Find Me on Google+

FabFriday Is Infographics Day, eh!

January 23, 2015 by · 1 Comment
Filed under: SEO 

fridayBeen a great week again, got some testing results from the mid December Penguin updates back and yup, our clients are still fine. Got some feedback too from a local client on their own standings after we “silo-ed” their services for satellite offices too, and that worked out well as well.

So today, I thought would be a short one, but I found a couple of interesting items that you too would be good to click on to learn more – and when I say “you” I mean any SMB owner out there who might be interested in getting some SEO traction but at this point doesn’t have a road-map all done.

Continue reading “FabFriday Is Infographics Day, eh!” »

Need Infographic Development Sources?

January 19, 2015 by · 1 Comment
Filed under: SEO 

red-2Infographics work when it comes to SEO. That is, using a well developed/designed Infographic to show what you’re talking about can help any SMB owner to get some great incoming back links and by default some great rankings too.

I don’t think there’s anyone who would disagree on that point yet I see over and over many marketing/SEO/business blogs that take 10,000 words to try to describe something that a simple Infographic would have done much better.

So I thought today I’d list some great Infographic development firms you might consider if you think you’d like to look into this idea…

Continue reading “Need Infographic Development Sources?” »

Post-Launch SEO Thinking Can Be Too Late!

January 12, 2015 by · Leave a Comment
Filed under: SEO 

Website-LaunchYou’ve worked hard – damn hard and long to help your web design company come up with the best possible new “look & feel” for your new website. You’ve done you due diligence on the latest in design principles and strategic thinking on what technology to use and how to use it to feature what you want to be the hands-down #1 site in your channel.

You’ve spent money – real money on new content creation and getting all those ducks in a row not to mention the whole hunt for someone to manage the site for your firm on a day-to-day basis. Your checklist is about done.

You’ve got the launch announcements all ready to go out, with invites to local politicans and your town’s “movers & shakers” to come to see what you’ve created and you’re ready for the world to wake-up to a real industry channel leader….so you’re done, right? And what is to follow are those tons and tons of new site visitors who turn into leads…and then customers, right?

Continue reading “Post-Launch SEO Thinking Can Be Too Late!” »

SEO in 2015: Opportunity Knocks!

January 5, 2015 by · 2 Comments
Filed under: SEO 

 

saddle-UpWell, it was a heck of a holiday season, but we’re “back in the saddle” again and thinking that one of the first things to consider for any SMB owner in 2015 – is SEO itself and what that means for your site.

Search engine optimization can mean a lot of things to a lot of owners of online businessess – but to begin talking about this whole area one must remember that what I mean by same is meant to matter for the SMB owner who knows how to value his business and how to measure an ROI on any marketing dollars spent.

Continue reading “SEO in 2015: Opportunity Knocks!” »

Do You Have Unrealistic SEO Campaign Expectations?

December 12, 2014 by · 5 Comments
Filed under: SEO 

rand.Yes, I’m talking to those of you who somehow think that SEO Campaigns are not only always quick but at the same time that they work ever time. Or those of you who have done your due diligence on SEO and think that SEO is quick. Or that it’s cheap. Or that if it doesn’t work with your SEO firm – then SEO is hooey!

Yeah…sigh….guess I’m talking to most of the online SMB owners who are out there…and here’s my point…

That SEO has changed SO SO SO much in the past say 5  years, that it’s now so different that an SEO practitioner who hasn’t learned how to progress is not worth their salt.

Continue reading “Do You Have Unrealistic SEO Campaign Expectations?” »

End of the Year SEO Notes: Go Get ‘Em!

December 8, 2014 by · 1 Comment
Filed under: SEO 

ballOkay, I do realize that I’m a bit early for those ‘end of the year’ recap kinda posts, but I thought that I’d at least get you thinking about how you’ll spend your time once you close up for the happy holidays – let me say Merry Christmas first!

What I’ve got for you SMB owners today is a short list of items – whitepapers mostly – that I’ve found and d/l myownself and have looked at over the past few months…and the ones I’ve listed here below are all superb examples of great info for the SEO work you’re involved in. I say “involved” in that many SMBs I know do not outsource their SEO programs but believe in the DIY model and that’s fine. As long as they/you remember that the rules change daily it seems and that means your tactics today aren’t as good as your tactics need to be tomorrow.

