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Local SEO Education a la Moz!

June 23, 2014 by · 6 Comments
Filed under: SEO 

solasThis is perhaps one of the best blog posts I’ve seen lately – in fact this year, and it’s from one of the best LOCAL SEO practitioners you’ll find here in North America, Miriam Ellis of Solas Web Design and yup, we know each other too! Not a real disclaimer but in fact a Kudos statement! This is good!

Note we do speak often via our own SEO Experts mastermind Skype group and you may know her too from her Staff job over at moz.com….here’s her Profile there too fyi so yes we’re familiar with each other and our work.

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FabFriday is our Infographic Day!

June 20, 2014 by · 2 Comments
Filed under: SEO 

fridayBeen a long one of course – the week I mean – but on the whole pretty good for our SEO client roster. We’ve gotten a couple of same up on page 1, we’ve found a new tactic to get LOCAL traction for another and we’re still working on a set of hypothesis tactics that just may play out for our whole roster…but that’s another story.

So, Friday…and as usual we’ve found an infographic or two that we thought we should let you SMB owners know about in case you’re thinking about upping your own DIY SEO game…and today is no different.

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For Paraskevidekatriaphobics Only!

June 13, 2014 by · 2 Comments
Filed under: SEO 

Happy Firday 13thOkay, so you copied and pasted that big huge word up in the title of this post into Google and found that the definition of same is “the fear of Friday the 13th..” and that’s okay, so did I. But why, praytell am I using this term today…take a look at your calendar, eh!

Yup…it’s Friday June 13th and it’s a great day….I have no “fear” of today as today is also my birthday and I’m posting just these few paragraphs today so I can take the rest of the day off….and enjoy!

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Top 7 Tips to Make Google+ Your SEO Best Practices Partner!

June 9, 2014 by · 3 Comments
Filed under: SEO 

google+_iconOkay, you’ve been thinking about your own SMB marketing plan you’ve got up and running for 2014, and if it’s one thing that’s standing out, it’s the lack somehow of great SEO rankings for your local, national or global sites….like the rest of the world. And if it’s one more thing that is nagging at you, it’s the thought perhaps that you’re not using “best practices” to push that SMB site up and up and up…maybe you’re not as “white hat” as you might think?

Almost every new prospective client that we get uses the same type of rationale as I’ve just outlined…they don’t know why their own DIY SEO campaign has stalled and they don’t know why. And they don’t know what it is they dont’ know.

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We’re Crowdfunding for Hamilton’s $230K Welcome Sign!

June 6, 2014 by · 4 Comments
Filed under: SEO 

keyboard_keyWe just put up our own Crowdfunding Campaign over on fundhamont.com and thought that we’d post this here for our readers…

Okay, I’m asking for the whole #HamOnt community to step-up and show our own City Hall, our community and yes the globe just what we can do on our own….raise funds to help pay for our own Hamilton sign!

What are we talking about?

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FabFriday Infographics: How to Market Yourself!

May 30, 2014 by · 4 Comments
Filed under: SEO 

fridayAgain, as I know when the day turns to Friday, that yup, it’s been a busy busy week filled with clients and online marketing Campaigns and startups and crowdfundning and angel investing….thank gosh there’s only 24 hours in a day!

Again, as I know when the day turns to Friday, that yup, it’s been a busy busy week filled with clients and online marketing Campaigns and startups and crowdfundning and angel investing….thank gosh there’s only 24 hours in a day!

That said, as is my norm on most Fridays, when I find an infographic or two I save ‘em up and show ‘em off via my end-of-week post….hence today I’ve got a couple to share and as the title of this blog post says, it’s on the “marketing” of yourself to gain online rep authority…and hopefully help you close the leads that come out of your sales funnel…

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WebSite Audit Tips To Work on Yourself!

May 26, 2014 by · 5 Comments
Filed under: SEO 

blurbpointNot my idea, but a dang good one is what today’s blog post is all about, eh! There’s a new site that I’ve added to my weekly read list, over at www.blurbpoint.com and from what I can tell, these guys are okay.

Oh, it’s an offshore corporate site for sure, they’re in the SEO world, but more than that, they posted recently a great recap of the best 70 SEO practitioners comments on the question of when it comes to SEO WebAudits “Which are the three major elements you consider while performing a website audit?”

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Google’s Panda 4.0 Update is Live – are You?

May 23, 2014 by · 5 Comments
Filed under: SEO 

panda-1No real surprise here, but Google just announced 2 days ago, that their most recent global update to the Panda algo modifications are live, up and running and in some cases as reported, making some sites hurt – hurt badly!

Panda, you ask?

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Are You a Farmer in a Hunter’s World?

May 20, 2014 by · 3 Comments
Filed under: SEO 

huntersNot trying to be oblique here….but the title above says it all. We’ve all been trained to believe that it’s far far better to sow a seed and then know that when it ripens on it’s own, it can be harvested by us gaining the strategic startup founder the crop that he seeks.

Bullshit.

That is, I think that this is the completely wrong paradigm to pronounce as the “right” way to think about success….and finally, there’s some other thought leaders out there that agree.

Not that I was the first – my own mentor from back in the 1970’s taught me to “farm always…but carry a spear” and from the success that I’ve had in closing deals, it appears that he knew his stuff. Which is what I learned. Which is why I now say the same strategic goal….that hunters win.

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Should You Start Your Own Google+ Community?

May 16, 2014 by · 2 Comments
Filed under: SEO 

google-communitiesThe short answer is yes…but only with a few provisos that you’d need to consider first, not the least of all is that if you start something it should not “die” as it will reflect on you and your own online reputation too!

Huh….might be the first thing you think of, so to explain let me try to rationalize the commitment that you’d have to make to enable both a vital community and your own mirrored reputation.

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SEO Starter Guides: What’s Out There and Worthwhile?

May 12, 2014 by · 11 Comments
Filed under: SEO 

google_seoThinking today, that as I’ve had to push off 7 prospective clients in the past month (due to a multitude of reasons), that I am lacking really in one major “help” item – a worthwhile SEO Starter Guide to try to give them some “best practices” SEO help for them to use.

What I mean is that say for the last client who wanted our $5,000 monthly package for $250 a month – someone again who had no business intelligence to know that an investment is a real live SEO program has a real live ROI, that they were working from a POV that just isn’t real in a cost vs benefits comparison. They believed that as they only had that $250 a month to invest, that they would find an SEO firm that would accept that revenue but do a job at 20 times the value of same. And that, as we all know just doesn’t happen.

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Thoughts on the 2014 BiG DiFIZEN of the Year Award!

May 9, 2014 by · 1 Comment
Filed under: SEO 

carolynnYup, it was last night and I am so so pleased to be able to report that the winner of our #HamOnt Innovation Factory Mark Chamberlain BiG DiFIZEN of the Year Award is Carolynn Reid, of the city’s EcDev Department! KUDOS Carolynn!!!

But wait, there’s more…so much more…and let me remind you that I speak from the “lofty” position of being the innaugural winner of that award back in 2012…and it really may “take one to know one” type of argument here….

And just last year, the Innovation Factory presented the 2013 BiG DiFIZEN of the Year award to our own Kevin Browne, who they described by saying “it is truly great to see how many people really want to be a contributing part of Hamilton’s Innovative Community, but with everything he has done, Kevin Browne is truly a grass-roots supporter of innovation in Hamilton.”

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