2012 Search Marketing Report from MarketingSherpa is Out!
Yup….I’ve been awaiting this one now for a few weeks, as it usually comes out in full summer and after a quick read of the TOC, I’m not going to be disappointed again this year! Again, the firm is using almost a couple of thousand different agencies, company, firms and SMBs to track just what the whole search marketing channel is all about – and the numbers are surprising in some areas for sure, eh!
The superb marketing mavens over at MarketingSherpa have again published their annual 2012 Search Marketing Report and it’s the kind of item you need to read if any of the following questions might be of help to you…
SEO Friday Potpourri: Outstanding Items, eh!
Friday, the sun is finally shining and I’m thinking that I’ve got more than enough on my “first of the year” long summer weekends….so here’s a roundup of the top outstanding items I’ve been looking at mentionning – and now am, eh!
First up today, is Experian, the folks who run hitwise.com, the site that provides insight and tracks how millions of users use their 1 million website network and then provide cool stats and research on same….and for today, you might want to take a look/see over at this canuck URL. What impresses me, as usual I might add as I take this click at least a couple of times a month, is that over the past few months the type and timbre of the most used search engine keywords and phrases once again mirrors our common culture!
Google & CIRA: Free Websites for Canucks!
Yup, this new program, just launched, offers up to any Canadian business the opportunity to get a free website, a free hosting deal, free tools to help build that site and a dot.ca domain address…and who’s footing the bill for this? Ah….well…it appears that this is from Google, RBC bank, Rogers Communications, the Globe & Mail, CIRA and a Toronto based firm called Silver Lining Ltd.
This is interesting….and as you’ve most likely alredy clicked on this link, and read the whole ITBusiness Canada story on same, you should have noted the following items….especially from a Canadian SEO point of view.
New for Canadian SEO: getlisted.org comes to Canada!
Just a week ago or so, some of us Canadian SEO practitioners were asked by David Mihm, one of the owner & founders of getlisted.org to help him BETA the new Canadian version, and as of today, the new way to search for canuck SEO listings for our own canuck sites!
Awhile back, they added a UK version which has been very well received, and as of today, there is a brand spanking-new Canadian version here too!
Canadian SEO: Back on the Sled for 2011, eh!
Yup, been a terrific Xmas holiday season…. but I’m back readers and there’s like a ton of SEO news already, eh!
And, yes I’m ready and chomping at the bit to get at some new SEO tactics I’ve been reading about testing; ready to try a new strategy for a non-profit we just added to our pro-bono client listings; ready to get out to network with some of those new MeetUp types of business groups too…in fact, I’m about as ready as one can be, eh!
So….why this post? And the Mountie calendar showing him getting his dog team ready for a sled trip? ….ahh…glad you asked, eh!
You see, from my POV, the running of an SEO practice “IS” a team effort….tons of juice and power and enthusiasm from the whole team drives us and our clients forward towards our destination…better serp rankings with increased new traffic that leads to conversions and new revenues, eh! A true dog-team and sled approach, in our mind….and as the guy who get’s to yell MUSH I love what I do….but I never ever forget both the team and how and where we find news and tactics and analytics to test on too, eh!
Don’t Ignore Bing-A-Hoo SEO OnPage, eh!
What we all know about SEO Campaigns, is that if you optimize for anyone — it’s Go0gle, eh! That is about one of the most basic foundational aspects of understanding how an SEO Campaign needs to be developed…..Google is #1!
That said, and yes, this is a bit outside the norm I’d admit — the newly combined index/algo that runs both BING and Yahoo, is an opportunity waiting to be siezed and this was brought to our own attention from the folks over at Chitika!
Canuck vs. Yankee Beers: on Google.ca!
Okay, so this whole google.ca new PlaceSearch (or as I like to call it the Google Blend) layout & design and serp rankings has be mystified still! I’ve been pouring over and over our client roster serp Reports; been plugging in known spam channels like lawyers, plumbers and car dealerships to test Reviews and citations and I’m no closer this week to having a “definitive” answer as to a “new tactical list” than I should be….this appears to be a change at Google, that changes every day. Or maybe every hour…
In thinking about this new Google Blend or PlaceSearch, I’ve run hundreds of keywords thru the g.ca index. One such just a few minutes ago was surprising, in that here in Canada, we’re “known” for having better beer that our Yankee friends. Least that’s what my tastebuds have always told me…and I’d think that most Yankees would agree…so I ran “canadian beer” and then “american beer” thru google.ca…and guess what I found?
Yup, strange serps…IMHO!
Google.ca and Auto-Detect is ON!
Google moves sometimes with the speed of a turtle and other times well ahead of the pack, and the latest addition to the search results page is both quite surprising and interesting, eh!
Go to google.ca (note, .ca only…as I can not get this to display on google.com!!!) and then enter a search term. I used my SEO company name of KKT INTERACTIVE and then click on the search button!
Older Boomers Search, eh!
Yup, point here is, that even us ‘older’ boomers use search engines and that’s the honest truth — and here’s why I say that!
My wife has a birthday coming up and we were watching tv just on the past Thanksgiving weekend….and we both saw the new Apple iPod Nano advert. You know the one with the little 1.5″ square sized iPod that holds like tons of tunes and you can clip it to just about anything? Well, the dang advert showed a hot pink model and my wife jumped at that “color bait” and said she’d absolutely love one. Point made hon….and I just nodded and said yeah, that as they’re so dang brand new, they’d be outta stock for months…and the subject dropped.
Google now Geotargets their SUGGEST tool!
Okay, no real surprise here, just a test of what I’ve been seeing/thinking/pondering on for the past couple of weeks, eh! Right, Google now has added the LOCAL geotargeting algo to their Google Suggest dropdowns….here look at what I see for each letter in the alphabet just this morning.
Wait one second, first let me just remind you that I’m working in the Hamilton, Ontario, Canada area and yes, I’m logged into my browser using the static IP that I have from my local cable company. I ran this set of Suggest serps from a box using XPPro/SP3 and using IE8 to start with. I then switched over to Win7/Firefox and got the exact same results from, yes…the exact same static IP…and ALL serps were run with my NOT being logged into my account at Google.ca either…fyi….
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