take on this, after a solid read of the latest research by Eloqua, a noted marketing firm that automates much of the daily hustle of finding those targeted new customers/leads/clients. And what a research report, entitled “How Do You Stack Up?” it is, eh…find it here!