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FabFriday: Infographics and SEO Work Well Together, eh!

January 25, 2013 by · 8 Comments
Filed under: SEO 

fridayAnother Friday, and it’s been one hell of a week…we’ve been in client meetings for days, delivered our Online Marketing Workshop to some of our Innovation Factory’s top startups just yesterday and today it’s infographic recap time….at least this am it is! Then on to more development of our new WebSEOAudit tool…but more on that to come later.

Infographics. Simply put, work well in advancing the rank of any web page that hold same – especially (no surprise) if the infographic is both well done and spoton graphically too! That’s not news – we’ve reported on same time and time again and a simple google shows that the SEO community thinks much the same.

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FabFriday: SEO and .pdfs….What works for Ranking!

January 11, 2013 by · 14 Comments
Filed under: SEO 

google_operatorsFriday once again, and today I’d like to share a DIY SEO tactic that we’ve found has helped some of our clients earn major rankings….and that is how to optimize their whitepapers or .pdfs to get better rankings and increase leads and entrants into their sales funnel.

First, you have to understand that search engines, i.e. Google, Bing etc. can read a .pdf perfectly. It’s a text based program developed by Adobe that is universal in its acceptance and use all over the globe. And the contents of any .pdf can easily be read, indexed and yes, ranked by search engines too.

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Negative SEO: Chapter Five from Google!

January 8, 2013 by · 5 Comments
Filed under: SEO 

testing5Okay, so you do know that “negative SEO” – the practice of using tactics to send bad back links to a competitors site to drive them DOWN in the serps works, right? At least it’s on your own SMB radar, right? That is, you do know that there have been many many SEO practitioners talking about this and commenting and testing and even providing the results of those test, right? Even how to combat same or negate same, right? And you’ve read my own series of blog posts on negative SEO too, right? And that Google finally did release it’s own Google DisAvow tool too, right?

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Still a Couple of Seats Left for our Online Marketing Seminar!

December 10, 2012 by · 7 Comments
Filed under: SEO 

Yes, I’m told that there are still a couple of seats left for our online marketing Seminar to be held tomorrow – Tuesday Dec 11th at the McMaster Innovation Park  centre here in Hamilton.

All one needs to do, is to contact Tammy of the Innovation Factory to book a seat…and it’s FREE!

Or fomore information and to Register for these totally free Workshops here’s the info you’ll need…

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Our Online Go-To-Market Seminar Strategy Workshops

December 3, 2012 by · 4 Comments
Filed under: SEO 

Once nice thing about working for the #HamOnt Innovation Factory and their programs is that they are fun!

They are rewarding, and from past experience, they are of value for the attendants….and that get’s me to today’s post about a couple of our Strategy Workshops coming up shortly.

Note that these are TOTALLY FREE Workshops!

No cost, just Register for a seat and you (and your staff or marketing team) are going to learn!

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FabFriday: Sharing Info Once Again, eh!

November 30, 2012 by · 4 Comments
Filed under: SEO 

Yup, seems like we’re starting to figure that at least a couple of Fridays a month, that I’ll share with readers interested in doing your own DIY SEO Campaign….with tips or tactics or info that we know works. Tried. Tested. And able to help your own SMB sites rise in their own channel rankings.

So…today’s topic is a bit interesting in that it wasnt’ my own thoughts that led me to hypothesize about it, but a conversation that I had yesterday with a new entrepreneur and our discussions on site usability. How such a Canadian based or even locally based firm does not exist and what we both could brainstorm on the probable success of such a firm, it’s offerings, it’s packages…you know the whole entrepreneur conversation.

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Our Fabulous Friday is Sharing Tactics Day, eh!

November 16, 2012 by · 3 Comments
Filed under: SEO 

Okay, nother week almost gone…and yup, seen quite a bit of Google & Google Local and Google+ issues arising in forums, on  boards and help areas too…but that’s for another post next week. Right now as I glide into the weekend, my thinking is that in the past couple of weeks there’ve been some very interesting tactics for serps we’ve been testing and I thought that I’d share.

Sharing is good. Mom taught me that….and while it was a great tool to learn to use in K-12 schooling, I’d be one of the first to admit that we SEO practitioners don’t share as much as  we “should!”

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TopRank Tip: “The Stalking Dead” is a Great Read!

November 12, 2012 by · 2 Comments
Filed under: SEO 

Okay, so the first thing today, is to learn where I got this great tip – from Lee Odden, the head honcho over at www.toprankblog.com and what a great tip it is! Lee is the knowledge generator there (among many other things I’d imagine) and in that role he writes great blog posts about all types of online marketing from strategy to tips to empirical items of note. So Kudos right off the bat to Lee!

What’d he say…well his blog piece is here that I found just on Friday past, and it is of great interest….perhaps because I love art of almost any type and whole Samurai style and content of the piece is so so much fun to read from – and to learn too!

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A Halloween SEO Infographic: Cool but Scary, eh!

October 26, 2012 by · 2 Comments
Filed under: SEO 

Not too often that I get to see a targeted spot-on SEO infographic that speaks to me both with great knowledge and it has a timelyness that I can appreciate, so when I found this one this morning I just knew I had to share it right here!

From what I can gather – tho to be totally honest even an old media guy like me knows how to find attributions – this one is a bit muddy. You can find the infographic here on the www.advancedwebranking.com site, and it’s bylined by a writer (note, not an artist either it appears) named Dana Loiz of Caphyon, an apparent marketing firm.

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Why “rel=author” might be of Value, eh?

October 12, 2012 by · Leave a Comment
Filed under: SEO 

Okay, so you’re just searching for something – say it might be news on that Hamilton Lion’s Lair event just of a week ago. So you type into your Google search field “Lion’s Lair 2012″ and click on SEARCH….and up come the hits.

And guess what….one of them, the top one in this case as the #1 hit, has a picture of the “author” as well as the normal search snippet that Google adds to the description area.

Wouldn’t it be nice if that photo was of YOU?

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Do You Have an SEO Routine? Why?

September 24, 2012 by · 14 Comments
Filed under: SEO 

Perhaps from the title alone, you’ll guess that what I really mean is not do you actually “have” an SEO routine – but why would you have one? Yes, that’s right….what I mean by that is that in the SEO world, there can be no “routines” at all!

What I’m not talking about is the spammy emails that we all get asking for a link, generated as always by one of those phony SEO tool firms that promise that they will first help you “find” the sites to link to – and then you just click away on that list to send out boilerplate “can we have a link” emails to hundreds and hundreds of link candidates.

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Negative SEO: Chapter Two!

July 16, 2012 by · 22 Comments
Filed under: SEO 

Well my post last Friday obviously hit some SMB nerves…as we’ ve fielded questions from clients, from SEO peers, from friends and just about every type of forum/blog comment links that linked to our original last Friday post found here.

Negative SEO exists. Works. And can be used against you and your sites.

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