Our regular readers here will know, that I very much enjoy/follow/put-up-on-a-pedestal the folks over at Chitika and their research into the search world, using their own index of millions of pages. (disclaimer – we do no biz with Chitika, nor do we have any mutual clients etc. etc. – I just like their research is all!)

Chitika, for those of you who may be newbies to same, is a data analytics company in the business of on-line advertising – “…through the application of data and innovative technology in the fields of mobile, local and search Chitika has developed a vast global network that maximizes yield for both publishers and advertisers…” is how they identify themselves and once again, I’m beholding to them!

Why? Well just  a few days ago, they released new data on their research into search engine habits – here’s how they put same -

“Chitika Insights has previously conducted a study to take an in depth look at the search habits we see on our extensive network and how they differentiate between search engines. Our new study is a follow-up to see if there have been any changes over the last months as it relates to habits across search engines. The goal of the study was to find the average number of words in a search query across the five most popular search engines in the US: Google, Bing Yahoo, Ask, and AOL. The study covered a sample of hundreds of millions of impressions, taken between January 9th and January 12th.  In order to determine the number of words per query we looked at the number of spaces in each search and then added one to simulate an actual query. The graph below shows the average number of words per query by search engine…”

As you can see, they looked at hundreds of millions of searches via their network and found the following to be true….that Ask.com has the most verbose user base with 4.81 words per query on average, mimicking the same trend in our previous study. As they mentioned before, the main reason for the longer queries of Ask users might be explained with the original designation of the search engine.

Think about that for a second….folks who use Ask.com appear to use long tail word counts more than anyone else for search queries…we’ve reported on this more than a year ago too – at least the number of words that a search query word count was used…and the number 3 was the sweet spot 18+ months ago. Looks like that’s changed, eh?

Why would be the question? Well, as Chitika notes over at Ask.com, maybe its’ their segmentation of being a “natural language” search engine that has appealed to the masses and that could be true. Maybe it’s the demographics of Ask.com users….comScore reports that “Ask.com is the 10th most trafficked site daily that accepts graphical advertisements and the number one brand for trusted answers on the web….” The demographics are interesting for Ask.com and worth a look/see too as in our mind, the main purpose of the Ask.com engine was to provide answers for queries in “natural language”. Most likely, Ask users still tend to write their queries in their longer, natural form.

And the surprise – at least to me? Well, look again at that chart….AOL users have the most succinct queries….AOL users…does that sound surprising? Is to me…and to you?

In the last few days, Rogers – one of the countryl largest ISP and Telecom firms, announced that they will be selling Yodle’s marketing products/services to Canadian SMBs. WooHOO!

Now that’s news that is plenty interesting  in that it sets up direct competition with Canada’s largest seller of advertising to SMBs, YPG/Yellow Media, as well as ReachLocal, which already operates in Canada.

Yodle US has had a paid search advertising product called Sponsored, which distributes ads on search engines including Google, Yahoo!, and Bing and across a local advertising network which includes directory, local, and Yellow Pages sites. Yodle’s paid search advertising product also includes a lead tracking platform called Yodle Live and call recording for local business clients. And what else does Yodle provide, SMB campaign wise?

Well, in early 2010 Yodle launched its second product, called Yodle Organic which utilizes a set of best practices to get websites to rank on search engines for relevant keywords. In addition, this product includes local business maps listings, content creation and syndication, and social media management. And then there’s Yodle Display: In 2011, Yodle launched its first display advertising product. The first release of Yodle Display is meant for Franchise and multi-location businesses. Yodle Display uses contextual targeting on sites that have content related to an advertiser’s services and also retargeting of individuals who previously visited an advertiser’s website. And lastly, Yodle offers website creation and hosting for local businesses that purchase Yodle Sponsored or Yodle Organic.

All fine. All in the US…till now! With over 28,000+ yankee SMB clients, Yodle is now coming to Canada – a la Rogers – to take on…umm…who? Well, the target in those cross-hairs is yup, our largest seller of adverts to SMBs  – our YPG/Yellow Media group! And why am I impressed with that? Rogers is already hiring too and that’s nice to see as well!

