To those of you readers who drop by on a Friday to see what I’ve found to share in the SEO world, you can tune in next week if you’d like as today I have something else to talk about – science fiction!
Yup. Love it. Have read the masters in same for more than 55 years. And yes, my own second novel is out there right now at an Agent’s looking to find a home.
You’ve worked hard – damn hard and long to help your web design company come up with the best possible new “look & feel” for your new website. You’ve done you due diligence on the latest in design principles and strategic thinking on what technology to use and how to use it to feature what you want to be the hands-down #1 site in your channel.
You’ve spent money – real money on new content creation and getting all those ducks in a row not to mention the whole hunt for someone to manage the site for your firm on a day-to-day basis. Your checklist is about done.
You’ve got the launch announcements all ready to go out, with invites to local politicans and your town’s “movers & shakers” to come to see what you’ve created and you’re ready for the world to wake-up to a real industry channel leader….so you’re done, right? And what is to follow are those tons and tons of new site visitors who turn into leads…and then customers, right?
Back in the saddle means among other things, back into the normal ebb/flow of client based business and for us here at KKT INTERACTIVE Inc., that means generating real live leads for our client sites. A large part of that is yes, the discovery and development of Infographics to aid our SEO/SEM client programs and that means keeping your “ear to the ground” when it comes to new infographic memes.
So…when we find same, we archive the URLs and then review them on our Monday mgmt Skype calls with staff/contractors and this week due to the recent Holiday season, we had a ton of same. Oh – writing a set of .NET scripts to go out and bot in new Infographic URLs wasn’t hard it’s just the drill-down into the folders of same that takes the time, by the way….
Well, it was a heck of a holiday season, but we’re “back in the saddle” again and thinking that one of the first things to consider for any SMB owner in 2015 – is SEO itself and what that means for your site.
Search engine optimization can mean a lot of things to a lot of owners of online businessess – but to begin talking about this whole area one must remember that what I mean by same is meant to matter for the SMB owner who knows how to value his business and how to measure an ROI on any marketing dollars spent.
We’ve learned that we just must take a full two weeks “off” from writing our Canadian SEO blog….but that’s exactly what we’re going to do again as of today.
So please, enjoy the Christmas Holiday season…and I’ll be back writing on all things pertaining to our Canuck SEO….beginning again on Friday January 2nd!
Just in time to recover from our New Years, eh!
There. I said it. Again.
And for those of you who continue to call us SEO practitioners to ask how come your rankings vary when you look at them on your own office computer compared to our posted ranking reports on your SEO Dashboard – all we can say is yup!
And the difference, among other things yes, is that you’re looking at searches with your Google Personalised Search turned on – and we’re not!
Yes, I’m talking to those of you who somehow think that SEO Campaigns are not only always quick but at the same time that they work ever time. Or those of you who have done your due diligence on SEO and think that SEO is quick. Or that it’s cheap. Or that if it doesn’t work with your SEO firm – then SEO is hooey!
Yeah…sigh….guess I’m talking to most of the online SMB owners who are out there…and here’s my point…
That SEO has changed SO SO SO much in the past say 5 years, that it’s now so different that an SEO practitioner who hasn’t learned how to progress is not worth their salt.
Okay, I do realize that I’m a bit early for those ‘end of the year’ recap kinda posts, but I thought that I’d at least get you thinking about how you’ll spend your time once you close up for the happy holidays – let me say Merry Christmas first!
What I’ve got for you SMB owners today is a short list of items – whitepapers mostly – that I’ve found and d/l myownself and have looked at over the past few months…and the ones I’ve listed here below are all superb examples of great info for the SEO work you’re involved in. I say “involved” in that many SMBs I know do not outsource their SEO programs but believe in the DIY model and that’s fine. As long as they/you remember that the rules change daily it seems and that means your tactics today aren’t as good as your tactics need to be tomorrow.
Guess the answser if you’re reading this is yes, you often have to create a new PowerPoint presi for some corporate need – a conference or a seminar you’re speaking at or a lunch ‘n learn you have to give on a topic that you know. And know well.
But how do you translate that knowledge into something that you can use as the core of your slide deck and NOT put the audience to sleep?
Been there, done that you might be thinking as you read the title of today’s blog post and for my SEO friends, yeah I know. But for all our SMB readers what I’m trying to indicate to you is that there is – there really IS – value in working on your site’s SEO rankinf factors to gain new traffic.
And as you know new traffic brings new conversions and new conversions mean new leads and new leads can turn into new customers or clients and that means new revenue.
Got it? Good!
Five years ago this week, I created and developed this blog, www.canuckseo.com and looking back from now, I think it was a smart move, eh!
We still get lotsa traffic, our uniques according to the WPStats program shows more than 12k monthly and the pageviews are nicely up and over 125k too.
Good stats I think and our tracking info here shows that most folks stay on the site for over 14 minutes.
As usual it’s been a heck of a weekend what with fires to put out for an Australian client and some interesting new variations for google.co.uk we’ve been testing against – but that all said we did get three seperate and individual emails from SMB owners who basically asked the same question.
How can I find out what my competitors are “up to” SEO wise for their sites?
In other words, is there a way to do a website audit of a competitor to see how they’re doing SEO wise? And the answer for the hundredth time is YUP, there sure is, eh!
Know how I know? Because of the questions we received from the attendees….that’s always a great ranking factor when it comes to the “value” of what it is you’re passing on to the seminar attendents – and after more than 100 speaking engagements over my career, I think it’s the best way of all!
But before I mention those items I should let you know that yes, the weather has been terrible lately, there was a snow squall the night before the Fair and yes the roads were bad…not bad enough to stop the 200+ folks who came out to the Fair nor for that matter for a bus or two of high school students enrolled in EntrepreneurShip training to attend. Continue reading “MIPs Entrepreneurship Fair 2014 – A True Success!” »
By that I mean to try to address both the in-house SEO work as well as the outsourced SEO work done by us professionals no matter whether we work for a company as their SEO pointman or for an Agency for many clients.
Conclusion first: yes, SEO still works and yes SEO still matters…but here’s my rationale. Continue reading “Does SEO Still Matter?” »
Love this site – whitespark.ca - love the owner Darren and if anyone here in Canuckland has a better tool than his Citation one – hold up your hand?
Thought not…this is a great Edmonton based SEO firm and when I read the blog posting below, I knew it deserved a reprint for our own thousands of monthly readers.
Written by a staffer there called Mikel Zaremba, it’s a quick read to see that he’s captured the best 7 day list of shortcuts to get your own site up and ranking for Local search – it really is a great post so here it is in it’s entirety…
The first ever Maker Edition of Startup Weekend Hamilton is happening on November 21st-23rd at Mohawk College. Startup Weekend events are 54-hour weekend long events during which groups of makers, hackers, students, developers, business managers, startup enthusiasts, marketing gurus and more pitch ideas for new startup companies, form teams around those ideas, and work to develop a working prototype, demo, or presentation by Sunday evening where a panel of judges will select a wining team.