About 20 months ago or so, I received launch notices about a great new program sponsored by Google, the Royal Bank, Yola and our own CIRA that would enable SMB owners to get a brand new free website for their online businesses. This I thought would be a good thing as I know that simply put you need an online website to allow you to both brand and manage your business in this millenium.
So I wrote about it a few times back in early 2011 with the launch blog post here and followups here and here with stats too…I was proud to have helped get this Program up and running and even got a mention about it too here (but that is a dead link now eh!)
Interestingly enough while I’ve been watching web results layouts change over the past 19 years, you know I’ve never every considered the real back-story rationale as to why those layouts are changing.
And while I’ve never noticed the actual changes, what I have apparently done is to realize somehow in my subconcious that the “space” that I’m interested in for our web rankings is growing smaller.
Smaller while in fact I’m now using a huge 27″ monitor and yet, I’m still looking down down down the page to see what I’m looking for….never thought about that – but yes it’s true I’d now admit.
Okay, your site’s up….you’ve worked damn hard in getting your keyword research done and have gotten those dozens of keywords properly “stitched” into your pages using the best practices tactics for SEO on-page optimizations done…and yup, you still can’t find your site in the serps you are running. That is what so many SMB owners complain of when they come to us looking for some “SEO doctoring” and for the most part – they’ve just stopped too early!
There is always the thought that oh-oh, maybe they’ve not done such a good job on the initial on-page optimization tasks…but a quick check shows that they’ve gotten the basics all done…so it’s not that. What it is, of course, is that a complete SEO Campaign to drive new traffic to your site does NOT stop at that level…in fact that’s only about 40% of the whole set of tasks needed….the next step is yes, building your site “Authority & Trust” levels by making your site relevant to other in-channel sites via links. Continue reading “DIY SEO:Learn Your Link Building Basics!” »
So…Friday once more and yes, Infographics are on our mind once again! That’s the SEO tactic that again, while others seem to believe that they add “little” for your SMB website serps…we know different!
Yes, we understand that many SEO practitioners have an upturned eyebrow when they begin to think about Infographics.
And yes, we also understand that many “other” SEO practitioners know little about Infographics, but here’s what we know via our own SEO practice rationale of empirical testing!
Okay, by now if you’re a regular here, you know that my wife and I had a horrible experience trying to get a simple order of wings delivered to our house back about 10 weeks ago and yes, I blogged about that right here too under the title (if you need to search for it on Google et al) of “What Bad Customer Service Costs: WildWingSucks.ca” and yes both that blog piece and the site it points to are still up and live and running.
Okay, I know what you’re thinking….a major accounting firm runs a forum for folks to attend and increase their knowledge in an area you’re unfamilar with and then comes the big “hey, pick us for your accounting needs” type of come-on, right? Wrong! While I’d admit that was in the back of my mind as a caution a week ago or so when I attended my first ever Next Gen CEO forum, hosted by SB Partners at the Burlington Golf & Country Club, I couldn’t have been more incorrect.
In fact, if there is one thing that sticks out in my mind, it was that there was honestly no “hard sell” of this accounting firm and the pitch that usually follows such a meet-up. For that I was not only pleasantly surprised but comforted by the thought that this Burlington based accounting firm was making it apparent that they were trying to only increase the attendees level of knowledge on the topic that was there for presentation that day – and what a great topic it was too!
We have talked here on our Canadian SEO blog about how to generate leads for your SMB business quite a few times over the past few years and if it’s one thing we’ve learned, it’s that for the vast majority of SMB owners, our advice has barely broken through the clutter of other voices all vying for attention. That’s bad. We know that this cacaphony of marketing voices is just too too much to wade through to try to find the “meat & potatoes” that a business owner needs to sup on, to succeed.
So we thought that today, we’d try to help any of our readers think on what they will need to do to research same on their own, and to do that, we thought we’d start with one of the best firms we know when it comes to exactly that – capable, reliable marketing knowledge to help you both plan, create and develop your own marketing plan for your online business to succeed.
It’s not very often – in fact only once in memory, that I’ve ever used this Canadian SEO blog for the purpose of spreading out news that came to me in a Press Release, but as I know both the whole team over at VistaShift and that I was actually at the launch party for their new site, that I thought this would be the best way to help shout-out their news.
That, plus the fact that I have actually “taken” the early-stages course for one firm I’ve invested in, our own mobile payments firm SnapPay, that helped us immensely to gain some traction via the insights we received at that two-day session really made me decide to do this. Oh, one further point too…is that you may recognize the founder’s name, Ron Neumann as he was the original founder and CEO over at our own Hamilton Innovation Factory for the first three years and has proved to our whole community that yes, he has both vision and implemention skills too! So here’s the PR….
Just last Wednesday, November 6th here at our own Hamilton McMaster Innovation Park the Innovation Factory once again held their big quarterly Innovation Night competition and was what can only be called a true successful event! The Innovation Factory has run this event many many times in the past 3 years and yes, I’ve blogged about them all here…
First the Atrium was sold out…not a seat to be had and there was I’m told a waiting list for attendants too so the hubbub was big and the buzz strong and we were all pumped and ready for the whole evening’s ceremonies. Our MC was yes, David Carter the Innovation Factory CEO and he was as surprised as the rest of us “usual attendees” when he asked how many folks were there that night for their very first-ever Innovation Night event when more’n half the audience raised a hand!
Sure, I know…this is a blog post about how blogging works to make your firm more successful and while that may appear to be self-serving, it’s reallly not. Instead, it’s about the vast number of prospective clients we meet with who when asked “do you have a blog on your site” look back at us and ask “why…is that important?”
Short answer – yes, yes it is and there’s a ton of proof out there that one can point at too…
You know that I follow the fine folks over at Sophos daily and their Chester Wisniewski, a security blogger/analyst on the Sophos Naked Security site and have for years. You know that I’ve followed and blogged about the Sophos YouTube channel and it always has new “leading edge” content for those of us who try to stay current in the online security field too. You know that I’ve blogged on “Blackhat SEO Expose from Sophos,” on “We Like Sophos for Safe Web Browsing” and “Canadian SEO Data Protection: Sophos Rocks, eh!” too and all are still spot-on for security concerns and the web.
Most of our readers here in Canuckland have seen the whole ObamaCare schmozzle down in the US over the past few weeks and one thing really caught my eye – that the website that was supposed to handle the online signups has 500 million lines of code in same.
500,000,000 lines of code….that’s the size of the online site – and if you’ve been reading about same, you’ll have seen that someone has estimated that about 5,000,000 lines of code will need to be re-written….i.e. about 1% of the total codebase is incorrect.