Find Me on Google+

EMD Serps: What not to be Impressed With!

July 12, 2013 by · 2 Comments
Filed under: SEO 

emd-1My end of the week blog and I had to post today about EMDs and what they really mean for SMB owners and how they can be totally misleading. Huh?

First, what’s an EMD?

This acronym stands for an ‘exact match domain’ as in when you buy your domain name you think ‘keywords’ ahead of brand and you buy something that is a usual search engine keyword phrase. Like you’re going to go into the cheesecake retail store channel in your hometown, so you buy “hamiltoncheesecakes.com” for an example.

Continue reading “EMD Serps: What not to be Impressed With!” »

SEO: Local Carousel comes to Web Search Results

June 21, 2013 by · 2 Comments
Filed under: SEO 

carousel-2We’ve been watching south of the border in google.com land their rollout of just a couple of days ago of the new Google local carousel display for web search results. But like always I figured, as google.ca up here in the Canadian SEO world is usually behind the curve, it would bear watching without seeing same here.

I was wrong – as today (the first day of summer!) when you search for “some” local-only web keywords/phrases, yes…google.ca will display same…but only for certain “local” searches!

Continue reading “SEO: Local Carousel comes to Web Search Results” »

FabFriday: An SEO Thanks to Google!

May 24, 2013 by · 2 Comments
Filed under: SEO 

mountieHatFriday is the end of the week….so I thought that to wrap up the week, I’d pass along a couple of things that impressed me big time and to begin with, my hat’s off to Google!

Huh? Google? Well, yes….a large part – well in fact just about every hour or so, I am running web searches for clients, on clients, on client products, on channel partners, on just about every single thing that you can imagine. And when you do that, when you run search after search, using everything from the Google tool bar to google.ca to tools that wring those results from the Google index….you find out quickly that yup, Google fights back.

Continue reading “FabFriday: An SEO Thanks to Google!” »

The Right Angle:Social Media with Process & Purpose

May 22, 2013 by · 2 Comments
Filed under: SEO 

scott-1It was my pleasure yesterday to have attended a great marketing session entitled “The Right Angle:SHAPE UP YOUR SOCIAL MEDIA WITH PROCESS + PURPOSE” at our beautiful Art Gallery of Hamilton for the whole morning – and was it a great event, eh!

And I mean that and would think that as they sold out the audience seats, I wasn’t alone in those thoughts – especially as we were all well entertained by Scott Stratten of Un-Marketing who spoke for almost an hour on his thoughts and practices on marketing – Social Media marketing best practices if you will!

Continue reading “The Right Angle:Social Media with Process & Purpose” »

BubBye Zagat Restaurant Reviews:Hello Stars!

May 17, 2013 by · 2 Comments
Filed under: SEO 

ham-1-smallOkay, you may not have heard of the Zagat review system for restaurants in the US (learn more here) and the fact that this firm was bought by Google back in the fall of 2011 to be used it was stated “to aid it’s local search rankings” and that seemed to hold some promise for the veracity of same.

What I thought back then (blog link here) was that as Zagat had some real authority in the restaurant review world, that when Google bought same, it could only work well for those rankings and at the same time spin away from Yelp et al  and the plethora of phony reviews.

At least that’s how it looked to me…at the time – but as I’ve learned….things change muchly in the Canadian SEO world, eh!

Continue reading “BubBye Zagat Restaurant Reviews:Hello Stars!” »

SEO: Your On Page Optimization Checklist!

May 13, 2013 by · 6 Comments
Filed under: SEO 

Okay, you’re an SMB who is trying to get your own website optimized for better keyword rankings for your new potential leads.

You have read a lot on same, you understand your challenges and lastly, you think you have it covered.

You can be using any kind of a CMS (content management system) like WordPress or Joomla or you are using simpler editing by making page by page changes to the basic HTML.  No matter but what the issue will be for you to consider is – did you get all the items done in order and in full.

Continue reading “SEO: Your On Page Optimization Checklist!” »

Friday SEO Share: Usability is STILL Best Practices!

