Not trying to be oblique here….but the title above says it all. We’ve all been trained to believe that it’s far far better to sow a seed and then know that when it ripens on it’s own, it can be harvested by us gaining the strategic startup founder the crop that he seeks.
That is, I think that this is the completely wrong paradigm to pronounce as the “right” way to think about success….and finally, there’s some other thought leaders out there that agree.
Not that I was the first – my own mentor from back in the 1970’s taught me to “farm always…but carry a spear” and from the success that I’ve had in closing deals, it appears that he knew his stuff. Which is what I learned. Which is why I now say the same strategic goal….that hunters win.
The short answer is yes…but only with a few provisos that you’d need to consider first, not the least of all is that if you start something it should not “die” as it will reflect on you and your own online reputation too!
Huh….might be the first thing you think of, so to explain let me try to rationalize the commitment that you’d have to make to enable both a vital community and your own mirrored reputation.
Thinking today, that as I’ve had to push off 7 prospective clients in the past month (due to a multitude of reasons), that I am lacking really in one major “help” item – a worthwhile SEO Starter Guide to try to give them some “best practices” SEO help for them to use.
What I mean is that say for the last client who wanted our $5,000 monthly package for $250 a month – someone again who had no business intelligence to know that an investment is a real live SEO program has a real live ROI, that they were working from a POV that just isn’t real in a cost vs benefits comparison. They believed that as they only had that $250 a month to invest, that they would find an SEO firm that would accept that revenue but do a job at 20 times the value of same. And that, as we all know just doesn’t happen.
Yup, it was last night and I am so so pleased to be able to report that the winner of our #HamOnt Innovation Factory Mark Chamberlain BiG DiFIZEN of the Year Award is Carolynn Reid, of the city’s EcDev Department! KUDOS Carolynn!!!
But wait, there’s more…so much more…and let me remind you that I speak from the “lofty” position of being the innaugural winner of that award back in 2012…and it really may “take one to know one” type of argument here….
And just last year, the Innovation Factory presented the 2013 BiG DiFIZEN of the Year award to our own Kevin Browne, who they described by saying “it is truly great to see how many people really want to be a contributing part of Hamilton’s Innovative Community, but with everything he has done, Kevin Browne is truly a grass-roots supporter of innovation in Hamilton.”
Why so long? This is still the #1 question we get asked by every single new SEO Program client…and while we do take the time to explain why, it’s also apparent to us that for many new-to-SEO clients, they just don’t “get it!”
Why? Well for the first matter under consideration, you must remember that they’re thinking with their wallet. That is, until we can produce brand new traffic, they pay the freight and that means the up-front ROI is not producing the numbers that they’d hoped.
Yes, we do tell them it’s an investment in their revenue stream and yes we do tell them that it definitely is front end loaded…but I also think that they ‘gloss’ over that in the hopes that new numbers will appear quicker than what we estimate.
StartUpWeekend – what’s that you might be asking right off the bat and I’m not surprised to be honest. The whole StartUpWeekend movement began years ago out west in Seattle and while the number of events already held is over 1000+, it’s understandable that the whole experience is just not as discernable as it could be. Why?
Well, as it’s “hosted” by brand-new-to-event-management folks each and every time, it’s easy to see that these folks lack to a certain degree the knowledge and ability to push out the brand to the community in which it’s being held. They’re new to this kind of output for community notice and they miss a few or sometimes more opportunities but thats a part IMHO of the whole “coolness” of the event itself. As the rules state that no one can “host or run” a StartUpWeekend more than three times, it promotes the onboarding of new folks at the top to run and look after all the details of an event and that is one of the best parts of any event!
Been again a busy week…we’ve been working of course on our own SEO practice and have had a couple of speaking presentations too on our own www.fundhamont.com crowdfunding startup too…so busy is the word for the week!
That said, yes….I did find a couple of great new infographics for you to look over in the online marketing channel and the thing is – they’re pretty good! We all know about using infographics to help our SEO client campaigns, that’s a given.
But more in this case might be that the ones I’ll feature today do more…they not only yes, help the creators out in the serp world, but they also point out a couple of “new” SEO tactics that yes, I didn’t consider too!
Okay, you’re startup is up and live…you’ve had the EUREKA moment and it got passed every single vetting moment by friends, family and your own peer group. You found a great company name, a matching domain name too, it’s up and live and yes, you’re ready for that all important traffic to start to drop by to be amazed…and to buy your online products or services.
You’re ready – but is your website itself would be the question – and from our own long-time SEO practice, what we know already is that the site is NOT ready at all.
So why do we think so?
It’s Fab Friday again and I’m thinking as always that perhaps it might be time (I do this about once-a-quarter) to review my own post-blog-publishing procedures just to see if anthing might have changed out there in the web-O-sphere. So when I googled for ‘how to promote your blog post’ a ton of infographics came up early so yup, I went and looked over I think the first 23 pages.
And there’s hope for my own procedures which is great – but there a couple of new “twists” too that I’d not have thought of – so I thought I’d share same with all for your own SMB blog site to aid your own Canadian SEO Campaign!
No, I’m not talking about going to Google web search and typing in a keyword phrase of yours and the seeing who ranks on the first page to get some competitive BI (business intelligence) to build on….but something like that for sure. What I’m talking about instead is not “who” ranks for that keyword phrase – but “where” they rank.
How? Here’s a basic one that may be new to you….go to the Google search field and type in exactly this – [keyword phrase] intitle:directory and then click SEARCH.
Typical now I’d guess you’d be thinking, that on a Friday, I’m pointing out some great infographics that I’ve bumped into over the past week or so, and yup, you’d be correct too, eh! We have alerts using the Google Alert tool as well as a couple of other proprietary aggregators and we always take a minute or two to click on those alert links to see what others are pointing out which is how we found the ones we’re featuring today.
And that’s not to say there aren’t others too, that deal with our own national Canadian SEO but these ones are ones that I thought spelled out “best” practices and information being passed along to the reader. So here goes the latest winners in our SEO world, eh!
Okay this is now only a couple of weeks old, but it’s taken us that long to test everysingle TITLE tag and META description text strings in our tester to see what the changes just made by Google will mean – and it’s a change that any SMB should be aware of.
Google web results pages now use Arial 18 pt fonts to show these two link descriptors and that’s up 2 pts from the Arial 16 pt font that used to be used – and it changes IMHO how you should be “doing” both of these areas.