Okay, like many other online marketing types, I too thought WooHoo when Google launched their own social media platform Google+ a couple of years back – well at least I thought it was a good thing to challenge all of the other social media giants already established like FB and Twitter, Reddit and Tumblr etc…
My thinking over that timespan hasn’t changed and while the jury is still “out” on the value of a G+ account and the resulting buzz, what I know so far is that yes, G+ is becoming more and more important for any SMB and their own online SEO Campaign!
Okay, you know that I like SEO, right? Well, love is perhaps a better verb here…and at the same time when an SEO tactic begins to get traction, i.e. using a certain method or process to gain some SEO rankings is something I also love reporting on, right?
If you answered “yes” to those two questions then it’s because you must be a regular visitor here and know that I love the legendary link between SEO and Infographics and have written substantially on that link too before as well.
And that’s what this blog piece is about today….as I’ve now got some tangible proof on the popularity of Infographics and also a great link to an SEO expert and her take on how to promote just that kind of SEO tactic!
Startups of every type in every channel need to learn about marketing….what it is, why it’s important and most of all, how to “market” their products or services to gain revenues. Without revenues, you’re just burning up the company bank account and as we all know, there is a finite number of dollars you have to work with…so revenues matter big time!
Learning about marketing – from an online marketing POV then is an important asset that one needs to be able to fulfill as soon as possible and as efficiently as possible too – and it’s to that point that today’s blog post deals with ‘help’ in that learning.
First, what’s an EMD?
This acronym stands for an ‘exact match domain’ as in when you buy your domain name you think ‘keywords’ ahead of brand and you buy something that is a usual search engine keyword phrase. Like you’re going to go into the cheesecake retail store channel in your hometown, so you buy “hamiltoncheesecakes.com” for an example.
We’ve been watching south of the border in google.com land their rollout of just a couple of days ago of the new Google local carousel display for web search results. But like always I figured, as google.ca up here in the Canadian SEO world is usually behind the curve, it would bear watching without seeing same here.
I was wrong – as today (the first day of summer!) when you search for “some” local-only web keywords/phrases, yes…google.ca will display same…but only for certain “local” searches!
Huh? Google? Well, yes….a large part – well in fact just about every hour or so, I am running web searches for clients, on clients, on client products, on channel partners, on just about every single thing that you can imagine. And when you do that, when you run search after search, using everything from the Google tool bar to google.ca to tools that wring those results from the Google index….you find out quickly that yup, Google fights back.
It was my pleasure yesterday to have attended a great marketing session entitled “The Right Angle:SHAPE UP YOUR SOCIAL MEDIA WITH PROCESS + PURPOSE” at our beautiful Art Gallery of Hamilton for the whole morning – and was it a great event, eh!
And I mean that and would think that as they sold out the audience seats, I wasn’t alone in those thoughts – especially as we were all well entertained by Scott Stratten of Un-Marketing who spoke for almost an hour on his thoughts and practices on marketing – Social Media marketing best practices if you will!
Okay, you may not have heard of the Zagat review system for restaurants in the US (learn more here) and the fact that this firm was bought by Google back in the fall of 2011 to be used it was stated “to aid it’s local search rankings” and that seemed to hold some promise for the veracity of same.
What I thought back then (blog link here) was that as Zagat had some real authority in the restaurant review world, that when Google bought same, it could only work well for those rankings and at the same time spin away from Yelp et al and the plethora of phony reviews.
At least that’s how it looked to me…at the time – but as I’ve learned….things change muchly in the Canadian SEO world, eh!
Okay, you’re an SMB who is trying to get your own website optimized for better keyword rankings for your new potential leads.
You have read a lot on same, you understand your challenges and lastly, you think you have it covered.
You can be using any kind of a CMS (content management system) like WordPress or Joomla or you are using simpler editing by making page by page changes to the basic HTML. No matter but what the issue will be for you to consider is – did you get all the items done in order and in full.
Okay, so your site is pretty. You’ve gotten your branding and images all perked up and the aesthetics look pleasing to your focus groups and testing has shown that yes, your value proposition is succinct and believeable. But no clicks. Huh?
It’s a stage I think that many many SMBs go thru and that stage can be headed ‘little usablity’ and yes, we see at least 50% of our potential SEO clients coming to us and being “stuck” in that rut. Pretty site, but is it visitor friendly or usable? And the answer is usually no, it’s anything but.
What I mean by that is, sure anyone can simply type in say “Hamilton SEO companies” and get a web results page….but did you do that because that’s all you know how to do or because it was the simplest string to use or perhaps as we suspect, that’s “all” you know how to use for a search term? Because you love seeing that your search term has 41 million results and you love to wade thru them all, looking for the perfect URL..right?
Yeah, I thought so….
Okay, so you’re a fairly well plugged in SME owner, with your own site/blog and you believe that in your own channel, Google is starting to give you some “weight” when it comes to your opinions and comments as you strive to prove to them that yes, you “are” an Authority in your channel.
You found in the past few months, that there is an undercurrent of us SEO practitioners who’re looking at this “Authorship” tactic when it comes to gettiing rankings for general keyword web searches upon which you’re based the idea of adding the “rel=author” tactical addition to your site/blog.