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Customer Experience and How to Better It!

May 18, 2015 by · 1 Comment
Filed under: SEO 

thiumbsOkay, we’ve all been there…and some of us it appears get more hassled by poor Customer Experience (CX) than others and at my age that’s something I well know!

But if you’ve ever been an entrepreneur, a person who has had their own business whether it be owning a restaurant or a SaaS company or even a food truck…the fact is, our most important asset is NOT the bricks or mortar or even our employees….in my world it’s your customers.

They “give” you every bit of the success you deserve and for that to make sense, you’d perhaps need to understand what CX is – and what it means to the SMB owner too!

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FabFriday Infographics for Winning!

May 1, 2015 by · 1 Comment
Filed under: SEO 

fridayOkay, been one of those weeks again, what with checking all the client sites for their “mobile-friendly” tag and whatnot…but at least it’s now Friday – so it’s time for a couple of great infographics, eh!

That’s not to say the week is over, mind you….we like all SEO firms continue to test and test again and yes then one needs to compare the test results to see if A beat B for this Call-To-Action or if adding an “s” to pluralize that keyword made a difference or what client competitors are up to in all types and kinds of channels…sigh…working on Canadian SEO is a long long struggle…but yeah, we love what we do!

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SEO Keyword Research Revisited

April 27, 2015 by · 1 Comment
Filed under: SEO 

KeywordResearch_graphicOnce again I find it an opportune time to revisit my own take – supported I would add by just about all of the top SEO experts, on Keyword Research – what works and what doesn’t! This excerpt is taken from my new eBook – “Online Marketing Success” that one can find here on or!

First, you will need to attempt to define your Keyword phrases for your products or services; discover your competitor’s usage of their own keywords; develop a completely new set of keyword candidates for your own use and then re subscribe to the top 10 search engines.

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Our SEO Client Consulting Package

April 13, 2015 by · 1 Comment
Filed under: SEO 

seo_buttonWe often are asked, if we would provide SEO Consulting to SME owners who are looking not for a full SEO Campaign for their site/sites, but just to work with same on a Consulting basis, to learn how to SEO on their own.

Many times, we realize that the costs for a full SEO Campaign are high, especially for start-ups with developing revenue streams and we understand that completely.

So to try to accommodate those SME founders/owners/managers, we also offer up a basic SEO Consulting agreement, based on the following particulars, for a minimum of 6 months.

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First 7 Steps into SEO Setups for an SMB Owner

April 6, 2015 by · 7 Comments
Filed under: SEO 

checkboxesOkay, so you’ve just gotten your first site up and running and you’re planning on doing your own SEO for same. Now, you’re thinking about the tons of bookmarks you’ve gotten saved to help with your DIY SEO Campaign and what comes first, in what order and why you need to even follow an order. Or maybe not.

Maybe you’re thinking that as 99.9% of all websites do NOT have an SEO Campaign if you just muddle along, you’ll be fine. Or maybe not.

Maybe you’re thinking that you need to outsource this SEO Campaign, but you’ve no way to reason about the candidates for same in judging whether or not they know what they’re doing – and by checking their lists, you can help narrow down the field. Or maybe not….

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Happy Easter One and All

April 3, 2015 by · Leave a Comment
Filed under: SEO 

15_5_oz_Solid_Milk_Chocolate_Rabbit_largeJust wanted to say to all our readers to have a Happy Easter, eh!

And see you all next week!


Our BUDGET SEO On-Page Program!

March 30, 2015 by · 1 Comment
Filed under: SEO 

seo-budgetWe understand that when it comes to making a choice on which package an SEO newbie would consider can often come down to budgets, and like all things, you do get what you pay for.

That said, we do offer this specialized On-Page SEO package to those clients who want their domain site totally optimized using best practices only and then will go off and do their own off-page optimizations as in getting links and citations for example.

This is often the best way to start-up your own SEO Campaign!

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Grow your Site some Evergreen Content for SEO!

March 16, 2015 by · 10 Comments
Filed under: SEO 

evergreenOkay, today I thought I’d speak a bit on evergreen content – what it is and why if you take the time to grow some of same on your site, your SEO rankings will increase.

Simply put, evergreen content is the content on your site that does NOT rely on current trends while being an informational or reference material that somehow never goes out of date. Got that? It’s content on your site – whitepapers, blog postings – what have you that can fulfil a searchers “need to know” about the topic you’re covering…

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In-House SEO Fails!

March 9, 2015 by · 1 Comment
Filed under: SEO 

bad-search-engine-optimizationBeen thinking about this non-client request for help now since I got his email back in January of this year. He appears to be working for a legal firm in the southern Ontario part of Canada and his job must be acting as their “in-house” SEO guy. Or maybe he’s their web developer who somehow “backed” into doing the firms SEO too….I really dont’ know.

