A short post today to end the week…that was full of “is this client site mobile-friendly or not” testing over and over and over…all, except for one of which they were! That one is being modified to a responsive design as I type and should be ready to go by early next week!
But today, I’m off to the Ontario Writers Conference 2015 over in the Whitby area and can’t wait till tomorrows workshops and master classes….tonite tho, there is a great Festival of Authors party and yup, I’m going and yup, there’ll be some wine and great conversations on writing….and all that this entails.
See you all next Monday….
You’ve had a site now for years. It’s been updated occasionally and you’re happy with the look/feel and when you do check it seems that yes, it is bringing in some leads for your SMB firm and that’s a good thing. All of that being true, is your site going to be “okay” as of tomorrow when Google adds “mobile friendly” thresholds to its web results algo?
Okay, so this might be new to you — but Google has announced that as of April 21st, 2015, a new set of ranking signals that will be added to it’s web results algo, will cover whether or not your site has been designed to be “mobile friendly,” which of course begs the question what exactly does mobile friendly mean?
As one of the Top 40 SEO firms in North America, we contribute to the Moz.com National Local Search Ranking Factor Survey you can find here to see what we experts have listed. We know what works for Local Search!
We often are asked, if we would provide SEO Consulting to SME owners who are looking not for a full SEO Campaign for their site/sites, but just to work with same on a Consulting basis, to learn how to SEO on their own.
Many times, we realize that the costs for a full SEO Campaign are high, especially for start-ups with developing revenue streams and we understand that completely.
So to try to accommodate those SME founders/owners/managers, we also offer up a basic SEO Consulting agreement, based on the following particulars, for a minimum of 6 months.
Scott Radley is a seasoned journalist, who has written a column for over 15 years in Hamilton and joined CHML in 2012 and who interviewed us yesterday for his show on CHML and it was a great chance for us to talk to the #HamOnt community about crowdfunding.
Here’s the link to this 25 minute SoundCloud show and it’s chock full of what makes Hamilton a great place to start up your own business idea!
Okay, so you’ve just gotten your first site up and running and you’re planning on doing your own SEO for same. Now, you’re thinking about the tons of bookmarks you’ve gotten saved to help with your DIY SEO Campaign and what comes first, in what order and why you need to even follow an order. Or maybe not.
Maybe you’re thinking that as 99.9% of all websites do NOT have an SEO Campaign if you just muddle along, you’ll be fine. Or maybe not.
Maybe you’re thinking that you need to outsource this SEO Campaign, but you’ve no way to reason about the candidates for same in judging whether or not they know what they’re doing – and by checking their lists, you can help narrow down the field. Or maybe not….
And see you all next week!
That said, we do offer this specialized On-Page SEO package to those clients who want their domain site totally optimized using best practices only and then will go off and do their own off-page optimizations as in getting links and citations for example.
This is often the best way to start-up your own SEO Campaign!
[This is a guest blog post by Nevyana Karakasheva is a digital marketer at OptiLocal, an online marketing agency, specializing Local SEO.
There is hardly an online user who has not used or at least heard of Google. Many actually perceive Google as the embodiment of the Internet period. We find our next dinner recipe on Google, we look up the best fairs for our summer trip again on Google, we find a carpenter, we order sneakers, we read reviews, news, sports live scores, we date, we chat, we watch videos – all on Google, but the real questions is do we know Google at all?
Loved this week….found out that the interesting info from Google on their “inclusion” of Tweets into their index is as yet, unfounded. Wait, don’t fly off the handle…what I mean is that yes, while the partnership will give Google access to the Twitter firehose to allow those tweets to become “more searchable” — so far, nada. Tested it. Tweeted and then ran software to check for same and so far, it’s not a fact that I can say is NOT true, just not true right now up here on google.ca….
That took up most of the week, but I did find – always looking eh – some interesting items in the SEO infographic areas for your own use…and the first one is from Guy Kawasaki….a well known and much respected online marketing maven.
Simply put, evergreen content is the content on your site that does NOT rely on current trends while being an informational or reference material that somehow never goes out of date. Got that? It’s content on your site – whitepapers, blog postings – what have you that can fulfil a searchers “need to know” about the topic you’re covering…
Except, this week I am going to mention only 2 items….and here’s the first one – a guest post from Adam Maidment over at neomam.com and it’s entitled “13 reasons why your brain craves infographics” – note the use of the 13 in the title?
Been thinking about this non-client request for help now since I got his email back in January of this year. He appears to be working for a legal firm in the southern Ontario part of Canada and his job must be acting as their “in-house” SEO guy. Or maybe he’s their web developer who somehow “backed” into doing the firms SEO too….I really dont’ know.
What I do know is that he’s made a “mess” of the firms attempt to be on the first page of Google for their chosen keywords and that’s not surprising considering the strategy he’s chosen to use – at least I think it’s his choice, as I never found out if this was his thinking or a previous SEO firm did this (not one that’s any good mind you!) or if he simply took orders on what to do from the law firm itself.
That said, did find a couple of great new infographics for you SMB owners who’re looking for some marketing help to pour over and learn from – all offer up great info in an easy-to-digest manner and I would recommend that you click each of the links below.
Well, if you want great Canadian SEO that is….
Okie-dokie…you’re an SMB owner and you’ve learned over the past few years that Google+ has some “weight” – some “heft” when it comes to your website’s rankings in google web search. Good. That’s a basic all of us SEO practitioners would agree.
You’ve also learned that besides your own Google+ page for your business, there’s the added need to post, often and with pix and on topics in your own channel and yes, on a very regular basis. Good. Nother marketing strategy to have under your SMB belt!
Here’s what you gotta know, that “Net neutrality, also called open Internet, is a principle that Internet networks are equally available to all types of legal content generators. Internet service providers (ISPs), mostly large cable or telephone companies, would be prohibited from discriminating against content by blocking or slowing transmission speeds and seeking payments in exchange for faster lanes of their Internet networks, a practice called “paid prioritization.”