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StartUp Mentorship: Signal vs. Noise

August 6, 2013 by · 2 Comments
Filed under: SEO 


signalSeems like there’s a fair bit of chatter on the whole topic of Mentorship happening with many of the bloggers that I read at least weekly and I thought that here maybe I’d add my own voice to same. Disclaimer – I know only a couple of these entrepreneurs personally but would vouchsafe them all as knowledgeable, talented and yes TRUE mentors in their own right as they all own that “Been there & done that” T-Shirt, eh!

That said, what am I talking about when I say “mentorship” as a definition of what is done in any startup ecosystem? Well, to my mind, it’s the creation of a network of like minded individuals who will be instrumental in helping new startups gain traction for their ideas…and lead them to success.

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Friday Infographic RoundUp: Some Good Ones eh!

August 2, 2013 by · 4 Comments
Filed under: SEO 

fridayAh…Friday again and yes, I’m talking about my weekly Friday roundup of infographics from around the web and we’ve got a stellar trio for you today!

First up, is a great one entitled “Sensible Social Media Checklist” from the folks over at and it’s a very sensible list indeed.

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FreshBooks Founder Tells Us How to Earn More!

July 29, 2013 by · 3 Comments
Filed under: SEO 

breaking.It’s not often that I review books…though to be honest, I’ve been so very partial to the works of Guy Kawasaki, I’ve not really thought much of other business book offers to send me free copies if I’d review same.

Sure I’ve done a few others for other blogs, but the thing is, I’m not really a ‘book reviewer’ type of online marketer.

That said, yup…I found one and it’s odd as to how I found same and then why I thought I’d offer up a review of same, but it’s first of all, found here and it’s entitled “Breaking the Time Barrier” by Mike McDerment, CEO and found of our own Canadian startup success – FreshBooks.

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Fabulous Friday: It’s Infographics Once Again!

July 26, 2013 by · 2 Comments
Filed under: SEO 

fridayYup….it’s a Friday catchup on some of the best SEO-online marketing Infographics we’ve bookmarked and boy there’s a couple of real doozies out there, eh!

So first off, anyone who has done SEO in the past knows the importance of internal and external linking.

You not only need to link to your posts but also other sites you find valuable.

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Marketing: How to Learn What you Need to Know!

July 22, 2013 by · 2 Comments
Filed under: SEO 

marketing101Startups of every type in every channel need to learn about marketing….what it is, why it’s important and most of all, how to “market” their products or services to gain revenues. Without revenues, you’re just burning up the company bank account and as we all know, there is a finite number of dollars you have to work with…so revenues matter big time!

Learning about marketing – from an online marketing POV then is an important asset that one needs to  be able to fulfill as soon as possible and as efficiently as possible too – and it’s to that point that today’s blog post deals with ‘help’ in that learning.

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Innovation Night SHOWDOWN: Another IF Success Story!

July 19, 2013 by · 2 Comments
Filed under: SEO 

showdownYes, another success story from our own #HamOnt Innovation Factory and I’m so so pleased to have attended this big Innovation Night SHOWDOWN Pitch Contest just this past Wednesday evening!

So, what is a “Pitch Contest?” you might ask…and it’s really just what it says. Past winners and nominees from within the Innovation Night events held all year, get a two minute timed presentation to pitch their company to a crowd of more than 300 and they do it with style and drive!

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Google+: Results are in….and Authorship for Serps Works!

July 15, 2013 by · 2 Comments
Filed under: SEO 

conductor-1Big grin here as recent data shows Google is placing increasing weight on Google+ in the search results, at least as it pertains to personal brand searches as is reported in a study done by!

Further analysis of that study shows a majority of the world’s top tech writers have Google + accounts and have, by now, taken a step further by establishing authorship in the SERPs.

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EMD Serps: What not to be Impressed With!

July 12, 2013 by · 2 Comments
Filed under: SEO 

emd-1My end of the week blog and I had to post today about EMDs and what they really mean for SMB owners and how they can be totally misleading. Huh?

First, what’s an EMD?

This acronym stands for an ‘exact match domain’ as in when you buy your domain name you think ‘keywords’ ahead of brand and you buy something that is a usual search engine keyword phrase. Like you’re going to go into the cheesecake retail store channel in your hometown, so you buy “” for an example.

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SEO Roundup: A Re-Cap of many things SEO!

July 8, 2013 by · 2 Comments
Filed under: SEO 

mondayOkay, it’s Monday and my morning has been busy busy busy already…which to my way of thinkinng will lead to one busy week too…so today’s post is short but I thought it apropos to recap some interesting items that have appeared on my Canadian SEO world horizon.

There’s many of course…too too many to try to roundup here…but in my mind there’s a couple of real winners and so I thought I’d start off with something many of you SMB owners never even think of – how to own page 1 at BING!

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The Shrinking Google Web Results Real Estate

July 5, 2013 by · 1 Comment
Filed under: SEO 

megaphone_manOkay I too have noted that as of late, most of our SEO reporting has been on new Google changes – and today’s post is in that same vein and if I had to mention why that is, it’s because Google is changing. That’s not news for us Canadian SEO types, but many SMBs we consult to think it odd that no sooner is one tactic hypothesized, tested, proved and then installed – than things change. Welcome to the world of search is all I can say….

But back to today’s post on the actual page layout algo that Google currently is using and it’s recent update and what that means for us SEO practitioners and all you SMB owners out there. But first, my post is based on a recent post by the fine folks over at – but I’ve no idea as to which of their staff wrote this post here…. Great piece. Got me a measuring too and while my own numbers varied slightly from there’s….it’s no doubt that organic search is now a small piece of the overall web results real estate.

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Google+: New Buttons and Functionality Releases!

July 2, 2013 by · 3 Comments
Filed under: SEO 

g+As you probably know, I’m a strong believer in Google+ as a social network as well as the hypothesis that by using same you will increase your own/client’s online reputation, authority, trust…and yes serp rankings eventually too.

That’s not a unique thought, as there must be thousands of us SEO practitioners thinking along those lines around the globe and in the past couple of days, Google has added some new tools to help further that thesis.

Official announcements abound…but what I think might be more important is to think about the ‘why’ behind the ‘what’ ideas first…but here’s some background and stats to begin.

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Google Analytics: How to Manage Same

June 24, 2013 by · 6 Comments
Filed under: SEO 

ga_logoOkay, you’re website is up and running; your online marketing campaign is bringing in traffic with both SEO and Social Media tactics; you are seeing new leads or revenues coming in, but you want to know more about the rationale behind those visitors to increase your ROI on the current spend – but you don’t know how. If that’s a fair description of where you are right now, then today’s blog post is definitely for you.

Google Analytics is the answer… it? But, you’ll immediately say…how do I use same to really find out where my site visitors are coming from, what they’re looking at on my site, how long they stay (i.e. the site stickyness), what call-to-action worked to get me those leads….etc. etc.

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