April 26, 2013 by · 9 Comments
Filed under: SEO 

Okay, so your site is pretty. You’ve gotten your branding and images all perked up and the aesthetics look pleasing to your focus groups and testing has shown that yes, your value proposition is succinct and believeable. But no clicks. Huh?

It’s a stage I think that many many SMBs go thru and that stage can be headed ‘little usablity’ and yes, we see at least 50% of our potential SEO clients coming to us and being “stuck” in that rut. Pretty site, but is it visitor friendly or usable? And the answer is usually no, it’s anything but.

Continue reading “Friday SEO Share: Usability is STILL Best Practices!” »

DIY Search:Using Google Effectively Requires Skill, eh!

April 22, 2013 by · 2 Comments
Filed under: SEO 

google_targetOkay, you know how to search….but do you?

What I mean by that is, sure anyone can simply type in say “Hamilton SEO companies” and get a web results page….but did you do that because that’s all you know how to do or because it was the simplest string to use or perhaps as we suspect, that’s “all” you know how to use for a search term? Because you love seeing that your search term has 41 million results and you love to wade thru them all, looking for the perfect URL..right?

Yeah, I thought so….

Continue reading “DIY Search:Using Google Effectively Requires Skill, eh!” »

Google+ & Authorship: Beginnings…

February 25, 2013 by · 2 Comments
Filed under: SEO 

googleAuthorOkay, so you’re a fairly well plugged in  SME owner, with your own site/blog and you believe that in your own channel, Google is starting to give you some “weight” when it comes to your opinions and comments as you strive to prove to them that yes, you “are” an Authority in your channel.

You found in the past few months, that there is an undercurrent of us SEO practitioners who’re looking at this “Authorship” tactic when it comes to gettiing rankings for general keyword web searches upon which you’re based the idea of adding the “rel=author” tactical addition to your site/blog.

Continue reading “Google+ & Authorship: Beginnings…” »

Why Most SEO Leads Just Can’t be Closed!

January 29, 2013 by · 11 Comments
Filed under: SEO 

roi_wheelThought it might be time to talk about the simple fact that, for the most part, when we SEO practitioners get a “lead” it generally is not worth much effort when it comes to closing same.

Huh – you think? Is this guy for real? Any lead should be followed, nurtured and then you go for the close…that’s the way business grows. Isn’t it?

Well, yes….usually that’s how things work….but let me explain…

Continue reading “Why Most SEO Leads Just Can’t be Closed!” »

FabFriday: Infographics and SEO Work Well Together, eh!

January 25, 2013 by · 8 Comments
Filed under: SEO 

fridayAnother Friday, and it’s been one hell of a week…we’ve been in client meetings for days, delivered our Online Marketing Workshop to some of our Innovation Factory’s top startups just yesterday and today it’s infographic recap time….at least this am it is! Then on to more development of our new WebSEOAudit tool…but more on that to come later.

Infographics. Simply put, work well in advancing the rank of any web page that hold same – especially (no surprise) if the infographic is both well done and spoton graphically too! That’s not news – we’ve reported on same time and time again and a simple google shows that the SEO community thinks much the same.

Continue reading “FabFriday: Infographics and SEO Work Well Together, eh!” »

FabFriday: SEO and .pdfs….What works for Ranking!

January 11, 2013 by · 14 Comments
Filed under: SEO 

google_operatorsFriday once again, and today I’d like to share a DIY SEO tactic that we’ve found has helped some of our clients earn major rankings….and that is how to optimize their whitepapers or .pdfs to get better rankings and increase leads and entrants into their sales funnel.

First, you have to understand that search engines, i.e. Google, Bing etc. can read a .pdf perfectly. It’s a text based program developed by Adobe that is universal in its acceptance and use all over the globe. And the contents of any .pdf can easily be read, indexed and yes, ranked by search engines too.

Continue reading “FabFriday: SEO and .pdfs….What works for Ranking!” »

« Previous PageNext Page »