Simply put, evergreen content is the content on your site that does NOT rely on current trends while being an informational or reference material that somehow never goes out of date. Got that? It’s content on your site – whitepapers, blog postings – what have you that can fulfil a searchers “need to know” about the topic you’re covering…
Been thinking about this non-client request for help now since I got his email back in January of this year. He appears to be working for a legal firm in the southern Ontario part of Canada and his job must be acting as their “in-house” SEO guy. Or maybe he’s their web developer who somehow “backed” into doing the firms SEO too….I really dont’ know.
What I do know is that he’s made a “mess” of the firms attempt to be on the first page of Google for their chosen keywords and that’s not surprising considering the strategy he’s chosen to use – at least I think it’s his choice, as I never found out if this was his thinking or a previous SEO firm did this (not one that’s any good mind you!) or if he simply took orders on what to do from the law firm itself.
Okie-dokie…you’re an SMB owner and you’ve learned over the past few years that Google+ has some “weight” – some “heft” when it comes to your website’s rankings in google web search. Good. That’s a basic all of us SEO practitioners would agree.
You’ve also learned that besides your own Google+ page for your business, there’s the added need to post, often and with pix and on topics in your own channel and yes, on a very regular basis. Good. Nother marketing strategy to have under your SMB belt!
Okay, I know what you’re thinking….what do I mean by “URLs that Count” and the answer this time is pretty easy – I thought I’d list here a short master list of URLs that you can use to click-on, drop-by, read-from and get some of the most current & up-to-date LOCAL search knowledge to help out your own SMB site.
It’s all about knowledge, eh! That is, if you’ve a query or question, then think about where you’ll go to learn what to consider as honest advice on that channel. Got a query on your NAP when you’ve got 4 offices?
Got a query as to what keywords can help a biz get better LOCAL search rankings? Got a query as to fixing old duplicate pages in Google+? The list of issues I would add can be long…but there are some great resource URLs you can use to get at least a pointer on where to go to get help.
Ready? Okay, in no specific order….here we go…
Okay, you’ve got an SMB site, it’s local in it’s marketing circumstances and you want to know more about “citations” as your google reasearch has told you they’re important. If that might descibe you and your current stage of learning how to Canadian SEO your own site, then this post is for you, eh!
Here’s what I’m talking about today – that if you wish to get some search engine ranking notice and resulting traction, then you’ve got to learn about Citations – what they are, where to find the ones that count and what to do when do find same.
That’s a great question, I answered from the dais at a recent Seminar I was giving entitled “SEO 101″ and yet truly, I had no easy answer to give to the over 150 folks seated in front of me. And if you think about it, you’ll understand, eh!
SEO is tough. It’s like trying to hit a target that gets moved after you’ve taken your best shot at same – Google for instance says it changes it’s algo approximately 500+ times annually – or at least say 1.5 times a day. And we SEO practitioners try to stay abreast of what’s not only working now – but will work for our clients tomorrow and the day after that one and the day after that one…well, you get the picture, right?
So when an SMB owner stood up at that SEO 101 Seminar and asked point blank, if SEO was easy enough to learn on his own I really didn’t know what to say. Why is that?
Been one of those weeks…with Google last week notifying millions of site owners that their sites sucked when it came to mobile display and then letting the world know that this is also now one of the 200+ ranking factors, we’ve been busy eh!
Not to say by the way that your site MUST be mobile friendly at least if not RD (responsive design) built, but that’s an argument for other posts….
Today being Friday I’ve listed here some of the best Infographics we’ve found recently for your own SMB SEO DIY campaigns…how’s that for a string of Canadian SEO acronyms, eh!
Okay, if you’re like me, you tend to think you can easily “multi-task” but then in doing so, something that should be “multi” becomes “singular” as your attention focuses and hey…what was I just doing comes to mind. For me, the simple fact is that to do SEO well – and I mean to have been in this channel for now over 18 years, that well…what it means is that the focus on SEO must be singular.
You need to be able to drill down and down and down so deep, that you see/hear/suffer interruptions with a big fat HEY….you’re involved in what you’re doing for clients and everything else gets left way way behind.
Been a great week again, got some testing results from the mid December Penguin updates back and yup, our clients are still fine. Got some feedback too from a local client on their own standings after we “silo-ed” their services for satellite offices too, and that worked out well as well.
So today, I thought would be a short one, but I found a couple of interesting items that you too would be good to click on to learn more – and when I say “you” I mean any SMB owner out there who might be interested in getting some SEO traction but at this point doesn’t have a road-map all done.
Infographics work when it comes to SEO. That is, using a well developed/designed Infographic to show what you’re talking about can help any SMB owner to get some great incoming back links and by default some great rankings too.
I don’t think there’s anyone who would disagree on that point yet I see over and over many marketing/SEO/business blogs that take 10,000 words to try to describe something that a simple Infographic would have done much better.
So I thought today I’d list some great Infographic development firms you might consider if you think you’d like to look into this idea…
You’ve worked hard – damn hard and long to help your web design company come up with the best possible new “look & feel” for your new website. You’ve done you due diligence on the latest in design principles and strategic thinking on what technology to use and how to use it to feature what you want to be the hands-down #1 site in your channel.
You’ve spent money – real money on new content creation and getting all those ducks in a row not to mention the whole hunt for someone to manage the site for your firm on a day-to-day basis. Your checklist is about done.
You’ve got the launch announcements all ready to go out, with invites to local politicans and your town’s “movers & shakers” to come to see what you’ve created and you’re ready for the world to wake-up to a real industry channel leader….so you’re done, right? And what is to follow are those tons and tons of new site visitors who turn into leads…and then customers, right?
Well, it was a heck of a holiday season, but we’re “back in the saddle” again and thinking that one of the first things to consider for any SMB owner in 2015 – is SEO itself and what that means for your site.
Search engine optimization can mean a lot of things to a lot of owners of online businessess – but to begin talking about this whole area one must remember that what I mean by same is meant to matter for the SMB owner who knows how to value his business and how to measure an ROI on any marketing dollars spent.