Continue reading “End of the Year SEO Notes: Go Get ‘Em!” »

SEO Value: What Still Matters on How to Rank!

December 1, 2014 by · 1 Comment
Filed under: SEO 

seoValueBeen there, done that you might be thinking as you read the title of today’s blog post and for my SEO friends, yeah I know. But for all our SMB readers what I’m trying to indicate to you is that there is – there really IS – value in working on your site’s SEO rankinf factors to gain new traffic.

And as you know new traffic brings new conversions and new conversions mean new leads and new leads can turn into new customers or clients and that means new revenue.

Got it? Good!

Continue reading “SEO Value: What Still Matters on How to Rank!” »

Run a Competitor’s Audit to Learn About your Own Site!

November 24, 2014 by · 1 Comment
Filed under: SEO 

Ways to Beat Your Competitors at SEOAs usual it’s been a heck of a weekend what with fires to put out for an Australian client and some interesting new variations for google.co.uk we’ve been testing against – but that all said we did get three seperate and individual emails from SMB owners who basically asked the same question.

How can I find out what my competitors are “up to” SEO wise for their sites?

In other words, is there a way to do a website audit of a competitor to see how they’re doing SEO wise? And the answer for the hundredth time is YUP, there sure is, eh!

Continue reading “Run a Competitor’s Audit to Learn About your Own Site!” »

Does Your Firm Monitor Employee Social Media Output?

November 3, 2014 by · 1 Comment
Filed under: SEO 

OemployeeSocMedkay if you’re like many of the lean firms that has so much on their plate that they seldom have time to even think about marketing items on the ‘back-burner’ then maybe it’s time to move Social Media up front.

We’ve just completed a full study for a client in the retail sector and what we’ve been able to show is that when it comes to employees, you NEED to have a solid set of guidelines in place, else you’re toast!

Well, maybe not real toast, but in the words of Warren Buffet “it takes 20 years to build a reputation and 5 minutes to ruin it!” and that is just so so true if you think about the immediacy of Twitter and Facebook and LinkedIN too!

Continue reading “Does Your Firm Monitor Employee Social Media Output?” »

Is Your TITLE tag Properly Optimized?

October 27, 2014 by · 1 Comment
Filed under: SEO 

titletagOkay, it”s title tag time again as the SEO world is generally looking at this factor – the #1 factor most of us agree – as the simplest and best way to gain some SEO ranking juice.

As you may know for years we (the SEO world that is) preached that if you want to use a title tag longer than say 70 characters, you’d be indexed, but Google et al would only show the first 69/70 characters. End of story. Do that and you were fine.

Except not so much for some of us…and yes, I did go to www.seomofo.com (not updated tho!) and read Darren’s testing on that and see that he was one of the first to push the new thought that maybe it wasn’t “characters” that were counted, but “pixels” themselves. Or go here to moz.com and see their tool here

Continue reading “Is Your TITLE tag Properly Optimized?” »

DeadDuck: Google Authorship is Dead!

August 29, 2014 by · 1 Comment
Filed under: SEO 

duckDing Dong the witch is dead! Well the Google Authorship initiative is at least….the bell has tolled!

Wait, you say…what’m I talking about?

Okay, backstory first….

Google back in June of 2011, announced that it “would begin to support authorship markup. The company encouraged webmasters to begin marking up content on their sites with the rel=”author” and rel=”me” tags, connecting each piece of content to an author profile…” as Eric Enge put it so well here.

Continue reading “DeadDuck: Google Authorship is Dead!” »

Google Pigeon UpDate: What you Gotta Know!

August 25, 2014 by · 7 Comments
Filed under: SEO 

google-pigeonAbout a month ago now, Google rolled out a brand new update to it’s web results search algo, and it was quickly noted and named by the SEO community as the “Pigeon” update. And while it did make changes to the overall rankings for web search result serps, it didn’t happen up here in the google.ca world till just this past week – at least our whole Canuck client roster was unaffected till then.

So, what’s this Pigeon update and what do you need to know about same?

Continue reading “Google Pigeon UpDate: What you Gotta Know!” »

Next Page »