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Thoughts on the 2014 BiG DiFIZEN of the Year Award!

May 9, 2014 by · 1 Comment
Filed under: SEO 

carolynnYup, it was last night and I am so so pleased to be able to report that the winner of our #HamOnt Innovation Factory Mark Chamberlain BiG DiFIZEN of the Year Award is Carolynn Reid, of the city’s EcDev Department! KUDOS Carolynn!!!

But wait, there’s more…so much more…and let me remind you that I speak from the “lofty” position of being the innaugural winner of that award back in 2012…and it really may “take one to know one” type of argument here….

And just last year, the Innovation Factory presented the 2013 BiG DiFIZEN of the Year award to our own Kevin Browne, who they described by saying “it is truly great to see how many people really want to be a contributing part of Hamilton’s Innovative Community, but with everything he has done, Kevin Browne is truly a grass-roots supporter of innovation in Hamilton.”

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Why does it take so long for SEO to get traction?

May 5, 2014 by · 9 Comments
Filed under: SEO 

slowSEOWhy so long? This is still the #1 question we get asked by every single new SEO Program client…and while we do take the time to explain why, it’s also apparent to us that for many new-to-SEO clients, they just don’t “get it!”

Why? Well for the first matter under consideration, you must remember that they’re thinking with their wallet. That is, until we can produce brand new traffic, they pay the freight and that means the up-front ROI is not producing the numbers that they’d hoped.

Yes, we do tell them it’s an investment in their revenue stream and yes we do tell them that it definitely is front end loaded…but I also think that they ‘gloss’ over that in the hopes that new numbers will appear quicker than what we estimate.

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Mentoring at a StartUpWeekend is Tough!

April 29, 2014 by · 1 Comment
Filed under: SEO 

startup_iconStartUpWeekend – what’s that you might be asking right off the bat and I’m not surprised to be honest. The whole StartUpWeekend movement began years ago out west in Seattle and while the number of events already held is over 1000+, it’s understandable that the whole experience is just not as discernable as it could be. Why?

Well, as it’s “hosted” by brand-new-to-event-management folks each and every time, it’s easy to see that these folks lack to a certain degree the knowledge and ability to push out the brand to the community in which it’s being held. They’re new to this kind of output for community notice and they miss a few or sometimes more opportunities but thats a part IMHO of the whole “coolness” of the event itself. As the rules state that no one can “host or run” a StartUpWeekend more than three times, it promotes the onboarding of new folks at the top to run and look after all the details of an event and that is one of the best parts of any event!

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FabFriday Means New Infographics!

April 25, 2014 by · 3 Comments
Filed under: SEO 

 

fridayBeen again a busy week…we’ve been working of course on our own SEO practice and have had a couple of speaking presentations too on our own www.fundhamont.com crowdfunding startup too…so busy is the word for the week!

That said, yes….I did find a couple of great new infographics for you to look over in the online marketing channel and the thing is – they’re pretty good! We all know about using infographics to help our SEO client campaigns, that’s a given.

But more in this case might be that the ones I’ll feature today do more…they not only yes, help the creators out in the serp world, but they also point out a couple of “new” SEO tactics that yes, I didn’t consider too!

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StartUp SEO: A List to Think On…

April 21, 2014 by · 4 Comments
Filed under: SEO 

 

startups_seoOkay, you’re startup is up and live…you’ve had the EUREKA moment and it got passed every single vetting moment by friends, family and your own peer group. You found a great company name, a matching domain name too, it’s up and live and yes, you’re ready for that all important traffic to start to drop by to be amazed…and to buy your online products or services.

You’re ready – but is your website itself would be the question – and from our own long-time SEO practice, what we know already is that the site is NOT ready at all.

So why do we think so?

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Fab Friday Infographics on Promoting your Just Published Blog Post!

April 11, 2014 by · 3 Comments
Filed under: SEO 

fridayIt’s Fab Friday again and I’m thinking as always that perhaps it might be time (I do this about once-a-quarter) to review my own post-blog-publishing procedures just to see if anthing might have changed out there in the web-O-sphere. So when I googled for ‘how to promote your blog post’ a ton of infographics came up early so yup, I went and looked over I think the first 23 pages.

