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SEOs of the 90s Who Are Still Rockin’ It Today!

December 3, 2015 by · Leave a Comment
Filed under: SEO 

seoOldGuysWith great humility (honestly!) I found this about me and thought what a great thing to have — especially as I have a comment but you’re gonna have to scroll down to the bottom of this to see what I have to say.

But a young woman I don’t know – one Julie Graff of Pole Positioning Marketing and here’s how she intro’d this great piece –

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Weekly SEO Foundation Tasks

October 26, 2015 by · 1 Comment
Filed under: SEO 

weeklySearch engine optimization (SEO) is the research-based approach of improving the volume and quality of traffic to a web site from search engines via “natural”  (“organic” or “algorithmic”) search results. Search engine optimization targets the free, organic, natural, or left hand side of search and their ranking algorithms.

Differing from a pay-per-click (PPC) advertising program such as Google Adwords, the organic listings targeted by search engine optimization cannot be manipulated by paying a fee for favorable placement.

Web sites which rank on the first page of search engine results are scored based on a wide array of very specific criteria, the secrets of which search engines guard very closely.

For this reason, effective search engine optimization is the only way to gain a top placement among the free or natural search engine listings.

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Local University: SEO Knowledge in One Day!

September 14, 2015 by · 1 Comment
Filed under: SEO 

localUI’ve been lucky enough to attend two of the Local University Seminars in the past couple of years and you can find info on them as I wrote posts on same here and here

Suffice it to say, that these are the “best and brightest” of the LOCAL SEO experts around and if you take the time to attend and listen and digest, you’ll come away with much more knowledge than you brought to the event too!

And yes I do know that this is a register & pay for a membership site – but the overall arc of the knowledge you’d receive is without question the best in LOCAL search by far!

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Your Weekly SEO Foundation Tasks!

September 10, 2015 by · Leave a Comment
Filed under: SEO 

weeklySearch engine optimization (SEO) is the research-based approach of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Search engine optimization targets the free, organic, natural, or left hand side of search and their ranking algorithms.

Differing from a pay-per-click (PPC) advertising program such as Google Adwords, the organic listings targeted by search engine optimization cannot be manipulated by paying a fee for favorable placement. Web sites which rank on the first page of search engine results are scored based on a wide array of very specific criteria, the secrets of which search engines guard very closely.

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Moz: 2015 Ranking Factors Study

August 14, 2015 by · 1 Comment
Filed under: SEO 

moz.rankingsEvery two years, Moz surveys the brightest minds in SEO and search marketing with a comprehensive set of questions meant to gauge the current workings of Google’s search algorithm.

This year’s panel of experts possesses a truly unique set of knowledge and perspectives. We’re thankful on behalf of the entire community for their contribution.

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Awarded a Spot in the Top 100 SEO Blogs!!!

August 7, 2015 by · 1 Comment
Filed under: SEO 

TOPBLOGSIf you are you looking for practical, insightful and educational SEO blogs? Then you’re at the right place.

Here are the BEST 100 SEO blogs online.

As you probably know, there is a huge amount of high-quality blogs out there, but I decided to separate the wheat from the chaff and give you the absolute cream of the crop.

Whether you’re a beginner blogger, a marketer or a business owner, these blogs will provide you with all the tools and information you need to improve your rankings with ease (even if you’re in an obscure niche).

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The Top 90 SEO Bloggers to Follow!

August 3, 2015 by · 1 Comment
Filed under: SEO 

SEOBloggers-SEO-advice-2I was asked if I’d participate in this project and after hearing just a few of the other SEO practitioners who said they’d be “in” I knew I had to be an integral part of same.

This list of SEO bloggers is a great way to drill down, one by one to see what we/they have to say and you can of course bookmark the ones you find relevant too for your daily reading list. I added some already and I’m only what 1/3 of the way through the list!

Here’s the link to the great post here….

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A Review of the Best SEO Tools Out There!

July 20, 2015 by · 1 Comment
Filed under: SEO 

ratingsFound this and loved it. The editorials notwithstanding, the various rankings I do believe hit the mark for all these sofware puppies…

And yes, the folks who “did” the reviews also “won” the reviews…but if you read the whole thing AND look at the much more detailed reviews down at the bottom too, you’ll see it looks pretty solid – least I did!

Take a look and rank your own SEO tool choices to see what others thought too!

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Tracking Your Site Visitor Conversions!

July 17, 2015 by · 1 Comment
Filed under: SEO 

conversions-4So you’re getting visitors to your site….you’ve worked hard on learning how to do your own DIY SEO – or you’ve hired a Canadian SEO firm to help…no matter how the visitors get to your site your real job begins NOW!

To see if a visitor changes from a simple ‘drive-by’ to a real live prospect you’ll need to track to see what kind of conversions are happening on your site.

