After being a part – however small – of the ongoing Innovation Night series of events for our Hamilton based Innovation Factory, it was no surprise that again this past Wednesday, myself and over two hundred other startup aficiandos attended the first 2012 gala event at the MIPs centre! And what an event it was!
Disclaimer: I am actively involved in the ‘behind-the-scenes’ marketing for Snappay, one of the evening’s contestants and I wanted to state that right up front. That said, what a wonderful boost to said marketing program, as Lorne Lantz, the founder of Snappay won the event with the judged Best Business Proposition Award and took home one of those brand new color Kobo readers! #kudos to Snappay….and signup here for more information! Continue reading “Innovation Night: Another Big Success for Hamilton & Snappay!” »
Okay, so I’ve been mulling over this post now for a couple of days….thinking about how this works, and why it’s most important to be able to spell out what I mean by that title and how to ensure that it will “mean” something to our readers. And I think I’ve gotten “hold” of the rationale….and more importantly, why you might want to listen up.
SEO is the power behind the throne, when it comes to the internet. Yup, the whole internet depends upon SEO - well at least in my world it does….want me to explain?
Okay, so here goes…
Okay, you know your stuff. You’re either a leading edge (or not so much) web developer or you’re an SMB who keeps his/her ear to the tech ground listening (or not so much either) for the latest in how to build a site that converts leads into buyers. You’re aware of the best practices of all of that – and yet your site just isn’t performing as good as it could be. Sound familiar?
Ahh….Friday again…and as usual it’s been a heck of a week in SEO land! Many many small issues arise throughout a week of working on SEO Campaigns for clients and this past one was no exception. As many of you know, I visit about 200+ sites each and every morning that are news related, opinion related, blog posts, forums, bulletin boards and even still newsgroups looking for the latest “bleeding edge” SEO tactics and this weeks visits once again pointed out a few real winners!
Okay, Xmas and New Year’s are done…and it’s back to work and for my “2012 hello there” message, I wanted to point out an obvious foundation to your business intelligence strategy. The simple thought that if your competitors are doing well, i.e. their rankings are better than your own or your clients, it might pay to do an SEO Audit of their own sites. Makes sense, right? Well, in my world, it’s a solid part of any new client intake, and let me explain why.
A large part of any new client and their own channel – is trying to figure out who the competition actually “is!” Ask the client, and then sit back and listen to how they position their own firm and it’s offer of services or products and where they think their competitors are in that channel – and more importantly, listen to their rationale on who those competitors are. Continue reading “New Year’s Welcome Tip: Check your Competitors, eh!” »
New for 2012, is our Online Marketing Curriculum EBook and we’re really proud to offer this for all you online marketing types!
Our basic belief in being a practicing online marketing executive is the simple one that for anything to work, one must first “plan” your work and then on a regular basis, “work your plan!”
Seems like a trend, whereby I find great infographics during the week’s drilling down on over 200+ sites/blogs/boards/forums daily and then saved up, I write on my Friday posting about some of the best Infographics I’ve found…least that’s the way it seems to be working out lately! And if you think that this might actually be an easy task, then guess again…as the number of SEO- oriented infographics each week continues to grow and grow…most are fine but as I point out on Fridays, there are some sure winners in my weekly searches! And here they are this week!
Okay it’s time to finally begin to wrap-up our Online Marketing Program and what better way is there than to capture all of the metrics and analytics in one big bucket….so that we can “judge” how we’re doing, right? Right…and that task alone can be daunting, eh!
Once you have the basics “in hand,” that is you’ve at least begun the tasks that we’ve scheduled for you in this marketing program, you will find that the most stringent of tasks – monitoring those tasks, is still to come.
Yup, Friday again and it’s been a week with some real challenges all of which turned into victories! We signed up two new SEO clients and made a start-up investment too….and already it’s Friday! So on to our infographic roundup for the past week or so…
First up today, is the great one on SEO Audits in 20 Minutes, from the folks over at InMotion.com! As you can see by the image here, they’ve tried to capture what to do and how to do it in a method that tackles one of the most necessary yet under-utilized aspects of Internet marketing: the SEO audit.
Social Media Communities are built via the generation of links, i.e. backlinks from relevant sites and the more links from authority sites, the more people view the linked to author’s content as authoritative.
All the while, your increased links lead to increased ranking in Google and Bing/Yahoo and many people take high rankings in search engines to mean that Google itself has decided that the site is yes, an Authority.
Okay, the weeks almost over and we’ve seen some great new items this week that need to be shared about online marketing and of course, on SEO too! While that might seem like a daunting task, i.e. the capture of a whole week’s worth of marketing data – I must explain that with over 170+ blogs, forums, boards and polling sites read daily, it’s harder to “cut” an item out of this short Friday list than to keep them all to share…but here goes! Got your learning cap on?
One of the key components in successful social media marketing implementation is building “social authority.“
Social authority is developed when an individual or organization establishes themselves as an “expert” in their given field or area, thereby becoming an “influencer” in that field or
Why can that be important to SME business owners?
It is through this process of “building social authority” that social media becomes effective. That is why one of the foundational concepts in social media has become that you cannot completely control your message through social media but rather you can simply begin to participate in the “conversation” in the hopes that you can become a relevant influence in that conversation.