That’s a great question, I answered from the dais at a recent Seminar I was giving entitled “SEO 101″ and yet truly, I had no easy answer to give to the over 150 folks seated in front of me. And if you think about it, you’ll understand, eh!
SEO is tough. It’s like trying to hit a target that gets moved after you’ve taken your best shot at same – Google for instance says it changes it’s algo approximately 500+ times annually – or at least say 1.5 times a day. And we SEO practitioners try to stay abreast of what’s not only working now – but will work for our clients tomorrow and the day after that one and the day after that one…well, you get the picture, right?
So when an SMB owner stood up at that SEO 101 Seminar and asked point blank, if SEO was easy enough to learn on his own I really didn’t know what to say. Why is that?
But not today….this Friday I’d like to ask all you SciFi fans for help over at the Kickstarter campaign to get this fine new SciFi magazine started. As you can see, the timeline for the end of the campaign is only in 9 days and we’re only about 1/3 complete.
Almost dug out completely…..gosh what a country, this Canuckland, eh!
Been one of those weeks…with Google last week notifying millions of site owners that their sites sucked when it came to mobile display and then letting the world know that this is also now one of the 200+ ranking factors, we’ve been busy eh!
Not to say by the way that your site MUST be mobile friendly at least if not RD (responsive design) built, but that’s an argument for other posts….
Today being Friday I’ve listed here some of the best Infographics we’ve found recently for your own SMB SEO DIY campaigns…how’s that for a string of Canadian SEO acronyms, eh!
Okay, if you’re like me, you tend to think you can easily “multi-task” but then in doing so, something that should be “multi” becomes “singular” as your attention focuses and hey…what was I just doing comes to mind. For me, the simple fact is that to do SEO well – and I mean to have been in this channel for now over 18 years, that well…what it means is that the focus on SEO must be singular.
You need to be able to drill down and down and down so deep, that you see/hear/suffer interruptions with a big fat HEY….you’re involved in what you’re doing for clients and everything else gets left way way behind.
Been a great week again, got some testing results from the mid December Penguin updates back and yup, our clients are still fine. Got some feedback too from a local client on their own standings after we “silo-ed” their services for satellite offices too, and that worked out well as well.
So today, I thought would be a short one, but I found a couple of interesting items that you too would be good to click on to learn more – and when I say “you” I mean any SMB owner out there who might be interested in getting some SEO traction but at this point doesn’t have a road-map all done.
Infographics work when it comes to SEO. That is, using a well developed/designed Infographic to show what you’re talking about can help any SMB owner to get some great incoming back links and by default some great rankings too.
I don’t think there’s anyone who would disagree on that point yet I see over and over many marketing/SEO/business blogs that take 10,000 words to try to describe something that a simple Infographic would have done much better.
So I thought today I’d list some great Infographic development firms you might consider if you think you’d like to look into this idea…
To those of you readers who drop by on a Friday to see what I’ve found to share in the SEO world, you can tune in next week if you’d like as today I have something else to talk about – science fiction!
Yup. Love it. Have read the masters in same for more than 55 years. And yes, my own second novel is out there right now at an Agent’s looking to find a home.
You’ve worked hard – damn hard and long to help your web design company come up with the best possible new “look & feel” for your new website. You’ve done you due diligence on the latest in design principles and strategic thinking on what technology to use and how to use it to feature what you want to be the hands-down #1 site in your channel.
You’ve spent money – real money on new content creation and getting all those ducks in a row not to mention the whole hunt for someone to manage the site for your firm on a day-to-day basis. Your checklist is about done.
You’ve got the launch announcements all ready to go out, with invites to local politicans and your town’s “movers & shakers” to come to see what you’ve created and you’re ready for the world to wake-up to a real industry channel leader….so you’re done, right? And what is to follow are those tons and tons of new site visitors who turn into leads…and then customers, right?
Back in the saddle means among other things, back into the normal ebb/flow of client based business and for us here at KKT INTERACTIVE Inc., that means generating real live leads for our client sites. A large part of that is yes, the discovery and development of Infographics to aid our SEO/SEM client programs and that means keeping your “ear to the ground” when it comes to new infographic memes.
So…when we find same, we archive the URLs and then review them on our Monday mgmt Skype calls with staff/contractors and this week due to the recent Holiday season, we had a ton of same. Oh – writing a set of .NET scripts to go out and bot in new Infographic URLs wasn’t hard it’s just the drill-down into the folders of same that takes the time, by the way….
Well, it was a heck of a holiday season, but we’re “back in the saddle” again and thinking that one of the first things to consider for any SMB owner in 2015 – is SEO itself and what that means for your site.
Search engine optimization can mean a lot of things to a lot of owners of online businessess – but to begin talking about this whole area one must remember that what I mean by same is meant to matter for the SMB owner who knows how to value his business and how to measure an ROI on any marketing dollars spent.
We’ve learned that we just must take a full two weeks “off” from writing our Canadian SEO blog….but that’s exactly what we’re going to do again as of today.
So please, enjoy the Christmas Holiday season…and I’ll be back writing on all things pertaining to our Canuck SEO….beginning again on Friday January 2nd!
Just in time to recover from our New Years, eh!
There. I said it. Again.
And for those of you who continue to call us SEO practitioners to ask how come your rankings vary when you look at them on your own office computer compared to our posted ranking reports on your SEO Dashboard – all we can say is yup!
And the difference, among other things yes, is that you’re looking at searches with your Google Personalised Search turned on – and we’re not!
Yes, I’m talking to those of you who somehow think that SEO Campaigns are not only always quick but at the same time that they work ever time. Or those of you who have done your due diligence on SEO and think that SEO is quick. Or that it’s cheap. Or that if it doesn’t work with your SEO firm – then SEO is hooey!
Yeah…sigh….guess I’m talking to most of the online SMB owners who are out there…and here’s my point…
That SEO has changed SO SO SO much in the past say 5 years, that it’s now so different that an SEO practitioner who hasn’t learned how to progress is not worth their salt.
Okay, I do realize that I’m a bit early for those ‘end of the year’ recap kinda posts, but I thought that I’d at least get you thinking about how you’ll spend your time once you close up for the happy holidays – let me say Merry Christmas first!
What I’ve got for you SMB owners today is a short list of items – whitepapers mostly – that I’ve found and d/l myownself and have looked at over the past few months…and the ones I’ve listed here below are all superb examples of great info for the SEO work you’re involved in. I say “involved” in that many SMBs I know do not outsource their SEO programs but believe in the DIY model and that’s fine. As long as they/you remember that the rules change daily it seems and that means your tactics today aren’t as good as your tactics need to be tomorrow.
Guess the answser if you’re reading this is yes, you often have to create a new PowerPoint presi for some corporate need – a conference or a seminar you’re speaking at or a lunch ‘n learn you have to give on a topic that you know. And know well.
But how do you translate that knowledge into something that you can use as the core of your slide deck and NOT put the audience to sleep?