It appears that yes – Google has just changed the way they show web search results….once again, eh! In the past 2 weeks they’ve been rolling out the launch of this wherein Google now finds both content that’s been shared with you privately along with matches from the public web, all mixed into a single set of listings.
The change is live now, though it’s only for those signed-in to Google.com and searching in English but I’m sure that will change quickly for all the various Google sites around the globe. You’ll know when it happens, because Google will let you know via a message above your search results that lets you know that it’s up and live and you’re ‘in’ the groove!
Ah…Fridays and yes, it’s time once more for some Infographic pointers and we’ve got a couple of great ones – and an eBook too tha are well worth the clicks for Canadian SEO, eh!
And a reminder that for most/many/some of us SEO practitioners, Infographics still – emphasis on still – work for both the sharing of complex info and stats…and for SEO rankings too. That’s what I believe. That’s what our own empirical testing shows for clients that we have that “do” the Infographic tactic to gain Authority/Trust and yes, rankings too!
Google+ for Brands has come up often in the past few weeks as the new year opens up and we thought that it just might help some of our SMB readers who have a brand to learn about the latest updates and tactical reviews out there.
First a couple of things to remember about both Google+ and your brand itself. Google+ has (at least google reported today) almost 700+ million users.
Users who use products….and you hve a brand, right?
What am I talking about here – or rather what is Ron Neumann the ex-head of our #HamOnt Innovation Factory is talking about is the generally accepted tenet that for any company to do well, to excel, they need to talk to their customers.
Okay, I know the title here on this post may cause one to shake their head and wonder why anyone would ever use anything but Google itself for keyword research but let me assure you, there is a real gem in this honest promotion of the BING Intelligence tools.
And that gem is real live numbers that one can see along with trends and updates as they happen! And yes, it’s Microsoft’s own tools with the ability to work within MS Excel, their spreadsheet program that every single SEO practitioner uses to hold data and research on keywords, IBLs, backlink candidates…..the list is long, eh!
Alright, I’m “new” to CopyBlogger and the strengths that so many online sources and bloggers refer to when discussing this site….and yes, I’m okay with that. I learn as many others do…in a sort of “unconcious” manner…soaking up the little links and URLs and referring site addresses that I see but don’t register…till all of a suden, I get it.
And CopyBlogger is one of those sites that yes, I’ve heard of many many times in the past decade or so…but not thought of conciously as a site to visit. I blog. So do they. I blog on “all things SEO” for us Canucks. They blog on online marketing strategies…an allied field to be sure. I blog alot it appears on Google…and it’s various efforts to dominate the world. And CopyBlogger appears to at least have done so too…hence this Infographic and how I think it’s important.
Okay, so you’re thinking that 2014 is here….you’re back in charge of your SMB website after the holidays and really there’s not too much “new” to be considering on, right? You guessed it…..that kind of thinking is wrong, eh! Let me point out to you the items you should be considering….and what I’m talking about today is Google+!
That’s right, Google+ – touted as the #2 Social Media network with over 700 million accounts, is the Google answer to Facebook, which I’m sure you’ve read about muchly over the past few months and is covered here pretty nicely by the folks over at BurstMedia.com.
Sure…it’s been a really swell Christmas season here and yes, we had a real pleasurable time with our kids and grandkids and extended family too! I just hope that your own Holiday season was as much fun as my own.
And yes, I’m back “in the traces” and looking for new strategies and tactics for our own SEO clients as well as reporting on same here for our readers too!
That said…it’s 2014….and for us SEO practitioners we are just as aware as everyone else is that yup, SEO is a moving target.
Last year saw many many new challenges and updates and lateral moves by the search engines….and for those of us who try to stay “close” to that leading edge, it meant a ton of testing and trying….and finagling and fudging….and analyzing again and again!
We’re closing down the office today for the Christmas holidays….and as usual I just wanted to thank all of our readers and followers for their support over the past year!
About 20 months ago or so, I received launch notices about a great new program sponsored by Google, the Royal Bank, Yola and our own CIRA that would enable SMB owners to get a brand new free website for their online businesses. This I thought would be a good thing as I know that simply put you need an online website to allow you to both brand and manage your business in this millenium.
So I wrote about it a few times back in early 2011 with the launch blog post here and followups here and here with stats too…I was proud to have helped get this Program up and running and even got a mention about it too here (but that is a dead link now eh!)
Interestingly enough while I’ve been watching web results layouts change over the past 19 years, you know I’ve never every considered the real back-story rationale as to why those layouts are changing.
And while I’ve never noticed the actual changes, what I have apparently done is to realize somehow in my subconcious that the “space” that I’m interested in for our web rankings is growing smaller.
Smaller while in fact I’m now using a huge 27″ monitor and yet, I’m still looking down down down the page to see what I’m looking for….never thought about that – but yes it’s true I’d now admit.
Okay, your site’s up….you’ve worked damn hard in getting your keyword research done and have gotten those dozens of keywords properly “stitched” into your pages using the best practices tactics for SEO on-page optimizations done…and yup, you still can’t find your site in the serps you are running. That is what so many SMB owners complain of when they come to us looking for some “SEO doctoring” and for the most part – they’ve just stopped too early!
There is always the thought that oh-oh, maybe they’ve not done such a good job on the initial on-page optimization tasks…but a quick check shows that they’ve gotten the basics all done…so it’s not that. What it is, of course, is that a complete SEO Campaign to drive new traffic to your site does NOT stop at that level…in fact that’s only about 40% of the whole set of tasks needed….the next step is yes, building your site “Authority & Trust” levels by making your site relevant to other in-channel sites via links. Continue reading “DIY SEO:Learn Your Link Building Basics!” »