And there’s hope for my own procedures which is great –  but there a couple of new “twists” too that I’d not have thought of – so I thought I’d share same with all for your own SMB blog site to aid your own Canadian SEO Campaign!

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Use Google to Gain Link Niche Success!

April 7, 2014 by · 2 Comments
Filed under: SEO 

google_field-1Yup, I know….using Google itself to tell you where the niches are for your own SMB SEO program may sound like a really basic tactic, but trust me – I think some of the info below may be new to you.

No, I’m not talking about going to Google web search and typing in a keyword phrase of yours and the seeing who ranks on the first page to get some competitive BI (business intelligence) to build on….but something like that for sure. What I’m talking about instead is not “who” ranks for that keyword phrase – but “where” they rank.

How? Here’s a basic one that may be new to you….go to the Google search field and type in exactly this – [keyword phrase] intitle:directory and then click SEARCH.

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FabFriday Infographics: What Works for SEO!

April 4, 2014 by · 3 Comments
Filed under: SEO 

fridayTypical now I’d guess you’d be thinking, that on a Friday, I’m pointing out some great infographics that I’ve bumped into over the past week or so, and yup, you’d be correct too, eh! We have alerts using the Google Alert tool as well as a couple of other proprietary aggregators and we always take a minute or two to click on those alert links to see what others are pointing out  which is how we found the ones we’re featuring today.

And that’s not to say there aren’t others too, that deal with our own national Canadian SEO but these ones are ones that I thought spelled out “best” practices and information being passed along to the reader. So here goes the latest winners in our SEO world, eh!

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Google’s New Web Search Results Display Differences!

March 31, 2014 by · 4 Comments
Filed under: SEO 

old_google-4Okay this is now only a couple of weeks old, but it’s taken us that long to test everysingle TITLE tag and META description text strings in our tester to see what the changes just made by Google will mean – and it’s a change that any SMB should be aware of.

Google web results pages now use Arial 18 pt fonts to show these two link descriptors and that’s up 2 pts from the Arial 16 pt font that used to be used – and it changes IMHO how you should be “doing” both of these areas.

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Social Media and The Good Wife TV Furor!

March 24, 2014 by · 3 Comments
Filed under: SEO 

goodwife-1Didn’t ever think I’d be writing this, but last night’s episode of The Good Wife killed off the major male lead on the series as Will Gardner was killed in a courtroom shootout.

There, and I’m being as honest as I ever could be when I’d admit right off the bat – I had NO INKLING that this would be happening! But the twists and turns of a TV show are not what this post is about…instead it’s about the change in the way we viewers use social media to react…and to rant and rave!

Well, in this case…it’s rant mostly as I’ve scoured the various online media sites looking for reactions – and there are hundreds of thousands of “gee whiz I hate it” type tweets and posts and forum comments….and so far I’ve not found a single “yea, way to go” types out there at all (warning spoilers coming!)….and much like “The Red Wedding” episode of the Game of Thrones last summer a huge change in the show’s plot too, eh!

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FabFriday: It’s Infographics Time!

March 21, 2014 by · 3 Comments
Filed under: SEO 

fridayYup, been chumming the search engine waters looking for links and citations and working hard at figuring out what to do with the recent move from Google re: title lengths and pixel counts for same.

So yes, I haven’t had much time to just plain surf for infographics but the following twosome work pretty well.

What I mean by that should also be looked at with a raised eyebrow…in that the two items I’m recommending you click on to learn more, only one is really an infographic so let’s start with that one, shall we?

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DIY SEO: How Much Should an SEO Program Cost?

March 17, 2014 by · 11 Comments
Filed under: SEO 

seo_costsOf course this is one of the most prevalent questions we deal with will all new prospective clients…and as you’d most likely surmise, the answer is not a simple single sentence long.

In fact there are many items to deal with to try to understand the “why” of an SEO Program cost for a new client to the world of search engine marketing, so I thought today I’d try to put together a short post explaining what any prospective client should consider before going ahead with any SEO practitioner or firm…so here goes!

Any SEO Program must be of course a real live one – and the only way to perhaps tell that it even stands a chance of being something you may want to consider investing in, would be the track record of the firm you’re vetting…..and yes, the costs and promises made.

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