Well my post last Friday obviously hit some SMB nerves…as we’ ve fielded questions from clients, from SEO peers, from friends and just about every type of forum/blog comment links that linked to our original last Friday post found here.
Negative SEO exists. Works. And can be used against you and your sites.
Okay, so you are an SMB owner, with a website that you use to bring in new leads or sell products or services and you’re wondering about your site’s rankings and effects of recent changes to the Google algorithm. Or you’ve perhaps noticed that your own site’s rankings have “dipped” a bit and you wonder why? Then this post about negative SEO is all about you and your site!
First, what is “negative SEO?” It’s a simple set of tactics that anyone can use to change – for the worse mind you – the rankings of any site. Your own. Your competitors. Even a site you’ve never ever visited….negative SEO is a way to make changes to that site.
Okay, you may want to know first, what prompted this blog piece and to be totally honest it was the comments of an attendee at a workshop I gave yesterday down at MIPs for the Innovation Factory StartupWeekendHamilton:2 runnerup winners.
The prize that they won that we donated was to get a workshop on Online Marketing and SEO & how to use same to gain new traffic and users, and we did same in the Boardroom of the Innovation Factory here in #HamOnt.
Okay, I don’t know this guy. We’ve never met. And I’ve never even heard him speak at a conference, workshop etc. But after reading his long blog piece on “Linking Strategies,” I would pay good hard-earned Canuck cash to do just that! This man, Ted Ives knows SEO! And this piece is over 5000 words of solid SEO thinking!
Our regular readers here will know, that I very much enjoy/follow/put-up-on-a-pedestal the folks over at Chitika and their research into the search world, using their own index of millions of pages. (disclaimer – we do no biz with Chitika, nor do we have any mutual clients etc. etc. – I just like their research is all!)
Chitika, for those of you who may be newbies to same, is a data analytics company in the business of on-line advertising – “…through the application of data and innovative technology in the fields of mobile, local and search Chitika has developed a vast global network that maximizes yield for both publishers and advertisers…” is how they identify themselves and once again, I’m beholding to them!
In the last few days, Rogers – one of the countryl largest ISP and Telecom firms, announced that they will be selling Yodle’s marketing products/services to Canadian SMBs. WooHOO!
Now that’s news that is plenty interesting in that it sets up direct competition with Canada’s largest seller of advertising to SMBs, YPG/Yellow Media, as well as ReachLocal, which already operates in Canada.
After being a part – however small – of the ongoing Innovation Night series of events for our Hamilton based Innovation Factory, it was no surprise that again this past Wednesday, myself and over two hundred other startup aficiandos attended the first 2012 gala event at the MIPs centre! And what an event it was!
Disclaimer: I am actively involved in the ‘behind-the-scenes’ marketing for Snappay, one of the evening’s contestants and I wanted to state that right up front. That said, what a wonderful boost to said marketing program, as Lorne Lantz, the founder of Snappay won the event with the judged Best Business Proposition Award and took home one of those brand new color Kobo readers! #kudos to Snappay….and signup here for more information! Continue reading “Innovation Night: Another Big Success for Hamilton & Snappay!” »
Okay, so I’ve been mulling over this post now for a couple of days….thinking about how this works, and why it’s most important to be able to spell out what I mean by that title and how to ensure that it will “mean” something to our readers. And I think I’ve gotten “hold” of the rationale….and more importantly, why you might want to listen up.
SEO is the power behind the throne, when it comes to the internet. Yup, the whole internet depends upon SEO - well at least in my world it does….want me to explain?
Okay, so here goes…
Okay, you know your stuff. You’re either a leading edge (or not so much) web developer or you’re an SMB who keeps his/her ear to the tech ground listening (or not so much either) for the latest in how to build a site that converts leads into buyers. You’re aware of the best practices of all of that – and yet your site just isn’t performing as good as it could be. Sound familiar?
Ahh….Friday again…and as usual it’s been a heck of a week in SEO land! Many many small issues arise throughout a week of working on SEO Campaigns for clients and this past one was no exception. As many of you know, I visit about 200+ sites each and every morning that are news related, opinion related, blog posts, forums, bulletin boards and even still newsgroups looking for the latest “bleeding edge” SEO tactics and this weeks visits once again pointed out a few real winners!
Okay, Xmas and New Year’s are done…and it’s back to work and for my “2012 hello there” message, I wanted to point out an obvious foundation to your business intelligence strategy. The simple thought that if your competitors are doing well, i.e. their rankings are better than your own or your clients, it might pay to do an SEO Audit of their own sites. Makes sense, right? Well, in my world, it’s a solid part of any new client intake, and let me explain why.
A large part of any new client and their own channel – is trying to figure out who the competition actually “is!” Ask the client, and then sit back and listen to how they position their own firm and it’s offer of services or products and where they think their competitors are in that channel – and more importantly, listen to their rationale on who those competitors are. Continue reading “New Year’s Welcome Tip: Check your Competitors, eh!” »
New for 2012, is our Online Marketing Curriculum EBook and we’re really proud to offer this for all you online marketing types!
Our basic belief in being a practicing online marketing executive is the simple one that for anything to work, one must first “plan” your work and then on a regular basis, “work your plan!”