Simply put…..competition is great for SMBs and with both Rogers clout and Yodle’s know-how, that kind of competition will be great for clients. And I do mean great, eh!

And the best part….SMBs win! Now that’s something to celebrate for us Canadian SEO practitioners, eh!

After being a part – however small – of the ongoing Innovation Night series of events for our Hamilton based Innovation Factory, it was no surprise that again this past Wednesday, myself and over two hundred other startup aficiandos attended the first 2012 gala event at the MIPs centre! And what an event it was!

Disclaimer: I am actively involved in the ‘behind-the-scenes’ marketing for Snappay, one of the evening’s contestants and I wanted to state that right up front. That said, what a wonderful boost to said marketing program, as Lorne Lantz, the founder of Snappay won the event with the judged Best Business Proposition Award and took home one of those brand new color Kobo readers! #kudos to Snappay….and signup here for more information!

But that’s not all the news, the evening itself was chock full of great startup pitches and I was enthused as usual, as I was one of the mentors who worked with all of the presenting founders to first craft and then hone their one minute elevator pitches that captured the real ‘essence’ of their concept that was presented to the judging panel. This panel was well versed in startups and included the following folks

• Carolynn Reid of Hamilton’s EcDev division
• Doug Osborne of Doug’s Unlimited
• Jennifer Bell of Intuit
• Peter Milne of Gowlings

And one of the nicest things was that the Master of Ceremonies, was Mike Saniga of Quant, Inc. – one of the Innovation Factory’s first ever clients, who are truly a success story locally as they’ve achieved some amazing traction, have gotten funded and yes, they too were Innovation Night contestants just a few short months ago too! So #kudos to Quant and Mike who did a spot-on job of MC-ing the whole evening!

As you most likely know, the Innovation Night is a series of events, key events really – that is for innovators and entrepreneurs to share and develop their ideas, practice and perfect their pitch and present to their peers and the local innovation community at large. And what a list and variety of ideas there were….too long to list here, but I did want to mention some of the ones that struck me as very interesting…

Alicai Di Lulio of Golden Girls is an artist – but instead of sculpting in stone or bronze, she uses sugar. Sugar? Yes sugar and her collection includes some of the most amazing high-heel stilletto womens shoes and placques and animals…..that it’s not enough to think about putting same on the mantel at home – but she is a baker and they are usually put on cakes or food displays…did I mention that they’re made out of sugar…and are yes – edible!!! #yum!

Mohamed El Mahallawy of NerVu, offered up a simple idea….that if a visitor to their website indicates what kind of brands (Levis or Swatch say) that they’re interested in, then NerVu will scour the web for the best deals and sales and SMS that simple note to your smartphone! You’d always find out when those sales/deals are before the general public and therefore never miss a deal again! I like that one!

And lastly today, Snappay and Lorne Lantz…whose idea is really IMHO a potential disruptor in both the retail/POS world. What Lorne has done is to create an app, a free app mind you, that a smartphone user (iPhone and Android users now, BB is under development) has to simply download and that will allow them in minutes to use their phone as a mobile POS system. Working a trade show say, selling jewellry and can’t afford the hundreds of dollars that the event company charges to hook up your booth with a dedicated phone line for your hardware intensive POS system? Use your phone, which simply scans the buyers’ credit card, sends the data encrypted to Paypal and the sale is completed. No fuss. No muss…and no risk for either the buyer or seller! Snappay does take a simple processing fee of course, but did I mention that the app is free? Frictionless signup process – PayPal protected & secure – easy to access and use – and the payments are yours instantly! NO WAITING for your cash…how’s that for an idea, eh?

