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Online Marketing Program: 4.0 Monitoring & Analytics Tasks

December 19, 2011 by · 12 Comments
Filed under: SEO 

Okay it’s time to finally begin to wrap-up our Online Marketing Program and what better way is there than to capture all of the metrics and analytics in one big bucket….so that we can “judge” how we’re doing, right? Right…and that task alone can be daunting, eh!

Once you have the basics “in hand,” that is you’ve at least begun the tasks that we’ve scheduled for you in this marketing program, you will find that the most stringent of tasks – monitoring those tasks, is still to come.

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Another Fabulous InfoGraphic Friday!

December 16, 2011 by · 4 Comments
Filed under: SEO 

Yup, Friday again and it’s been a week with some real challenges all of which turned into victories! We signed up two new SEO clients and made a start-up investment too….and already it’s Friday! So on to our infographic roundup for the past week or so…

First up today, is the great one on SEO Audits in 20 Minutes, from the folks over at InMotion.com! As you can see by the image here, they’ve tried to capture what to do and how to do it in a method that tackles one of the most necessary yet under-utilized aspects of Internet marketing: the SEO audit.

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Online Marketing Program: 3.2 Social Media Community

December 12, 2011 by · 3 Comments
Filed under: SEO 

Social Media Authority, leads to positioning that one can expect will lead to the following increase in awareness on the web…i.e. the formation of your own Social Media Community…

Social Media Communities are built via the generation of links, i.e. backlinks from relevant sites and the more links from authority sites, the more people view the linked to author’s content as authoritative.

All the while, your increased links lead to increased ranking in Google and Bing/Yahoo and many people take high rankings in search engines to mean that Google itself has decided that the site is yes, an Authority.

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Thank Gosh it’s Our Weekly Friday Wrap-Up!

December 9, 2011 by · 3 Comments
Filed under: SEO 

Okay, the weeks almost over and we’ve seen some great new items this week that need to be shared about online marketing and of course, on SEO too! While that might seem like a daunting task, i.e. the capture of a whole week’s worth of marketing data – I must explain that with over 170+ blogs, forums, boards and polling sites read daily, it’s harder to “cut” an item out of this short Friday list than to keep them all to share…but here goes! Got your learning cap on?

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Online Marketing Program: 3.1 Social Media Authority

December 5, 2011 by · 4 Comments
Filed under: SEO 

What is Social Authority?

One of the key components in successful social media marketing implementation is building “social authority.“

Social authority is developed when an individual or organization establishes themselves as an “expert” in their given field or area, thereby becoming an “influencer” in that field or
area…

Why can that be important to SME business owners?

It is through this process of “building social authority” that social media becomes effective. That is why one of the foundational concepts in social media has become that you cannot completely control your message through social media but rather you can simply begin to participate in the “conversation” in the hopes that you can become a relevant influence in that conversation.

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A Couple of Friday week-ending Things…

December 2, 2011 by · 3 Comments
Filed under: SEO 

Hello all…and yes, I know that I’m more than a bit late for todays week-ending blog piece…but we’ve been pretty busy with all the start-ups, mentoring, coaching and yes, we’ve also begun the Xmas season with last nite’s big party at McMaster Innovation Park with our own Innovation Factory Holiday Soiree!

And I had fun. No two ways about it….I met lots of start-ups that I’ve coached or mentored or who’ve taken our own “Go-To-Market” seminars and chatted with them all!

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Online Marketing Program: 3.0 Social Media Beginnings

November 28, 2011 by · 4 Comments
Filed under: SEO 

Okay, it’s time to move “up” our Online Marketing Success Pyramid, to the next level where weekly tasks abound – your Social Media Program Campaign!

And a reminder, that Social Media tasks can be defined as -

[def. ~ is the set of tasks that must be done on a daily basis that deal with your online reputation, your position of credibility within your channel and your ability to mentor and aid others within that channel. More than that, you are also planning on proving your social authority as a recognized expert in that channel.]

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Online Marketing Program: 2.3 Off-Page Optimization Advanced

November 21, 2011 by · 6 Comments
Filed under: SEO 

Okay, so if you’ve been following along on our Online Marketing Program, you’ll remember that last week we discussed the off-page optimization beginnings….and today we move to the advanced areas to consider…and that’s citations. What are those you will ask….and the answer is that they are pretty easy tools to use to get some serp traction and that’s really important if you think abour it.

First, let’s look at citations – and what is a citation? From David Mihm’s site over at GetListed.org here’s the working definition of what we mean when we use the term citation –

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UnCorkedVentures.com: New SEO Serps!

November 18, 2011 by · 4 Comments
Filed under: SEO 

About 17 months ago or so, it was my pleasure to “bump” into the owners of uncorkedventures.com – an online wine store from California that was a request to do a guest blog on our CanuckSEO site about their own SEO campaign – and I passed on that offer.

Why? Because as I explained it in a blog piece way back then, they were using the tactic of writing articles, and submitting them to various online directories (names not named to protect the innocent, eh!) and that while he’d climbed the serps somewhat via the do-follow links, he had no idea really on the efficacy nor efficiency of that tactic.

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Happy Second Birthday to CanuckSEO.com!

November 14, 2011 by · 4 Comments
Filed under: SEO 

Yup, two years since I began this blog and so far, what I can absolutely swear to – is that writing a blog regularily can be a truly uplifting and fun experience. Well…mostly that is, eh!

That’s not to say at times, it’s not been a real chore…trying to come up with a topic that is both newsworthy on SEO, on local business and SEO, on Canadian wide national SEO and on Google itself…..something that at the least the kind folks up on the mothership have been so kind as to provide same. Monthly, weekly and yup sometimes even daily too!

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Online Marketing Program: 2.3 Off-Page Optimization Beginnings

November 7, 2011 by · 17 Comments
Filed under: SEO 

A large part of any SEO campaign is the ability to discern and develop your own specialized lists of authority sites, trusted sites, forums, search engines for you to list your website with in regards to acquire backlinks. These are truly “incoming” back links (IBLs) and you must remember that this has shown to be only one manner in which to achieve higher rankings without delving into the reciprocal exchanges in non-sector link farms and such items.

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Online Marketing Program: 2.2 On-Page Optimization

October 31, 2011 by · 9 Comments
Filed under: SEO 

You will need to use the original re-phrased keyword set as the base set for use in each website page’s “on-page” SEO. By this term you will need to understand all of the variables that exist on each of your <HTML> pages that will need to be modified – your <head> tags area, the <title> tag, the <body> contents text blocks, your <image> tags and their <alt> modifiers, your <header> and <footer> links, all on-page URLS and all interior navigational links and URLs too.

This is a very detailed job that requires much knowledge of the “best practices” that are most current so that you will entail no search engine penalties for your website.

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