It’s always a surprise when I get a new LOCAL SEO Campaign client and do a competitors analysis for their channel – and when I say surprised what I mean is that it’s really a set of on-page factors that must be done – and they’re not! That is, while the new client may not know what to do it’s the lack of just about anyone in their city and channel too, that always makes me shake my head with a “doh!”
Let’s say you run a legal firm in your city. You have (like any professional does) certain “areas of expertise” like perhaps “personal injury” or “trademarks and patents” – which ones you choose to specialize on is of course up to you but when it comes to Google et al, what you want to do is to let them know – yup, you’re the leader in that type of legal area in your city.
I received just yesterday, the email mission that I’ve been a part of now for 4 years….yes, I got the call to help as one of the 2014 Local Search Ranking Factors study, originally created by David Mihm, now of moz.com – and I am once again delighted! And, worried too.
Originally started back in 2008, the rationale behind the study was put in the following manner by David…
What are long-tail keywords and why might they be important to an SMB owner? Ah…some of the finest friends your website will ever have are “long-tails” when it comes to Google search results, so let’s get into it!
A long-tail keyword is – as Google itself reports here - “Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them…”
SSL – the acronym means Secure Socket Layer is something that many SMB owners – perhaps other than those in the eCommerce space – have bumped into, and it’s now becoming more important than ever for your website. It’s the modified notation up front in any URL – the HTTPS instead of the HTTP notation that indicates that an SSL is being used by that site.
Why do I post about that here today?
Okay, the topic today is again, Negative SEO – the tactic that both exists and is in use by some to try to knock down the competition’s rankings and replace their page 1 spots with your own. You know…more of a DEFENCE type maneuver than an OFFENCE one….and yes, I’ve reported on same before at some length too!
There has been much blogging press on this lately….perhaps because our own SEO guru Rand Fishkin over at moz.com has asked for some help in developing a case study that will irrefutably prove once and for all that it exists….I believe this to be a “cart ahead of the horse” type quest as I know for a simple fact that yes, it does exist….but that’s not what today’s post is about…
I found this link earlier in the week….and thought I’d share it with our readers…and for me having been on the web since the days of Lynx and text-only based communication….it’s surely a look back to the past!
Search engines…there’ve been a few…and here’s the link to same - http://www.thesearchenginelist.com/ – and it’s a long long scrolling list that for many of us brings back memories.
Yup, I know…what is Hilltop and what do I mean by ‘AuthorRank’ too? Simply put, what I’m going to be talking about in this Canadian SEO blog post is what might be the newly intended value of the patented Hilltop algorithm that Google bought about a decade ago.
First, what’s the Hilltop algo?
It was as Wiki states “…an algorithm used to find documents relevant to a particular keyword topic. Created by Krishna Bharat while he was at Compaq Systems Research Center and George A. Mihăilă at the University of Toronto, it was acquired by Google in February 2003…and Bharet is employed at Google now…are you getting my “drift” on this?
One of those weeks, eh…where you work hard for clients….invest time in networking and meeting up with your Mentorees…and still find time to stay aware of what’s new in your SEO channel. Yes, one of those weeks that for the most part are busy busy. Which gets me to the point of what we do here at KKT INTERACTIVE Inc. – we do online marketing for clients.
Which means that we like all the other SEO firms out there, pay particular attention to Google et al….well to Google for sure.
If there’s a change, a ripple, a modification, a “what the heck is that” kind of sudden difference from what we’ve been seeing to what we see….we notice.
Insider information…meant for Google employees only….but somehow “leaked” to us non-Google employees…could there be a greater way to learn from “the horse’s mouth?” Nope….I don’t think so either.
S0…160 pages of top quality Google SEO quality guidelilnes for their “raters” to use to aid Google in it’s rating procedures….and you can read it all and learn….what a gift!
At least in my world it is….yes, I know that there are already those in the SEO world who are already claiming that this is all phony….that Google would never ever deploy this kind of business intelligence….that what we’re reading is just SPIN!
It should be no surprise, that if a tablet that works, uses Android, comes loaded with a real speedy proprietary browser and costs less than $40 CDN, then I’d be a early adopter! Disclaimer: I host this site so I’ve known about same for almost a month…fyi!
And yes I am….as I’m right now typing this blog post on my brand new ubiSlate 7Ci…and this tablet rocks!
Okay, it’s no iPad or high end unit….but at 7″, with a quick response TFT capacitive screen (just like the iPad1) and about 2.5 to 3 hours of battery life and it shows my YouTube movies lickety-split….no disruption, freezes or stuttering….all for less than $40 CDN!
A couple of terms here to explain I’d imagine before you even get the thrust of this post would be in order…. #JerkTech is a phrase that is fairly new, and refers to what TechCrunch labels as “…emblematic of a compassionless new wave of self-serving startups that exploit small businesses and public infrastructure to make a buck and aid the wealthy. Let’s call these parasites #JerkTech. It’s one thing to outcompete a big, stagnant company with new technology. It’s another to screw over the little guys just because you can sell what’s usually free…”
So….#JerkTech (also a real live Twitter handle!) is something not so good, right? Wrong in my world…because I’ve always been a “let the market decide” type of guy.
That said, we did a lot of analyzing of some testing we’ve been working on to try to validate some LOCAL citation resources and that’s fortunate for our client roster – well, not yet…but soon!
And as it’s Friday, yup we’ve got some captured URLs for some Infographics we found and loved….on SEO and yes on humour too!