And as the fellow who “ran” the demo by simply standing in front of the judges at the event, and showing how in less than 30 seconds, I made a purchase, scanned my credit card, waited for PayPal to process same and then got the “Transaction Successful” screen back…the judges loved it! No wonder IMHO, then that the winner of the Best Business Opportunity Award went to Lorne and Snappay….watch out world….POS systems are coming to the mobile world…and Snappay is at the forefront of same, eh!

SEO is  the power behind the throne, when it comes to the internet. Yup, the whole internet depends upon SEO - well at least in my world it does….want me to explain?

Okay, so here goes…

First, by SEO yes, of course as a regular reader here, you know that I mean “search engine optimization,” the strategy we use for our clients to help them gain traction and rise in the rankings for their chosen channels etc…to get them more traffic to convert from prospectives over to solid leads and then customer/client status. That’s what I’m referring to, and for our two dozen or so clients, it’s what we “do” for them. But what do I mean when I say that the SEO we do “is the power behind the throne?”

To explain that, please follow along here….in our mind, the various tactics and tricks, hypotheses and testings, analaysis and re-testing all add up to a succesful SEO Campaign that gets our client site’s ranked. But “behind the throne” is the real rationale that for us means that what we do is not seen by the website visitor, not known, not perceived nor for the most part not understood….a visitor finds a search engine result – clicks – and they’ve entered the lead funnel that we’ve created….and the conversion process then occurs.

For us, the Canadian SEO  firm, you’d have to then perceive that what we “do” is all done, where it can’t be seen. Oh sure anyone can drill down and look at the source for a website page, and yes, that’d mean that they can see some of the on-page optimization tools that we use for our clients…but that’s only a small percentage of what we “do” to get that page to rank highly on a search engine…what we do mostly can not be seen, not be looked at, not even be extrapolated for the most part…because what we do is “behind” the view of same….hence my  piece here today.

And what we do, all other SEO firms do. We’re not alone in other words, in this…we all work “behind the throne” and get client sites to rank better but what we do is hidden from view….sort of like the fellow who sharpened Wayne Gretzky’s skates or the technician who tuned Glenn Gould’s piano…we know exactly what to do. We do it to the best of our abilities…but it’s the throne- sitter – you and your site that is - that is where the action is….and we help you get there.

Agree with me here? Do you think too, that an SEO firm is always working “behind the throne” to enablle your own site to rank better…or???

Okay, you know your stuff. You’re either a leading edge (or not so much) web developer or you’re an SMB who keeps his/her ear to the tech ground listening (or not so much either) for the latest in how to build a site that converts leads into buyers. You’re aware of the best practices of all of that – and yet your site just isn’t performing as good as it could be. Sound familiar?

Well aside from testing for “operational” items like cross-browser layouts or loading speed, as I pointed out – testing for conversions is very important. Sure elements of any conversion process strategy would include things like call-to-action buttons and colours of same;  promotion offers and how they’re worded, styled and sized; your forms and how they’re laid out and located on the website page….all are important and all attach themselves to your conversion rates as they should.

According to the folks over at Monetate, it appears that companies who do testing are 40% more satisfied with their conversion rates that the companies who don’t. Think about that for a minute….why would the firm that does testing, be more satisfied? Maybe because by doing so, they understand what the various contributing factors were that impacted their conversion rates.

Is that you?

Do you look at your analytics package numbers and see what kind of conversions your site receives. You know, visitor to your site enters your sales funnel….analytics shows them using your call-to-action form for inbound marketing….and then you see which of those visitors turns into a conversion via once again, your anlaytics – a repository you soon realize of not only search engine keyword tactics but of actual customer behaviour. Now that is really a bonus, eh!

And of course, there are other viewpoints too…like the folks over at Kissmetrics who published this testing Infographic back last summer but it remains on our own listing of “spot-on” items to peruse when we’re working on conversion testing strategy too. They remind us too, that you must always test for maximum success and at every single point of customer interaction too!

And lastly, here’s a short list of items that they list that are great tips to remember…

Too many unrelated links within eyesight of your call to action can distract visitors and lead them away from your sales funnel.

