It’s said “…it’s not what you know, but who you know…” and what we’re going to post today…is all about the exact opposite…i.e. what you need to know to be a Startup Mentor.
Seems like there’s a fair bit of chatter on the whole topic of Mentorship happening with many of the bloggers that I read at least weekly and I thought that here maybe I’d add my own voice to same. Disclaimer – I know only a couple of these entrepreneurs personally but would vouchsafe them all as knowledgeable, talented and yes TRUE mentors in their own right as they all own that “Been there & done that” T-Shirt, eh!
That said, what am I talking about when I say “mentorship” as a definition of what is done in any startup ecosystem? Well, to my mind, it’s the creation of a network of like minded individuals who will be instrumental in helping new startups gain traction for their ideas…and lead them to success.
First up, is a great one entitled “Sensible Social Media Checklist” from the folks over at thewholebraingroup.com and it’s a very sensible list indeed.
It’s not often that I review books…though to be honest, I’ve been so very partial to the works of Guy Kawasaki, I’ve not really thought much of other business book offers to send me free copies if I’d review same.
Sure I’ve done a few others for other blogs, but the thing is, I’m not really a ‘book reviewer’ type of online marketer.
That said, yup…I found one and it’s odd as to how I found same and then why I thought I’d offer up a review of same, but it’s first of all, found here and it’s entitled “Breaking the Time Barrier” by Mike McDerment, CEO and found of our own Canadian startup success – FreshBooks.
So first off, anyone who has done SEO in the past knows the importance of internal and external linking.
You not only need to link to your posts but also other sites you find valuable.
Startups of every type in every channel need to learn about marketing….what it is, why it’s important and most of all, how to “market” their products or services to gain revenues. Without revenues, you’re just burning up the company bank account and as we all know, there is a finite number of dollars you have to work with…so revenues matter big time!
Learning about marketing – from an online marketing POV then is an important asset that one needs to be able to fulfill as soon as possible and as efficiently as possible too – and it’s to that point that today’s blog post deals with ‘help’ in that learning.
So, what is a “Pitch Contest?” you might ask…and it’s really just what it says. Past winners and nominees from within the Innovation Night events held all year, get a two minute timed presentation to pitch their company to a crowd of more than 300 and they do it with style and drive!
Big grin here as recent data shows Google is placing increasing weight on Google+ in the search results, at least as it pertains to personal brand searches as is reported in a study done by Conductor.com!
Further analysis of that study shows a majority of the world’s top tech writers have Google + accounts and have, by now, taken a step further by establishing authorship in the SERPs.
First, what’s an EMD?
This acronym stands for an ‘exact match domain’ as in when you buy your domain name you think ‘keywords’ ahead of brand and you buy something that is a usual search engine keyword phrase. Like you’re going to go into the cheesecake retail store channel in your hometown, so you buy “hamiltoncheesecakes.com” for an example.
Okay, it’s Monday and my morning has been busy busy busy already…which to my way of thinkinng will lead to one busy week too…so today’s post is short but I thought it apropos to recap some interesting items that have appeared on my Canadian SEO world horizon.
There’s many of course…too too many to try to roundup here…but in my mind there’s a couple of real winners and so I thought I’d start off with something many of you SMB owners never even think of – how to own page 1 at BING!
Okay I too have noted that as of late, most of our SEO reporting has been on new Google changes – and today’s post is in that same vein and if I had to mention why that is, it’s because Google is changing. That’s not news for us Canadian SEO types, but many SMBs we consult to think it odd that no sooner is one tactic hypothesized, tested, proved and then installed – than things change. Welcome to the world of search is all I can say….
But back to today’s post on the actual page layout algo that Google currently is using and it’s recent update and what that means for us SEO practitioners and all you SMB owners out there. But first, my post is based on a recent post by the fine folks over at tutorspree.com – but I’ve no idea as to which of their staff wrote this post here…. Great piece. Got me a measuring too and while my own numbers varied slightly from there’s….it’s no doubt that organic search is now a small piece of the overall web results real estate.
As you probably know, I’m a strong believer in Google+ as a social network as well as the hypothesis that by using same you will increase your own/client’s online reputation, authority, trust…and yes serp rankings eventually too.
That’s not a unique thought, as there must be thousands of us SEO practitioners thinking along those lines around the globe and in the past couple of days, Google has added some new tools to help further that thesis.
Official announcements abound…but what I think might be more important is to think about the ‘why’ behind the ‘what’ ideas first…but here’s some background and stats to begin.