Okay, you’ve got an SMB site, it’s local in it’s marketing circumstances and you want to know more about “citations” as your google reasearch has told you they’re important. If that might descibe you and your current stage of learning how to Canadian SEO your own site, then this post is for you, eh!
Here’s what I’m talking about today – that if you wish to get some search engine ranking notice and resulting traction, then you’ve got to learn about Citations – what they are, where to find the ones that count and what to do when do find same.
As we commented before on the original source of our then shorter list, it came from David Mihm, the well known and respected Local Search expert whose own practice has grown to include his #LocalUniversity conferences, his getlisted.org site for us Canucks and then there’s his definitive study and survey on all things Local that is published each year that is here and that TOO needs a click to see what the SEO community as a whole ranks for better client serps too, eh!
Just a week ago or so, some of us Canadian SEO practitioners were asked by David Mihm, one of the owner & founders of getlisted.org to help him BETA the new Canadian version, and as of today, the new way to search for canuck SEO listings for our own canuck sites!
Awhile back, they added a UK version which has been very well received, and as of today, there is a brand spanking-new Canadian version here too!
After the half-year mark around July 1st or so, our thoughts turned back to Canadian citations…and we were a bit surprised to learn that our own working master Canadian citation list has changed somewhat so we thought we’d update that list right here!
Yes, your ad dollars spent with the Yellow Pages folks have been busy lately and just yesterday, they went out and bought Canpages, our national local search and directories publisher!
Prices noted for this sale were in the neighbourhood of $225 million dollars and the purchase included this quote —
“…Headquartered in Vancouver, Canpages publishes 84 directories for a total circulation of approximately 8 million copies. The company’s website, Canpages.ca, attracts more than 3.5 million unique visitors each month. Canpages generates annualized revenues of $110M, with an online contribution of approximately 23%. The company employs about 700 people in Canada, of which more than 450 are sales consultants…”
Now that’s an interesting quote, in that Canpages also has a deal that is a few weeks old, with PDC (Phone Directories Company) of Utah, to provide search data on a continental scale — and with them just being bought up by YPG….that both consolidates the data into one set of servers on a North American scale!
Hmmmm…you’re thinking, so how might that affect my own site and web traffic via SEO? Well, here’s our take on that issue….
Via the ownership of ZipLocal by CanPages also a bit ago it’s becoming apparent that as ZipLocal provides online local search services in Canada to connect buyers and local businesses (the company’s search sites include Zip411.net, redToronto.com, redMississauga.ca, 411 Canada.ca, and 411Canada.com) the consolidation is being distilled even more, in our view, eh?
Let’s face it, in our world, the yellow pages are dead. I have been asking family, friends, clients and many many more networked acquaintances, if they continue to use the yellow pages to find businesses…and the answers have ALL BEEN THE SAME! Not even once a month, does someone offer that they use same. Oh, there are the folks (me too!) who open up the yellow pages to the restaurant section to go through an ethnic menu listing (say for Thai food) that lists all kinds of dishes — but we order never from same, as we just use that list to find what we want and then order from our own local Thai delivery restaurant. Yellow page usage? Not any more…
Once again, our Canadian online search arena has changed! If you’ve ever wondered how come your Yellow Page ads cost so dang much, here’s an example of how some of those funds are being spent. The Yellow Pages Group, who already own yellowpages.ca, canada411.ca, canadaplus.ca and canadatollfree.ca have just purchased the site 411.ca to add it to their stable of online phone indexes here in Canada. According to their Press Release, they have signed an agreement to acquire an ownership position and interest in 411.ca, to allow them to leverage traffic between them and all their other properties too!
Back about 6 months or so ago, David Mihm a very well known and respected SEO practitioner with a real bent on LOCAL skills, wrote a seminal article on Canadian Citations — the piece recommended I remember about 10 URLs for various directorys to list in, to gain LOCAL authoritative/trust backlinks to your site.
Since then, both Dev Basu and I and a few others have updated that list with some more canadion-only directories to add to your normal listings, to help all of us involved in an SEO practice — but as of today (thanks Greg Sterling!) there is some news about one of the original citation sources on our lists — canpages.ca!
While it was pretty well known then that the firm had also just bought ziplocal.ca in about late June I think and as such there was only speculation as to what that might mean to us canuck SEO practitioners. Well, word’s out as of today!
After a good run thru David Mihm’s pretty all-encompassing list of Canadian Citations for LOCAL search, I thought that I’d retest them with regards of updating the list with some new “juicy” ones. First here’s his list (on his great Blog Mihmorandum!) — click here to read same! Great listing…but then I thought, hey maybe I should share some of our own too…hence this blog posting!
So what’d I learn from that list? All are great lists, and yes, IMHO, some are better than others. First off, the yellowpages.ca is still very authoritative for use for rankings and as was pointed out by Andrew Shotland over at LOCALSeoGuide — click here to read same – and this will give you an idea on where the rankings come from and what the numbers are….you’ll need this to be able to tell which ones carry the bestest juice, eh!
So, nuff of setup, what spots do we want to add to that great list? Well, here they are!
1]. BELL — okay, I hear you, and yes “touting” our national telecommunications company up here in the #1 spot can be somewhat of a challenge to some who hate MaBell, but this is solid SEO, honest. The reg is pretty easy, the site gathers lots of searches especially by what I’d call the “old school” biz types…but this one does pass juice, eh!
2]. CanadaONE – this one is run by the folks over at canoe.ca, another large canuck business organization, but the reg is free and there are some synergy bonuses within that site too. Great ‘other’ content IMHO and this one passes juice too!
3]. Canadian Environmental Directories — if you’re in the ‘green’ space this is a long long scrolling list of various databases, directories and business listers. Why did I include this one here? Simple, really. This whole ‘green’ arena is pretty new, just getting started and for the most part I’ve no idea as to what kind of juice these will pass….but if you ARE in the ecology world, you should look some of these over!
And lastly for a great read by Mike Blumenthal, on exactly how and which online directories pass details TO Google MAPS — click here to read this definitive post! Great info there, eh!