Okay, so if you’ve been following along on our Online Marketing Program, you’ll remember that last week we discussed the off-page optimization beginnings….and today we move to the advanced areas to consider…and that’s citations. What are those you will ask….and the answer is that they are pretty easy tools to use to get some serp traction and that’s really important if you think abour it.
First, let’s look at citations – and what is a citation? From David Mihm’s site over at GetListed.org here’s the working definition of what we mean when we use the term citation –
About 17 months ago or so, it was my pleasure to “bump” into the owners of uncorkedventures.com – an online wine store from California that was a request to do a guest blog on our CanuckSEO site about their own SEO campaign – and I passed on that offer.
Why? Because as I explained it in a blog piece way back then, they were using the tactic of writing articles, and submitting them to various online directories (names not named to protect the innocent, eh!) and that while he’d climbed the serps somewhat via the do-follow links, he had no idea really on the efficacy nor efficiency of that tactic.
That’s not to say at times, it’s not been a real chore…trying to come up with a topic that is both newsworthy on SEO, on local business and SEO, on Canadian wide national SEO and on Google itself…..something that at the least the kind folks up on the mothership have been so kind as to provide same. Monthly, weekly and yup sometimes even daily too!
A large part of any SEO campaign is the ability to discern and develop your own specialized lists of authority sites, trusted sites, forums, search engines for you to list your website with in regards to acquire backlinks. These are truly “incoming” back links (IBLs) and you must remember that this has shown to be only one manner in which to achieve higher rankings without delving into the reciprocal exchanges in non-sector link farms and such items.
You will need to use the original re-phrased keyword set as the base set for use in each website page’s “on-page” SEO. By this term you will need to understand all of the variables that exist on each of your <HTML> pages that will need to be modified – your <head> tags area, the <title> tag, the <body> contents text blocks, your <image> tags and their <alt> modifiers, your <header> and <footer> links, all on-page URLS and all interior navigational links and URLs too.
This is a very detailed job that requires much knowledge of the “best practices” that are most current so that you will entail no search engine penalties for your website.
Time to turn to SEO and what it can do for your online marketing program – and for those of you who know this topic somewhat, I’m sure you’d agree, that SEO can do wonders..so let’s begin with Keyword Research!
First, you will need to attempt to define your Keyword phrases for your products or services; discover your competitor’s usage of their own keywords; develop a completely new set of keyword candidates for your own use and then re subscribe to the top 10 search engines.
The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game.
Now with millions of results available on any topic imaginable, the window to grab a visitor’s attention has decreased significantly (in 2002, the BBC reported it is about 9 seconds).
Yup, time to move along to Part 2 of our Call to Action area in our Online Marketing Program, and we begin with a look at color – and how it can influence and often determine the difference between an effective call to action and one that languishes in last place!
Here’s what we’ve found, color info wise….compare some of the colors below with what you’re using – and what other successful websites use too! Do a survey….and use A/B testing to determine what works for your site!!!
For example, a successful call to action can motivate a customer to click on a link at the end of a blog post, reply to an e-mail, or “like” your post on Facebook. After your readers have finished reading your content, a call to action provides web visitors with the next step, leading them one step closer to converting from a visitor to a customer. Whether it’s completing a sale or downloading an article, a strong call to action is an important part of any marketing strategy – perhaps it’s said the MOST important part of any strategy!
Okay, you’ve all been to lunch ‘n learns before, I take it…but if you’ve never been to one sponsored by our Hamilton Innovation Factory, then you’re needing an update on this successful totally free learing series!
Just yesterday, I had the pleasure of attending their September event based on using the new Business Model Canvas app, ably led by Robin Hopper, an IF EIR (entrepeneur in residence) whose background more than warrants notice!
It’s surprising how many websites that sell software for example, don’t actually show screenshots of their applications.
Sure, these are intangible goods, digital goods that you can’t touch or smell, but they’re still goods you can see.
Producing your own products boils down to 3 simple steps:
- plan it
- produce it
- and sell it
If you read this blog, you will already know how much I LOVE the whole Velocity entrepeneur model up at the University of Waterloo.
So, I thought maybe that I should blog here today, that their current new round of funding window is closing this Friday…so you need to get on top of that right away!
Here’s the post from them on their own blog –
It’s the start of a new term here at VeloCity, and that means there’s a new round of funding available for uWaterloo student startups. Last term 18 fantastic teams competed in the VeloCity Venture Fund Competition for four chances at $25,000, mentorship, incorporation and office space. This term we’re upping the ante. Four funding opportunities, four incorporated companies, and space for four companies in our workspace at the VeloCity workspace in the Communitech Hub.
Before you apply, there are a few key things to consider:
- Only businesses with at least one founder a uWaterloo student (or less than 12 months since you graduated) can apply
- The current stage of your business is irrelevant. Applicants’ projects can range from idea to profitable business
- You do not have to be involved in tech to apply – any business idea is welcome
- This is not a loan – you will never have to pay us back! Just remember the little people when you’ve made it
- It’s not just about your idea/business. Team dynamics, personality, passion, and motivation all play a big part in scoring the $25,000 jackpot
- Current students, you must use the following term as an co-op term.
- Your applications must be in by September 16th at noon!
Bring you’re A-game uWaterloo, we’re only funding four companies if they prove themselves worthy!