Not often that I see something “out there” that I not only think is worth a read, then read it, and then realize YES – this dude is definitely an SEO expert – so today I had to pass along this post entitled “How to Perform the Ultimate Local SEO Audit” over at moz.com by a Casey Meraz of ethicalseoconsulting.com and wow, what a great piece!
Honestly, this deserves a click right now…and then a long read…make notes too, as this is just about the best piece I’ve ever seen written by a LOCAL seach expert on what to do to complete a LOCAL search audit for a site.
Okay if you’re like many of the lean firms that has so much on their plate that they seldom have time to even think about marketing items on the ‘back-burner’ then maybe it’s time to move Social Media up front.
We’ve just completed a full study for a client in the retail sector and what we’ve been able to show is that when it comes to employees, you NEED to have a solid set of guidelines in place, else you’re toast!
Well, maybe not real toast, but in the words of Warren Buffet “it takes 20 years to build a reputation and 5 minutes to ruin it!” and that is just so so true if you think about the immediacy of Twitter and Facebook and LinkedIN too!
I am not suprised that for the millions and millions of Twitter users, the fact that they rolled out a complete Analtyics package is just so dang “unknown” that when I ask about it to folks with thousands of followers, who religiously tweet about items that concern them – I get a blank stare.
Twitter – in case you didn’t know – offers up a complete Analytics package for your Twitter account for free!
Huh? Okay here’s the official announcement from the Twitter folks themselves….
As you may know for years we (the SEO world that is) preached that if you want to use a title tag longer than say 70 characters, you’d be indexed, but Google et al would only show the first 69/70 characters. End of story. Do that and you were fine.
Except not so much for some of us…and yes, I did go to www.seomofo.com (not updated tho!) and read Darren’s testing on that and see that he was one of the first to push the new thought that maybe it wasn’t “characters” that were counted, but “pixels” themselves. Or go here to moz.com and see their tool here…
We reported as you will know just last Friday on the release of the new 2014 Local Search Ranking Factors Report as developed and compiled by the highly regarded David Mihm of moz.com here…and today I thought I’d drill down somewhat on a couple of issues to think on.
First – it appears that yes, Google has released it’s latest Pigeon 3.0 update to make us all pay much more attention to same and that too is covered in this Report as well…. Continue reading “Diving Deep Into the 2014 Local Search Ranking Factors Report” »
Once again, David Mihm and about 40 of the top Local Search SEO experts (yup, I’m one of them!) combined to survey, develop, collaborate and then publish the annual 2014 Local Search Ranking Factors survey – and its’ out and it’s right here at moz.com!
Backstory is pretty easy….7 years ago, David Mihm and a few others worked on the survey by finding Local Search experts, asking them to “rank” what they thought were the topmost ranking factors to move your site up to the top in local search and it’s been a published gold mine of information for like 5 years or so. I’ve personally been one of those Local Search experts for 4 years and I can tell you, this is a very detailed, very focused survey.
It’s not often that one gets asked by a publisher to contribute to a book as an “expert” so when the call came in a few months back, I did my own due diligence to check on both the validity of the firm itself as well as vetting the “other experts” too.
And yes, I did spend some hours looking at many many online reputations for experts in fields that I know something about – as well as nothing about too.
I’m still a bit amazed at how some of these admitted experts worked their magic…what I know about tv companies and lawyers and such is pretty small having never spent any time “within” such an organization.
Yup….again a heck of a week…we did get to slide away up north for two days earlier but we’re back “in the traces” again and loving it! SEO – in fact the whole world of SEO and SEM and online marketing is as usual, roiling with change and adaptations and modifications, warping and twisting as it moves along.
And we try to stay as close to the leading edge as we can…
So today I thought I’d add some new Infographics to your list of great sources of information and help on your own SMB online marketing push for your website, and we found these all in the past few days…
Again, we’ve been asked to re-publish our pieces from 3 years ago on UIX – the Usability Testing section from our own Online Marketing eBook and we’re doing so again right here fyi. If you are an SMB owner and you have a site, the use of UIX for same is imperative! You would have no idea as to the number of mistakes that are made on site after site after site! So give this a look/see and learn how to spot those mistakes and how to test for same!
Yup, I’m back on the UIX soap box – that’s Usability Interface design….and let me explain why first…but if you read here often, you know that I love very much, the testing of UIX for website design.
Again, we’ve been asked to re-publish our piece from 3 years ago on UIX – the Usability Testing section from our own Online Marketing eBook and we’re doing so again right here fyi. If you are an SMB owner and you have a site, the use of UIX for same is imperative! You would have no idea as to the number of mistakes that are made on site after site after site! So give this a look/see and learn how to spot those mistakes and how to test for same!
Okay, you’re working on your site design, and the navigation and how the user is expected to use the site looks pretty easy to use, right? Well, have you tested that user interaction?
This was drilled into me personally by mentor after mentor, by marketing prof’s 40 years ago and by my own realizations that they were right!
Think about a realestate salesperson.
They get licenced, join a brokerage and then are shown the front door…with an “out there is where you’ll find buyers and sellers” type of charge and the door slams behind them.
What I mean is, could the information that you receive via a real, live book be “better” than the information you receive from an eBook ? Ahh….better you say you’re thinking about that word and what I might mean and what the definition would be of that word?
Better in this case means not the actual information because to all effects and purposes, no matter if it’s a book or an ebook the contents are usually identical.
Yup, great week just getting completed put a real smile on my face this am and for the most part, it was a great one. Did have a hiccup or two…and I’ll blog probably next week on why some clients just shouldn’t ever be in an SEO Campaign…but that’s next week.
One more thing on that next-week topic though….have you ever searched Google for “why does SEO take so long to work” type of query? If you’ve not bothered, you should as the length of time it takes to get traction is a major stumbling block for too too many SMB owners….sadly!
Today being Friday, is our usual Infographics day and I’ve a few to share that I found over the past 10 or so days and they all are or at least could be helpful to anyone who is in the SEO world or web developer world or Social Media community building universe too.
You know I’m pretty easy going when it comes to marketing, in that I’ve about seen everthing, tried everything and yup, remembered what works and what didn’t work, but if there is one thing I do know it’s never ever do something stupid. Something that shows that you’re so much a newbie in marketing that your attempts to capture some of the market shows up badly for your firm.
That said, I just had to share this today. About a week ago I noticed that someone, a young woman had given me great rankings in my Linked In Top Skills by endorsing me for items all accross the top.
What kind of tests you might ask? Directory SEO linkjuice tests is the answer and that’s perhaps “counter-intuitive” to some of our readers, eh!
What do I mean and hey, wait a minute, doesn’t Google treat directory IBLs (inbound back links from directories) as pure garbage?
<headshake here> Not no more…