You’re a small SMB owner – say you’re a lawyer who has just hung out your shingle or a locksmith working out of your first ever retail store or a Mom & Pop sandwich shop and you’re thinking that this online world may be the way to get you some new customers or clients. Good thought!
And you realize that there’s already other legal firms out there in your city or other locksmith shops or sandwich stores and that as the “new” kid in town, you’re going to have to compete with them. So your next thought would be you wonder how they’re “doing” in the online world. Second good thought!
And finally, you know that if you can figure out what “already in the market” competitors are doing, you can copy that strategy to get a foothold at least in the local search world. Great final thought…but…how can you find out who else is “on the field” that you’d be ccmpeting against?
Not new news, but the recent signing of a deal tween Google & Twitter – whereby Google would get access to the Twitterverse via tapping into their stream of tweets has some real opportunites, we think in the SEO world.
Note I said “think” as we’re testing it like we know other SEO firms are too and that the results will be posted here on what we find – but in the meantime, you should know that the deal has been signed and the Twitter “hose” of tweets is now capable of being indexed by Google. Announced about 7 weeks ago, we’ve been testing it on a couple of our sites to see if Tweets made can be ranked on Google web result pages and how that might work…and more importantly, how that can be made as efficient as possible for our whole client roster.
Okay so you’ve been working with your SEO firm to get your search engine rankings up as high as you both can over the past year, let’s say. You had faith that this firm could do the job – you contracted with them and now it’s time to think on renewals.
And to make that decision, you’ll need to compare and think on many factors that should have changed over that past program year.
First, let’s talk about keyword rankings. Say you’re a small law firm and you specialize in personal injury type law….so you and your SEO firm worked hard to come up with the best keywords via their research into what would work best for you in your local market to get ranked above all the other local law firms doing the same kind of practice.
You know the type of prospective clients who come to you know little about your area of expertise. You know that they expect champagne results on a beer budget. You know that they want it yesterday. And lastly you know after years in your channel, that they think they know best.
IF what I’ve just described to you is what you face in your SMB operation, whether you sell products or services, then you know that over here in the SEO world, we get the exact same type of clients too. They “know” SEO cause they google searched it and read a couple of posts on the first page. They don’t have the budgets to spend but then why should they as SEO is pretty easy, right? And they yes, want it yesterday…or to be fair, they want it tomorrow.
Okay this isn’t breaking news as it goes back a week or three, but Google has confirmed that yes – the “how we rank” your site quality has changed and that for openers is a confirmation about how many of us SEO practitioners saw the whole thing unfold.
Beginning just after the first week of May our own SEO client roster did have some volatility – some rankings went up and some down, which was worrisome as what that meant to us was something had changed in the algo. And did it ever for many many SMBs out there if one heard the overall squawk by SMB owners and other SEO practitioners too!
Okay, so you know your site needs SEO – it’s the only way to organically send you the much needed traffic to generte enough leads and potential customers that you know of (us too!) and while yes, PPC works today – it costs $$$ that as yet you just don’t have.
If you’ve ever “been there” then you know that the learning curve to try to come up with an SEO plan is a huge one…one that in all honesty takes years to develop and put into practice never forgetting too that what works today may not tomorrow.
That said, some new things we’re watching over in GoogleLand…the changes to their main algo are interesting as we track for our clients; those new “buy” buttons too are interesting…as is their method of ranking for “quality updates” too….we’re watching and testing too…
So today I thought I’d start and end with a great site that I know well – www.socialmediaexaminer.com – and it’s wide wide content on yes, Social Media.
But if you’ve ever been an entrepreneur, a person who has had their own business whether it be owning a restaurant or a SaaS company or even a food truck…the fact is, our most important asset is NOT the bricks or mortar or even our employees….in my world it’s your customers.
They “give” you every bit of the success you deserve and for that to make sense, you’d perhaps need to understand what CX is – and what it means to the SMB owner too!
Okay, been one of those weeks again, what with checking all the client sites for their “mobile-friendly” tag and whatnot…but at least it’s now Friday – so it’s time for a couple of great infographics, eh!
That’s not to say the week is over, mind you….we like all SEO firms continue to test and test again and yes then one needs to compare the test results to see if A beat B for this Call-To-Action or if adding an “s” to pluralize that keyword made a difference or what client competitors are up to in all types and kinds of channels…sigh…working on Canadian SEO is a long long struggle…but yeah, we love what we do!
Once again I find it an opportune time to revisit my own take – supported I would add by just about all of the top SEO experts, on Keyword Research – what works and what doesn’t! This excerpt is taken from my new eBook – “Online Marketing Success” that one can find here on amazon.com or amazon.ca!
First, you will need to attempt to define your Keyword phrases for your products or services; discover your competitor’s usage of their own keywords; develop a completely new set of keyword candidates for your own use and then re subscribe to the top 10 search engines.
We often are asked, if we would provide SEO Consulting to SME owners who are looking not for a full SEO Campaign for their site/sites, but just to work with same on a Consulting basis, to learn how to SEO on their own.
Many times, we realize that the costs for a full SEO Campaign are high, especially for start-ups with developing revenue streams and we understand that completely.
So to try to accommodate those SME founders/owners/managers, we also offer up a basic SEO Consulting agreement, based on the following particulars, for a minimum of 6 months.
Okay, so you’ve just gotten your first site up and running and you’re planning on doing your own SEO for same. Now, you’re thinking about the tons of bookmarks you’ve gotten saved to help with your DIY SEO Campaign and what comes first, in what order and why you need to even follow an order. Or maybe not.
Maybe you’re thinking that as 99.9% of all websites do NOT have an SEO Campaign if you just muddle along, you’ll be fine. Or maybe not.
Maybe you’re thinking that you need to outsource this SEO Campaign, but you’ve no way to reason about the candidates for same in judging whether or not they know what they’re doing – and by checking their lists, you can help narrow down the field. Or maybe not….
And see you all next week!
That said, we do offer this specialized On-Page SEO package to those clients who want their domain site totally optimized using best practices only and then will go off and do their own off-page optimizations as in getting links and citations for example.
This is often the best way to start-up your own SEO Campaign!
Simply put, evergreen content is the content on your site that does NOT rely on current trends while being an informational or reference material that somehow never goes out of date. Got that? It’s content on your site – whitepapers, blog postings – what have you that can fulfil a searchers “need to know” about the topic you’re covering…
Been thinking about this non-client request for help now since I got his email back in January of this year. He appears to be working for a legal firm in the southern Ontario part of Canada and his job must be acting as their “in-house” SEO guy. Or maybe he’s their web developer who somehow “backed” into doing the firms SEO too….I really dont’ know.
What I do know is that he’s made a “mess” of the firms attempt to be on the first page of Google for their chosen keywords and that’s not surprising considering the strategy he’s chosen to use – at least I think it’s his choice, as I never found out if this was his thinking or a previous SEO firm did this (not one that’s any good mind you!) or if he simply took orders on what to do from the law firm itself.