• Some fonts are easier on the eyes than others, and experimenting with various sizes and styles can have a noticeable impact on the success of your sales funnel.
• Always A/B test your landing pages and easily view their performance with the best conversion funnels in the business.
• Fewer form fields don’t necessarily mean more sign ups. Sometimes, as in the case of lead generation, it’s beneficial to add extra form fields to extract more information.
• Try displaying your ads on a wide variety of websites and test the responsiveness of each site’s audience to build an optimized display network.

Ahh….Friday again…and as usual it’s been a heck of a week in SEO land! Many many small issues arise throughout a week of working on SEO Campaigns for clients and this past one was no exception. As many of you know, I visit about 200+ sites each and every morning that are news related, opinion related, blog posts, forums, bulletin boards and even still newsgroups looking for the latest “bleeding edge” SEO tactics and this weeks visits once again pointed out a few real winners!

First up today, is the great Infographic entitled “A Market for Lemons” from the terrific SEO firm Lumin Consulting…and I’m chuffed about this company! Their site is simple to look at and navigate, doesn’t “hard sell” their services yet somehow IMHO, climbs the depths of the SEO well to be right near the top for me.

The Infographic that I’m pointing you at is all about the premise that “a seller will take advantage of a buyer’s lack of knowledge…” in SEO land…and aint that the truth! Go to this amazingly spot-on graphic and read and learn what most of us real SEO practitioners already know…that the best client is an educated one!

Well worth the click, eh for SMBs to learn about Canadian SEO! I like these guys. I do and #Kudos to them for their great Infographics!

Forrester is one of those huge, multinationals that spans the globe with their research, stats, market studies and while I’m sure you too have heard of same, if you’re honestly like me, the cost of acquiring their reports is sometimes just too dang expensive. That said, I do keep an eye on what their latest releases are, and the recent launch of their report entitled “Social Media Adoption in 2011″may just mean that I’m gonna have to find the cash to get the full report! That report illustrates how consumers are using social media by applying Forrester’s Social Technographics® global classification system.

That Infographic illustrates this framework where they classify consumers into seven groups based on online activities, and consumers can fall into several different groups…and yes, a lot has changed in the world of social media. Social networking has morphed into a global phenomenon. Today, 86% of online US adults and 79% of European online adults engage with social media. And consumers in emerging markets are also on social media — not just catching up. In fact, they lead the world in social media usage and engagement. So #Kudos too to the Forrester folks….now, where can I find some extra cash this weekend, eh?

And lastly for today’s roundup is a great combo of an SEO blog post by Rand Fishkin of SEOmoz and the accompanying Infographic on a topic that should be near and dear to all SMB owners….as it’s on SEO firms and the pricing of an SEO Campaign, eh!

I couldn’t explain it any better than Rand himself on their blog page so here’s the raison d’etre -

“Near the end of December 2011, we ran a surveyon this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures. I’m pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided.

Obviously, this data is imperfect – SEOmoz is not a professional data surveying firm and our only tool was a basic list of questions on SurveyMonkey. That said, I’d be surprised if a professional surveyor found dramatically different data – there was enough participation to receive a trustworthy sample size and firms provided their personal/contact information (many of which I recognized while digging through the responses, but obviously will not be sharing identities publicly), which means we likely did not receive intentionally manipulative/misleading information. The data is provided below in three formats – first, some personal, high level takeaways from the survey, next an infographic from the great folks at AYTM Market Research…”

Your time will be well spent – just like your marketing budgets too, if you do click on those two links and go and read and learn about what this large survey shows concerning SEO practitioners in various countries and how our pricing models are similar and distinct too! So again, big big #Kudos to Rand and the folks over at SEOmoz for this….shows me right where “we” are in the larger scheme of all things SEO and lets me see how others do their own SEO Campaign pricings too! Cool…very cool Friday, eh?

