Yes, I’m talking to those of you who somehow think that SEO Campaigns are not only always quick but at the same time that they work ever time. Or those of you who have done your due diligence on SEO and think that SEO is quick. Or that it’s cheap. Or that if it doesn’t work with your SEO firm – then SEO is hooey!
Yeah…sigh….guess I’m talking to most of the online SMB owners who are out there…and here’s my point…
That SEO has changed SO SO SO much in the past say 5 years, that it’s now so different that an SEO practitioner who hasn’t learned how to progress is not worth their salt.
Okay, I do realize that I’m a bit early for those ‘end of the year’ recap kinda posts, but I thought that I’d at least get you thinking about how you’ll spend your time once you close up for the happy holidays – let me say Merry Christmas first!
What I’ve got for you SMB owners today is a short list of items – whitepapers mostly – that I’ve found and d/l myownself and have looked at over the past few months…and the ones I’ve listed here below are all superb examples of great info for the SEO work you’re involved in. I say “involved” in that many SMBs I know do not outsource their SEO programs but believe in the DIY model and that’s fine. As long as they/you remember that the rules change daily it seems and that means your tactics today aren’t as good as your tactics need to be tomorrow.
Guess the answser if you’re reading this is yes, you often have to create a new PowerPoint presi for some corporate need – a conference or a seminar you’re speaking at or a lunch ‘n learn you have to give on a topic that you know. And know well.
But how do you translate that knowledge into something that you can use as the core of your slide deck and NOT put the audience to sleep?
Been there, done that you might be thinking as you read the title of today’s blog post and for my SEO friends, yeah I know. But for all our SMB readers what I’m trying to indicate to you is that there is – there really IS – value in working on your site’s SEO rankinf factors to gain new traffic.
And as you know new traffic brings new conversions and new conversions mean new leads and new leads can turn into new customers or clients and that means new revenue.
Got it? Good!
Five years ago this week, I created and developed this blog, www.canuckseo.com and looking back from now, I think it was a smart move, eh!
We still get lotsa traffic, our uniques according to the WPStats program shows more than 12k monthly and the pageviews are nicely up and over 125k too.
Good stats I think and our tracking info here shows that most folks stay on the site for over 14 minutes.
As usual it’s been a heck of a weekend what with fires to put out for an Australian client and some interesting new variations for google.co.uk we’ve been testing against – but that all said we did get three seperate and individual emails from SMB owners who basically asked the same question.
How can I find out what my competitors are “up to” SEO wise for their sites?
In other words, is there a way to do a website audit of a competitor to see how they’re doing SEO wise? And the answer for the hundredth time is YUP, there sure is, eh!
Know how I know? Because of the questions we received from the attendees….that’s always a great ranking factor when it comes to the “value” of what it is you’re passing on to the seminar attendents – and after more than 100 speaking engagements over my career, I think it’s the best way of all!
But before I mention those items I should let you know that yes, the weather has been terrible lately, there was a snow squall the night before the Fair and yes the roads were bad…not bad enough to stop the 200+ folks who came out to the Fair nor for that matter for a bus or two of high school students enrolled in EntrepreneurShip training to attend. Continue reading “MIPs Entrepreneurship Fair 2014 – A True Success!” »
By that I mean to try to address both the in-house SEO work as well as the outsourced SEO work done by us professionals no matter whether we work for a company as their SEO pointman or for an Agency for many clients.
Conclusion first: yes, SEO still works and yes SEO still matters…but here’s my rationale. Continue reading “Does SEO Still Matter?” »
Love this site – whitespark.ca - love the owner Darren and if anyone here in Canuckland has a better tool than his Citation one – hold up your hand?
Thought not…this is a great Edmonton based SEO firm and when I read the blog posting below, I knew it deserved a reprint for our own thousands of monthly readers.
Written by a staffer there called Mikel Zaremba, it’s a quick read to see that he’s captured the best 7 day list of shortcuts to get your own site up and ranking for Local search – it really is a great post so here it is in it’s entirety…
The first ever Maker Edition of Startup Weekend Hamilton is happening on November 21st-23rd at Mohawk College. Startup Weekend events are 54-hour weekend long events during which groups of makers, hackers, students, developers, business managers, startup enthusiasts, marketing gurus and more pitch ideas for new startup companies, form teams around those ideas, and work to develop a working prototype, demo, or presentation by Sunday evening where a panel of judges will select a wining team.
Not often that I see something “out there” that I not only think is worth a read, then read it, and then realize YES – this dude is definitely an SEO expert – so today I had to pass along this post entitled “How to Perform the Ultimate Local SEO Audit” over at moz.com by a Casey Meraz of ethicalseoconsulting.com and wow, what a great piece!
Honestly, this deserves a click right now…and then a long read…make notes too, as this is just about the best piece I’ve ever seen written by a LOCAL seach expert on what to do to complete a LOCAL search audit for a site.
Okay if you’re like many of the lean firms that has so much on their plate that they seldom have time to even think about marketing items on the ‘back-burner’ then maybe it’s time to move Social Media up front.
We’ve just completed a full study for a client in the retail sector and what we’ve been able to show is that when it comes to employees, you NEED to have a solid set of guidelines in place, else you’re toast!
Well, maybe not real toast, but in the words of Warren Buffet “it takes 20 years to build a reputation and 5 minutes to ruin it!” and that is just so so true if you think about the immediacy of Twitter and Facebook and LinkedIN too!
I am not suprised that for the millions and millions of Twitter users, the fact that they rolled out a complete Analtyics package is just so dang “unknown” that when I ask about it to folks with thousands of followers, who religiously tweet about items that concern them – I get a blank stare.
Twitter – in case you didn’t know – offers up a complete Analytics package for your Twitter account for free!
Huh? Okay here’s the official announcement from the Twitter folks themselves….
As you may know for years we (the SEO world that is) preached that if you want to use a title tag longer than say 70 characters, you’d be indexed, but Google et al would only show the first 69/70 characters. End of story. Do that and you were fine.
Except not so much for some of us…and yes, I did go to www.seomofo.com (not updated tho!) and read Darren’s testing on that and see that he was one of the first to push the new thought that maybe it wasn’t “characters” that were counted, but “pixels” themselves. Or go here to moz.com and see their tool here…
We reported as you will know just last Friday on the release of the new 2014 Local Search Ranking Factors Report as developed and compiled by the highly regarded David Mihm of moz.com here…and today I thought I’d drill down somewhat on a couple of issues to think on.
First – it appears that yes, Google has released it’s latest Pigeon 3.0 update to make us all pay much more attention to same and that too is covered in this Report as well…. Continue reading “Diving Deep Into the 2014 Local Search Ranking Factors Report” »