Okay, you’re an SMB owner and you run a bricks ‘n mortar location in your Canadian city, in any of our Canuck provinces and you’re wondering how you can get some LOCAL ranking traction. And the simple answer is – you need to use Citations (as described here in Wiki) to gain that traction via search engine rankings….and so now you know.
Huh? Well the real story of course is much longer and some background can be found here & here & here & here….and ESPECIALLY HERE….and yes, as you’d begin to suspect, there are more and more local search ranking factors at work than mere Citations – but that’s where we all begin.
Yup….I’ve been awaiting this one now for a few weeks, as it usually comes out in full summer and after a quick read of the TOC, I’m not going to be disappointed again this year! Again, the firm is using almost a couple of thousand different agencies, company, firms and SMBs to track just what the whole search marketing channel is all about – and the numbers are surprising in some areas for sure, eh!
The superb marketing mavens over at MarketingSherpa have again published their annual 2012 Search Marketing Report and it’s the kind of item you need to read if any of the following questions might be of help to you…
Friday, the sun is finally shining and I’m thinking that I’ve got more than enough on my “first of the year” long summer weekends….so here’s a roundup of the top outstanding items I’ve been looking at mentionning – and now am, eh!
First up today, is Experian, the folks who run hitwise.com, the site that provides insight and tracks how millions of users use their 1 million website network and then provide cool stats and research on same….and for today, you might want to take a look/see over at this canuck URL. What impresses me, as usual I might add as I take this click at least a couple of times a month, is that over the past few months the type and timbre of the most used search engine keywords and phrases once again mirrors our common culture!
Yup, this new program, just launched, offers up to any Canadian business the opportunity to get a free website, a free hosting deal, free tools to help build that site and a dot.ca domain address…and who’s footing the bill for this? Ah….well…it appears that this is from Google, RBC bank, Rogers Communications, the Globe & Mail, CIRA and a Toronto based firm called Silver Lining Ltd.
This is interesting….and as you’ve most likely alredy clicked on this link, and read the whole ITBusiness Canada story on same, you should have noted the following items….especially from a Canadian SEO point of view.
Just a week ago or so, some of us Canadian SEO practitioners were asked by David Mihm, one of the owner & founders of getlisted.org to help him BETA the new Canadian version, and as of today, the new way to search for canuck SEO listings for our own canuck sites!
Awhile back, they added a UK version which has been very well received, and as of today, there is a brand spanking-new Canadian version here too!
And, yes I’m ready and chomping at the bit to get at some new SEO tactics I’ve been reading about testing; ready to try a new strategy for a non-profit we just added to our pro-bono client listings; ready to get out to network with some of those new MeetUp types of business groups too…in fact, I’m about as ready as one can be, eh!
So….why this post? And the Mountie calendar showing him getting his dog team ready for a sled trip? ….ahh…glad you asked, eh!
You see, from my POV, the running of an SEO practice “IS” a team effort….tons of juice and power and enthusiasm from the whole team drives us and our clients forward towards our destination…better serp rankings with increased new traffic that leads to conversions and new revenues, eh! A true dog-team and sled approach, in our mind….and as the guy who get’s to yell MUSH I love what I do….but I never ever forget both the team and how and where we find news and tactics and analytics to test on too, eh!
What we all know about SEO Campaigns, is that if you optimize for anyone — it’s Go0gle, eh! That is about one of the most basic foundational aspects of understanding how an SEO Campaign needs to be developed…..Google is #1!
That said, and yes, this is a bit outside the norm I’d admit — the newly combined index/algo that runs both BING and Yahoo, is an opportunity waiting to be siezed and this was brought to our own attention from the folks over at Chitika!
Okay, so this whole google.ca new PlaceSearch (or as I like to call it the Google Blend) layout & design and serp rankings has be mystified still! I’ve been pouring over and over our client roster serp Reports; been plugging in known spam channels like lawyers, plumbers and car dealerships to test Reviews and citations and I’m no closer this week to having a “definitive” answer as to a “new tactical list” than I should be….this appears to be a change at Google, that changes every day. Or maybe every hour…
In thinking about this new Google Blend or PlaceSearch, I’ve run hundreds of keywords thru the g.ca index. One such just a few minutes ago was surprising, in that here in Canada, we’re “known” for having better beer that our Yankee friends. Least that’s what my tastebuds have always told me…and I’d think that most Yankees would agree…so I ran “canadian beer” and then “american beer” thru google.ca…and guess what I found?
Yup, strange serps…IMHO!
Go to google.ca (note, .ca only…as I can not get this to display on google.com!!!) and then enter a search term. I used my SEO company name of KKT INTERACTIVE and then click on the search button!
My wife has a birthday coming up and we were watching tv just on the past Thanksgiving weekend….and we both saw the new Apple iPod Nano advert. You know the one with the little 1.5″ square sized iPod that holds like tons of tunes and you can clip it to just about anything? Well, the dang advert showed a hot pink model and my wife jumped at that “color bait” and said she’d absolutely love one. Point made hon….and I just nodded and said yeah, that as they’re so dang brand new, they’d be outta stock for months…and the subject dropped.
Okay, no real surprise here, just a test of what I’ve been seeing/thinking/pondering on for the past couple of weeks, eh! Right, Google now has added the LOCAL geotargeting algo to their Google Suggest dropdowns….here look at what I see for each letter in the alphabet just this morning.
Wait one second, first let me just remind you that I’m working in the Hamilton, Ontario, Canada area and yes, I’m logged into my browser using the static IP that I have from my local cable company. I ran this set of Suggest serps from a box using XPPro/SP3 and using IE8 to start with. I then switched over to Win7/Firefox and got the exact same results from, yes…the exact same static IP…and ALL serps were run with my NOT being logged into my account at Google.ca either…fyi….
You know about Google’s Keyword Tool and given the quality of free and premium tools now available for SEO, you’re probably over it by now. Then there’s Google Trends, which is fun to play with and shows comparative data based on keywords. But have you tried Google’s Insights for Search Tool yet? Better yet, have you leveraged its insights for better optimization of your web site?
Insights for Search (IfS) is Trends’ obscure cousin (it’s been in beta for over two years), but it’s a very cool tool for people who love search data – and there are several areas where it outdoes Trends. But before we talk about some interesting ways to use it, here are some random tidbits we uncovered about search in Canada:
Today, the Canadian YellowPages Group announced a new API that is going to be made available as a BETA test for web developers interested in streaming local search content directly from one of Canada’s largest and most robust business and person databases.
Go to this link here — http://www.google.ca/realtime — to get a first look at same….and I’ll run thru some of the features here for your edification….
Here’ s what you can do to test this out yourownself. Go to www.yahoo.com and insert any kind of keyword link….I used “Hamilton web developer” and then click SEARCH. You will most likely see what I see too….shown here below —
Upstream retails visits by us Canadians are up and the numbers are looking good! Hitwise Intelligence reports that we “Canadians are heavy users of search engines and as we see in most markets, Search Engines are the top source of upstream visits to retail websites.”
It appears that in June last, a bit more than 1/3 of all upstream visits to Shopping and Classified websites and domains came from search engines, tho that is down from last years June 2009 numbers of 39%. This is about a 15% decline, and like others in the SEO world, we wondered what was making ups the difference?