Canuck Searches for Loans, CreditCards & Rental Housing are UP!
Latest findings on searches that we Canucks are doing, have indicated that for many of us, we’re looking for cash, for credit and rental housing too as financial strains abound!
And how much, you ask? Considerably, we respond!
The folks over at Experian — and Heather Hopkins, Senior Online Analyst who wrote the piece over at Hitwise — with their HitWise Research, have recently posted blog entries that show that for these categories at least, we Canucks are searching for more and more help in what I’d call a financial category…and here’s a pullquote from their Housing Searches report…and as you can see, the increase in rental searches by far outweighs the increase in home purchasing searches!
What’s a Google #1 Ranking Worth Anyways?
The simple answer, according to the latest Chitika Research study is — a ton! A FULL TWICE what the #2 ranking offers! In order to track same, the folks over at Chitika tracked their own traffic and it’s referrers and learned that almost 35% of that traffic came from the #1 ranking spot — almost as much as the numbers 2 through 5 slots combined, and more than the numbers 5 through 20 (the end of page 2) put together!
So….a #1 ranking brings new traffic, that’s not news, but the size of the lead of the #1 spot over all the rest is somewhat surprising, eh!
YellowPages.ca now offers Videos for your Canuck Website!
First, I’m not a bit surprised at this reaction to what we think is a dwindling yellow pages advertisers market…that the YPG folks have found that offering up custom produced video for their advertisers might reduce the advertisers who are leaving their business solutions.
I’ve already blogged here quite a few times on the YPG and their marketing of the yellow pages and their online directories to Canadian SMBs here and here and here too. If you need some background then on this kind of corporate BIG firm thinking from a marketing viewpoint, then I’d suggest maybe that you click those links to read up on same.
To make my point here, I’d offer up the following evidence….
Canadian Newspapers to also offer SEO???
Over the past long Victoria Day weekend, there’s a new development in SEO offering firms that just may affect us canucks too! The Gannett Media chain with over $6 billion in revenue, has apparently begun offering up pilot SEO services to SMBs in the Phoenix, AZ community! Read more about same here….
Gannett are the folks who own many major dailys in various US cities along with radio and tv stations too — not to mention their USAToday paper, they will attempt to provide SEO services to various advertisers and other small/medium enterprise businesses in an attempt to become a one stop marketing shop in that pilot community.
PAC-Man’s 30th Birthday on Google!
Yup, been playing it now for about a half-hour and I’m no better now than back in the 70′s, eh?
It’s a fully working Pac-Man game that you can run right from the google.ca 0r google.com (aint had the time to spend to look globally as I’m too into the game, eh!) and it’s true nostalgia!
Internet Retailer Survey Numbers are IN!
Okay, the report is in from a combined Internet Retailer Survey and the numbers are pretty impressive!
As we thought, the survey which encompasses chains, catalog firms, web-only merchants and manufacturing firms too, shows that overall, more than 50% of all attributable sales are results of Search Engine Marketing (SEM)!
WooHoo! Knew it! Kinda makes my day, eh…but let’s dig into those numbers a little shall we?
First, do look at the chart in it’s entirety…it asks quite a few SEM queries from all of the survey respondents and while I’ll only look at a few here, there are more than my meager items to note…you should — that is if you use SEM to market your own products to the web world, take a good read of the whole chart, eh!
DIY Canadian SEO-Chapter 4
I guess that most of us know how to read and no, this is my lead to the whole world of <H1> & SEO rankings, regardless of how dumb that sounds…after all, you’re reading this, eh?
What that means for us SEO practitioners, is that if you read, then you should surely understand both the usage and importance of using an <H1> tag, and simply put, it’s used as a header for a few following paragraphs and it explains what’s to follow as succinctly and as honestly as is possible.
Our SEO Tactics/Report Potpourri!
I need to lead with this one! Mike Blumenthal is a New York state based SEO who specializes in LOCAL search for his many clients on both a state and national basis, and he’s got a real jam-packed SEO Tactics report entiled “Where Social and Rank Meet…” that you can look over here…
With info therein on social rankings, rank relevance, where we all stand in the google scheme of things and much much more, means that anyone who ever thought about Social ranking needs to read this one!
Some of the latest stats on Google MAPS (ie LOCAL search) show that there are approximately 20% of all google traffic using same and that accounts for millions of searches a day….numbers that any SEO firm or a SME business owner needs to be aware of, eh! Make sure you look over his tables on “Who shares reviews with who!” to see just where the juice comes from and where it goes too!
ConsumerReports on:Social Media “State of the NET!”
Well, if you’re like me, you’ve often glanced at the glossy mag entitled “Consumer Reports” at the local supermarket checkout line…but if you’re like me you seldom every buy. I mean honestly, who needs to know the “Top 10 Refridgerator Models for 2010!” anyways….
I mean come on, eh? There’s only so much to research and once you determine how many Canadians you can stock in the “beer crisper,” how much more do you need to know, eh?
Ahh…but that’s not ALL that this well known, big-rep magazine offers to it’s readers, I’ve just learned!
Google Ain’t “NEW” in Canada!
The web is awash this morning with how Google has updated/changed/modified their UI (user interface) and while that is apparent in the US at google.com — us canucks up here in Canada using google.ca didn’t get any of that love!
As you can see from the top logo, the colorations have changed — Google has both brightened the hues of the various primary shades used as well as decreasing the 3D bevelled look and lightened the drop-shadow too.
But not for us canucks, eh!
We're in the Globe!
We're in the current Canadian Dealer News Magazine!