There are perhaps many methods and tools to do that, but for us, we use the following couple of old friends…

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Define Your USP: Unique Selling Proposition!

July 13, 2015 by · 1 Comment
Filed under: SEO 

3M_moneyWhen you sell services or Web apps online, you should do exactly the same thing that a store does: show the product. It’s surprising how many websites that sell software for example, don’t actually show screenshots of their applications.

Sure, these are intangible goods, digital goods that you can’t touch or smell, but they’re still goods you can see.

Producing your own products boils down to 3 simple steps:

  • plan it
  • produce it
  • and sell it

Create a marketing plan and complete your daily tasks. Not only will you eliminate procrastination, but you will give your product the best chance of success.

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Your SEO Program Workflow Explained!

July 6, 2015 by · Leave a Comment
Filed under: SEO 

seo_workflowNot often I can count on using this blog to allow others to talk about SEO, but last week when I discovered that SEO Powersuite had produced a great 70+ page article on how to develop and use your workflow to gain SEO rankings – I knew I had to post it here.

Yes, this is “thick” material – you’ll probably need to google many of the terms used as you’ll not understand the lingo used.

Yes, you will need to make notes and a timeline for this to be read and understood.

Yes, you will need to think on some of the finer points as they are both not intuitive nor for that matter do they seem workable…but they are!

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How to Know Who’s On the Field?

June 29, 2015 by · 1 Comment
Filed under: SEO 

competitorsYou’re a small SMB owner – say  you’re a lawyer who has just hung out your shingle or a locksmith working out of your first ever retail store or a Mom & Pop sandwich shop and you’re thinking that this online world may be the way to get you some new customers or clients. Good thought!

And you realize that there’s already other legal firms out there in your city or other locksmith shops or sandwich stores and that as the “new” kid in town, you’re going to have to compete with them. So your next thought would be you wonder how they’re “doing” in the online world. Second good thought!

And finally, you know that if you can figure out what “already in the market” competitors are doing, you can copy that strategy to get a foothold at least in the local search world. Great final thought…but…how can you find out who else is “on the field” that you’d be ccmpeting against?

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Google + Twitter = New SEO Opportunities, eh!

June 22, 2015 by · 1 Comment
Filed under: SEO 

Google-and-Twitter-Integration-300x251Not new news, but the recent signing of a deal tween Google & Twitter – whereby Google would get access to the Twitterverse via tapping into their stream of tweets has some real opportunites, we think in the SEO world.

Note I said “think” as we’re testing it like we know other SEO firms are too and that the results will be posted here on what we find – but in the meantime, you should know that the deal has been signed and the Twitter “hose” of tweets is now capable of being indexed by Google. Announced about 7 weeks ago, we’ve been testing it on a couple of our sites to see if Tweets made can be ranked on Google web result pages and how that might work…and more importantly, how that can be made as efficient as possible for our whole client roster.

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SEO Program Renewal? Is It Worth It?

June 15, 2015 by · 1 Comment
Filed under: SEO 

seo_red

Okay so you’ve been working with your SEO firm to get your search engine rankings up as high as you both can over the past year, let’s say. You had faith that this firm could do the job – you contracted with them and now it’s time to think on renewals.

And to make that decision, you’ll need to compare and think on many factors that should have changed over that past program year.

First, let’s talk about keyword rankings. Say you’re a small law firm and you specialize in personal injury type law….so you and your SEO firm worked hard to come up with the best keywords via their research into what would work best for you in your local market to get ranked above all the other local law firms doing the same kind of practice.

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A Realistic SEO TimeLine Understanding is Best!

June 12, 2015 by · 1 Comment
Filed under: SEO 

seo_timeLineYou know the type of prospective clients who come to you know little about your area of expertise. You know that they expect champagne results on a beer budget. You know that they want it yesterday. And lastly you know after years in your channel, that they think they know best.

IF what I’ve just described to you is what you face in your SMB operation, whether you sell products or services, then you know that over here in the SEO world, we get the exact same type of clients too. They “know” SEO cause they google searched it and read a couple of posts on the first page. They don’t have the budgets to spend but then why should they as SEO is pretty easy, right? And they yes, want it yesterday…or to be fair, they want it tomorrow.

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How Google Ranks Your Site Quality Revealed!

June 5, 2015 by · 1 Comment
Filed under: SEO 

 

Google-Quality-ScoreOkay this isn’t breaking news as it goes back a week or three, but Google has confirmed that yes – the “how we rank” your site quality has changed and that for openers is a confirmation about how many of us SEO practitioners saw the whole thing unfold.

Beginning just after the first week of May our own SEO client roster did have some volatility – some rankings went up and some down, which was worrisome as what that meant to us was something had changed in the algo. And did it ever for many many SMBs out there if one heard the overall squawk by SMB owners and other SEO practitioners too!

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