Okay, Xmas and New Year’s are done…and it’s back to work and for my “2012 hello there” message, I wanted to point out an obvious foundation to your business intelligence strategy. The simple thought that if your competitors are doing well, i.e. their rankings are better than your own or your clients, it might pay to do an SEO Audit of their own sites. Makes sense, right? Well, in my world, it’s a solid part of any new client intake, and let me explain why.

A large part of any new client and their own channel – is trying to figure out who the competition actually “is!” Ask the client, and then sit back and listen to how they position their own firm and it’s offer of services or products and where they think their competitors are in that channel – and more importantly, listen to their rationale on who those competitors are.

That’s what we’ve found is the real “rub” of the issue. Too many SMBs and clients believe that they are in competition with other firms that to be totally honest are not even in the same arena. So listen, and then add your own list of competitors based on your own judgement, would be my first caution here….as too too often you overlook your competitors because in my mind, it’s the “forest for the trees” type of error…i.e. you are too close to seeing the bigger picture! So make sure that you pick the right competitors, eh!

Once you actually have that list tho…once you’ve vetted them by going to look at every single website for these clients…once you’ve validated same, in other words, it’s time to look at those competitors and their own SEO Campaigns via an audit of those sites. So…the next point would be – how do you “do” an audit?

Ah….that’s a great question, and for us, it’s been a real learning experience for same. There are of course, many online “free” apps that you can use for a “grading” of the site itself like we’ve reviewed here and here again. But a caution too, for those sites….you must always remember that they use their own proprietary formula to come up with a ranking number % that may – or may not – be accurate. Think about it for a second….you are using someone else’s math to come up with a value that you wish to improve on – sorta like that time in grade three when you looked over at another kid’s math test and saw an answer….and copied it down blindly without remembering that the person you’re copying from always does poorly. Not so smart. And not so ethical either…but that’s not appropos to this post. What I mean is that you need to think hard and long about those freebie website grading percentages and how they can or can not be of value. Run sites thru, that you KNOW are solid….SEO wise and see how they are scored. Then run sites thru that you know have little SEO optimization and see the results again…to try to gauge how valuable those rankings are in your world and your client’s channel. That’s the only way that these freebie audit sites will hold any kind of value to you, eh!

So, now you’ve got some numbers to look at. You’ve validated those scores based on your own gauge of the freebie sites themselves and you think that you know much about that list of competitors, right? …sigh… Wrong. You need now to really dig-in and discover as much more about those competitor sites as you can….

What those freebie audit sites gave you were simple formulas based on what they found in an on-page optimization scrutiny. What about off-page items, like say IBLs (in bound links) and social media, blog postings and comments and online reputation and local search reviews/citations etc etc etc. What about them….and as you suddenly realize that for each of those competitor listings you’ve just added days of work as you’ll need to check them all for all of those items to begin with…you need to dig deep…drill down on each of those items and try to determine just where the competitors are for each. Not an easy task. One that if often laden with issues – but one that if done right, can show your competitors stripped down to their undies! And that’s the real winner here….you get to see exactly what they’re up to…and by doing so, how you can defeat their own SEO Campaigns by using similar but better strategies and tactics to climb above them for your serp rankings!

Thought too, on this topic that I’d post a few links to others who’ve commented on this too….so here’s a quick look at how other SEO practitioners have approached the same topic, eh!

• Chad Pollit of Kuno Creative speaks directly on this topic here…
• Nick Stamoulis of Brick Marketing here…
• Analytics SEO of the UK here….
• ClickWorxMedia here…

Our basic belief in being a practicing online marketing executive is the simple one that for anything to work, one must first “plan” your work and then on a regular basis, “work your plan!”

To do that, we have learned over the past 35 years that the planning of an online marketing campaign takes skill is based on empirical evidence. Evidence that over those years, we gathered from staying as close to the leading edge of “what works” for online marketing by being in touch with other experts, analyzing client campaigns and tactics to upgrade our strategic thinking and then reading and researching bulletin boards, message boards, forums and now blogs…it’s a constant part of our day and that information is never accepted on behalf of our clients without full testing and analysis – it’s that process we’ve found to work.

