Yup, seems like we’re starting to figure that at least a couple of Fridays a month, that I’ll share with readers interested in doing your own DIY SEO Campaign….with tips or tactics or info that we know works. Tried. Tested. And able to help your own SMB sites rise in their own channel rankings.
So…today’s topic is a bit interesting in that it wasnt’ my own thoughts that led me to hypothesize about it, but a conversation that I had yesterday with a new entrepreneur and our discussions on site usability. How such a Canadian based or even locally based firm does not exist and what we both could brainstorm on the probable success of such a firm, it’s offerings, it’s packages…you know the whole entrepreneur conversation.
Okay, nother week almost gone…and yup, seen quite a bit of Google & Google Local and Google+ issues arising in forums, on boards and help areas too…but that’s for another post next week. Right now as I glide into the weekend, my thinking is that in the past couple of weeks there’ve been some very interesting tactics for serps we’ve been testing and I thought that I’d share.
Sharing is good. Mom taught me that….and while it was a great tool to learn to use in K-12 schooling, I’d be one of the first to admit that we SEO practitioners don’t share as much as we “should!”
Okay, so the first thing today, is to learn where I got this great tip – from Lee Odden, the head honcho over at www.toprankblog.com and what a great tip it is! Lee is the knowledge generator there (among many other things I’d imagine) and in that role he writes great blog posts about all types of online marketing from strategy to tips to empirical items of note. So Kudos right off the bat to Lee!
What’d he say…well his blog piece is here that I found just on Friday past, and it is of great interest….perhaps because I love art of almost any type and whole Samurai style and content of the piece is so so much fun to read from – and to learn too!
Not too often that I get to see a targeted spot-on SEO infographic that speaks to me both with great knowledge and it has a timelyness that I can appreciate, so when I found this one this morning I just knew I had to share it right here!
From what I can gather – tho to be totally honest even an old media guy like me knows how to find attributions – this one is a bit muddy. You can find the infographic here on the www.advancedwebranking.com site, and it’s bylined by a writer (note, not an artist either it appears) named Dana Loiz of Caphyon, an apparent marketing firm.
Okay, so you’re just searching for something – say it might be news on that Hamilton Lion’s Lair event just of a week ago. So you type into your Google search field “Lion’s Lair 2012″ and click on SEARCH….and up come the hits.
And guess what….one of them, the top one in this case as the #1 hit, has a picture of the “author” as well as the normal search snippet that Google adds to the description area.
Wouldn’t it be nice if that photo was of YOU?
Perhaps from the title alone, you’ll guess that what I really mean is not do you actually “have” an SEO routine – but why would you have one? Yes, that’s right….what I mean by that is that in the SEO world, there can be no “routines” at all!
What I’m not talking about is the spammy emails that we all get asking for a link, generated as always by one of those phony SEO tool firms that promise that they will first help you “find” the sites to link to – and then you just click away on that list to send out boilerplate “can we have a link” emails to hundreds and hundreds of link candidates.
Well my post last Friday obviously hit some SMB nerves…as we’ ve fielded questions from clients, from SEO peers, from friends and just about every type of forum/blog comment links that linked to our original last Friday post found here.
Negative SEO exists. Works. And can be used against you and your sites.
Okay, so you are an SMB owner, with a website that you use to bring in new leads or sell products or services and you’re wondering about your site’s rankings and effects of recent changes to the Google algorithm. Or you’ve perhaps noticed that your own site’s rankings have “dipped” a bit and you wonder why? Then this post about negative SEO is all about you and your site!
First, what is “negative SEO?” It’s a simple set of tactics that anyone can use to change – for the worse mind you – the rankings of any site. Your own. Your competitors. Even a site you’ve never ever visited….negative SEO is a way to make changes to that site.
Okay, you may want to know first, what prompted this blog piece and to be totally honest it was the comments of an attendee at a workshop I gave yesterday down at MIPs for the Innovation Factory StartupWeekendHamilton:2 runnerup winners.
The prize that they won that we donated was to get a workshop on Online Marketing and SEO & how to use same to gain new traffic and users, and we did same in the Boardroom of the Innovation Factory here in #HamOnt.
Okay, I don’t know this guy. We’ve never met. And I’ve never even heard him speak at a conference, workshop etc. But after reading his long blog piece on “Linking Strategies,” I would pay good hard-earned Canuck cash to do just that! This man, Ted Ives knows SEO! And this piece is over 5000 words of solid SEO thinking!
Our regular readers here will know, that I very much enjoy/follow/put-up-on-a-pedestal the folks over at Chitika and their research into the search world, using their own index of millions of pages. (disclaimer – we do no biz with Chitika, nor do we have any mutual clients etc. etc. – I just like their research is all!)
Chitika, for those of you who may be newbies to same, is a data analytics company in the business of on-line advertising – “…through the application of data and innovative technology in the fields of mobile, local and search Chitika has developed a vast global network that maximizes yield for both publishers and advertisers…” is how they identify themselves and once again, I’m beholding to them!
In the last few days, Rogers – one of the countryl largest ISP and Telecom firms, announced that they will be selling Yodle’s marketing products/services to Canadian SMBs. WooHOO!
Now that’s news that is plenty interesting in that it sets up direct competition with Canada’s largest seller of advertising to SMBs, YPG/Yellow Media, as well as ReachLocal, which already operates in Canada.