Okay, I know the title here on this post may cause one to shake their head and wonder why anyone would ever use anything but Google itself for keyword research but let me assure you, there is a real gem in this honest promotion of the BING Intelligence tools.
And that gem is real live numbers that one can see along with trends and updates as they happen! And yes, it’s Microsoft’s own tools with the ability to work within MS Excel, their spreadsheet program that every single SEO practitioner uses to hold data and research on keywords, IBLs, backlink candidates…..the list is long, eh!
Okay, it’s Monday and my morning has been busy busy busy already…which to my way of thinkinng will lead to one busy week too…so today’s post is short but I thought it apropos to recap some interesting items that have appeared on my Canadian SEO world horizon.
There’s many of course…too too many to try to roundup here…but in my mind there’s a couple of real winners and so I thought I’d start off with something many of you SMB owners never even think of – how to own page 1 at BING!
Yes, I know…with the huge size of Google at approximately 1 Billion searches a day….and more than 7+ Billion page views a day…it’s sort of hard to even think about those “other” search engines…yet I thought it again time to look at BING & Yahoo….but not for searches but for their inclusion of photos within their web search results.
First, you should already know that as Google has rolled out their AuthorShip program, whereby content can be attibuted to any Author that goes through their validation process, that Google now shows that Author’s photo along with the link to that URL where such content can be read.
What we all know about SEO Campaigns, is that if you optimize for anyone — it’s Go0gle, eh! That is about one of the most basic foundational aspects of understanding how an SEO Campaign needs to be developed…..Google is #1!
That said, and yes, this is a bit outside the norm I’d admit — the newly combined index/algo that runs both BING and Yahoo, is an opportunity waiting to be siezed and this was brought to our own attention from the folks over at Chitika!
Okay, I’ve got to tackle this one now. I’ve been an online user since 1988 (yup, pre graphics and Mosaic etc…all the way back to Lynx and text-based only browsing) and from what I’ve learned in my online professional life, almost anything can be spun when it comes to marketshare stats.
So, what’s prompted this?
And Yahoo search is no more….
And the POWERED BY BING tag is now in the yahoo.ca footer too….
Here’ s what you can do to test this out yourownself. Go to www.yahoo.com and insert any kind of keyword link….I used “Hamilton web developer” and then click SEARCH. You will most likely see what I see too….shown here below —
Over the past year or so, after talks and deals being made, it was decided that from about mid-year or so in 2010, that the Yahoo search engine results would be supplied by the Bing search engine. We reported much more fully back in February on this here….
And the time it appears is now!
Yup, news just in from Chitika Research….every single BING user is worth one and a half Googlers!
What do I mean — or rather — what do they mean by that?
“A new study by online ad network Chitika shows that an individual Bing user is worth one and a half individual Google users in value to website owners.The value of an individual user, in this case, is determined by their likelihood to click on a website’s revenue-generating call-to-action – in Chitika’s case, a text ad embedded in the site. Across the sample of nearly 15 million impressions used for this study, Google users clicked on ads at a rate of 1.09%, while Bing users clicked on ads 1.67% of the time…”