What is contained therefore in this Online Marketing EBook, is a set of foundational building blocks for anyone looking to develop their own website’s online marketing plan based on our tried and true testing of scheduled tasks.

Table of Sessions & Contents

     Opening Session & Executive Summary/Rationale

               1.0 Monthly Website Foundation Tasks

               1.1 – Website Aesthetics

               1.2 – Products & Services

               1.3 – Call to Actions

               1.4 – Conversion Tracking

     Search Engine Optimization Strategy/Tactics

               2.0 Weekly SEO Foundation Tasks

               2.1 – Keyword Research

               2.2 – On Page Optimization

               2.3 – Off Page Optimization

     Social Media Strategy/Tactics

               3.0 Daily Social Media Foundation Tasks

               3.1 – Social Media Authority

               3.2 – Social Media Community

     Online Monitoring/Tweaking/Resets

               4.0 Monitoring & Analytics Tasks

     Online Go-To-Market Program Summation

Yes, there is a cost for this, but it’s pretty nominal, as you’ll note, it’s only $49.95 US via Paypal. Click on our Order button below to pay and it’ll be emailed to your email address right away. This EBook will allow you to market your services or products, online and is complete with over 100+ links to various URLS that show you how to increase your maketshare too. This is NOT an easy task – no doubt about that…but it will enable you to gain new revenues and followers by showing you how to do just that! Plus for those of you who help startups or teach new-to-the-internet businesses for online marketing, this curriculum will aid you greatly!

So, to the finds for this week, and there’s no better one to start with than the folks over in merry old England at FreshEgg SEO! Never heard of these guys before, but after a tip to go and look at one of their infographics on branding, I found a host of others that are top-notch – well, let’s let them speak for themselves – here’s the link to the FreshEgg infographic blog area so you be the judge.

They combine “a market-leading, technical approach to SEO with a passion for high-quality, innovative web design and development” they say in their own words, and judging by the quality of the infographics, of their blog postings and yup, even by their client list – the folks at FreshEgg know their stuff! Do click over to their spot to see what I mean, eh! There is much more there than I can even cover here….so the learning is up to you but the click should well for your own education!

Our #2 choice this week is no less a great infographic – in fact the folks over at Reactorr, have done up a superb look/see/learn one here, entitled “Socializing your Brand” and it’s chock full of great items to ponder – especially if you’ve got a brand that might need some social media help, eh!

And the fact that this site and it’s founders are Canucks, makes me especially proud to point out their site as a great resource for all us SEO types, eh! Mark their blog with a bookmark and visit often as they update their thoughts on Canadian SEO - I did and if you run an SMB, so should you!

And lastly today, is the great infographic from KISSMetrics (a great name, eh!) entitled “Social Timing” and it’s a recap for those of us who Tweet and use Facebook, on what and when and why making those tweets excel can become…. As it’s shown that it comes from Dan Zarrella of HubSpot and is available as well in a Webinar format, that’s a link that should NOT be passed up either, eh! Hubspot works hard – damn hard – at it’s inbound marketing lead model and as we’ve been watching them closely, this infographic is just the tip of the whole Hubspot iceberg! Do click and learn! Worth the time, eh!

Okay it’s time to finally begin to wrap-up our Online Marketing Program and what better way is there than to capture all of the metrics and analytics in one big bucket….so that we can “judge” how we’re doing, right? Right…and that task alone can be daunting, eh!

Once you have the basics “in hand,” that is you’ve at least begun the tasks that we’ve scheduled for you in this marketing program, you will find that the most stringent of tasks – monitoring those tasks, is still to come.

You will need tools to do this and while we’ve listed some of them here below, you must remember that no matter how you much data you get, you need to constantly look at that data to get the information that you can use – to tweak and change and modify all of the other factors already in place.

