As you probably know, I’m a strong believer in Google+ as a social network as well as the hypothesis that by using same you will increase your own/client’s online reputation, authority, trust…and yes serp rankings eventually too.
That’s not a unique thought, as there must be thousands of us SEO practitioners thinking along those lines around the globe and in the past couple of days, Google has added some new tools to help further that thesis.
Official announcements abound…but what I think might be more important is to think about the ‘why’ behind the ‘what’ ideas first…but here’s some background and stats to begin.
Okay, you’re website is up and running; your online marketing campaign is bringing in traffic with both SEO and Social Media tactics; you are seeing new leads or revenues coming in, but you want to know more about the rationale behind those visitors to increase your ROI on the current spend – but you don’t know how. If that’s a fair description of where you are right now, then today’s blog post is definitely for you.
Google Analytics is the answer…..got it? But, you’ll immediately say…how do I use same to really find out where my site visitors are coming from, what they’re looking at on my site, how long they stay (i.e. the site stickyness), what call-to-action worked to get me those leads….etc. etc.
We’ve been watching south of the border in google.com land their rollout of just a couple of days ago of the new Google local carousel display for web search results. But like always I figured, as google.ca up here in the Canadian SEO world is usually behind the curve, it would bear watching without seeing same here.
I was wrong – as today (the first day of summer!) when you search for “some” local-only web keywords/phrases, yes…google.ca will display same…but only for certain “local” searches!
It will come to no surprise to those of us who follow closely the goings-on at our #HamOnt Innovation Factory, the the final decision on who will replace our leaving Exec Director, Ron Neumann has just been made – and it’s Dave Carter their in-house CTO in Residence who is stepping up to lead the organization!
As many of us staunch startup supporters know, Ron after being the ExDir of the Innovtion Factory for almost 3 years now, is moving on to head up his own new business (hopefully from right here in #HamOnt, eh!) and those ExDir reins get handed over to Dave in about a week or so….till then both are using their collaboration skills to aid in the transition….and we’re all chuffed about the new vision that Dave will be bringing to our community of startups!
Been awhile since I reported on what real value there is in being #1 for a search over at Google, but the report just released this past week from the folks over at Chitika Insights is pretty darn accurate, eh!
But what about the thought that this study – like all too many online marketing whitepapers, might be “not so true?” I’ve written before on the Chitika network and most readers will remember that I do like same. It’s numbers and % reports jive so very well with what my own network shows that I just nod in agreement….having found the same angles and slants as they report…and it’s been 3 years since I reported on same.
Love it enough, to make it a necessary part of every single client we take on for any type of online marketing program. And that’s a bit surprising for many of the potential clients who think that all they need to do is to hire an SEO firm and suddenly get a flood of new traffic and revenues.
Doesn’t happen like that, I’m afraid….but that’s a whole other blog post for another day.
First tho, the best one I’ve seen in awhile, is this one from the folks over at infographics.sg and it is both very very “artsy” but at the same time gets the whole story across in Social Media. It’s entitled “What you need to know about choosing the most effective social media platforms” and the link to same is here….
It’s probably no real surprise to our readers that Social Media can play an important part in how one “expresses” themselves about something you care about….and last nite’s Game of Thrones HBO television show validates that premise entirely!
That is, does Social Media enable it’s users to quickly shout out their opinions to one and all?
First, my disclaimer….our youngest son Tanner turned us on to the HBO tv show…..by playing most of season 2 as a marathon about a month ago….and yup, I was hooked!
Well through the week I’m often at the Innovation Destination milieu, at our beautiful McMaster Innovation Park where startup entrepreneurs drop by on a daily basis. Not all or even a major number wander over to say “hi” and ask for some advice/counsel…but the ocasional one does in an off-hand sort of way….as when I ask “what’s new” I usually then get a list of current issues, problems and crossroads that they’re facing…
It’s a new day over at our #HamOnt Innovation Factory, and let me be one of the first to announce¸ that Scott Smith, BA LLB is the new replacement COO for our soon-to-depart Keanin Loomis who will move to run the Chamber here in just one week.
For those of you who do not know Scott, I would like to offer the following information to let you know what a great choice this was – and what I think it will mean for the future of our Innovation Factory.
Huh? Google? Well, yes….a large part – well in fact just about every hour or so, I am running web searches for clients, on clients, on client products, on channel partners, on just about every single thing that you can imagine. And when you do that, when you run search after search, using everything from the Google tool bar to google.ca to tools that wring those results from the Google index….you find out quickly that yup, Google fights back.
It was my pleasure yesterday to have attended a great marketing session entitled “The Right Angle:SHAPE UP YOUR SOCIAL MEDIA WITH PROCESS + PURPOSE” at our beautiful Art Gallery of Hamilton for the whole morning – and was it a great event, eh!
And I mean that and would think that as they sold out the audience seats, I wasn’t alone in those thoughts – especially as we were all well entertained by Scott Stratten of Un-Marketing who spoke for almost an hour on his thoughts and practices on marketing – Social Media marketing best practices if you will!