Yup, I love science fiction and while it took far far too long, my first ever fictional SciFi novel has just been launched and is available at Amazon too in case you love sciFi space opera!
Here’s the link to same –
Those of us who live on the web, know that you ARE what your online reputation says you are – and the folks in this story are about as difficult to fathom as anyone I’ve ever seen…
Found this and loved it. The editorials notwithstanding, the various rankings I do believe hit the mark for all these sofware puppies…
And yes, the folks who “did” the reviews also “won” the reviews…but if you read the whole thing AND look at the much more detailed reviews down at the bottom too, you’ll see it looks pretty solid – least I did!
Take a look and rank your own SEO tool choices to see what others thought too!
So you’re getting visitors to your site….you’ve worked hard on learning how to do your own DIY SEO – or you’ve hired a Canadian SEO firm to help…no matter how the visitors get to your site your real job begins NOW!
To see if a visitor changes from a simple ‘drive-by’ to a real live prospect you’ll need to track to see what kind of conversions are happening on your site.
There are perhaps many methods and tools to do that, but for us, we use the following couple of old friends…
When you sell services or Web apps online, you should do exactly the same thing that a store does: show the product. It’s surprising how many websites that sell software for example, don’t actually show screenshots of their applications.
Sure, these are intangible goods, digital goods that you can’t touch or smell, but they’re still goods you can see.
Producing your own products boils down to 3 simple steps:
- plan it
- produce it
- and sell it
Create a marketing plan and complete your daily tasks. Not only will you eliminate procrastination, but you will give your product the best chance of success.
Not often I can count on using this blog to allow others to talk about SEO, but last week when I discovered that SEO Powersuite had produced a great 70+ page article on how to develop and use your workflow to gain SEO rankings – I knew I had to post it here.
Yes, this is “thick” material – you’ll probably need to google many of the terms used as you’ll not understand the lingo used.
Yes, you will need to make notes and a timeline for this to be read and understood.
Yes, you will need to think on some of the finer points as they are both not intuitive nor for that matter do they seem workable…but they are!
Using what gray matter we had this week was a bit tougher than in most weeks as the middle of the week was our nationlal holiday, but then this is something that at an age, you do learn to handle okay.
National holidays are great things but boy do I ever wish that they could always fall on a Friday or a Monday so we’d get the whole long weekend thingy going <Canuck rant off>!
Well, at least semi-competantly…so our clients are fine, our testing continues and yes, we did find some pretty cool new Infographics to share.
You’re a small SMB owner – say you’re a lawyer who has just hung out your shingle or a locksmith working out of your first ever retail store or a Mom & Pop sandwich shop and you’re thinking that this online world may be the way to get you some new customers or clients. Good thought!
And you realize that there’s already other legal firms out there in your city or other locksmith shops or sandwich stores and that as the “new” kid in town, you’re going to have to compete with them. So your next thought would be you wonder how they’re “doing” in the online world. Second good thought!
And finally, you know that if you can figure out what “already in the market” competitors are doing, you can copy that strategy to get a foothold at least in the local search world. Great final thought…but…how can you find out who else is “on the field” that you’d be ccmpeting against?
Not new news, but the recent signing of a deal tween Google & Twitter – whereby Google would get access to the Twitterverse via tapping into their stream of tweets has some real opportunites, we think in the SEO world.
Note I said “think” as we’re testing it like we know other SEO firms are too and that the results will be posted here on what we find – but in the meantime, you should know that the deal has been signed and the Twitter “hose” of tweets is now capable of being indexed by Google. Announced about 7 weeks ago, we’ve been testing it on a couple of our sites to see if Tweets made can be ranked on Google web result pages and how that might work…and more importantly, how that can be made as efficient as possible for our whole client roster.
Okay so you’ve been working with your SEO firm to get your search engine rankings up as high as you both can over the past year, let’s say. You had faith that this firm could do the job – you contracted with them and now it’s time to think on renewals.
And to make that decision, you’ll need to compare and think on many factors that should have changed over that past program year.
First, let’s talk about keyword rankings. Say you’re a small law firm and you specialize in personal injury type law….so you and your SEO firm worked hard to come up with the best keywords via their research into what would work best for you in your local market to get ranked above all the other local law firms doing the same kind of practice.
You know the type of prospective clients who come to you know little about your area of expertise. You know that they expect champagne results on a beer budget. You know that they want it yesterday. And lastly you know after years in your channel, that they think they know best.
IF what I’ve just described to you is what you face in your SMB operation, whether you sell products or services, then you know that over here in the SEO world, we get the exact same type of clients too. They “know” SEO cause they google searched it and read a couple of posts on the first page. They don’t have the budgets to spend but then why should they as SEO is pretty easy, right? And they yes, want it yesterday…or to be fair, they want it tomorrow.
If you think that your call-to-action is the only way to get a prospective buyer of your products or services to actually click on that button then there’s this thinking that offers up some similar “pushes” towards that conversion (reprint here from our book “Online Marketing Success.”)
Okay this isn’t breaking news as it goes back a week or three, but Google has confirmed that yes – the “how we rank” your site quality has changed and that for openers is a confirmation about how many of us SEO practitioners saw the whole thing unfold.
Beginning just after the first week of May our own SEO client roster did have some volatility – some rankings went up and some down, which was worrisome as what that meant to us was something had changed in the algo. And did it ever for many many SMBs out there if one heard the overall squawk by SMB owners and other SEO practitioners too!
Okay, so you know your site needs SEO – it’s the only way to organically send you the much needed traffic to generte enough leads and potential customers that you know of (us too!) and while yes, PPC works today – it costs $$$ that as yet you just don’t have.
If you’ve ever “been there” then you know that the learning curve to try to come up with an SEO plan is a huge one…one that in all honesty takes years to develop and put into practice never forgetting too that what works today may not tomorrow.
Some of you know – perhaps more than I’d imagine, that I am a writer. I have been one since 1977 when I had my first short story published in “The Highway Bookshop Press” a small 36 pages newsletter way up north in Cobalt, Ontario. Made me smile. Saw my name in print. Made me not a single penny, but that didn’t matter…I was PUBLISHED!!!
Move ahead almost 40 years and I’m still a writer and yes you can buy my works over on Amazon but this column is not about the fact that I’m a writer – it’s about the fact that reccently major writing unions and groups have done studies that show that – yes, writers are losing income. And that’s a scary thing to me as a writer – and conversly, it should also be scarier to you the consumer of what writers write.
Many of you may know that I’m new to self-publishing, having had other non-fiction books published in the traditional mode before. But the foray into self-publishing is a process that I took up just last fall and my first book “Online Marketing Success!” is selling and the reviews are coming in!
So I thought today that I’d post a review and will post others too on other days but I wanted to help any SMB who is looking to enable their own website success with the tools to do just that.