You will need to monitor all of the various aspects of the sales process, and yes, you will also need to tweak your Sales Conversions too. Basically, your Sales Conversion funnel breaks down into 4 main areas…

1. Create an offer                                 
2. Build a call to action
3. Build a landing page
4. Measure, test and then tweak….

The Sales Funnel metaphor has its roots in the real world use of funnels. A large amount of liquid, or website visitors, can fit into the top wide portion of the funnel. However, as you move down toward the funnel neck, less and less opportunities can fit as those visitors thin and leave less numbers of leads. Finally those leads turn into customers, at the bottom end of the funnel and that means that you made e and offer where two parties exchange something of value.

On the chance that you might not know at any given moment exactly what your online marketing program has produced revenue stream wise – you would be wise to remember that unless you check these numbers daily, you will never know for sure!

You will of course need analytics to show you just what kind of traffic your site is receiving, what kind of conversions you’re achieving, what kind of bounce rates and click-thrus are occurring and finally, what kind of revenues you receive.

So here’s a short list of various sites that you can look over to check out what types of analytics are “out there” and most have a free or free trial period for same.

• http://www.google.com/analytics
• http://sitescanga.com/
• http://yoast.com/out/clicky/
• http://www.clicktale.com/
• http://www.google.com/websiteoptimizer
• https://www.google.com/webmasters/tools/home?hl=en
• https://www.google.com/webmasters/tools/home?hl=en
• http://www.opensiteexplorer.org/
• http://piwik.org/
• http://www.hittail.com/
• http://blumenthals.com/blog/2011/03/15/infographic-owning-your-local-web-equity/
• http://www.eloqua.com/
• http://www.marketo.com/
• http://www.trackur.com/
• http://www.link-assistant.com/

For ease of understanding what it is we’re presenting here, can be understood by our following Infographic – our Pyramid to Online Marketing Success!

 What can be seen from this program is that for a website to be a successful revenue generator for any online entrepreneur or firm, is that you must remember the following mantra – “that the web is built on engagement leading to conversion.”

If you start with a great aesthetically looking, navigable website that offers up your products/services with the appropriate call to action – you will gain conversions based on the traffic that your SEO campaign brings.  Add in the daily use of social media to become a respected online authority in your channel and the further reputation that comes with building your social community to reinforce and own your channel.

Which means of course, that if you use the basic foundation tasks that we’ve outlined herein, all timed as shown, that you can and you will build that revenue stream. It is truly not easy, nor for that matter is it a process that once laid out remains a constant as it changes with a regularity that is both impossible to gauge or to predict.

Staying current is perhaps one of the most persistent characteristics of an online marketer – it’s the true measure of those who are successful, and this online marketing program can help any online entrepreneur be up at the leading edge.

So follow this online marketing strategy, educate yourself and you will find that honest hard work will pay off in the end…and follow our mantra….

Read…learn…hypothesize…test

…analyze….to Rank!

 [Monitor Tasks]

[def. ~ is the set of tasks that must be done on an ongoing basis where you will on a daily basis check the analytics and stats for all of the previously listed tasks. You will need to have the ability to judge the various factors that will come to light and then take action by revisiting everything from your website to your SEO campaign to your Social Media programs and then make the necessary changes to test and then adopt new tactics.]

Curriculum Credits…

• Jim Rudnick — MCSD          
• CEO ~ KKT INTERACTIVE
• a Microsoft Certified Solution Developer
• more than 14 years of SEO experience
• with more than 23 years of web experience
• and more than 35 years of marketing communication and sales experience too!
• have worked for NY Yankees, PEP Boys, GE, The Disney Company, Canada Life,  Mercedes, SAAB, Reuters and Quaker State Oil…
• built more than 400 sites…has run more than 100 SEO Campaigns
• we build sites that have had millions of hits come up on the first page in  search engines and more than that – we build sites that generate new   business for our clients day after day!!!
• we blog about Canadian SEO at www.canuckseo.com 

Please contact the author, Jim Rudnick at jrudnick@kkti.com or (905) 667-8565