Startups of every type in every channel need to learn about marketing….what it is, why it’s important and most of all, how to “market” their products or services to gain revenues. Without revenues, you’re just burning up the company bank account and as we all know, there is a finite number of dollars you have to work with…so revenues matter big time!
Learning about marketing – from an online marketing POV then is an important asset that one needs to be able to fulfill as soon as possible and as efficiently as possible too – and it’s to that point that today’s blog post deals with ‘help’ in that learning.
First, what’s an EMD?
This acronym stands for an ‘exact match domain’ as in when you buy your domain name you think ‘keywords’ ahead of brand and you buy something that is a usual search engine keyword phrase. Like you’re going to go into the cheesecake retail store channel in your hometown, so you buy “hamiltoncheesecakes.com” for an example.
We’ve been watching south of the border in google.com land their rollout of just a couple of days ago of the new Google local carousel display for web search results. But like always I figured, as google.ca up here in the Canadian SEO world is usually behind the curve, it would bear watching without seeing same here.
I was wrong – as today (the first day of summer!) when you search for “some” local-only web keywords/phrases, yes…google.ca will display same…but only for certain “local” searches!
Huh? Google? Well, yes….a large part – well in fact just about every hour or so, I am running web searches for clients, on clients, on client products, on channel partners, on just about every single thing that you can imagine. And when you do that, when you run search after search, using everything from the Google tool bar to google.ca to tools that wring those results from the Google index….you find out quickly that yup, Google fights back.
It was my pleasure yesterday to have attended a great marketing session entitled “The Right Angle:SHAPE UP YOUR SOCIAL MEDIA WITH PROCESS + PURPOSE” at our beautiful Art Gallery of Hamilton for the whole morning – and was it a great event, eh!
And I mean that and would think that as they sold out the audience seats, I wasn’t alone in those thoughts – especially as we were all well entertained by Scott Stratten of Un-Marketing who spoke for almost an hour on his thoughts and practices on marketing – Social Media marketing best practices if you will!
Okay, you may not have heard of the Zagat review system for restaurants in the US (learn more here) and the fact that this firm was bought by Google back in the fall of 2011 to be used it was stated “to aid it’s local search rankings” and that seemed to hold some promise for the veracity of same.
What I thought back then (blog link here) was that as Zagat had some real authority in the restaurant review world, that when Google bought same, it could only work well for those rankings and at the same time spin away from Yelp et al and the plethora of phony reviews.
At least that’s how it looked to me…at the time – but as I’ve learned….things change muchly in the Canadian SEO world, eh!
Okay, you’re an SMB who is trying to get your own website optimized for better keyword rankings for your new potential leads.
You have read a lot on same, you understand your challenges and lastly, you think you have it covered.
You can be using any kind of a CMS (content management system) like WordPress or Joomla or you are using simpler editing by making page by page changes to the basic HTML. No matter but what the issue will be for you to consider is – did you get all the items done in order and in full.
Okay, so your site is pretty. You’ve gotten your branding and images all perked up and the aesthetics look pleasing to your focus groups and testing has shown that yes, your value proposition is succinct and believeable. But no clicks. Huh?
It’s a stage I think that many many SMBs go thru and that stage can be headed ‘little usablity’ and yes, we see at least 50% of our potential SEO clients coming to us and being “stuck” in that rut. Pretty site, but is it visitor friendly or usable? And the answer is usually no, it’s anything but.
What I mean by that is, sure anyone can simply type in say “Hamilton SEO companies” and get a web results page….but did you do that because that’s all you know how to do or because it was the simplest string to use or perhaps as we suspect, that’s “all” you know how to use for a search term? Because you love seeing that your search term has 41 million results and you love to wade thru them all, looking for the perfect URL..right?
Yeah, I thought so….
Okay, so you’re a fairly well plugged in SME owner, with your own site/blog and you believe that in your own channel, Google is starting to give you some “weight” when it comes to your opinions and comments as you strive to prove to them that yes, you “are” an Authority in your channel.
You found in the past few months, that there is an undercurrent of us SEO practitioners who’re looking at this “Authorship” tactic when it comes to gettiing rankings for general keyword web searches upon which you’re based the idea of adding the “rel=author” tactical addition to your site/blog.
Huh – you think? Is this guy for real? Any lead should be followed, nurtured and then you go for the close…that’s the way business grows. Isn’t it?
Well, yes….usually that’s how things work….but let me explain…
Another Friday, and it’s been one hell of a week…we’ve been in client meetings for days, delivered our Online Marketing Workshop to some of our Innovation Factory’s top startups just yesterday and today it’s infographic recap time….at least this am it is! Then on to more development of our new WebSEOAudit tool…but more on that to come later.
Infographics. Simply put, work well in advancing the rank of any web page that hold same – especially (no surprise) if the infographic is both well done and spoton graphically too! That’s not news – we’ve reported on same time and time again and a simple google shows that the SEO community thinks much the same.
Friday once again, and today I’d like to share a DIY SEO tactic that we’ve found has helped some of our clients earn major rankings….and that is how to optimize their whitepapers or .pdfs to get better rankings and increase leads and entrants into their sales funnel.
First, you have to understand that search engines, i.e. Google, Bing etc. can read a .pdf perfectly. It’s a text based program developed by Adobe that is universal in its acceptance and use all over the globe. And the contents of any .pdf can easily be read, indexed and yes, ranked by search engines too.
Okay, so you do know that “negative SEO” – the practice of using tactics to send bad back links to a competitors site to drive them DOWN in the serps works, right? At least it’s on your own SMB radar, right? That is, you do know that there have been many many SEO practitioners talking about this and commenting and testing and even providing the results of those test, right? Even how to combat same or negate same, right? And you’ve read my own series of blog posts on negative SEO too, right? And that Google finally did release it’s own Google DisAvow tool too, right?
All one needs to do, is to contact Tammy of the Innovation Factory to book a seat…and it’s FREE!
Or fomore information and to Register for these totally free Workshops here’s the info you’ll need…
They are rewarding, and from past experience, they are of value for the attendants….and that get’s me to today’s post about a couple of our Strategy Workshops coming up shortly.
Note that these are TOTALLY FREE Workshops!
No cost, just Register for a seat and you (and your staff or marketing team) are going to learn!