What I do know is that he’s made a “mess” of the firms attempt to be on the first page of Google for their chosen keywords and that’s not surprising considering the strategy he’s chosen to use – at least I think it’s his choice, as I never found out if this was his thinking or a previous SEO firm did this (not one that’s any good mind you!) or if he simply took orders on what to do from the law firm itself.

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Google+ NEWS: Splitsville is here!!!

March 2, 2015 by · 1 Comment
Filed under: SEO 

g+_splitOkie-dokie…you’re an SMB owner and you’ve learned over the past few  years that Google+ has some “weight” – some “heft” when it comes to your website’s rankings in google web search. Good. That’s a basic all of us SEO practitioners would agree.

You’ve also learned that besides your own Google+ page for your business, there’s the added need to post, often and with pix and on topics in your own channel and yes, on a very regular basis. Good. Nother marketing strategy to have under your SMB belt!

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LOCAL Search Resources: URLs that Count!

February 23, 2015 by · 3 Comments
Filed under: SEO 

Local-Search-Marketing-ServicesOkay, I know what you’re thinking….what do I mean by “URLs that Count” and the answer this time is pretty easy – I thought I’d list here a short master list of URLs that you can use to click-on, drop-by, read-from and get some of the most current & up-to-date LOCAL search knowledge to help out your own SMB site.

It’s all about knowledge, eh! That is, if you’ve a query or question, then think about where you’ll go to learn what to consider as honest advice on that channel. Got a query on your NAP when you’ve got 4 offices?

Got a query as to what keywords can help a biz get better LOCAL search rankings? Got a query as to fixing old duplicate pages in Google+? The list of issues I would add can be long…but there are some great resource URLs you can use to get at least a pointer on where to go to get help.

Ready? Okay, in no specific order….here we go…

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Citation Search: How to Find out Where to List?

February 16, 2015 by · 3 Comments
Filed under: SEO 

citationsOkay, you’ve got an SMB site, it’s local in it’s marketing circumstances and you want to know more about “citations” as your google reasearch has told you they’re important. If that might descibe you and your current stage of learning how to Canadian SEO your own site, then this post is for you, eh!

Here’s what I’m talking about today – that if you wish to get some search engine ranking notice and resulting traction, then you’ve got to learn about Citations – what they are, where to find the ones that count and what to do when do find same.

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Is SEO Easier than You Might Imagine?

February 9, 2015 by · 1 Comment
Filed under: SEO 

seo-EasyThat’s a great question, I answered from the dais at a recent Seminar I was giving entitled “SEO 101″ and yet truly, I had no easy answer to give to the over 150 folks seated in front of me. And if you think about it, you’ll understand, eh!

SEO is tough. It’s like trying to hit a target that gets moved after you’ve taken your best shot at same – Google for instance says it changes it’s algo approximately 500+ times annually – or at least say 1.5 times a day. And we SEO practitioners try to stay abreast of what’s not only working now – but will work for our clients tomorrow and the day after that one and the day after that one…well, you get the picture, right?

So when an SMB owner stood up at that SEO 101 Seminar and asked point blank, if SEO was easy enough to learn on his own I really didn’t know what to say. Why is that?

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FabFriday is our Infographics Day, eh!

January 30, 2015 by · 2 Comments
Filed under: SEO 

fridayBeen one of those weeks…with Google last week notifying millions of site owners that their sites sucked when it came to mobile display and then letting the world know that this is also now one of the 200+ ranking factors, we’ve been busy eh!

Not to say by the way that your site MUST be mobile friendly at least if not RD (responsive design) built, but that’s an argument for other posts….

Today being Friday I’ve listed here some of the best Infographics we’ve found recently for your own SMB SEO DIY campaigns…how’s that for a string of Canadian SEO acronyms, eh!

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SEO Podcasts: A New Way to Learn SEO!

January 26, 2015 by · 1 Comment
Filed under: SEO 

podcastsOkay, if you’re like me, you tend to think you can easily “multi-task” but then in doing so, something that should be “multi” becomes “singular” as your attention focuses and hey…what was I just doing comes to mind. For me, the simple fact is that to do SEO well – and I mean to have been in this channel for now over 18 years, that well…what it means is that the focus on SEO must be singular.

You need to be able to drill down and down and down so deep, that you see/hear/suffer interruptions with a big fat HEY….you’re involved in what you’re doing for clients and everything else gets left way way behind.

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FabFriday Is Infographics Day, eh!

January 23, 2015 by · 1 Comment
Filed under: SEO 

fridayBeen a great week again, got some testing results from the mid December Penguin updates back and yup, our clients are still fine. Got some feedback too from a local client on their own standings after we “silo-ed” their services for satellite offices too, and that worked out well as well.

So today, I thought would be a short one, but I found a couple of interesting items that you too would be good to click on to learn more – and when I say “you” I mean any SMB owner out there who might be interested in getting some SEO traction but at this point doesn’t have a road-map all done.

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